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This article focus on using smart city technology to assist law enforcement with securing big city sporting events. The article highlights the need for seamless interconnectivity with local law enforcement technologies in order to streamline response time. Communication and video surveillance are all enhanced by the use of emergent security technology that allows for officers to work with other agencies and the community to keep large events safe.

This article serves to showcase how beacons can serve as effective tools for hotels. The beacons deploy micro-location capabilities that allow for targeted personalized messaging. Utilizing Bluetooth Low Energy and a property's geo-fencing, beacons can transform the check-in and out processes, room and indoor navigation, keyless room entry and in-room controls, room service, loyalty offers, upgrades and analytics. The beacon technology can also used with staff to maximize productivity and evaluate where resources are able to be saved.

This article was provided by Protel - a developer of hotel check-in software. The focus of the article is to convince hotels of the benefits of the check-in software. The article acknowledges that the technology allows guests to complete the check-in/out process without having to endure log lines and also by customizing the guests' stay. The software also allows the hotel integrate with their PMS. This allows for the teams on property to communicate more effectively about the guest experience, provide much needed marketing data and helping to eliminate many human-related errors.

This article is about two schools that used Event Manager Software to help them get and stay organized. From knowing what areas/classes were clean and ready for use to knowing where certain groups were going to be located on campus for events. They were able to apply the same issues with organizing large groups for events to organizing the daily needs of the school.

Technology is always expanding. Products that we are using today- can be obsolete in a few months. For businesses to be successful, they need to be willing to adapt to change- as technology is always evolving. This article recommends "maximizing local search engine optimization" which can assist a person searching for something online- and could possibly increase sales and "customer base." SEO (Search Engine Optimization) reminds me of GDS's, as it brings more "brand awareness." Travel agents can also assist with "local SEO opportunities." The article also suggests have a "mobile-friendly website." With billions of people using smart phones on a daily basis- having an accessible, and available website is important. Furthermore, the article states that bookings made on the phone have increased in the past year 7%. Content marketing plays a key role in hotel's marketing. Replying to feedback, or having a strong online presence on social media can increase brand awareness. It is important to stay up to date with digital trends, as this can help build relationships with guests too. Video marketing, which is showing the costumer's what they should be expecting at the hotel- is a practical virtual experience. These current eMarketing trends are transforming the hospitality industry.

This article of Swift Digital supports talks about the importance of backing up data and how it's crucial for not only your businesses's data, but your personal data as well.

The article is interesting as it talks about the use of proximity beacons that we have been learning about this week for marketing purposes; however, this article highlights the technology being used in employee security. In recent years hotels have increasingly committed to enhancing employee safety policies, training, and resources such as employee safety devices or ESDs. These are mostly implemented in the housekeeping department, where the employees are often alone in guest rooms and can be vulnerable. Amid the global pandemic, safety for both guests and employees is at the forefront of the industry's priority list. Many companies are taking advantage of this downtime to install personal alert systems or panic buttons. While ESDs are not necessarily new and have been around for some time, the technology has drastically improved. React Mobile, a leading provider of panic button solutions for hotels, has three updated products for the modern age. The Sidekick, which needs to be tethered to a smartphone, is a small panic button that transmits an SOS signal to alert management that an employee is in an emergency situation and requires assistance. The device is discrete and wearable, and with the aid of Bluetooth beacons, it can identify the employee's precise location. The Stand-alone LTE panic button has all the same features of the Sidekick; however, it does not need to be tied to a cellphone. It automatically connects to any available 4G cellular network to send out the SOS transmission. The BLE 5.0 Beacon offers the most advanced and incredibly accurate location information, even within high-rise hotels. When activated, it is so precise that it can provide the exact room number in which the incident occurs. These technologies can also be used outside the hotel property, where the system sends out GPS coordinates to follow an incident in real-time. This security technology provides hotels with the ability to immediately respond in emergency situations and gives t

Ideally, Maestro explores the operational features and functionalities underutilized and yet very critical, especially in this COVID era. Among such quality is the idea of reporting capabilities (Dehan, 2020). For example, through this feature, the guest's data becomes essential in making various decisions by management and the staff. This includes knowing when the guest is arriving, budgeting, and congestion at the front office. In this sense, it becomes effortless to determine the requisite measures to minimize physical contact. Equally, to eliminate the physical contact between the guest and the staff, Maestro provides integrated technological infrastructures such as touchless tools and mobile apps (Dehan, 2020). This system is set to perform very many functions. For instance, "Online web and mobile guest registration/check -in, online prepayment portal, express mobile check-out…." Besides, using a mobile key ensures that the guest is exempted from the contact at the front desk. All these efforts are meant to create contactless interaction between the staff and the guest and thereby enhancing the safety both the staff and the customer. Further, the article identifies data control and security as a significant element for using the cloud for PMS (Dehan, 2020). While using the private cloud, such as Maestro, it's the IT system that takes care of the data without a third-party having access or control of such information. This becomes fundamental in enhancing customer confidentiality and security in the process. The on-premises PMS, misses this feature as it's the customer taking care of their data Moreover, the article identifies internet connectivity as one of the fundamental challenges of using the cloud for PMS. That, it submits, "For those operating in remote areas, the cloud is wrong platform for the environment" (Dehan, 2020). Such outages are demeriting since they result in the disruption of the flow of services and time-consumin

(1 of 2) "The hospitality sector has always been a popular target for cyberattacks." This is the first line of this Recorded Future article published in January. The article discusses breaches that happened for both Marriott and British Airways and how this is a regular occurrence in the industry as it is such a big target with so many possible points that can be attacked. While the statistics for the hospitality industry have improved greatly in the last decade, in 2019, they were still accounting for 10% of all breaches. Not only does a breach affect the way an organization operates, but also it also severely effects their bottom-line and takes quite a but of time for them to recover. "According to Ponemon's 2019 Cost of a Data Breach Report, the average hospitality data breach costs $1.99 million to contain, at a cost per record of $123. These high costs are due in part to the time needed to adequately respond to a breach. On average, it takes 200 days to identify a hospitality data breach and a further 75 days to contain it." The article continues by stating that hackers are typically seeking payment card data when compromising the hospitality industry.

(2 of 2) The article then discusses the many reasons why it is so difficult for hospitality-oriented companies to secure their assets versus other organizations of similar stature. Some of these reasons include the large, complex networks which are typically publicly accessible and contain many customers in the databases, the fact that customers are always onsite and so are attackers, the high turnover leading to inconsistent training and sharing of credentials, franchisers owning the responsibility of security yet not knowing much about it, and the risk associated with all of the various third parties the hotels do business with. While intelligence has come a very long, "security professionals in the industry are tasked with defending highly complex networks with many endpoints against a constant barrage of attacks and a constantly churning workforce… [AND] they have limited security resources to work with." Comprehensive security intelligence systems are now capable of protecting many aspects of the organization. Some of these updated features include responding rapidly to security incidents, blocking online brand abuse and impersonation, managing third-party risk, reducing breach containment times, and better allocating security resources. Property data security is so important to the hospitality industry. If a business does not take the proper precautions to protect their systems and their customers, then it could lead to a devastating event for the business. While security intelligence has progressed within the last decade, a business needs to make sure that they have chosen a reliable agent to partner with who will produce consistent service. If the business keeps up with their system updates and protections, they should not have to worry about their security system failing.

Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."

This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.

The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.

With the rising of Cloud-Based PMS, most of traditional PMS company are trying to change things. They hope to make their system more flexible and easy to use. So, URCSI start with exclusive payment platform and build closer relationships and interactions with customers.

The article showed us top 5 trends in modern hotel PMS technology. They are Cloud, Mobility, Guest engagement, Endless integration and Sleek design.

On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.

The initial focus of this article is on the cruise line industry's multi-billion undertaking in developing new energy efficient technology. The technology that will be deployed will be integrated with the cruise system in order to assist in reducing carbon emissions by 40% by 2030. BioHiTech Global, Inc has taken a leading role with the development of their new system - Revolution Series Digesters. This system provides both supplies and continuous cloud-based analytics that will help its inaugural client, Carnival Corporation, to reduce their environmental footprint.

This article describes Misfit Media's interesting variation on the proximity marketing concept by leveraging Facebook Messenger to target likely customers. The firm has obtained impressive and cost-effective results for clients with techniques that combine advertising, promo redemptions and the collection of customer e-mails, all through a widely-used external app. Repeat business has also seen dramatic benefits.