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The Nation 2010 report mentioned that 41% of UK hospitality business do not have capability to trade online, but the chance of internet cannot be overlooked in the future. Website: a website can provide your customers a good place to visit ,they can see the plenty of food quality and high resolution images of your hotel Google: google is a well known tools which can help your business cannot be overlooked. If you put your hospitality address on google map ,customers will find you when they use google maps. That is an effective way to do your online marketing business. Social networking: company can use twitter ,facebook of youtube as social networking tools to maximize marketing. Youtube： when put a simple video clip about the location of your company, or you use the video show your products to customers, the method can attract a lot of potential guests . Offer vouchers online: online voucher sites are a good way to enhance your presence online and reach new customers. Broadening your reach: over 60% of UK dinner go online to research restaurants and more and more customers choose to search hotels through internet ,it is convenient for them to visit these information at home or abroad. Online orders: software form companies like supercontrol can be integrated on to our site to provide real time booking information. Some tools may not be so appropriate to some age groups but do not rule anything out. You can conduct a survey to figure out which one is your customers most often visit.

Too many companies do not realize how important it is for them to have a representable website. A company that has a webiste shows people it is more likely a legitimate company. A company with a nice website tells people its employees take whatever they do seriously, in which make it easier for potential customers to consider using its service. How many times have people nevigate away from a website only because how pathetic it looks not even caring how good the company is? All the money a company spends on advertisement and marketing can go to waste after just one click.

Hotel Concepts- Brilliant, a leading global provider of advanced PMS, recently announced its integration of Flip.to into RezExchange. For a small monthly subscription, Flip.to acts as marketing platform for hotels, restaurants, and airports. Customers can use it to comment, post feedback, and recommend the establishment to friends who in turn can get discounts. It also allows loyal guests and customers incentives to spread the word. RezExchange allows customers to manage their sales channels directly from the hotel management system and will receive all reservations from these channels directly into their own database. With this integration customers don't have to present printed coupons and any earned incentives are automatically credited to their hotel profiles. Hotels, restaurants, and airports that already use RezExchange and integrate Flip.to into their system will become more streamlined making it that much easier for customers and guests to build up and use their incentives.   L'Auberge Carmel hotel in California is the first property to go live with this integration and thus far, this integration has proved successful. Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with Flip.to, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months. 

The event management space is more becoming more competitive. Now hotels and event planners are seeing these as an additional source of revenue. This article focuses on tips how events and conferences can use strategies to automate certain practices to capture a wider target audience all while spending less time and money.

Underboeck Software International, a hospitality industry-related watch group, discusses five industry trends to watch out for that were critical in 2014 and were expected to continue being important into 2015 and beyond. Its main focus appears to center around information technology and the path in which key target markets utilize this technology to perform functions associated with their hospitality needs.

The focus on sustainability or "going green" is quickly becoming a major trend. This article introduce 25 ways that hotels can use to develop sustainable economic. Supporting sustainable initiatives is important to the lodging industry as a whole. hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.

There are few processes about how to select a HRIS technology. What is the degree of flexibility and scalability that the HR information technology software provides? HR professionals should determine if the software can import data from multiple Excel spreadsheets, databases, and paper documents and the level with which it can interface with all kinds of systems and data. Will the HR information technology be able to grow and scale with the organization? Is the HR information technology software able to integrate with other systems? HR can obtain greater efficiencies when data and other employee information entered into one system can be shared with another system. Who is responsible for implementing, or building, the solution? What level of training is involved? HR should have a clear understanding of the level of training and technical expertise that will be required and the amount of time expected. If training is involved, is there a charge? What types of maintenance and upkeep are required? What security measures are built into the HR information technology? If the software is available online, through an ASP or SaaS model, the provider should offer daily backups, backup servers, and added protective layers. Will employees be able to enroll in benefits plans and make changes in real-time to their personal data and plan choices? The system should clearly present the plans available and enable employees to make selections at their convenience, simplifying these actions throughout the process with wizards.

This article shows that internet becomes more and more popular in people's daily life and at the same time e-commerce and e-marketing are just starting to make a mark in the industry, so hospitality industry should take this opportunity to focus on the importance of e-marketing.

this article talks about the trends int he marketing that are happening now, or are about to happen in the near future. Author compares new trends to an air travel. Trends that already have a lot of people being into are about to start, and there are some that exist but more people need to accept it before they will become successful.  

Marriott is seeking to become the Red Bull of the hotel industry. While I first thought that this meant that it wanted to become synonymous as a brand with hotels generally, as Red Bull's brand is with energy drinks, what Marriott is actually pushing for is a sophisticated eMarketing strategy. The company is focusing on content marketing by developing and producing (in-house or through contract) its own videos, shows, web series, movies, musical events, etc. and distributing it through their network of properties. The distribution strategy will focus on using Marriott's 4,000 rooms, which are located across 78 different countries globally. In addition to pushing content through in-room TVs, Marriott will also use its rewards program and mobile app to distribute what it produces to its consumers. Marriott does not plan to abandon its print or online advertising; it is simply adding another platform to increase and diversify its global reach and strategy. The ultimate goal is to fill rooms, but with Millennials, creating long-lasting, individual, memorable experiences is important to overall brand loyalty. Thus, content marketing provides a means by which Marriott can offer original, targeted content to its consumers. In the future, it can become a full-fledged development studio providing complete content for its consumers, in turn pressuring companies like Netflix, Hulu, etc. In the short-term, producing content and releasing it through their app will allow Marriott to increase brand awareness, loyalty, and the overall guest experience. Over time, Marriott is not simply pushing a product or service; they are building meaningful relationships with their consumers.

A number of Event Management Software have populated the market all with an aim to provide attendees with a memorable experience from marketing, ticketing, logistics, communication, gamifying, and measurement. The article gives indepth inight on 10 apps that aids planners from end to end

This short article explains in a very understanding way how Generative Artificial Intelligence (AI) helps generate original content for hotels, which saves them valuable time. The time you could put into thinking of marketing material, generative AI already helped you create it within seconds let it be a text, image, game, captions, and/or more. This tool basically analyzes the data you feed it and turn it into optimized content which helps "hotel marketers unlock new levels of efficiency and creativity."

I think that it is very important for hotel to go green. Many top hotels are the members of green hotels. That means go green is a trend. Go green could makes the hotel cost savings, competitive advantage, employee retention, customer loyalty, regulatory compliance, decrease risk and it's the right thing to do. When I went to New York, Key West and Boston, I found the hotels where I lived are all green hotels. They use retrofitting light bulbs instead of regular bulbs. But in China, green hotel is not popular. I think that it will be the trend in the future all over the world!

Technology is growing every day and staying up to date with what customer needs and wants are, are very important to being a successful business. This articles main focus is about the growth of technology in the hotel industry and how hotels are adjusting to new and upcoming technology. Customers expect certain tehcnologies now when staying in a hotel such as high speed wifi or electric key swipes now. Also new Developments such as social media. Businesses have started using mobile apps such as twitter or Facebook to learn about the needs and wants of their customers before they have even walked through the door.

Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.

Being ahead of the curve in IT investment can assist in an increase in ADR's and occupancy percentages, which translates to revenue. Mobile technology can assist streamline the guests' check-in/check-out process and offer other amenities via mobile technology. Social media technology offers a plethora of information for marketing and revenue management purposes as well.

This article touches on the technologies incorporated in events today that make every day life experiences better, faster and more efficient. It was mentioned that a large majority of event planners believe that using event related apps increase the guests satisfaction levels. Applications like kyazoonga, an online ticketing provider for event planners and customers, are becoming more and more prominent. A new trend for event technology is using data insights about customers.Using this information they are able to hone in on their target market and use it to help drive whatever they believe will help their next event be a success. Customer loyalty programs are also becoming a trend as well as the use of social media to better access past, present and future guests.