Working with OTAs: The Indirect Distribution Dilemma - 0 views
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properties that work with Online Travel Agents (OTAs) perform significantly better financially than those that do not, with commissions being more than compensated for by the increased revenues, resulting in higher bottom-line profits
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However, in reality, many hotels still have a (perhaps historic) negative opinion of OTAs
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the commission levels reaching 25%, sometimes even 30%, that was steep. The current situation is more within the 15-20% range
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The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?