The Evolution of a Hotel CRS | Travel Tripper - 0 views
-
It starts with rethinking the entire concept of a CRS.
-
The central reservation system plays major role in the hotel industry. It's a system that is used to store and receive information and handle transactions related to air travel, hotels, car rentals and even activities. It all started in the 1950's according to travel tripper by the following decade hotels begun using it world wide. However, with the internet constantly growing and inventing new distribution channels and booking methods. It's making it harder for hotels to keep up with this ever changing market some have left their most profitable booming channel fall behind. In my findings after reading this article, the central reservation system must find ways to evolve to compete with online travel agencies. Because many travelers are using third party distributors that offer better user experience and hotel are seeing a slimmer profit margins as their share of direct bookings shrink.