Alaska Airlines successfully migrates Virgin America into their Sabre passenger service... - 0 views
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Sabre Corporation (NASDAQ: SABR) and Alaska Airlines have successfully migrated Virgin America to Alaska's passenger services system (PSS), hosted by Sabre. The recently completed migration will allow Alaska and Virgin America to move forward using Sabre systems as one unified airline while offering a seamless, end-to-end guest experience.
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"Since initiating the merger with Virgin America, Alaska's primary focus has been on the 44 million guests that collectively choose our airlines each year – and expanding our technology platform to best serve every one of them," said Shane Tackett, Alaska Airlines' senior vice president of revenue management and e-commerce.
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This point is relevant not only because of the quote's topic, but also because this was stated by Alaska Airlines' senior VP of revenue management and e-commerce. Although the article is centered around the use of the Sabre GDS system, e-commerce plays a large role as airline bookings and reservations are an important factor of the e-commerce sector in hospitality.
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Now that the integration is complete, Alaska will expand its use of Sabre's customer management technology across the enterprise to fulfill its brand promise, enhance retailing capabilities and offer guests the best options in an ultra-competitive environment.
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Alaska Airlines purchased Virgin America for $2.6 billion in 2017 and will be re-branding the company come 2019. In 2002, Alaska Airlines upgraded it's connectivity levels to the Sabre system and have been operating with Sabre ever since. By purchasing Virgin Airlines, Alaska Airlines executive have made this decision to integrate their new brand with Sabre as well. This article helps explain the connection between the GDS companies consumers rarely hear about in media (such as Sabre) and the airline companies operating flights (such as Alaska Airlines).
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Alaska Airlines and its regional partners fly 44 million guests a year to more than 115 destinations, with an average of 1,200 daily flights across the United States, Mexico, Canada and Costa Rica.
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Sabre Corporation is the leading technology provider to the global travel industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.