Facebook's Mobile E-Commerce Solution - Business Insider - 0 views
www.businessinsider.com/ile-e-commerce-solution-2013-1
facebook solution app marketing eCommerce travel hotel technology hospitality tech
shared by Nicole Stevens on 31 Jan 13
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But several of Facebook's big advertising clients who have used the ads in Q4 indicated that the ads can be used to develop e-commerce on Facebook, turning the social network into a mobile shopping and sales device.
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Hotel Tonight, an app that drives last-minute hotel bookings, saw a 10 times higher click-to-install rate from the ads over regular Facebook ads.
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“I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today,” Hotel Tonight's director of mobile marketing Adam Grenier has said (quoted in a Facebook case study).
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With both individual sites like American Airlines or bundle sites like Travelocity; everyone is jumping on the eCommerce train. And what better way to grow customer loyalty than with your very own app. Want to buy a plane ticket or rent a hotel room do it from your smart phone. Problem is how do you get people to down load your app. Well Facebook has figured that out for you. Advertise on their site and customers can install your app with a click of a button. No jumping to other websites and hassling with tricky downloads; just click and your off.