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RateGain is a company that offers services that allow hospitality establishments to retain a "seamless" distribution with central reservations systems, global distribution systems, and property management systems. RateGain claims to enhance growth and offer support for revenue management decisions. Utilizing a central reservations system, a global distribution system, and the property management system, from a hotel standpoint, seems like you are gaining a ton of additional business and additional rooms sold. But what happens when the hotel sells out, and the inventory continues to flow in, overselling the hotel, upsetting the guests and creating an angry mob in front of the front desk, blaming the hotel for the issue instead of the lack of seamless communication between all of these systems providing this revenue? That is where a service such as RateGain comes in handy. This article focuses on the issues that have been identified regarding electronic distribution, including updating multiple system with rates and availability, manual entries, lack of synchronization between the systems, non-delivery complications with reservations and information, and lack of information provided by the source channel. Rate Gain notes these challenges and focuses on ways to improve and bridge the gaps between the services, to provide a seamless revenue gaining opportunity for an establishment. The article continues to explain how their RG Bridge implementation enhances these systems and eliminates these issues utilizing two way connectivity and allowing the hotel employee to work with channels to generate demand. It also states that they customize each connection to live up to the expectations and needs of the hotel, so that nothing will be lost or not understood. This service is a great investment for a company that continues to have these communication issues with their systems. Sometimes with the lack of communication between the global distribution system, the pr

The international regulation for Internet can change whole industry even whole world. Due to the prevalence of internet, the regulation of telecommunication can play an important role for the field.  However, like normal privacy, internet privacy can be treated as the same way. Nowadays, only after getting a warrant from a judge can a police coerce internet service providers (ISPs) to hand over a person's email. 

European green movement is the fastest in the world. Through some green certifications and people's awareness, green hotel market is increasing. Hence, the green hotel can not only save utility cost but also extend the market by reputation.  LEED, GSTC or blue flag are the trends for hospitality. Sustainable tourism can be the only future direction for this industry. 

This article describes a new website created by TheeDesign Studio, a web design agency in North Carolina that specializes in creating interactive marketing websites for companies located in NC. They recently celebrated the launch of a web design project for a local party planner, Jennifer V, a premier event planning company that provides that provides services for any type and size of party, wedding, corporate event and religious celebrations. The new website was built using WordPress to allow the company to easily manage their events gallery, website content updates, blog posts, and track internet leads; all vital items for companies to be successful in this technologically advanced world. The website serves as a valuable resource for potential clients and business partners to learn about the company's event planning services by featuring an on-site blog, lead generation form, and an easy to update events gallery to showcase their portfolio. It is important for companies to have the latest technologies and techniques in web design programming and internet marketing as well as maintain user-friendliness to be ahead of their competitors. I checked out Jennifer's web page and I found it very user-friendly and inviting.

E-Marketing emerged because of the Internet, today, there has an app called 'Hotels with Me' lunched by Hotels.com as an affiliate program in Facebook. Owners of Facebook information pages in the UK, Italy, France, Sweden and Germany can now install this app and earn commission on bookings made through it. 'Hotels with Me' is a hotel search engine run entirely through Facebook. This app has been launched on UK Facebook page in 2010 and grows strongly across APAC and Europe. It enables people to browse, choose and book hotels from almost 140,000 properties worldwide. It is easily to install which just needs a few seconds. And Josie Shah, director of partner marketing at hotels.com regards the app as a unique innovation for them. He thinks the app will be interest to championing sports events, bands or concert tours. And this app is not only convenience for users but also a market expend for owners. Also a video explains how the integration works through a link. http://www.choosewithme.com/affiliate-marketing/

I read an article takes about a mobile app which can help customer makes reservation of same-day hotel room on their mobile rather than on the internet. I think these two apps have the same function which helps the customer browse and book properties much more convenient.

This article gave me a different perspective as to how the GDS system has affected the airline industry.  According to The Economist, the airlines chronic unprofitability is due to two strategic errors of their own doing. One was to stop paying direct commission to travel agents and the other was to set the reservations systems free. Despite their best efforts airlines are now having very hard time getting travelers to bypass GDS agents and come to their websites. A majority of the profit margins in the travel business are seen by the GDS systems and airlines are left footing the bill. In hopes of resolving this problem, the airlines international association is working what is called "new distribution capability." Through use of this service it would become easier for travel agents to utilize computer systems that would deal directly with the airlines. However, ambitious IT projects have failed hundreds of different times across hundred of different industries and getting the airlines to agree to make such a dramatic change in IT would be a daunting task. Both the airlines and GDSs argue they hold the true consumer advantage.  On one hand, airlines are able to provide flyers with personally tailored service, while on the other, the GDSs allow customers to compare flights for the best value. Whether it be the airlines or the GDSs that prevail, the future of travel is now online. 

As you might know there are three learning styles - Visual, Auditory and Kinestetic. People use all three modalities to receive and learn new information and experiences. However, one of these styles is normally dominant and it defines the best way to remember new information. More then 90% of information we get by vision so visual effects are a great way to receive higher productivity in your business. Basicly, the consumer is searching for two things: an escape from routine and new experiences. So if you use more unusual, bright, vivid pictures, videos and/or 360 tours to show on your website and other visual effects which will imply on idea of new, unexpected experience the customer will be surprised and really attracted by your service. The results can be enormous. « -- Total unique visitors to the hotel website will increase an average of 13%. -- Rich content click-through (to booking engine) rates 4 to 5 times more than static images. -- Rich content generates post-impression activity (return visits) rates twice those for non-rich content and 46% more sales for those activities compared to non-rich content. -- The bounce rate (number of visitors abandoning site after viewing only one page - homepage orlanding page) improves by more than 5 percentage points.» And all of the above is not just statistics it's a power of psychology and online marketing.

I definetely agree with this article. Older advertising outlets such as as magazines and television spend insane amounts of money to create visually stimulating advertisements. Those types of media have a much more captive audience than internet source have. Super Bowl commercials have to be memorable and stimulating, or their viewers will leave the room for more chips, but they do have their thirty seconds of air time. On the internet, a company may have 3 seconds and other advertising is present on the same page at the same time. To compete in this new higher level of competition, websites have to work extremely hard and be highly innovative. Visua effects are definetely a valuable tool.

This is a really great article! Visual marketing aids and 360 tours really give the customer a sense of comfort in the product, service, and/or experience they are paying for.

Expedia hopes bloggers can serve as an important plank in its effort to re-engineer the way people shop for hotel and airplane tickets by incorporating those transactions into a marketplace driven by social networks. A senior director for travel research firm PhoCusWright, believes Expedia's plan is a viable one. Expedia's goal is to make planning the entire trip - from flights to hotel to transportation, with even restaurant selections and amusement park tickets - an integrated shopping experience. For example: your family is planning a spring break trip to Orlando. After booking flights, your hotel search would incorporate friends' views on particular properties. There's already some evidence that social networks spur sales in the travel industry. Expedia's plan could pose a threat to the largest source of online hotel reviews, TripAdvisor. Both company and bloggers say they aren't concerned that readers may be turned off by commercial relationships between the travel agent and writers.

Of course the company and the bloggers aren't concerned about what the readers think. The company wants to increase business any way that it can and the bloggers want free trips. Personally, I would be turned off by knowing that the blogger was compensated for their trip review. I recently watched a special on Aulani in Hawaii run by SamanthaBrown who works for the travel channel. I was very irrritated to hear her clearly non-objective opinions of the resort. I am far more interested in what other non-paid travellers think. I think that companies should be concerned about the perception of them paying for the reviews. I can understand the bloggers wanting to be paid for access to their followers, I just personally don't find any validity in these types of opinions. I think Expedia should keep looking for ways to tap into the social network as a business strategy, but I will trust the opinions of my actual friends over paid bloggers. I appreciate that Expedia would allow for negative reviews, but if a resort is paying Expedia for a review and Expedia is paying the blogger, then in my opinion precious objectivity is lost.

This article discusses 'E-Tourism Evolution' from tourism initial goal of establishing an online presence (96-99) to acquiring customers (99-03) and then retaining customers (2003-now). E-Tourism started with a focus on getting travel industry members in front of consumers on their computers, then offering attractive travel site features such as direct booking for customer convenience. This course has shown that while travel providers increased online travel options and services, consumers were finding a lack of personalized customer service which prompted increased dissatisfaction with the eMarketing providers. This led to the current focus by the tourism industry seeking to provide exceptional customer service within their eMarketing platform to ensure effective service and enhanced customer satisfaction, thereby ensuring increased customer retention. Whereas eMarketing has greatly increased travel to under developed countries, such countries must gain greater access to information and communication technologies to capture more of the tourism market. Tourism is utilizing a variety of communication channels including social media. Facebook booking engines are utilized by online travel sites, and travel packages and services are auctioned or bought direct on eBay. An online brochure, VBrochure by VFM Leonardo provides virtual tours and marketing content for mobile applications as well.

In the beginning of this article, it uses a chart to depicts the transformation and evolution of e-tourism over the past 15 years. According to the chart, we can easily find out that the goal and focus has changed as the year changes, from just to establish an online presence to customer retention. Then, it uses the changes of the number of tourists visiting Cambodia, one of the poorest countries in the world, as an example to say how information and communication technologies impact the tourism industry. However, this trend seems put more good impacts on developed countries. So next, the article gives some solutions to reverse this trend. In the end of the article it shows a chart to compare the percentage that people use e-market with the percentage that people use traditional methods.

E-tourism represents the paradigm-shift experienced in the tourism industry as a result of the adoption of ICTs and the Internet. It is evident that all best business practices have been transformed as a result, and that the each stakeholder in the marketplace is going through a redefinition of their role and scope. There are both challenges and opportunities emerging but the competitiveness of all tourism enterprises and destinations has been altered dramatically. It is evident that the "only constant is change." Organisations which compute will be able to compete in the future.

In this webpage, you will be able to learn a couple of key concepts in order to keep the business on track and to make sure that you are able to implement an internet marketing campaign in order to begin driving people to your website. It recommends that you use 3 different methods of online marketing; PPC ( Pay Per Click), Social Media, and Geographical search engine optimization. Marketing your hotel online via a website, you will be able to have a successful website with a modified Marketing Strategy or Plan.

The article talks about how to process validate information on a website page. When you're assessing information that you found on the internet, it's important to implement the information through research because it can be a waste of time reading information that is not accurate on a site. Also, validation ensures the website is accurate for more accessible people to browse and read; remember become a smarter user when reading information on the internet that can be misleading.

This article summarizes how a particular advance in IT, specifically cloud technology, has made it easier for hotels to actually provide hospitality. By democratizing the industry-leading technology solutions, the cloud provides independent hoteliers with the ability to compete with their larger counterparts by increasing efficiencies. While the article identifies many of the general benefits of cloud technology that we have been discussing in class previously, such as uninterrupted access to business solutions and much lower hardware costs, it goes on to provide specific examples of how hotels can actually integrate software within the cloud to power their business. For example, revenue management solutions on the cloud often work on a pay-as-you-go model, not a subscription. This increases the number of connections that hotel revenue managers can make with OTAs, in turn driving conversion to actual bookings. Moreover, cloud-based revenue management solutions provide integrated software that decreases the need for a large revenue management staff. The article also cites the prevalence of mobile bookings, which are growing at 20% versus 2% for desktop bookings. More than a fifth of bookings are actually done using a mobile device. With all of this new consumer data, hotels can actually personalize their offerings for their guests. This will decrease generic advertising costs over time. The reason why it is important to take these mobile bookings into account is that mobile consumers are already connected to the cloud as they make these arrangements. With that in mind, hotels need to turn around and continue to push storage, advertising, and booking solutions on the cloud to meet this demand.

This article is about how important e-marketing is important to the hotel business. Since technology is evolving hoteliers are marketing their businesses on the internet. Building a brand is important but what is equally important is understanding what the consumer is looking for and their online behavior. Developing a plan on how to catch the attention of a consumer is very essential. The internet have made the distance of reaching new consumers easier. This will help anyone run a successful business because you have a worldwide audience.

This article discussed the importance of being ahead of the curve and why the 'wait and see' approach is not beneficial in most cases. If you 'wait and see' you can become irrelevant very quickly as there are many others out there, in many cases other parts of the world, making new inventions and discoveries daily. This article gave a great example where a school system implemented tables and the amount of money they saved was $25k/year. There are many benefits to staying ahead of the curve and as the article states "If you don't do it, someone else will".

A "wait and see" approach has a higher risk than it being avoided. One of the cons is that it can pave the way to a company no longer being relevant. New opportunities for sales and growth may be missed if a company does not begin to evolve quickly.

Hotel guests are now more interested in connectivity than they used to. With this technology age guests would like to have access "to all things digital that can enhance their experience." Hotels now are spending more time and resources on network technology as they do for other services. For hotels to gain competitive advantage they need to build rooms where everything is on a network.

This brings up a topic that we discussed in one of the earlier weeks in class. Being PCI compliant is a very critical role in guest satisfaction. It makes the guest feel secure and confident that their information is safe and not being shared through other channels.

Another topic that is mention, previously discussed in class, is how paper menus will be replaced and guests will now have access to order via touch screen devices. This does not eliminate servers, but increases efficiency of staff, and increases turnover of tables.

RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.

This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.

This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.

Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.