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Sabre Corporation has teamed up with BYHOURS, the leading international platform for hotel microstays, in order to provide Sabre's agency community the ability to sell rooms by the hour through BYHOURS' Sabre Red App. Travel agents using Sabre's GDS will now have access to BYHOURS' content in order to meet the new demand for microstays from buyers who want more options with regards to their stays. This agreement comes as the hospitality and hotel needs have shifted due to COVID-19 conditions that include needing to work and meet remotely and has increased interest in leisure staycations and stopover travel. Customers have the ability to select check-in time, length of stay and pay the time they use the rooms. BYHOURS is headquartered in Barcelona and has a second office in Mexico City which serves as the hub for Latin America and the U.S. The agreement with Sabre reinforces their objective to open up the North American market.

Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.

(1 of 2) PKF O'Connor and Davies published an article at the beginning of the pandemic laying out how important hospitality accounting is and what accounting teams need to be cognizant of during a time that is very uncertain. The article states, "The COVID-19 pandemic has resulted in substantial volatility in the global economy. The coronavirus outbreak has had ‒ and will continue to have ‒ an adverse effect on the results of operations of those companies operating in the hospitality and tourism industry." The article warns that as more information emerges about the disease, the industry will continue to be impacted in everyday decisions and operations. The article also states, "a company's management should be considering the possible effects on future results of operations, cash flows, and financial condition," along with many other important operating items. A business owner needs to be concerned with the "going concern" and making sure that they can keep their financials stable enough to continue business. Businesses also need to worry about the effect of the closure on their long-lived assets and being able to continually comply with loan and mortgage covenants. While many businesses are relying on the ability to work from home, the hospitality industry needs to make sure they are taking a look at internal controls over financial reporting as well. Finally, businesses need to be thinking about the future and subsequent event disclosures.

(2 of 2) We are in very uncertain times right now with the Covid-19 crisis. PKF is making sure businesses are looking at the bigger picture and considering their businesses as a whole, while also taking into consideration what a business may need to do to preserve operation for the future. Unfortunately, the hospitality industry has been devastated because of the effects that the virus has had on the economy and many businesses have had to close their doors. Other businesses have gotten very creative in the way they are functioning, and if businesses can continue to adapt and introduce new ideas, they may be able to settle their accounts and make it through this terrible time.

This article talks about the hotel industry and the inside scoop on their efforts to getting back out their and marketing themselves after COVID-19. There are a few things they need to consider while they are beginning to strategize their plan. One of them is timing. If the company remained staff, then they may begin marketing faster than those that furloughed employees. In that case, they may need to get that together before they invest in marketing. Another item to consider are their goals. Companies must think about what they can afford. They need to think about if they are able to have some leeway and able to take things slower, even if it means breaking even for a while or does your company absolutely need to be at the same profitability level pre-pandemic? Another consideration would be regions. Certain regions were hit harder than others. Therefore, recovery will be by a case by case basis. Some regions will be able to market and get back to business faster than others. Yet another consideration is channels. This refers to social media and other types of media in order to market. Travelers follow many travel pages on social media, therefore this should be a priority when trying to ramp up customer traffic again. All-in-all, the travel and hotel industry will make a comeback. Although it will be a slow comeback, the industry will prevail just as it has before.

New technologies are helping hotels with ways to open up after Covid-19: Tablets with thermal imaging cameras, UV light sanitizers that guests walk-through, touchless F & B ordering & touchless tipping apps, and social distancing for pools & beaches. All of these innovative ideas and many more will be needed if there is to be a reopening of hotels and if the reopenings will lead to a sustained resurgence in room occupancy. Guests will expect hotels to offer them reasonable health safety measures and hopefully, these new technologies will help them do just that.

By 2026, the investment in cybersecurity will increase to $270 billion globally. After the COVID-19 pandemic companies will need to reevaluate their cybersecurity systems to adapt to telecommuting as many companies will have some of their employees working from home. Biometric security such as a fingerprint or iris scan will become more common as the typical password will no longer be as secure as it once was.

It is not new that the pandemic has caused a global crisis and a lot of businesses had loss. Covid-19 has forced to moved more into electronic commerce. This article is about a model that Malaysa airports has implemented to increase their sales with a mobile app. Basically the app is about shopping in the app and picking up your stuff on the shop. The app, that is currently in work to add more features, is looking to add concierge services.

The article by Shiji Group (2020) focuses on how companies can utilize technology in responding to post-crisis operations, increasing their competitiveness in their respective industries. In itself, the Shiji group is a software solutions company that provides its services in the Food, hospitality, entertainment, and retail industry. The company was founded in 1998 and currently employs approximately 5,000 individuals in its over 80 subsidiaries. As of 2020, Shiji Group serves approximately 200,000 restaurants, 74,000 hotels, and 600,00 retail businesses (Shiji Group, 2020. To this effect, the Shiji Group (2020) provides that the utilization of point-of-sale software and technologies is the best suit technological alternative for foods and beverages companies in the post-crisis period. In this line, the article indicates that the best alternative in implementing such technology is ensuring that the company's systems can communicate effectively. In this line, Shiji Group (2020) notes that approximately 65% of all purchasing decisions are affected by the availability of point-of-sale features, modules, and functionalities. Shiji Group (2020) further provides one of the transitioning alternatives: the utilization of cloud-based technologies that provide secure, convenient, flexible, and open application programming interfaces (APIs). Some of the accrued benefits include better customer experiences due to software ease of use, multi-function applications and reports building, and capacity to alter the software and hardware accessibility. Having noted these advantages, Shiji Group (2020) provides an example of its software business partnership with Barstock Exchange. They focused on helping Food and beverage businesses extend their capacity through the upgrading of its technological base. This was achieved through the upgrading and integration of the point-of-sale software and their cloud-based software functionality, hence increasing their operational capacity and effi

Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.

Informative article on the role of Biometrics in the travel industry during Covid-19.The article explains the concept of immunity passports and what you have to do now, and what you will have to do in the future, regarding air travel. The article also briefly explains how biometrics are affecting and changing the hotel industry.

This article explains how robotics in hospitality is becoming far more common because of Covid-19. They go into detail about how, right now, all robotics require the assistance of humans. But they also go into how that can change in the next few years. The better technology gets, the less need there is for human support.

This article briefly sumarizes the uses of Beason technology which are potentially to be applied in 2021 under the pandemic. They includes tracking the spread of COVID-19, tracking social-distancing, tracking of missing items, remote ordering for restaurants and inventory management.

Cyberattacks on health organizations. These organizations need to implement better data protection. Personal and medical data has been hacked and there is a continuous effort put forth to breach the systems that house this information. With more and more companies researching potential vaccines and remedies for Covid, now more than ever, organizations must have more than just cloud backups; disaster recovery plans should include offsite backups at a minimum.

On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.

UV-Clean is useful, disinfecting technology the Hospitality Industry can use during and after this COVID-19 pandemic. As restaurants and hotels slowly open back up, their surfaces run high risk of carrying the virus, being that more people are going to be around and touching things.

This article is about Southwest expanding their GDS game. They are going to enhance their relationship with travel agencies and corporate customers.

Southwest Airlines had long resisted using GDS. It has been known for only allowing direct booking through its website. Last year, Southwest began to significantly increase the amount of tickets offered through GDS. This is viewed as good move for Southwest to help increase sales for the Corporate Travel market. This shows that GDS continues to have a use and airlines who did not use them are now willing to use them to help sell their inventory especially in the wake of COVID-19.

Robots can increase efficiency and productivity in hotels, but they also pose challenges which include cost, skill deficits, and changes to the culture of hotels. With the COVID-19 pandemic there is more interest in developing these robots in hotels to limit human interaction. These systems would require someone for upkeep to the robots and software involved.

Cruise industry must work together to address safety & sanitation measures re:Covid-19. Travel advisors will be key to selling cruises to passengers. Industry is creating an education program for travel agents/advisors hoping that they will be able to effectively instill confidence in wary travelers.