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isabelladlp

Impact of Artificial Intelligence in the Hospitality Industry - Djubo - 0 views

djubo.com/...elligence-hospitality-industry

shared by isabelladlp on 14 Sep 21 - No Cached
  • Artificial intelligence in the hospitality industry is quite popular among many prominent hotel brands.
  • The collection of your customer data, coupled with vast improvements in computer technology, simply means that AI can be used for improving the functions of the business.
  • Here’s how Artificial intelligence in the hospitality industry is growing
  • ...13 more annotations...
  •     Improving hotel operations
  • By effectively training your staff to perform like robots, your service levels will decrease too.
  • Your front desk staff can comfortably answer guests at the front desk, while the chatbot takes care of online queries from potential guests
  • This means that both the tasks are being performed simultaneously without the hassle of adding extra stress on your staff.
  •     Effective revenue management
  • Moreover, a cloud-based property management system will give you numerous other benefits (hyperlink to our cloud-based PMP article).
  • Artificial intelligence in the hospitality industry has made it possible for your channel manager to compute complex data to give you the best rate.
  •     Personalization gets a whole new meaning
  • While a small hotel might be perfectly satisfied with a Facebook chatbot to drive additional sales, a hotel chain with hundreds of rooms at each hotel will need more than just a chatbot.
  •   Data analysis
  • AI technology can be used to quickly and efficiently categorize your guest data as per room preference, budget, amenities your guests use etc to lure them with attractive loyalty programs and offers for their next stay or perhaps even reach out to potential guests.
  • Multilingual booking experience
  • These chatbots are programmed to create a simulated conversation through natural language processing (text) and generation (voice) in your guests’ native language; the result being clear and concise interactions between the human and the machine.
ldevaul

The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hospitality Net - 0 views

www.hospitalitynet.org/...4100855.html

social media hospitality pandemic COVID-19 influencers marketing hotel technology business tech travel

shared by ldevaul on 28 Sep 21 - No Cached
  • Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
  • Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
  • Inspire an Established Audience
  • ...14 more annotations...
  • The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
  • The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
  • Educate Your Audience
  • Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
  • The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
  • People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
  • influencer marketing actively builds trust in your brand.
  • it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
  • Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
  • leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
  • COVID-19 has made social media more powerful than ever before
  • Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
  • One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
  • Influencer Marketing is the Edge Your Hotel Marketing Strategy Needs
  • ldevaul on 28 Sep 21
     
    This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.
nbrac002

Investing in the Guest Experience: Wyndham Becomes First Major Hotel Company to Begin Rollout of Oracle's OPERA Cloud Globally - 0 views

www.oracle.com/...-hotels-opera-cloud-2021-05-18

shared by nbrac002 on 09 Sep 21 - No Cached
  • Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, today announced the roll out of the next-gen Oracle Hospitality OPERA Cloud Property Management (PMS) to its full-service hotels, making it the first major hotel company to adopt the system globally.
  • The Company anticipates approximately 20 percent of its full-service portfolio will adopt the new PMS in the next 12 months with the majority migrating to the system over the next several years.
  • a fully reimagined mobile app, making it the first to bring mobile check-in and checkout to more than 6,000 economy and midscale hotels.
  • ...8 more annotations...
  • Not only does the system help our hotel owners deliver a better guest experience through a host of operational enhancements and efficiencies, it’s designed to lower their overall costs by eliminating the need for costly and difficult-to-maintain on-site hardware
  • Designed to meet fiscal requirements across more than 200 countries, operators can customize the system to operate in 20 languages.
  • Operators can run their hotel from anywhere while team members can untether from the front desk to serve guests anywhere on property.
  • Easy integration with thousands of key partner interfaces means a smoother, more streamlined guest experience
  • Built specifically to run hotel operations, the PMS is flexible and can scale to meet the needs of each hotel without requiring installation and maintenance of on-site hardware.
  • to help drive more business to its franchisees—particularly from everyday business travelers, such as construction workers, utility workers, truckers and more.
  •  Wyndham Direct, a total booking, billing and payment solution for corporate customers that streamlines travel management with no minimum spend or stay requirements and Wyndham Business, a one-stop-shop for anyone looking to do business with Wyndham and its hotels.
  • Wyndham first began its digital transformation journey in 2016, which has since resulted in a shift to best-in-class, cloud-based property management systems, a single central reservation system for all 20 brands, and a flexible cloud service and sales platform.
  • nbrac002 on 09 Sep 21
     
    Wyndam has shifted to a cloud- based PMS system, being the first major hotel company to do so. This system will allow the hotel to deliver a better guest experience, enhance operational efficiency, and lower costs while making the hotel more competitive in the market.
xrive007

Undercooked fast food burgers are toast with robot AI - 1 views

www.msn.com/...ar-BB1glq1Z

food robot

shared by xrive007 on 16 Sep 21 - No Cached
  • a new software-based offering for fast food restaurants that aren't ready to go full robot just yet.
  • artificial intelligence (AI) powered cooking platform meant to keep human fry cooks from torching burgers—or worse, undercooking them
  • every year, an estimated 1-in-6 Americans
  • ...5 more annotations...
  • get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases.
  • The idea is to simplify kitchen and inventory tasks while doing away with outdated methods of cooking, which include monitoring cook times via wall clocks or relying on employee experience to know when items are done cooking.
  • CookRight is an advanced AI platform that incorporates machine learning, sensors, and computer vision to allow cooks to track a food item on a grill and monitor cooking time automatically in order to deliver precision-level cooking.
  • utilizes AI to optimize ingredient handling and cooking.
  • In addition to consistency and precision in cooking applications, the platform also leverages powerful analytics to improve food quality, drive efficiency, and save money by closely monitoring for supply chain issues. Robots may be coming for jobs in fast food, but for the time being, human augmentation seems to be the easier sell.
  • xrive007 on 16 Sep 21
     
    In this news you will see how robotics and AIs have been developed to help out even in the one place that some thought may not be possible, kitchen. However it is something that not everybody agrees with having in an establishment.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology

shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
wenjieyang

How Technology is Changing the Restaurant Industry - 0 views

www.jolt.com/...hangin-the-restuarant-industry

Technology Hotel business hospitality Software Restaurant

shared by wenjieyang on 28 Oct 21 - No Cached
  • Restaurants that quickly pivoted to online ordering, drive-throughs, and carry out food were able to maintain steady business. Mobile ordering technology also reduces wait time for customers, making fast food even faster.
  • Online reviews have changed the restaurant landscape forever by giving an immense amount of  control to consumers.
  • In a world where any bad experience can turn away potential visitors, restaurants must step up their service, cleanliness, and food quality.
    • wenjieyang
      wenjieyang on 28 Oct 21
       
      I agree. The restaurant I work at now takes customer reviews very seriously. Employee bonuses are related to customer reviews.
  • ...4 more annotations...
  • it removes another touch point and both simplifies and speeds up the buying process.
  • Three of the biggest ways technology helps restaurants is with their digital food safety, employee performance, and team accountability.
  • digital food safety helps restaurants be compliant and serve hot fresh food.  
  • BOH digital software also helps restaurant owners ensure orders are accurate, service is friendly, and all employees are trained with the tools they need to succeed.
mmorr116

Wendy's and Google Cloud Partner to Enhance the Wendy's Restaurant Experience | Hospitality Technology - 1 views

hospitalitytech.com/e-wendys-restaurant-experience

restaurant cloud hospitality technology

shared by mmorr116 on 28 Oct 21 - No Cached
  • Wendy's® and Google Cloud announced a partnership to enhance the Wendy's restaurant experience and unlock new customer, restaurant, and employee experiences through data-driven insights.
  • Wendy's intends to leverage Google Cloud's data analytics, artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to create new ways customers can order food in the drive thru, on their mobile devices and through other touchpoints.
  • Google Cloud's AI/ML and data analytics solutions will enable Wendy's to innovate ways to create fast, frictionless, and fun interactions that redefine the way customers visit and enjoy our restaurants."
  • ...1 more annotation...
  • By bringing together Wendy's commitment to innovation, with the best of Google technology, we can help build the quick service restaurant of tomorrow that redefines speed, convenience, and quality.
  • mmorr116 on 28 Oct 21
     
    Wendy's plans to 1) reimagine the restaurant experience for customers and employees by improving business analytics and reporting 2) create new ways of ordering food through mobile, web, and other touchpoints at the restaurant 3) provide a next-gen restaurant experience.
nashalsiddiqi

Take It From Ritz-Carlton: Data Is Nothing Without the Personal Touches | CustomerThink - 0 views

customerthink.com/_nothing_personal_ritz_carlton

shared by nashalsiddiqi on 24 Aug 21 - No Cached
  • the Ritz-Carlton uses a CRM system. Coined “Mystique,” the Ritz-Carlton database is used to track information such as guest preferences, frequency of visits and issues that have come up for guests during their previous stays.
  • While the data is helpful in understanding an individual guest’s relationship with the brand, the data is only as good as the staff’s willingness to leverage it to create ongoing, memorable and unique experiences for the guest.
  • according to NPD Group, a market research company, almost 50 percent of the consumers who described themselves as highly loyal to a brand were no longer loyal to that brand a year later. So how does a business maintain loyal customers? In a nutshell, by not leaving it solely to technology, such as complex CRM databases, but instead making loyalty and customer engagement an integral part of each employee’s daily focus and communicating about it daily
  • ...1 more annotation...
  • At line-up, the Ladies and Gentlemen celebrate stories of exceptional service; share new information from the Mystique CRM database; hear presentations on business success factors, such as the importance of driving customer engagement is presented, and research results from customer engagement surveys. And they discuss the information on the Credo card.
  • nashalsiddiqi on 24 Aug 21
     
    The article discuss Ritz Carlton experience with their own CRM system called Mystique, it also argues that a CRM system and technology are not enough to gain customer loyalty but also needs a different level of customer engagement.
  • nashalsiddiqi on 31 Aug 21
     
    The article discuss how did Ritz Carlton introduced a new CRM system named mystique to develop a more personalized service for the clients focusing mainly on data collected through the hotel employees by observing guests behavior or by asking the guest directly. However, the article also discusses the importance of human interaction regardless to the system it self.
nashalsiddiqi

Mӧvenpick Hotels and Resorts implements Oracle's Opera cloud | Hotel Management - 1 views

www.hotelmanagement.net/...implement-oracle-s-opera-cloud

Hotels Cloud Opera Movenpick

shared by nashalsiddiqi on 31 Aug 21 - No Cached
  • cloud optimizes synergies in distribution, marketing, guest recognition and operations
  • The hotel company plans to have all its properties using Opera cloud by 2018.
  • Turning to a cloud-based property management solution has enabled its IT departments to focus on innovation instead of maintaining decentralized setups
  • ...3 more annotations...
  • We needed a cost-effective, low-upkeep system that is lightweight enough to provide the same responsiveness to island resorts in Asia, as it does to city hotels in Europe for example
  • “We also wanted a solution that could provide enhanced guest recognition. Our company’s vision is to create Natural Enjoyment for our guests and partners around the world. In Opera cloud, we found a system that ultimately benefits our guests—through recognition and improved operations.”
  • provide critical business intelligence insights to marketing and revenue management teams that drive decision making from the center and at property level.
  • nashalsiddiqi on 31 Aug 21
     
    The article discuss Movenpick moving to cloud integrated property management system, and discusses the advantages Movenpick will gain taking this step, focusing mainly on the advantage of having a centralized customer recognition system that will enable the hotel to provide the guests with a better personalized services as guests will be directly recognized through one centralized system that is integrated through out all Movenpick properties. also this will help the group to make sure that each property goals are aligned with the mother group goals by enhancing the decision making process.
teallemejia

Cloud Computing in the Travel Industry | Accenture - 0 views

www.accenture.com/...cloud-imperative-travel

cloud computing travel industry

shared by teallemejia on 05 Sep 21 - No Cached
  • Before the pandemic, companies were managing under legacy on-premise technology, hesitant to make big investments in cloud due to concerns about cost, time and security. But in a world after the pandemic, the travel industry must adapt fast to survive
  • The value it delivers goes beyond technology to organizational transformation, making the journey through cloud in travel a key CEO priority.
  • Airlines and airports reinventing airport experiences: From contactless, smooth passage, through bag drop and security to airside shopping for travelers who have pre-filled biometric data
  • ...4 more annotations...
  • Travel companies must future-proof their businesses built upon living systems and processes enabled by agility and scale. They need to take a deep relook at strategy, organization, practices, technology and talent functions.
  • Compete for investment capital Cloud-related investments drive business changes needed for increased productivity, smoother traveler experience, vertical integration & resilience.
  • Rehost scalable functions Rehost high-volume, scalable functions on Infrastructure-as-a-Service (IaaS).
  • Cloud is central to the travel industry’s survival and future growth. There’s no time for delay. Companies must use this crisis as a springboard to scale up cloud adoption, improve resilience and innovation capabilities, and create the seamless, contactless and effortless experiences travelers demand
  • teallemejia on 05 Sep 21
     
    Before the pandemic, companies were afraid to invest in cloud due to the concerns of the cost, time, and security. But in today's world technology is something companies need to adopt. It's time for travel companies to see the cloud for what it is, the passport to future value. All sections can benefit from this technology including hotels, airlines, and airports. This is the best time to invest into technology to benefit the industry by taking a deep relook at strategy, organization, practices, technology, and talent function. As travel is being rebuilt, cloud-related investments will deliver higher returns on capital than investment in new aircraft, new hotels, and new ships. This is the perfect time to invest into cloud adoption.
svail001

Wyndham Signs on for Next-Gen Technology From Oracle Hospitality - Skift - 1 views

skift.com/...nology-from-oracle-hospitality

shared by svail001 on 02 Sep 21 - No Cached
  • Wyndham is tapping Oracle Hospitality for its full-service brands and Sabre for its select-service
  • Wyndham is the first hotel chain to adopt Oracle’s next-generation cloud-based version of its Opera property management system.
  • Four and a half years ago, Wyndham moved to its first-generation hosted systems — meaning, moved away from having computers sitting under the desk or in the hotel closet.
  • ...18 more annotations...
  • Between 15 and 30 percent of Wyndham’s portfolio of more than 8,900 hotels will move to Oracle Opera Cloud through 2024
  • Every place outside of North America, regardless of where a property is on the chain scale, Oracle Opera Cloud is now Wyndham’s preferred solution
  • Cost efficiencies drove the decision in the case of Oracle Opera Cloud.
  • “Your cost of entry on Opera in a traditional on-premise model could approach six figures for a full-service hotel, with an upfront commitment that used to be in the five-figures for capital expenditure,” said Scott Strickland, Wyndham’s chief information officer. “We can’t quote specific costs, but this deal offers the cloud-based version at a really accessible price-point for our partners.”
  • “With all of our cloud-based offerings, it’s a subscription model tied to a number of rooms in the hotel on what’s kind of a per-room per-month basis
  • “No upfront costs or licenses or maintenance and upgrade fees. We have packages, commensurate with a property’s needs. Costs can flex up and down in cost with demand shifts, like we saw in the pandemic.”
  • A second motivation for adopting the cloud is the product’s simplicity
  • Staff no longer need to use desktop computers and can instead log in remotely with mobile devices,
  • Another factor driving the hotel’s chain’s decision is the system’s scope. For example, Oracle Opera Cloud includes a housekeeping module
  • Their tablets and phones can connect to the cloud and see their arrival list of guests and judge how they want to adjust their staffing or last-minute rate promotions.
  • Wyndham, one of the first hotel chains to return to profitability in the pandemic, sees this move as the latest step in a four-year digital acceleration.
  • It’s a lot harder to innovate when you have four central reservation systems and three digital systems. We now have one of each globally.”
  • It’s faster when it has only one mobile app platform and only two property management systems, compared with a brand running, say, a dozen different property management systems and four versions of a mobile app.
  • Most security incidents result from one of two things. The first is not keeping up with patching of software or system vulnerabilities
  • The second major driver of security incidents comes from the interaction between systems, such as application, infrastructure, and database
  • “With Oracle Cloud technology, we frequently deploy patches in all of our environments across various applications and systems in our cloud
  • API stands for “application programming interface,” which has been described as “the set of functions and subroutines that an outside party can run to build its third-party services on top of a company’s service.”
  • “We have completely removed all the integration friction of the past, with no compromise on the security or performance of the core system,
  • svail001 on 02 Sep 21
     
    This article discusses Wyndham's decision to transition its property management into the cloud based services through Oracle Hospitality. Their decision was based on the several advantages offered by Oracle's cloud based system such as cost savings, the simplified application and use of only one central system and the protection from cyber attacks. Wyndham is the first hotel chain to adopt Oracle's new cloud based version of their management system.
ldevaul

Wyndham Hotels & Resorts Selects AWS as Its Preferred Cloud Provider to Enhance Guest Experiences | Hospitality Technology - 0 views

hospitalitytech.com/ider-enhance-guest-experiences

technology hospitality hotel Software business cloud aws wyndham

shared by ldevaul on 06 Sep 21 - No Cached
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
    • ldevaul
      ldevaul on 06 Sep 21
       
      This is HUGE!
  • putting it on track to achieve its goal of running 90% of its infrastructure in the cloud.
  • ...6 more annotations...
  • xpanding its presence in the cloud will enable Wyndham to focus on growing its core hotel franchise business—seamlessly integrating new properties into its network—while leveraging AWS’s proven global infrastructure to help meet demand where it arises post-pandemic during the peak summer travel season. 
  • For example, Wyndham will use AWS machine learning to help optimize over 90,000 daily rate changes across its approximately 9,000 hotels to help maximize occupancy rates that vary according to factors such as location, weather, and time of year.
  • In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment. 
  • Looking ahead, Wyndham will use AWS to remain agile and adapt to rapidly changing guest and market needs with plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offers.
  • “By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by COVID-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen.
  • “The hotel industry has faced a series of rapid changes recently, yet by running on AWS Wyndham gains the insights and agility it needs to support its franchisees, transform its customer engagement, service, and business models, and remain an industry leader,”
  • ldevaul on 06 Sep 21
     
    This article announces the global collaboration between Amazon Web Services (AWS) and Wyndham Hotels & Resorts Inc. This collaboration is going to allow the Wyndham to upgrade their infrastructure tech and deliver an entirely new way to experience customer service. What I found to be very interesting, besides Wyndham being 90% cloud based, was that AWS is going to help the hotelier develop a new way for guest to automate check-in and leverage AWS partner to deliver customized offers. It will be able to recommend local attractions, restaurants, and entertainment.
kesca010

Augmented Reality Event Planning: 5 Mind Blowing Ideas - 0 views

www.socialtables.com/...augmented-reality

shared by kesca010 on 14 Nov 21 - No Cached
  • Augmented reality is a hardware filter we can use to see our world but with an image, sound, or effect on top of it.
  • Virtual reality, on the other hand, is a totally immersive experience that often requires a full headset and controller system to enjoy. 
  • Train your event staff and planning team
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  • Showcase sponsorship packages.
  • Take advantage of fully immersive trips.
  • Speed up the RFP process
  • Adopt an AR app that drives event traffic
  • The only limitations to virtual reality and augmented reality in event planning lie in your own imagination.
  • From inception to creation, VR and AR have proven to be welcome event additions for both the companies who use them and the attendees who benefit from them. 
  • Because AR and VR is all about creating an experience, you should focus on sharing event content that is relevant to the theme as a whole while also creating something entirely unique for the viewer. 
  • Virtual reality and AR event planning is all about creativity
  • VR and AR events and event elements are as practical as they are entertaining.
  • Look to leading brands and events for more inspiration.
  • kesca010 on 14 Nov 21
     
    This article speaks about how AR and VR is integrated nowadays in events. It goes onto explaining how it is used, new ways it can be used, and great examples of leading brands using it.
wenjieyang

How is the Hotel Industry using AI to provide an awesome User Experience? - 0 views

marutitech.com/try-ai-awesome-user-experience

Technology Hotel business hospitality AI

shared by wenjieyang on 11 Nov 21 - No Cached
  • Ever since the artificially intelligent system has crept into the hotel industry, the hospitality sector is abuzz with AI’s ability to learn about customers using its data analytics platform that helps hotel staff create a better frame of customers.
  • A dedicated mobile app empowers customers’ stay, giving them the luxury to unlock their room, adjust room temperature, and operate curtains, order drinks and many other things using their smart mobile phone.
  • Hotel guests can use hotel’s special mobile device to interact with chatbots to perform all relevant tasks
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  • Through virtual interactions via mobile app, chatbots can bypass hotel staff and be a service representative just like a human at the other end.
  • From the front desk where AI-powered robotic concierge service stands in the hotel rooms where voice-activated assistants accelerate customer experience, Artificial Intelligence is seen successfully driving hotel industry today. The technology enables personalized concierge services and offers real-time recommendations and easy service requests management.
  • Knowing your customer
  • Thanks to Big Data element powering the Artificial Intelligence required to take care of everything customers would need. Its information classification and management system that helps learn a great deal of customer’s behaviour. AI can then use the wealth of data to address individual needs of customers and offer custom guest service.
  • Intelligent Travel companions
  • AI is working far beyond imagination for hotel systems, a breakthrough we all have been anxiously awaiting.
  • wenjieyang on 11 Nov 21
     
    "How is the Hotel Industry using AI to provide an awesome User Experience?"
hlope066

Location-Based Marketing - The Ultimate Guide | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

technology mobile marketing

shared by hlope066 on 18 Nov 21 - No Cached
  • hlope066 on 18 Nov 21
     
    Location-based marketing is mobile marketing in one specific geographic region to the target customers. It uses location data, and this marketing is used based on the proximity to the store, deals, and events. The drawbacks of this are the opt-in requirements. It only works when the user uses the location technology on their phone, and the user allows the app to access the data. This type of marketing does not guarantee results, it has to be done correctly to work. There are also times where the recording of the customers location is not accurate and can have the opposite effect on the consumer if the marketing ads are at the inappropriate times. Overall, this type of marketing has proven to be really effective and is successful in driving more traffic to the business.
sdavi111

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies | Medium - 0 views

medium.com/...beacon-technology-d8dc7cb5f306

shared by sdavi111 on 22 Sep 21 - No Cached
  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
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  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
  • sdavi111 on 22 Sep 21
     
    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
dlevine4195

Beacons At Airport: The Next Big Thing In The Airlines Industry - SPEC INDIA - 0 views

www.spec-india.com/...thing-in-the-airlines-industry

travel solution mobile hospitality airlines airport

shared by dlevine4195 on 27 Sep 21 - No Cached
  • Beacon technology has the potential to transform curb- to- gate- to- destination passenger experience while increasing the revenue streams.
  • Beacons are a small wireless device that sends Bluetooth low energy (BLE) signals to the nearby mobile device.
  • It interacts with a mobile application installed on the device and triggers specific actions such as displaying a contextually relevant message on the phone, sends coupons of nearby stores, etc.
  • ...23 more annotations...
  • So, in an airport environment, these small BLE devices are connected with smartphones and associated mobile app which helps in indoor way-finding, tracking the movements, predicting & serving traveler’s need, and much more.
  • increase the interactive engagement, beacon technology comes to rescue. It makes the travel easy by connecting with a traveler and delivers personalized proximity information in a better way.
  • Deployment of a beacon at the airport can eliminate the stress of check-in, security, & baggage management and passengers can have more time to enjoy the lounges, cafes and other airport privileges.
  • Beacons installed at the airport can track the movements of the passengers throughout the airport (where they dwell the longest, which airlines is generally preferred etc.) and generates the data which helps to identify the need of the visitors.
  • For instance: If there is any change in the gate when passengers are busy with other stuff, a beacon would ping the respective mobile app with the quick push –notification about the gate information in real-time.
  • In such a scenario, if beacons are deployed, it can help to find the route of bus location, gate and terminals easily with the help of indoor-navigation.
  • Apart from this, indoor-navigation enables passengers to search quickly for nearby airport vendors and services such as restaurants, lounges, shops, ATM locations or family restroom
  • Heat-map helps to understand the user-behavior of the passengers.
  • updates on flight delays, gate changes or baggage collection.
  • beacon can trigger contextually relevant messages, personalized deal (eg: restaurant discounts, Wi-Fi passes, upgrades, etc.) to the passengers who are nearby.
  • Influencing customers with the current offers and vouchers helps to drive customer engagement, increase sales or build brand loyalty.
  • If beacons are deployed near the baggage claim section, they no more have to look out for the electronic board to find at which carousel baggage will arrive
  • A beacon will trigger the message to the arriving passengers about the carousel and will also inform them about how long they will need to wait.
  • beacon solution will drastically reduce baggage loss, increase efficiency and ensure customer confidence.
  • MIA airport official app helps to improve passenger experiences by providing personalized updates, directions, offers based on the location.
  • Virgin Atlantic airlines provide an electronic boarding pass to the premium passengers who have installed iPhone’s Passbook app.
  • Passengers are able to receive messages and personalized notifications from the beacons. Passengers using the service will receive special offers, such as commission-free currency exchange.
  • Terminal 4 with the goal of providing convenient flying experience by displaying actual wait times at major queues.
  • The beacon also helps in resource allocation to segregate the crowd at the terminal.
  • Serves as an effective advertising toolBoost the power of personalizationIncreases app-engagement and retentionEnhance the travel experience by reducing the wait-timesReduces bottlenecks and track the flow effectivelyConnects with a customer at the right timeIncreases the revenue stream
  • Mobile and beacon technology can create a connected experience and engage passengers from a single touch point.
  • Many gates are shared by different airlines. It is not practical for each airline using the same gate to deploy its own beacon.Beacons are connected with mobile apps, so information can be used to determine a person’s location which may result in data privacy issues.Installation is complex which may lead to more cost.
  • The airport can gain valuable insights into passengers, which ultimately helps to achieve business goals through a single piece of technologyPassengers can enjoy more engaging, seamless, and personalized experiences through their ever-present mobile devices.
  • dlevine4195 on 27 Sep 21
     
    The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Community - 0 views

www.business2community.com/...-of-digital-marketing-02432101

shared by cingram21 on 03 Oct 21 - No Cached
  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
      cingram21 on 03 Oct 21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
  • ...8 more annotations...
  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
ldeur001

How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers - 0 views

www.entrepreneur.com/...383750

shared by ldeur001 on 04 Oct 21 - No Cached
  • Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently.
  • When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.
  • The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
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  • Social media provides an opportunity to showcase a brand’s personality,
  • starting a blog for your business
  • complement your search-engine-optimization strategy when you apply keyword research to new blog topics. 
  • Run paid Facebook and Instagram ads
  • ldeur001 on 04 Oct 21
     
    Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.
katvillaverde

The forces behind enterprise cloud spending trends | InfoWorld - 0 views

www.infoworld.com/...ise-cloud-spending-trends.html

hospitality technology software business Tech

shared by katvillaverde on 24 Jan 22 - No Cached
  • However, most companies soon turned bullish on cloud’s role in the new normal of remote work and virtual cloud-based IT. They ended up being right.
  • New forces are at work that will drive the velocity of cloud spending quarter to quarter, and most of those forces are not yet well understood. 
  • The pandemic has highlighted the strategic advantages of cloud computing because cloud can reduce or eliminate many of the risks around the pandemic.
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  • Typical reductions in traditional compute spending are unrelated to those traditional systems being replaced by cloud hosting or software as a service
  • For example, cloud can remove applications and data from enterprise data centers that were vulnerable to quarantine restrictions that companies experienced early in the pandemic.
  • The cloud will continue to grow, although the rate of its growth will vary according to shifts in market priorities
  • katvillaverde on 24 Jan 22
     
    The article highlights how global spending on cloud infrastructure has recently picked up since the beginning of the pandemic. Due to COVID-19, many individuals work remotely and there is a bigger market for virtual cloud-based IT. The pandemic has shed light on the strategic advantages of cloud computing. Each quarter, cloud spending will increase but researchers are still studying the forces behind the changes of the velocity of cloud computing and the rate of growth.
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