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lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
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  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
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    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
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    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
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    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
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    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
streeter61

https://theconversation.com/government-agencies-are-tapping-a-facial-recognition-compan... - 0 views

This article regarding biometrics is very enlightening. It discusses how the IRS is requiring consumers to create an account with ID.me, a facial recognition company in order to file taxes online. ...

Technology software tech

started by streeter61 on 24 Jul 22 no follow-up yet
alomariee98

Nobody likes self-checkout. Here's why it's everywhere - CNN - 0 views

    • alomariee98
       
      It is really good to know that customers are not the only ones that experience issues with self-check-outs at the stores. They are machines that need to be maintained every so often. I have had my own experience with self-checkout and can see both sides of the story. In my experience which just so happened to be yesterday I did self-checkout in 2 different places. In one of them a customer tried to get away with theft by hovering the scanner over the item and not really scanning anything. In the other instance I kept getting the error message that did not let me keep scanning until the system reverted back to the scanning page. I get how it can be frustrating but I also see that sometimes it is the quickest option. Now with the pandemic like it says on the article some people prefer the no contact option and rather do the things themselves. This disruptive innovation just shows if there are stores that do not have it, they may fall behind because it has already become normal whether you use it or not. It gives people the choice whether or not they want to use it. Bad thing is that it does show less employees working on the floor because of these machines depending on the store. Now its a competition everywhere to have self check-out. An example I know of is the Disney Stores at Disney Springs and inside the parks. If you have the My Disney Experience app you can do mobile check-out without having to make a line for the register. Less contact with an employee.
  • The machines are expensive to install, often break down and can lead to customers purchasing fewer items.
  • higher losses and more shoplifting
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  • 29% of transactions at food retailers were processed through self-checkout, up from 23% the year prior
  • work from paid employees to unpaid customers
  • was designed primarily to lower stores' labor expenses
  • Customers scanned their items and put them on a conveyor belt. An employee at the other end of the belt bagged the groceries. Customers then took them to a central cashier area to pay.
  • 52% of shoppers considered self checkout lanes to be "okay," while 16% said they were "frustrating." Thirty-two percent of shoppers called them "great."
  • required regular maintenance and supervision
  • self-checkout leads to more losses due to error or theft than traditional cashiers.
  • Other customers take advantage of the lax oversight at self checkout aisles and have developed techniques for stealing.
  • Stores have tried to limit losses by tightening self-checkout security features, such as adding weight sensors
  • It may simply be too late for stores to turn their back on self-checkout.
    • alomariee98
       
      It really is too late to turn their back on self-checkout. It is already part of the store and those who do not use it will get left behind. Sometimes self-checkout is faster but it can be a bit frustrating due to the error messages it may give you. After all, it is still a machine.
  • Store owners have also seen competitors installing self-checkout and determined they don't want to miss out
  • "It's an arms race. If everyone else is doing it, you look like an idiot if you don't have it,"
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    Disruptive Innovation: Self-checkout
ryanbonifas

Sacred Rose Festival Attendees Report Thousands in Overcharges - 1 views

  • Many music fans who attended the Chicagoland area's inaugural Sacred Rose Festival this past weekend and used their credit cards while there subsequently reported thousands in surprise overcharges.
  • The fest has responded saying it was a glitch with an onsite vendor.
  • the four-digit charges curiously appeared on the customers' cards after they visited a merchant on the festival grounds.
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  • Various Redditors reported that they each received surprise charges amounting to $1,190, $1,300, $1,500, $1,700, $3,200 or more. One charge of nearly $5,000 was reportedly declined by a customer's bank.
  • the glitch in venue payment processing resulted in the charges, and that they were being reversed.
  • Here is their statement: 'You may have accidentally been charged a large amount from F&B at SeatGeek Stadium when using a credit card. Our payment processing is secure but had a configuration error. There was no exposure and/or fraud; we are PCI compliant. We are reversing all of these charges and you should see the amount credited to your card in 3-5 business days.'
  • There was a technical glitch with the point of sales system regarding the tips inaccurately processed.
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    The overcharge nightmare of an establishment and their quick response to guests has led Sacred Rose Festival to scramble in response to outraged customers. The festival has shared the error came with the systems configuration and are PCI compliant with no exposure to breaches or fraud, but one would venture a guess there is more to this story.
nsola015

How Cloud Technology Can Enhance Your Airport Experience - 2 views

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    The airline sector will continue to rely on automation to deliver service to travellers. Critical challenges will be focused around passenger experience, forecasting, privacy, and data security. One of the main areas for opportunity is enhancing the checkin experience. Cloud computing and technology in general will be at the forefront of the industry's development, and will allow for improved cost efficiency, more streamline operations, scalability, passenger and crew safety, as well as continued industry transformation.
deden004

What is Cloud Computing & Why is it Important? | Accenture - 1 views

  • Cloud is a model of computing where servers, networks, storage, development tools, and even applications (apps) are enabled through the internet. Instead of organizations having to make major investments to buy equipment, train staff, and provide ongoing maintenance, some or all of these needs are handled by a cloud service provider.
  • With a public cloud environment, users "plug into" the data and applications via an internet connection giving anytime, anywhere access.
  • Cloud is often pay-as-you-go, where you only pay for what you use. Think about how a utility company meters how much water, electricity, or gas is used and charges based on consumption. The cloud is the same.
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  • Services can be requested and provisioned quickly, without the need for manual setup and configuration.
  • Cloud often uses the multi-tenancy model. This means a single application is shared among several users. So, rather than creating a copy of the application for each user, several users, or "tenants" can configure the application to their specific needs.
  • Cloud platforms are elastic. An organization can scale its resource usage levels up or down quickly and easily as needs change.
  • Before cloud computing, companies had to store all their data and software on their own hard drives and servers. The bigger the company, the more storage they needed.
  • This way of treating data is not scalable at speed
  • t's not just businesses that benefit from cloud computing. The cloud has transformed our lives as individuals as well.
  • cloud technology means that companies can scale and adapt at speed and scale, accelerate innovation, drive business agility, streamline operations, and reduce costs.
  • The first thing to consider is the deployment model—public cloud, private cloud, hybrid cloud, and multi-cloud. The next element is the service category—Saas (Software as a Service), Paas (Platform as a Service) and Iaas (Infrastructure as a service). When a company is considering its cloud migration strategy, it must consider both factors.
  • using an internet connection to access computing resources hosted on data centers managed by a third-party cloud service provider, rather than owning and maintaining these resources on-premise
  • hyperscalers.
  • organizations concerned about sharing resources on a public cloud.
  • A private cloud environment gives you complete control over data and securit
  • IaaS is the simplest option for businesses. With IaaS, an organization migrates its hardware—renting servers and data storage in the cloud rather than purchasing and maintaining its own infrastructure.
  • PaaS is a popular choice for businesses who want to create unique applications without making major financial investments.
  • SaaS is the most commonly used cloud application service and is becoming a dominant way for organizations to access software applications.
  • Hybrid cloud eliminates reliance on any single cloud provider and allows for additional levels of flexibility in terms of capabilities, security compliance, etc.
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    The article I chose is about the cloud. The cloud as its described in this article is a model of computing enabled by internet access that connects servers and networks to the public without the need to purchase large expensive equipment or staff to perform maintenance, and rather pay a monthly fee where this along with other services are performed. In this article we are given step by step instructions on the cloud computing environment and there five key characteristics. From internet access to measured service, on demand self-service, shared recourse pooling to rapid elasticity, the cloud encompasses many things and if you were like me, unsure of the what the cloud is and its functions, here is a is a step by step manual on the cloud and what it can do for you.
nsola015

New report shows an increasingly robotic future for airports - 0 views

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    The use of robots is predicted to become more common in the airport operations environment in the near future. Several airports are already testing advanced technology to improve guest experience by providing customers with security, entertainment, information, cleanliness, and advice. During the transition period, humans will continue to play an integral role, but some functions will likely eventually become fully automated. Robots can lower operational costs and improve efficiency. Even though there are barriers to implementation, including development costs and digital adaptation, several companies are investing in airport robotics. It is expected that consumers will need to adapt to this changing environment, which is intended to improve the overall air travel experience in an increasingly demanding aviation industry.
nsola015

The role of biometric recognition technologies in shaping the future of travel | Biometric Update - 1 views

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    The international travel industry depends on safe and efficient border and immigration controls. Innovative technologies can help to increase efficiency and address security challenges. Some airlines, such as Emirates and AirAsia, as well as some airports around the world, are already investing in seamless biometric technologies, such as facial recognition. These kinds of biometric identification and 'no-touch' technologies deliver seamless and frictionless experiences for travellers crossing by air, land, and sea. Using biometrics to automate processes can improve traffic flows and service delivery overall, but it is not yet known how easily and quickly these new technologies will be adapted.
jsanc478

Radisson Hotel hack shows vulnerability of hospitality industry - 3 views

shared by jsanc478 on 14 Apr 22 - No Cached
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    This article talks about a situation the Radisson Hotels had on 2018, they confirmed a data of breach that exposed personal details of small percentage of members rewards. It was first reported by a Business Traveller after receving an email that his details has been compromised. Radisson took incident and did an extensive investigation to prevent future breach of data happening to their customer.
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    Technology as with anything has the pros and cons. Whatever we put on the world wide web is at risk to be hacked, this is the harsh truth. By simply purchasing online or self check out, we are vulnerable. The sad thing is that hotels worldwide has the traffic of visitors and stores a wealth of information, a field day for hackers. As technology increases so is the need to employ cyber security and perhaps inventing high tech robots to guard information should be coming more to the forefront. Daily there are people developing codes to break in.
Danaisy Abascal-Yero

Cloud Computing: Travel and Tourism Trends - 0 views

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    This article describes the various cloud computing trends in travel and tourism and how they could be beneficial for all travel companies to adopt. It further goes into detail on how cloud computing is becoming utilized by approximately 81% of the travel & tourism companies and how it creates a positive impact on the industry. It mentions the advantages that cloud computing brings to the table like a personalized experience for users as it facilitates data synchronization between channels, is more reliable than holding one singular framework so it lessens the security risks, is being more widely utilized on a global scale, provides scalability and flexibility throughout the peak season and low seasons, saves the company potential expenses that would have otherwise been spent on other infrastructures, software, systems, etc., and benefits tourism on a socio-economic degree which helps fight environmental degradation.
ortiz004

Cloud Computing and the Hospitality Industry - Insights - 0 views

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    I found this article about cloud computing and the hospitality industry on the website eHotelier. The article focuses on the hospitality industry's unique relationship with technology. Technology has helped the hospitality industry grow throughout the years. With technology, the hospitality industry can offer better services to its customers, and technology also helps develop the tourism industry. The hospitality industry has included technology innovation as it continues evolving with better technology. For example, hotels can now handle information on internal servers and record customer visits through bookings and in-house data systems. Nowadays, hotels are now using cloud computing because it is inexpensive, provides an accessible service, offers faster service and stronger security, and reduces service and cost because it can be flexible when it comes to business demands. Cloud computing in the hospitality industry is very helpful because the services are faster and more efficient. It decreases wait times, which is valuable for offering customer services and customer satisfaction. Customers can have a more personalized service upon arrival or when checking out. The hotel staff also be aware of guests' room preferences, food, activities, and everything the guest likes before arriving on the premises. Hotels can also partner with travel agencies through the cloud because it offers the opportunity to share applications of data-sharing services. In addition, the cloud also has the benefit of reducing workforce and administration tasks.
Brooklyn Little

Hotel Safety Tips - 1 views

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    This article includes advice from a former intelligence officer when it comes to travel and hotel safety. Today we rarely see guests take these precautions even though it could be the difference between life and death in an emergency. When traveling it is crucial to be aware and knowledgable or your surrounds in the case an incident or emergency does occur.
dvieg001

Hotels in hackers' sights as technology replaces personal touch | Financial Times - 1 views

  • Hotels and hospitality businesses are now the third most targeted by cyber attackers of all industry sectors.
  • they have become a rich mine of data for hackers with nefarious intentions.
  • Hackers see international hotel chains, which process a huge volume of transactions, as easy pickings
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  • he increased use of technology to replace face-to-face services such as check-in and on-site payments has only raised this risk.
  • One of the most high-profile cyber incidents in recent times was the breach of Starwood’s database in 2014, before the group was bought by Marriott, the world’s largest hotel chain. That hack, which was only discovered after the deal, exposed the data of about half a billion customers, Marriott said, when it revealed the impact in 2018.
  • The company sped up planned investment into data security and improved technology, such as software that detects suspicious cyber behaviour in real time, Van der Walt adds.
  • As cloud computing services have expanded, hotels have pushed more data storage towards external holders such as Amazon Web Services or Oracle
  • Many hoteliers additionally employ third-party agencies to manage credit card details and keep different forms of data separate:
  • And with guests demanding an increasingly personalised and individually-tailored service, particularly from the well-known hotel brands, data is likely to remain a precious commodity in need of protection.
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    This article explains how and why hotels went from being in the bottom 13% to the top 3 most targeted industry for cyber attacks. It talks about how the implementation of technology to handle customer date has made the industry vulnerable and also how corporations are battling the issue by using separate third party companies to store data and handle credit card information.
kyleemcroberts

5 Key Lessons Learned from Critical Infrastructure Cyber Attacks - 0 views

  • 5 Key Lessons Learned from Critical Infrastructure Cyber Attacks
  • Cyber criminals are highly motivated, creative, and nimble
  • Consider the rise of cryptojacking, which uses mining malware to hijack computers to mine cryptocurrency.
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  • Don't be complacent — limit Internet access points with silos.
  • The attackers were just trying to look for unused processing power that they could use for their benefit."
  • finding the time to consistently audit and always be improving security is critical too
  • Keeping the critical infrastructure efficient and effective is challenging enough.
  • Train your humans.
  • This example underlines the importance of educating employees to always be vigilant and raising awareness of potential threats.
  • Stay current.
  • Concerns that new operating systems or software updates might destabilize crucial infrastructure can inhibit the best practice of always updating.
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    There have been many cyber-attacks in many different nations and that is for many different reasons, such as outdated, human error, and all software being in one vulnerable spot. It is important to always update your programs, use cloud computing, and to educate your personal on all cyber-attacks. It is also important for your teams to understand the "why" behind updating and cloud computing and this is to always keep an upper edge on cyber-attacks. Cyber criminals are always changing their ideas and new ways to take over networks and workday and night to find someone to slip up and it can cause the complete down fall of a company or nation.
sydneywolfson

5 Ways Biometrics Could Change the Hospitality Industry | RoomKeyPMS - 0 views

  • Biometrics aren’t just used to enhance the guest experience. They can also help create in-house efficiencies as well, such as with a biometric-based system to track when employees
  • First, by making guest rooms accessible only by fingerprint or facial scanning, it eliminates the needs to manage key card inventory and the headache of lost, stolen, or deactivated cards.
  • Skipping all check-in formalities may not always been an option, but fingerprint or facial scanning can help to expedite the process.
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  • Check-in via facial recognition is already active at hotels in China. FlyZoo, a 290-room hotel located in Hangzhou, allows guests to select their floor and room during booking on their mobile app.
  • The use of biometric data can help to ‘announce’ guests, their information, and their preferences without them having to provide any additional information.
  • Requiring the use of a fingerprint to authorize any additional payments during a hotel stay, such as food and beverage orders, spa treatments, or in-room entertainment purchases, makes check-out billing quick and accurate.
  • As the population becomes more comfortable with the use of biometrics in everyday life — such as using our fingerprints or faces to unlock our mobile devices — they will come to expect that same ease of identity verification for other purchases or experiences, like travel.
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    Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing.
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    Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees.
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    This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.
sarahcarniglia

Pandemic Has Changed The Future Of Cloud Computing - 2 views

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    This article talks about cloud computing and how the pandemic has increased the demand of internet. The demand has came alongside employees working from home, education being brought online and e-commerce activities. Cloud computing is being integrated into businesses because of this flexibility, cost efficiency, and security.
bingkunwu

Hospitality Technology: Trends Shaping the Industry | UCF Online - 1 views

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    With the advancement of technology in the hospitality sector, much has been adopted to fit the new environment. And as technology aid, the interactive sense of technology across hospitality, some of the major trends that have begun to manifest are shaping the industry and the sector. Technology modified the advancement of utilities and different facilities to transition from electronic to digital in the 21st century. And thus, evoking the need for keyless entry. Hotels with integrated technology can allow guests to access their rooms through smartphones, kiosks, and sometimes plastic cards as keys. The initialization of voice command services such as Amazon's Alexa has been brought to offer a comforting experience as guests can interact and request reservations through Alexa. Robots have been used to adjust the scenes and operations of smart hotels. Thus, every facility within the environment becomes accessible in a digital way. This is also supported by advanced security and digital amenities, which offer numerous growth opportunities.
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