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4 Ways Point of Sale Systems Can Help Eliminate Restaurant Fraud | FSR magazine - 0 views

www.fsrmagazine.com/...elp-eliminate-restaurant-fraud
shared by kmert005 on 27 Feb 20 - No Cached
  • There are so many crucial aspects to consider when establishing a strong cybersecurity plan.
  • Cybersecurity plans have many aspects that range from simple password protection all the way to complicated IT infrastructure strategies.
  • 1. Restrict Remote Access
  • ...3 more annotations...
  • 2. Upgrade to EMV
  • 3. Secure the Network
  • 4. Adhere to PCI Compliance
  • yyr997 on 27 Feb 20
     
    In modern restaurants, it is necessary to use technology to manage restaurant revenue. With issues such as network security becoming increasingly prominent, it is also necessary to establish a sgood electronic operating system.
  • kmert005 on 14 Apr 20
     
    This article goes over four ways that the point of sale systems can help elevate restaurant fraud. The first is to restrict remote access. It is only necessary to allow a limited number of known IP addresses access. Remote connectivity should only be enabled during hours of business and when updates are needed for the system. Using firewalls is highly recommended as another added layer of protection. Keep Wi-Fi and security cameras separate, if they are also connected. Next is to upgrade to EMV, which is chip technology is undoubtedly the most significant way to reduce fraud and criminality. All of the security in the world is essentially rendered useless if POS devices have not been upgraded to support EMV payments. A business also must have a secure network, which includes having firewalls because they are of the utmost importance in a proper security plan. To secure the system, firewalls must be activated, and the number of IP addresses for outbound firewalls must be limited. Lastly, the company must adhere to PCI compliance. Complying with PCI standards provides another layer of security. The Payment Card Industry (PCI) Standards call for merchants that accept, store, process, and transmit card information to do so within a safe environment.
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The Top 7 Hotel Tech Trends for 2016 - Capterra Blog - 0 views

blog.capterra.com/hotel-tech-trends-for-2016
shared by natashacastro on 12 Feb 17 - No Cached
  • the top hotel tech trends for 2016
  • 1. New Security Measures
  • It’s past time for a change, and 2016 will (hopefully) mark a new initiative in the industry: innovative tech security.
  • ...18 more annotations...
  • Hotels will also begin installing new check-in systems that accept chip-based credit cards and debit cards as a way to guarantee secure payment.
  • 2. Wearable Tech
  • MagicBands, which operate off their MyMagic+ system,  allow guests to “[book] transportation to a hotel from the airport and choos[e] where to eat. The MagicBand also serves as a room key and ticket for attractions, replacing the need to carry around bulky key cards and folded papers, both of which are lost frequently.”
  • It’s more effective for learning customer preferences than just relying on online guest reviews.
  • 3. Self-Service Check-in
  • And in a technological world where you can get just about anything at the touch of a button, your guests are going to start expecting the same immediate gratification from your hotel.
  • However, this technology can do more than just ease your guest experience. Using kiosks for self check-in can “sav[e] money on staffing, increas[e] its revenue[,] and increas[e] customer satisfaction,” says author Julie Weed.
  • 4. Cloud Computing (Total or Hybrid)
  • You need to keep all your software tools in one, centralized location that everyone can access.
  • as hotels are expected to invest in newer technologies to stay ahead of the curve, they also need to find ways to cut costs, and cloud computing has the potential to cut 50% of operational costs.
  • many companies employ a hybrid cloud, which can quell fears of sensitive data breaches by only storing some (not all) information on the cloud.
  • 5. Increased Presence on Social Media
  • it’s clear you need to be on social media to ensure users stay at your hotel rather than your competitors.
  • 6. Native Mobile Apps
  • While social media can get your name out there, making a native mobile app is another emerging trend that taps into your guests’ affinity for technology and ease.
  • Not to mention, these mobile apps are a good replacement for key cards, and enable smartphones or smartwatches to act as more secure room keys.
  • 7. Continued Industry Aversion to Tech
  • Technology has changed many industries, and in one that serves its guests face-to-face, it’s important to keep up with what those guests value. And a growing number of them value technology. It’s a part of their everyday lives.
  • elena_martynova on 12 Feb 17
     
    Tech innovations are the essential part of the Hospitality Industry. In the article the author tells us about the top hotel tech trends for 2016 which impact the industry: -new security measures, which is very important due to possible breaches -wearable tech, with just a wave of your wrist you can check in or enter your room -self service check-in, which ease the process -cloud computing, which cuts costs and flexible -presence on social-media, engaging with customers is very important -native mobile apps -continued technology development All these trends play a very important role in improving relationships between hotel and guest.
  • natashacastro on 01 Sep 17
     
    This article is explaining some of the new trends that hotels are finally catching up on. For example, self service check in took a while to catch on but with hotels using it now, it reduces wait times for customers and increases satisfaction.
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How your room-access bracelet might become a tracking device - 0 views

thepointsguy.com/...travel-wearable-devices bracelet tracking device technology business travel tech hospitality
shared by danakissane01 on 31 Mar 21 - No Cached
  • Since 2013, the travel industry has been replacing easy-to-lose room cards and cumbersome, old-fashioned keys with room-access wristbands.
  • These wearable room keys can be worn in the shower, pool and ocean, and won’t get lost at the bottom of your bag or dropped on the ground. Some can even be connected to your hotel account and your credit cards, so you can seamlessly make purchases during your trip. But because of the COVID-19 pandemic, the uses for these bracelets and wristbands have evolved. Some are now capable of tracking your whereabouts.
  • Room-access bracelets, which function with a radio frequency identification (RFID) chip, first made a splash in the tourism sector when Disney’s MagicBand appeared at the Florida theme parks in 2013. Taking the place of a visitor’s admittance ticket and FastPasses, MagicBands also allow parkgoers to make on-property purchases and enable keyless entry for resort guests.
  • ...5 more annotations...
  • Wearables debuted on the open seas in 2014 when Royal Caribbean launched its Wow Bands. Three years later, Princess Cruises debuted its Ocean Medallion technology. This wireless gadget can be worn as a bracelet or discreet pendant necklace, and it enables contactless boarding, keyless stateroom entry and onboard payments for everything from drinks to purchases in shipboard shops.
  • Now, instead of just making it possible to keep an eye on your kids while they’re having fun at a watery splash zone, these devices are now capable of keeping tabs on travelers who are quarantined due to the ongoing coronavirus pandemic. As part of Kauai’s so-called “enhanced movement quarantine,” six resorts on the Hawaiian island use a mobile app paired with a wearable surveillance device to ensure guests comply with a mandatory 72-hour quarantine upon arrival. Some properties provide the bracelets for free, while others charge guests up to $100.
  • The British Virgin Islands also mandate that guests wear tracking bracelets. Arriving passengers, including residents and citizens, must take a COVID-19 test at the airport and use a contact-tracing system on their phones linked to a government-issued wristband during a four-day quarantine before being tested again. The two required tests, the mobile contact tracing app and monitoring bracelet are provided at the visitor’s expense, costing approximately $175.
  • There are also environmental concerns. Most properties don’t reuse the bracelets. Chapur, of Le Blanc, said their beachfront resort uses plastic-free vinyl wristbands, but they still generate more waste than a keycard, which can be reprogrammed.
  • With more travel providers (and entire nations) turning to wearable technology in an effort to curb the spread of COVID-19 amongst travelers, we’ll likely see new innovations in the wearable space. A single device could become your room key card, a quarantine monitor, theme park pass and mobile payment device. It could even use biotechnology to monitor your health, like the buttons deployed by the Cayman Islands to help travelers enjoy a reduced quarantine period. But hopefully, these wearable devices will become increasingly comfortable, eco-friendly and more discreet, so guests and travelers aren’t easily singled out — and aren’t deterred from using the technology in future applications.
  • danakissane01 on 31 Mar 21
     
    This article explains how devices like Disney's MagicBand technology might become a tracking device during your vacation.
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Point of Sale Advantages: Top 10 Reasons POS Systems are Better Than Cash Registers - 0 views

pointofsale.com/are-better-than-cash-registers technology hospitality software pos
shared by anonymous on 08 Oct 19 - No Cached
  • POS systems are easier to use and more cost-effective than ever before.
  • When your cashiers have the right tools to support how they work, your operation will run more efficiently.
    • anonymous
      anonymous on 08 Oct 19
       
      Increased Efficiency POS help employees run transactions more efficiently because it is a more advanced system than regular cash registers.
  • Point of sale advantages also include the ability to readily accept diverse payments types including EMV chip cards, contactless payments (NFC), and mobile wallet payments such as Apple Pay, Android Pay, and Samsung Pay.
    • anonymous
      anonymous on 08 Oct 19
       
      Expanded Payment Capabilities POS accepts diverse payment methods which nowadays is an advantage because people don't always pay with the same traditional methods, nowadays a lot of people (including myself) pay with ApplePay.
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  • POS software is simple for employees to learn, which will result in shortening training time and help them to be more productive overall.
    • anonymous
      anonymous on 08 Oct 19
       
      Ease of Use POS not only makes things easier for the employees but it is also a simple system for them to use that won't take long to learn.
  • Point of sale technology improves accuracy throughout your entire operation, with real-time data.
    • anonymous
      anonymous on 08 Oct 19
       
      Greater Accuracy POS is also a very accurate system that is always up to date, there is no need for you to be updating it into other systems.
  • POS software is going to save you hours of inventory management each week
    • anonymous
      anonymous on 08 Oct 19
       
      Inventory Management POS is also capable of giving you a real time inventory data which means it is always updated for you.
  • POS system will also give you real-time inventory data
  • Modern POS systems include time clock functionality, so your employees can clock in and out on a POS terminal.
    • anonymous
      anonymous on 08 Oct 19
       
      Employee Management This a great and very efficient way for employees to clock in and clock out quickly and easily through the POS system.
  • Point of sale systems have reporting features that allow you to keep a close eye on sales, profits, and expenses like Cost of Goods Sold (COGS)
    • anonymous
      anonymous on 08 Oct 19
       
      Reporting POS systems have a feature that gives you reports on your business whether it be reports on the sales or the expenses. It also lets you monitor "Key Performance Indicators" which will help you manage things so your business is always performing at its best.
  • POS system will also allow you to monitor Key Performance Indicators (KPIs) such as average customer sales, stock turnover, and sell-through rate
  • this insight will assist you in making the necessary adjustments to help you maintain profitability and competitiveness
  • with a POS system, you can print reports and, in many cases, import data directly with your accounting software.
  • POS systems provide your customers with more detailed receipts rather than just a slip of paper with the date and the amount of the sale.
    • anonymous
      anonymous on 08 Oct 19
       
      Detailed Receipts Gives customers a much more in detail receipt with their purchase made. With POS system you can print things on the receipt like coupons or any other information you would like to provide your customers with.
  • A POS solution provides a faster checkout process than cash registers, especially if they’re using a barcode scanner to ring up the products.
    • anonymous
      anonymous on 08 Oct 19
       
      Faster Service This is probably the advantage that most customers and employees like the most because it makes their jobs easier and faster and in turn they have happy, satisfied customers who just want to pay and leave quickly.
  • POS solutions can lower the cost of doing business while increasing productivity, improving your bottom line
  • anonymous on 08 Oct 19
     
    The articles talks about the many advantages of using POS systems over traditional cash registers.
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Meet the Soaring Demand for Unattended POS in the Restaurant and Retail Verticals - Dat... - 0 views

datacapsystems.com/...estaurant-and-retail-verticals POS restaurant Hospitality technology
shared by mtedd003 on 10 Apr 20 - No Cached
  • One of the latest trends that have made it necessary for solutions providers businesses to adapt is the booming unattended POS trend. The global interactive kiosk market saw record growth in 2018, reaching $9.22 billion and a 17.6 percent growth rate — which exceeded the growth rate in 2017.
  • Last year, McDonald’s announced a plan to install self-service kiosks in 1,000 of its stores per quarter.  Taco Bell planned kiosk installations in more than 6,000 locations, and Subway included self-service kiosks in its “Fresh Forward” initiative to transform customer experiences.
  • Furthermore, 60 percent say they’d visit restaurants more often if they had self-service kiosks.
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  • Erba Collective, a Los Angeles cannabis dispensary, installed self-service kiosks that accepted cashless payments to reduce wait times and increase customer turnover.
  • It’s the right solution for today’s consumers: Consumers value their time, and waiting in line can destroy an otherwise great customer experience.
  • It’s the right solution for today’s businesses: Merchants are facing mounting challenges ranging from rising labor costs to new competition. Self-service kiosks can help businesses do more with the same staff, minimizing the labor required for order taking or checkout.
  • o provide unattended POS solutions, you will need to speak with your vendors or find new partners that offer the types of hardware you need. It’s also vital that you work with a payments partner with expertise in managing unattended POS transactions.
  • EMV chip technology will help prevent card fraud.
  • part of their omnichannel strategies
  • If your goal is to be a total solutions provider and meet all of your customers’ needs
  • one-stop shop.”
  • lclar060 on 10 Apr 20
     
    Unattended POS is growing global trend which industry leaders will soon have to adapt in their business place. Quick service restaurants are quickly adapting to this change as it reduces wait time and increase in customer return rate. Other key benefits for businesses are the decrease in labor costs & minimal errors when processing guests' request. Ideally, merchants must speak with vendors to customize the self-service kiosk and to ensure they are in compliance. In the end this will expand revenue and efficiency.
  • mtedd003 on 18 Sep 20
     
    Unattended POS machines hit a global growth of $9.22 billion in 2018 from 2017, and is still climbing. The unattended POS machine has shown to be particular popular in the quick service restaurant sector. McDonald's has announced a plan to put 1,000 self-service kiosks in their stores per quarter. Taco bell and Subway have also announced they will be adding the kiosks in their stores as an initiative to offer a heightened customer experience. The machines have come with the benefits of reduced wait time and faster customer turnover. POS growth is attributed to aligning with today's consumers' expectations. Customers value their time and rising labor costs can be eased with the machine as it expedites transactions and covers tasks not relied on by human interaction.
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Restaurant Customer Service And Technology: Chili's' Tableside (POS) And Mobile Approach - 0 views

www.forbes.com/...t-tableside-pos-and-via-mobile
shared by davidclark33 on 20 Sep 20 - No Cached
  • It's a mistake to think that a waiter's job is primarily to deliver food. This is one of the primary lessons I get across in my customer service training sessions for restaurant waitstaff: that waiting tables is a multifaceted art form that includes providing guests with feelings of recognition, comfort, and anticipation, providing a bit of theater, and, sometimes, serving as couples counselor and family mediator. Getting food to the table is really the least of what’s involved.
  • And there lies perhaps the biggest danger when you’re considering a move toward installing tableside technology in a restaurant: losing these less obvious, but emotionally crucial, parts of the waiter role. Another danger is that the implementation will be off-brand and off-putting.  There is a 4-ish star steakhouse with locations in several U.S. cities (think: "Morton’s but regional") whose black-clad, iPad-based menu opens on Page One with cheesy Comic Sans electronic discount coupons and two-for-one offers.  Maybe this doesn’t put you off your feed, but it did me, and I doubt that I’m alone. Which means that all the effort the restaurant had put into properly costuming the waiters, gussying up the dining room, sending its sommelier on vineyard junkets, teaching the waiters how crumb down the white tablecloths (and buying all those silver table crumbers) went down the drain with that one, ridiculously off-brand, choice. Folks: Just because you can do it, doesn’t mean you should do it; before you deploy any tableside technology, make sure that every single part of the deployment fits your brand, or at least fits your brand as you want it to be perceived in the future.
  • Which brings me to Chili’s Grill and Bar, the ubiquitous casual dining chain. Chili’s, which pretty much defines the mainstream of chain restaurants (and is not a place that self-service couponing – free chips with your loyalty points! – will be off-brand), is quickly becoming a definitive mainstream example as well of tabletop point of sale (POS) technology and mobile self-service restaurant technology.
  • ...3 more annotations...
  • Solomon: Is the human element getting lost?  Allen: Absolutely not! A key differentiator of casual dining is the personalized service model. Our technology innovation is not only a win for our guests, but also a win for our team members. With technology, we’re able to remove some of the mundane tasks of the server and allow them to make our guests feel special with a memorable dining experience. Furthermore, technology is completely optional and guests can choose to opt out if they wish. These tablets do not eliminate the personal service our guests receive from servers. In fact, these tablets have served as a good tool for our team members to help eliminate some transactional pain points, such as paying the bill or ordering dessert, and have helped our team members do their job more efficiently. This allows our team members to focus on the duties that make a personal impact on the dining experience, such as getting to know the table, taking entrée orders and delivering meals, among other duties.
  • Micah Solomon:  Can you bring me up to speed on how the Chili’s digital service came to be deployed, and how it’s going so far? Wade Allen, vice president of digital innovation and customer engagement, Chili’s Grill & Bar: We started our digital guest experience journey in Sept. 2013 as the first mover in the casual dining industry to bring tabletop technology to our restaurant tables. The goal was to remove common guest pain points around paying the bill and re-ordering drinks. We’ve seen rapid adoption with 75 percent of guests using the tablets to quickly pay their bill. Furthermore, we’ve been able to gather valuable insights through real-time feedback where 25 percent of guests use the tablets to complete the Chili’s survey at the end of their dining experience. This feedback allows us to make improvements on an individual restaurant level, as well as, provide proof points for national-scale decisions around our Fresh Tex and Fresh Mex menu favorites. Once we had the tablets in place, we took a different approach and launched a fully digital loyalty program, “My Chili’s Rewards,” in May 2015. The goal was easy access/participation for all guests. We also included unique elements around gamification to keep guests engaged. In six months, we went from no loyalty program to 4.2 million members. Furthermore, approximately 18 percent of transactions in restaurant are tied to loyalty members. We’re building on this for what we call “loyalty 2.0” with our latest partnership with the Plenti rewards program, as the newest partner to join representing the casual dining industry. This will allow guests to earn points at partner locations and redeem for their Chili’s favorites.
  • Solomon: What are the backup plans for when guests want human rather than kiosk service? Allen: Our model is based on personalized service to make guests feel special when dining with us. So, the personalized aspect will always be a part of what guests experience at Chili’s. The technology innovation is completely optional and guests can choose to opt out if they wish.
  • davidclark33 on 20 Sep 20
     
    This article is about Chili's success with their EMenu technology. The article was written in 2016 and includes an interview with Chili's VP of Digital Innovation and Customer Engagement. The EMenu has been a huge success for the chain and the interview touches on everything we discussed in class.
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Meet the burger-flipping robots that may take over fast food kitchens - Los Angeles Times - 0 views

www.latimes.com/...fast-food-restaurant-robot-arm
shared by lethannelson268 on 25 Oct 20 - No Cached
  • The product of decades of research in robotics and machine learning, Flippy represents a synthesis of motors, sensors, chips and processing power that wasn’t possible until recently
  • Costing less to employ than a minimum-wage worker, Flippy is built to slip in right alongside humans on the fast-food line.
  • Off-the-shelf robot arms have plunged in price in recent years, from more than $100,000 in 2016, when Miso Robotics first launched, to less than $10,000 today, with cheaper models coming in the near future
  • ...5 more annotations...
  • Miso can offer Flippys to fast-food restaurant owners for an estimated $2,000 per month on a subscription basis, breaking down to about $3 per hour
  • A human doing the same job costs $4,000 to $10,000 or more a month, depending on a restaurant’s hours and the local minimum wage. And robots never call in sick
  • So far, early versions of Flippy have put in time on the line at Dodger Stadium and at locations of CaliBurger
  • Jordan believes Flippy is poised to become a regular part of fast-food kitchens across the country in the next year, especially in markets with higher labor and real estate costs like California
  • Miso has raised more than $13 million in investment and is currently trying to raise an additional $30 million to fund its push into fast-food kitchens from small investors on the equity crowdfunding platform SeedInvest
  • lethannelson268 on 25 Oct 20
     
    This article discusses how Miso Robotics, an innovative technological company, invented and developed robotic arms that flip burgers and make fries. This robot, Flippy, is one that is the first of its kind in the restaurant industry, and was invented to work alongside humans. However, with its reduced costs and its efficiency, it may replace humans in the kitchen in the near future, especially with the turnover rate so high in the restaurant industry. With the invention of Flippy and testing it out at LA Dodger Stadium as well as CaliBurger, a fast food company owned by Miso Robotics, Miso Robotics are utilizing the ahead of the curve approach since Flippy is the first of its kind.
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At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - The New York Times - 3 views

www.nytimes.com/...o-build-loyalty-and-sales.html disney bracelet new york times
shared by sharlabrunsvold on 12 May 20 - No Cached
  • The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.
  • Disney is not the first vacation company to use wristbands equipped with radio frequency identification, or RFID, chips. Great Wolf Resorts, an operator of 11 water parks in North America, has been using them since 2006.
  • The logistical challenges involved in pulling this off are extensive. Disney has 60,000 employees here and many must be retrained to use new technology.
  • ...1 more annotation...
  • At Disney
  • sharlabrunsvold on 12 May 20
     
    Since most of us no longer give Magic Bands at Walt Disney World a second thought, I thought it would be interesting to look into the past to see how they were interrupted before they were launched. This article discusses the risks, challenges, costs, and competitors at the time. It dives into the discussion many Disney fans had about their privacy and well-being, and it directly aligns with our material this week. We can now see the pay off of this specific management information system, showing their importance in a business's success.
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Disney's $1 Billion Bet on a Magical Wristband | WIRED - 0 views

www.wired.com/...disney-magicband disney technology hospitality
shared by bdegirolmo on 27 Aug 18 - No Cached
  • The answer is around their wrists.Their MagicBands, tech-studded wristbands available to every visitor to the Magic Kingdom, feature a long-range radio that can transmit more than 40 feet in every direction.
  • Inside each is an RFID chip and a radio like those in a 2.4-GHz cordless phone. The wristband has enough battery to last two years. It may look unpretentious, but the band connects you to a vast and powerful system of sensors within the park.
  • And yet, when you visit Disney World, the most remarkab
  • ...1 more annotation...
  • “Any sufficiently advanced technology is indistinguishable from magic,” he says. “That’s how we think of it. If we can get out of the way, our guests can create more memories.”
  • pelaez17 on 27 Aug 18
     
    This article is about the beginning of the Disney magic band and how the idea came to life. This article i believe is a perfect example of how technology changes can be scary but sometimes they can take your business or industry to the next level. In the world we live in, that technology advances each and every day we need to come to grips that these type of additions are what can contribute to changing the way customers share their experiences for the better. The article states how other multi million dollar companies have contacted Disney about the technology proving the impact things like this can have with businesses across the world.
  • bdegirolmo on 12 May 20
     
    Disney took a large risk when implementing the MagicBands, but it inevitably paid off in the end allowing guests to create more memories. This happens because instead of guests having to spend hours waiting in line for food or rides or Disney experiences, they are able to swipe their bands and receive a notification to their smartphones when its their turn in line.
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Top 3 Ways You Can Fight Theft at Your Restaurant - 1 views

www.touchbistro.com/...ombat-theft-in-your-restaurant restaurant theft fight POS
shared by obena010 on 02 Jul 20 - No Cached
  • How to Combat Theft in Your Restaurant
  • Employee theft and customer theft in restaurants can become a massive problem if left unchecked.
  • From colluding bartenders and cocktail servers to theft tactics as complex as Ponzi schemes, restaurant theft can occur in a million ways. 
  • ...18 more annotations...
  • False orders, credit card fraud, and comping
  • are some of the most common issues
  • Employee Theft Prevention
  • and theft can account for up to 4% of restaurant sales.
  • liquor lost due to spill or waste – can account for about 25% of alcohol sales.
  • Inventory management:
  • Comping policy:
  • POS security settings and controls:
  • Dine-and-Dash Prevention for Restaurants
  • the heroics of dealing with dining-and-dashing should actually be left to restaurant policy.
  • But you can mitigate risk in other ways. Ways to dissuade dine-and-dash theft include:
  • Video surveillance:
  • A host at the front door:
  • The use of a single entrance:
  • Request a credit card:
  • Credit Card Fraud Prevention for Restaurants
  • So how can you protect yourself? Enter chip and pin, also known as “smart card” technology
  • Restaurant theft prevention starts with establishing a culture that encourages loyalty among staff and policies that protect financial interests.
  • obena010 on 02 Jul 20
     
    Talks about different ways to prevent fraud in different areas of the restaurant.
  • hankunli on 03 Jul 20
     
    This article mainly focused on ways restauranteurs can avoid theft. For employee theft, inventory management, complimentary control and a POS system that can track the whereabouts of the items are good ways to deal with it. For dine-and-dash, the restaurant will be safer if adding surveillance and using a single entrance. Also, using credit cards is a nice way. For credit card fraud, preferring to use a "smart card" technology will be a vital way.
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How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales
shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
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What Is Green Computing? | IBM - 0 views

www.ibm.com/...green-computing Hospitality Technology software
shared by slain006 on 03 Oct 22 - No Cached
  • Green computing (also known as green IT or sustainable IT) is the design, manufacture, use and disposal of computers, chips, other technology components and peripherals in a way that limits the harmful impact on the environment, including reducing carbon emissions and the energy consumed by manufacturers, data centers and end-users
  • reducing electronic waste and promoting sustainability
  • The information and communication technology (ICT) sector is responsible for between 1.8% and 3.9% of global greenhouse gas emissions
  • ...4 more annotations...
  • 3% of annual total energy consumption
  • setting up hot and cold aisles is an important step toward greener computing because it reduces energy consumption and optimizes heating, ventilation and cooling.
  • Cost savings from reducing energy use may eventually be realized, as well.
  • employing the power management features reduces energy consumption, as does adjusting the screen brightness.
  • slain006 on 03 Oct 22
     
    This article explains what green computing is and how it is impacting businesses in order to reduce energy consumption. Provides us the evolution of green computing and how the Environment Protection Agency decided to promote and recognize energy consumption.
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PCI and PSD2 Compliance: Why Are Hotels on the Hook? - 0 views

hoteltechreport.com/...pci-psd2-hotel-industry PCI Compliance Technology hotel
shared by earagon22 on 04 Jul 22 - No Cached
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • Established in 2006, PCI stands for the Payment Card Industry Data Security Standard, which contains guidelines for accepting, storing, and processing credit card information
  • ...12 more annotations...
  • These days, cyber security and regulatory compliance aren’t just necessary skills for the IT team. Every hotel manager - even the “non-tech savvy” ones - must understand these crucial components of data protection in order to protect their businesses.
  • A few rules of thumb include using PCI-compliant POS and PMS providers, storing both digital and paper data securely, and limiting access to sensitive data to only the employees who truly need it.
  • Examples of these guidelines include using an online checkout/payment page controlled by a licensed 3rd-party service provider, storing credit card data via a 3rd-party “vault” provider rather than in your own system, and masking the full credit card number on receipts, showing only the last 4 digits instead.
    • earagon22
      earagon22 on 04 Jul 22
       
      As an example, if guests book through a 3rd-party like Expedia then I at the front desk see an Expedia card not the guest's card. The card I see is pre-loaded with the amount of the stay ONLY. Even then, I cannot see the 3rd party's full cc number. I only see the last 4 digits just like guest credit cards.
  • “The attack on Marriott was hapless and still has many gaps to fill on what actually happened. A popular entry point for adversaries is through email spoofing. This tactic is used in phishing in order to get malware onto a target network to then move laterally across all systems,” Ryan Cornateanu, Application Security Engineer @ CrowdStrike.
    • earagon22
      earagon22 on 04 Jul 22
       
      This attack mentioned compromised cc details, passport numbers, and dates of birth for 300 million guests in their database. This happened in 2014. https://hoteltechreport.com/news/marriott-data-breach#:~:text=And%2C%20the%20financial%20burden%20is,the%20largest%20data%20breaches%20ever.
  • because of increased payment security, the amount of chargebacks will likely become much lower, which is something all hoteliers can celebrate.
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should still comply, since regulations like these are often mirrored in the United States and other countries soon after.
  • PSD2 includes enhanced guidelines for online payments and the handling of sensitive data to reduce the risk of credit theft, fraud, and security breaches. One major change is the requirement of Strong Customer Authentication (SCA) for online transactions. With SCA, rather than simply typing in a credit card number and clicking “pay,” consumers will need to provide a second layer of authentication, which could be a PIN code or an SMS verification code, before the payment can go through.
  • Guests book nearly three-quarters of hotel reservations online, so PSD2 will likely impact every hotelier as Strong Customer Authentication (SCA) becomes a requirement for payment processing.
  • Are any charges processed after the guest has checked out, such as minibar chargers? To prevent any hiccups with payment after check-out, charge an authorization on the guest’s card for the full incidental amount and have the guest provide two-factor authentication in person, such as chip-and-pin, when the guest checks in.
    • earagon22
      earagon22 on 04 Jul 22
       
      A property rule where I work is that each guest must insert or tap their cc at check-in in order to follow this rule and we take an incidental hold each night. Guests that have not traveled for years are surprised by incidental holds which makes sense based on when this was implemented.
  • The key takeaway here is that transactions initiated by the hotel at a time when the guest isn’t present won’t comply with PSD2 requirements.
  • protect consumers’ sensitive data, and, as a result, every merchant that uses credit card information must follow these rules, from small businesses to large corporations.
  • By partnering with a trusted technology solution and investing in PCI and PSD2 compliance now, hoteliers can prevent the potential catastrophe that could come with the theft of sensitive data.
  • earagon22 on 04 Jul 22
     
    PCI compliance is a crucial and necessary set of guidelines that all hotels must follow. The Payment Card Industry Security Standard was created in 2006 and outlines rules regarding accepting, storing, and/or processing card information. These rules were put into place to protect consumers sensitive information. For example, in 2014 Marriott hotels was attacked and 300 million guests information was compromised. This attack led to new regulations being put into place, the Payment Services Directive 2 (PSD2). These regulations take into account international customers and enhanced guidelines for sensitive data.
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The Impact of AI on the Hotel Industry - 2 views

www.hospitalitynet.org/...4108343.html Technology hospitality Hotel software tech business Travel
shared by jordanskj on 30 Mar 22 - No Cached
  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
  • ...23 more annotations...
  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  • sarahcarniglia on 30 Mar 22
     
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
  • ...1 more comment...
  • djohn304 on 15 Sep 22
     
    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  • djohn304 on 15 Sep 22
     
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  • jordanskj on 19 Sep 22
     
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
1More

Green Technologies In Computer Science | Greener Ideal - 1 views

greenerideal.com/...chnologies-in-computer-science
shared by tonycolon11 on 21 Sep 18 - No Cached
  • tonycolon11 on 21 Sep 18
     
    This article focuses overall on the explanation of what is green computer science and several different ways for you to practice that very same thing. Green computer science is definite as "the study or practice of eco-friendly computing or IT." This type of computing, while growing around the world and being a large part of the overall energy consumption, the problems with that grow as well. With the e-waste that comes with computing, green or otherwise, it is becoming more important than ever to try and find other ways of eco-friendly computing in order to combat the a,punt of e-waste that is produced as a result of the computing. The article highlights 3 different ways of eco-friendly to make sure you are doing your part and it also includes a symbol or brand to look for to make sure that the computer you do use or plan to use is eco-friendly as well. The secondary ways are as follows: 1. Dynamic power scaling which is a technique that allows a drastic reduction in the working rate or frequency of a microprocessor or link interfaces to reduce energy consumption and generation of heat by the chip. 2. Virtualization is a modern IT paradigm which allows separation of technology implementations and computing functions from physical hardware, while cloud computing is virtualization of computer programs via the internet. 3. Using terminal servers is a green computing technique that allows multiple users to connect to a central server, which performs all the processing; however, each user experiences the system on his or her terminal. Finally, the brand or symbol to look for on the computer to make sure that it is eco friendly and consume less power is the Energy Star located on products. In addition, it's not just for laptops; it's for computer monitors, printers, and desktops as well.
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