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Andrea Ruiz

Google Beacons: Is proximity marketing ready to take off in 2020? - 0 views

www.vertical-leap.uk/...le-beacons-proximity-marketing

technology solution hospitality hotel business Tech

shared by Andrea Ruiz on 28 Sep 20 - No Cached
  • beacon technology needed time to mature and there were a number of integration issues that had to be addressed before it could be widely adopted
  • This means proximity marketing will be a priority for a lot of brands in 2020.
  • One of the most ambitious use cases of beacons has got to be Amazon’s cashierless convenience stores, which have opened up across Chicago, New York, San Francisco and Seattle. Amazon Go stores use beacons to remove the queues and checkouts from every day in-store purchases.
  • ...5 more annotations...
  • Unfortunately, the first generation of beacons had a number of practical integration problems.
  • Imagine tourists receiving notifications about the nearest landmarks as they travel around London or shoppers seeing a list of a shop’s best offers as they walk past the store. These are the kind of opportunities beacons make possible and there’s a lot of reason to be excited about this technology.
  • sports brand uses more than 40 beacons across a 41,150 square-feet space in the famous Nanjing East Road shopping district to create a seamless shopping experience. The beacons allow customers to pay for goods using Instant Checkout spaces and collect reserved items from lockers at multiple locations.
  • In a practical sense, this means developing apps with beacon integration quickly becomes unmanageable and this is one of the most important solutions Google Beacon Platform provides.
  • As with any kind of marketing strategy, define what your goals are and then determine how you can use the tools at your disposal to achieve them.
Andrea Ruiz

What is Proximity Marketing? How much does it cost? What every marketer should know | Bleesk - 0 views

bleesk.com/proximity-marketing.html

technology hospitality hotel

shared by Andrea Ruiz on 28 Sep 20 - No Cached
  • Proximity marketing goal is to deliver messages to people based on their precise location
  • important is the data it enables to collect, so that you get to know the your customers, their behaviour and can act upon it.
  • The type of proximity you choose depends on what your end goal is.
  • ...3 more annotations...
  • For loyalty a combination of beacons, qr codes, NFC and geofencing may give you best results
  • How companies use proximity marketing?
  • Certain use cases for proximity marketing can work without a mobile app. If you are planning to use QR Codes or NFC Tags then you do not need a special mobile app for it.
laboygrisell

Top 10 reasons for data backup - 0 views

www.swiftdigitalitsupport.co.uk/...66

shared by laboygrisell on 28 Sep 20 - No Cached
  • 1. Data Loss Prevention
  • save important files if a system crash or hard drive failure occurs.
  • 2. Operation Plan B
  • ...16 more annotations...
  • Additional backups are necessary if natural or man-made disasters occur.
  • 3. Tax Reporting and Audits
  • it is important for companies to save financial and accounting data for tax reporting purposes.
  • 4. Client Relationship
  • Saved information improves client relationship management, which leads to increased marketing and sales
  • 5. Investor Relations
  • aved information symbolizes a company's due diligence and organization. Without data backup, shareholders cannot make informed decisions or determine a company's value.
  • 6. Archiving
  • Backed up information streamlines the development of archives
  • 7. Competitive Gain
  • there are many businesses that fail to data backup important information.
  • 8. Improved Productivity
  • Archived files lead to comparative studies of the past and present to devise a more effective plan.
  • 9. No Wasted Time
  • 10. Peace of Mind
  • data backup is necessary to save the business from losing investors and customers and closing down.
  • laboygrisell on 28 Sep 20
     
    This article of Swift Digital supports talks about the importance of backing up data and how it's crucial for not only your businesses's data, but your personal data as well.
anonymous

Cybersecurity: A Hospitality Industry Reality - AETHOS Consulting Group - 0 views

www.aethoscg.com/...a-hospitality-industry-reality

franchise

shared by anonymous on 01 Oct 20 - No Cached
  • Cyber thieves are crafty and persistent in finding ways to breach security to gain access to personal information. The hospitality industry, hoteliers, restaurants and other such businesses that rely on the use of personal information to provide service to their customers are particularly at risk.
  • Initial steps in the risk-management process Hospitality companies should first focus on developing a robust internal risk-management program, including the establishment of strong policies and procedures; training and insurance can reduce the chances of a data breach and mitigate the damages if a breach occurs.
  • In general, an organization should review the following areas to begin developing a well-rounded risk-management program: Corporate security policy Asset classification and control Personnel security Computer-network and management protocols for vulnerability System access controls Privacy and regulatory compliance
  • ...10 more annotations...
  • Then, ask yourself, “What does our company have in place to mitigate our exposures?”
  • Do we have an effective privacy policy?
  • Do we have an effective privacy-breach response plan?
  • Do we continuously test our disaster-response and business-continuity plans?
  • Franchise concerns
  • Franchise agreements should address several important data-security concerns, cyber-insurance, breach notification and PCI (payment card industry) compliance.
  • Franchise agreements should require franchisees to purchase a specified amount of cyber insurance coverage in the event of a data breach.
  • In addition, the franchisee should be required to promptly notify the franchisor of all breaches in security and immediately notify the franchisor of all breaches of sensitive information.
  • The franchisor may also want to consider being notified of any impermissible uses or disclosures
  • Cyber attack realities The ramifications of a cyber breach could be both financially and operationally catastrophic to any hospitality company. Losses could include costs associated with litigation expenses and fines as well as defense. The cost of business interruption and loss of income could be debilitating.
  • anonymous on 01 Oct 20
     
    This is an article providing a very high-level introduction to the potential risks faced by the hotel industry from cybersecurity. It outlines some initial steps that hotel companies might consider in their risk-management process and also gives some very specific examples of risk related to franchise contracts.
jessielee214

How to manage risks in tourism? | CBI - Centre for the Promotion of Imports from developing countries - 0 views

www.cbi.eu/...how-manage-risks-tourism

shared by jessielee214 on 03 Oct 20 - No Cached
  • 1. What is risk management?
  • Risk management is a planned process through which organisations manage active crises.
  • A crisis is defined as a time of difficulty or danger and is usually a time when difficult or challenging decisions must be made.
  • ...29 more annotations...
  • 2. Before a crisis: Have a Risk Management Process in place
  • A Risk Management Process aims to reduce the uncertainties of actions taken during a crisis. It is important to have this is place in advance, so that your organisation is well prepared for unexpected events that may happen in future.
  • Establish the context
  • Identify the risks
  • Know who your stakeholders are
  • Analyse and evaluate risks
  • Analysing risks involves determining the likelihood of a crisis occurring and their possible consequences, from insignificant up to catastrophic. Understanding which possible crisis would have the most negative impact will enable you to decide on the priority course of action.
  • Treat risks
  • Communicate and Consult
  • Being visible and keeping in touch with your stakeholders is one of the most important factors of risk management, and it must be done on a continuous basis in all stages, before, during and after a crisis.
  • No two crises are the same, and some destinations will be more susceptible to particular crises than others. You should carry out a risk analysis, drawing up a list of crises that might happen based on those that have occurred in your region/country in the past and may happen again.
  • Draw up a list of your stakeholders to get a clear overview, so you can ensure they are included in all correspondence you issue.
  • Use your website and social media to keep in touch
  • ou should revisit your website regularly and publish the most recent information about the impact a crisis is having on your destination/region.
  • It is really important to date your website communications, so that users can be sure they are receiving the most up-to-date information.
  • Monitor and review
  • Crises are often fast-moving; situations tend to be highly changeable and can be volatile. This means that current processes, plans or procedures that you have in place to deal with a crisis should be regularly reviewed and updated. Your plan should be flexible and dynamic, so that you can adapt easily to the changing situation when a crisis happens.
  • Training and testing
  • Once you have formulated your Risk Management Plan, you must train your staff and test the plan.
  • 3. During the crisis: Follow these four steps
  • Once a company is in the middle of a crisis, the first thing to do is to understand the situation as best you can and understand the impact it can have on your organisation. This is a continual process as one of the characteristics of a crisis is that it’s always changing, and the effects on your business will also constantly shift.
  • 1. Mitigation
  • Mitigation refers to the initial actions that the company that is directly in the face of the crisis or emergency needs to carry out. These are the first steps that need to be taken to protect the ones in the immediate line of fire – teams, customers, suppliers, industry partners and finances.
  • 2. Preparedness
  • he mitigation stage of the crisis management could be a very short process or a long, drawn-out process, depending on the immediate effect of the crisis on your business. At the same time, the process to start preparing the business for this particular crisis can be key to the next stages of Response and Recovery.
  • 3. Response
  • The majority of crisis management lies in the response to the crisis. All the preparation you have already done to protect the company and its assets will help you in the response stage.
  • 4. Recovery
  • It is difficult to know when the Response phase becomes the Recovery phase. However, it is clear that, while you are on the road to Recovery, you should to continue to follow the steps you established in the Emergency Response Plan. As in the previous steps, you should be continuously refining and updating the plan, based on the current situation. Flexibility during the Recovery phase continues to be important. Your organisation may look different following all the changes you may have made as a result of the crisis, and your markets may also have changed.
  • jessielee214 on 03 Oct 20
     
    This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.
yvenisem

Next-gen property-management systems depend on integration | Hotel Management - 0 views

www.hotelmanagement.net/...gen-systems-depend-integration

shared by yvenisem on 04 Oct 20 - No Cached
  • easily increase their online guest engagement.
    • yvenisem
      yvenisem on 04 Oct 20
       
      organizations are making the smart business move of jumping forward with the times
  • “Social media is being used more than ever before in travel decisions,
    • yvenisem
      yvenisem on 04 Oct 20
       
      definitely. I think this is primarily because of our favorite personalities traveling to exotic places, giving us the feeling of FOMO
  • including support for text messaging and email communications before, during and after a stay
    • yvenisem
      yvenisem on 04 Oct 20
       
      Not too sure about this one, I for sure get annoyed by constant texts and emails from places I've visited
  • ...5 more annotations...
  • engage with the guest on social media platforms
    • yvenisem
      yvenisem on 04 Oct 20
       
      I would lean more into this
  • has its eye on the future
    • yvenisem
      yvenisem on 04 Oct 20
       
      yes, the average person cannot affor to go to an establishment multiple times per year
  • This also creates measurement tracking for offer successes and failures for the business analysis and marketing departments
    • yvenisem
      yvenisem on 04 Oct 20
       
      Very intelligent way of planning for marketing to that specific client
  • Next-gen PMSes need to be in the cloud now, easily accessible from any device anywhere on or off the propert
    • yvenisem
      yvenisem on 04 Oct 20
       
      relates to recent discussion
  • Everything also needs to be reflected in real-time to be competitive
    • yvenisem
      yvenisem on 04 Oct 20
       
      Things are always changing, need to keep up with guest decisions and needs
  • yvenisem on 04 Oct 20
     
    This articles seeks to inform its readers about the importance of integration in whatever Property Management systems that come out in the future. One of these aspects is leaning into texting and emailing customers after a stay in order to keep themselves relevant and in the back of the guest's mind. The article also mentions that there needs to be integration on the front of social media in order to interact with future and former guests. This can help the establishment determine how best to market to the guest both on and off the premises. The article also calls for the adoption of cloud-based PMS systems, similar to the one we discussed in this week's discussion post. This conversion would make everything easily accessible from wherever people are in the world, giving way to real-time information and updates.
tredunbar

The Evolution (Past, Present and Future) of Hotel Property Management Systems | - 1 views

hoteltechnologynews.com/...el-property-management-systems

PMS

shared by tredunbar on 05 Oct 20 - No Cached
  • considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity
  • PMS technology has evolved slowly, limited by one-off integration costs and legacy infrastructure
  • Legacy PMS vendors have contributed to the problem by leveraging integrations as a revenue stream
  • ...13 more annotations...
  • Legacy PMS systems are playing catch-up, and disruption is integral to continued innovation
  • Traditionally, and still today, the PMS represents an integral piece of technology for hoteliers, central to the core functioning of a hotel’s operations
  • modern systems will adopt a more focused model, integrating tightly with customer relationship management (CRM) systems and central reservation systems (CRS)
  • seamless integration across applications, enabled by an open API
  • new-age functionalities empower hotels to increase operational efficiencies and staff productivity, manage and amplify group business, effectively manage revenue, and collect and action guest data in a highly personalized manner
  • the latest in management software rely on cloud computing, effectively decreasing costs while empowering a more agile infrastructure
  • three types of integrations to consider
  • Core modules of the PMS Integrations that need close data communication but aren’t integral to the system Integrations to on-property devices such as phone systems, TVs, and more
  • Marketplaces can also create platforms where integration partners can showcase their products to a wider audience of buyers
  • Middleware layers, on the other hand, help to buffer the limitations of one-off integrations
  • middleware layers help to mimic the experience and benefits of an open integration model, even where it does not exist
  • A robust PMS comes with a range of functions, including guest information and folios, room distribution, pricing and revenue management, reservation details, advanced group functionalities, guest check-in/out, housekeeping
  • A modern, cloud-based PMS model can and should offer hoteliers the core functions they need to run their business and operations effectively, while also providing seamless integrations
  • tredunbar on 05 Oct 20
     
    The article seeks to explore the advances in PMSs by reviewing past features and performance and looking towards the future advancements. The industry is facing a gradual but eventual change in integration. The article reflects on how legacy vendors have been slow to evolve due to infrastructure and using integrations to develop revenue. This puts traditional systems in a precarious situation that will leave them behind if they don't evolve. The new systems focus on using Application Programming Interfaces (APIs), cloud based systems, stacked levels of integration, marketplaces and middleware to work seamlessly with CRMs and CRSs.
jasdhami95

How Hotels Can Use Proximity Marketing - Hotspot RevenueHotspot Revenue - 1 views

www.hotspotrevenue.com/hospitality

hotels chains prioritize Expedia partner marketing adaptive technology

shared by jasdhami95 on 05 Oct 20 - No Cached
  • When hotel guests access the internet, Hotspot Revenue grabs their attention with thank you messages, upsell messages, promotional messages, loyalty reward offers or social media messages.
  • Hotspot Revenue’s smartphone heat maps provide real time analytics on your guests’ walking paths and dwell times
  • The tools include Beacons, Near Field Communications, WiFi, Geo-Locational Targeting and others.
  • jasdhami95 on 05 Oct 20
     
    A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.
bruss031

Vaccine mandates and restaurants: Arizona hospitality groups respond - 0 views

www.azcentral.com/...8265443002

hospitality restaurants Covid-19

shared by bruss031 on 12 Sep 21 - No Cached
  • The plan mandates that all employers with 100 or more workers must require COVID-19 vaccinations or weekly testing.
  • The president's plan requires companies to provide paid time off for employees to get vaccinated.
  • companies that are not in compliance could face fines of up to nearly $14,000 per violation, CNN reports. 
  • ...4 more annotations...
  • Employees were given the choice of when to return to work. They were also required to get tested for COVID-19 weekly. 
  • When vaccines became available, Genuine Concepts held a vaccination event at Ladera Taverna y Cocina and encouraged all employees to get their shot.
  • Not all of these shots were given to Genuine employees, as the team extended invitations to other local restaurant and bar employees. However, a large percentage of Genuine's employees were vaccinated at the event.
  • "It's important because if we protect our employees, then it protects their families, our customers and their families, the vendors that go on site to our places and their families," Cramton says. 
  • bruss031 on 12 Sep 21
     
    After a recent announcement by President Biden, new mandates are being put in place requiring any U.S. employer that employs over 100 people to require vaccines within the establishment. This new action plan was developed in response to the widely spreading delta variant and is hopefully going to be curb the infection and hospitilization rates. Although many of the specifics have not yet been revealed, it can be assumed that organizations will be required to maintain current and up to date records of vaccine status for all employees for the coming future.
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

www.hospitalitynet.org/...125000085.html

augmented reality hospitality technology hotel

shared by nashalsiddiqi on 13 Sep 21 - No Cached
  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
  • ...7 more annotations...
  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
isabelladlp

Impact of Artificial Intelligence in the Hospitality Industry - Djubo - 0 views

djubo.com/...elligence-hospitality-industry

shared by isabelladlp on 14 Sep 21 - No Cached
  • Artificial intelligence in the hospitality industry is quite popular among many prominent hotel brands.
  • The collection of your customer data, coupled with vast improvements in computer technology, simply means that AI can be used for improving the functions of the business.
  • Here’s how Artificial intelligence in the hospitality industry is growing
  • ...13 more annotations...
  •     Improving hotel operations
  • By effectively training your staff to perform like robots, your service levels will decrease too.
  • Your front desk staff can comfortably answer guests at the front desk, while the chatbot takes care of online queries from potential guests
  • This means that both the tasks are being performed simultaneously without the hassle of adding extra stress on your staff.
  •     Effective revenue management
  • Moreover, a cloud-based property management system will give you numerous other benefits (hyperlink to our cloud-based PMP article).
  • Artificial intelligence in the hospitality industry has made it possible for your channel manager to compute complex data to give you the best rate.
  •     Personalization gets a whole new meaning
  • While a small hotel might be perfectly satisfied with a Facebook chatbot to drive additional sales, a hotel chain with hundreds of rooms at each hotel will need more than just a chatbot.
  •   Data analysis
  • AI technology can be used to quickly and efficiently categorize your guest data as per room preference, budget, amenities your guests use etc to lure them with attractive loyalty programs and offers for their next stay or perhaps even reach out to potential guests.
  • Multilingual booking experience
  • These chatbots are programmed to create a simulated conversation through natural language processing (text) and generation (voice) in your guests’ native language; the result being clear and concise interactions between the human and the machine.
sdavi111

How Augmented Reality (AR) is Reshaping the Food Service Industry | by echoAR | echoAR | Medium - 0 views

medium.com/...-service-industry-a558039badad

shared by sdavi111 on 15 Sep 21 - No Cached
  • AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer
  • experienc
  • food s
  • ...4 more annotations...
  • Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
  • 19 Crimes has used AR to enhance their wine bottles and provide more information on the pictures of 18th century British prisoners
  • highlighted on their bottle label
  • Bud Light partnered with the Washington Capitals to provide fans with AR games using Bud Light coasters in local bars near the Capital One
  • sdavi111 on 15 Sep 21
     
    Coming from a catering and cooking background I was happy to discover how many ways AR is being used. As soon as we started exploring this topic the first thing that came to mind was what an amazing selling tool this would be. Whenever i sit with clients they always ask me if I have pictures of parties we have done and food we have served. Being able to show it to them with a 3D perspective will make it all the more appealing. The goal of your first meeting with a client is to make them excited about what you have to offer and make not decide not to meet with any other caterers! Take it a step further and what an amazing selling tool it would be if you could say take a picture of a persons backyard where the party is being held and you could place a picture of your buffet so they can actually visualize what it will look like. I am very excited about the potential of this technology
ricardoa97

The role innovative technology will play in the hospitality industry post Covid - 0 views

www.hospitalitynet.org/...4104620.html

technology hospitality tech solution

shared by ricardoa97 on 30 Sep 21 - No Cached
  • ricardoa97 on 30 Sep 21
     
    The article, "The role innovative technology will play in the hospitality industry post Covid", discusses the necessary technologies that will be needed to adapt to the post Covid world. The article listed innovations including; "turning to a cloud hotel solution, adopting touchless tech, managing channels better, adopt mobile hotel solutions, and choose user-friendly and advanced systems that offer a complete solutions." These innovations will redevelop the lost trust between the hospitality industry and the customers. For example, adopting touchless technology to minimize interactions with guests and make services more efficient. The company advertised throughout the article is Hotelogix which offers a cloud management solution for technological advances utilized throughout the upgrades in 2020.
teallemejia

Coronavirus: Is virtual reality tourism about to take off? - BBC News - 0 views

www.bbc.com/...business-54658147

Virtual Reality

shared by teallemejia on 19 Sep 21 - No Cached
  • In the absence of travellers, tourism boards, hotels and destinations have turned to virtual reality (VR) - a technology still in its relative infancy - to keep would-be visitors interested and prepare for the long road to recovery.
  • Iata predicts that travel will not resume to pre-pandemic levels until 2024.
  • "The impact of Covid-19 may have allowed VR to somewhat shake off its image of being a gimmick in tourism,"
  • ...3 more annotations...
  • Digital applications cannot, and are not intended to, replace the experience of real-world travel
  • But VR and AR (augmented reality) applications are essential elements in keeping interest in Destination Germany alive during travel restrictions, getting potential customers excited about our product and providing inspiration for real-world travel."
  • With travel still largely at a standstill, it remains too early for Ireland and Germany to gauge their return on investment: that is, the number of people who, having seen a destination virtually, actually book tickets and visit.
  • teallemejia on 19 Sep 21
     
    Technology has been present in the travel and hospitality industry for years but only until the pandemic has it really blossomed. Technology is changing the way we travel and it's going to accelerate with VR in a post-pandemic environment. Countries like Germany and Ireland are turning to VR to capture visitors virtually and this results in them actually booking tickets with the goal of one day visiting the country. VR technologies are a cost-effective method to help people feel more comfortable and more willing to travel.
dlevine4195

The Dilemma between Artificial Intelligence (AI) & Emotional Intelligence (EQ) in the Hospitality Industry! | By Jefrey Walter - Hospitality Net - 0 views

www.hospitalitynet.org/...4105354.html

intelligence technology solution tech

shared by dlevine4195 on 20 Sep 21 - No Cached
  • there is a humongous dilemma between AI & EQ in hospitality because the industry is all about "PEOPLE".
  • Firstly, it is imperative to understand that technology is extremely important and will help any business to envision and reach goals.
  • hospitality industry, hotels are rapidly adopting AI to maximize profits, guest retention, and overall performance, and more importantly to analyze guests and varying trends using data analytics.
  • ...10 more annotations...
  • continuous experience with virtual meetings and events, work from home, and the so-called technology-driven life, these guests will expect HUMAN-TOUCH, HOSPITALITY, EMPATHY, MOTIVATION, and more importantly HIGH-END SATISFACTORY SERVICE with integrated technological solutions.
  • In order to achieve all these expectations, hotels should consider training staff to improve their EQ so that they can deal with any situation or use their EQ to make decisions when AI is unable to answer guest's queries or special requests, etc
  • . Furthermore, due to rising customer loyalty, employees can emphasize highly personalized touches and anticipate what a guest needs before he or she actually says them, unlike the AI which is programmed to respond only to certain inputs.
  • Personalization:
  • Reputation Management:
  • rtificial Intelligence is here to stay forever, but only as a dynamic helping tool or as an assistant for humans in the HOSPITALITY industry.
  • Predictive Analytics:
  • Sales & Marketing:
  • Revenue Management:
  • The future is optimistic where an integrated EQ & AI skills are needed to better optimize and provide guests an out-of-the-world experience
  • dlevine4195 on 20 Sep 21
     
    This article discusses the connection of Emotional Intelligence and Artificial intelligence and how it will positively impact the future guest experience. It will allow the human touch to still be present with the productivity of robot collecting data or analytics.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology

shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
ecast038

Cloud vs On-premise PMS for hotels: which one is better? - CiHMS - 0 views

www.cihms.com/...for-hotels-which-one-is-better

computing pms hotels cloud on premise

shared by ecast038 on 27 Oct 21 - No Cached
  • On-premise Property Management System requires a significant number of “on property” hardware compared to the Cloud-based one. It gives the hoteliers total control: data and the system, system configurations, networks, updates, and changes are all yours to decide
  • Running the On-premises PMS means hoteliers must maintain a dedicated server room, which also needs an effective cooling system and an around-the-clock support team to keep everything up and running smoothly
  • With the cloud computing vendors, the PMS providers would be responsible for most of the IT operations expense. The hoteliers can also get the advantages from the cloud computing vendors’ highly available servers, at their optimal performance.
  • ...6 more annotations...
  • The hidden cost includes hardware server costs, additional IT staff expenses to manage the system infrastructure, maintenance fees (yes, more maintenance fees), and the expenses of other 3rd party software integrations
  • A cloud-based PMS has a much lower entry cost. They charge a fixed monthly subscription model, with a small initial setup fee. No server cost, maintenance fee, extra human resources cost, lower energy bills and is an extremely affordable budget for small and medium scaled hotel businesses
  • Although you can set up your On-premises PMS to be accessed from an off-site workstation or device, remote access can be affected by various factors. Getting real-time data can certainly be challenging, especially not at the speed that cloud-based PMS delivers
  • Undoubtedly, On-premises PMS is still ahead of the Cloud-based system when it comes to the number of integration capabilities, the flexibility of built-in reports that got customized, added over the years. 
  • a security breach can happen, losing your internal data, your brand reputation, revenue loss is unavoidable. 
  • It explains the widespread adoption of cloud-based systems. The only thing you have to hold responsible for is your Internet connectivity which is basic infrastructure any hotel should already have in place. In fact, the switch to cloud-based PMS is not impossible for the existing On-premises system.
  • ecast038 on 27 Oct 21
     
    When it comes to deciding whether you should switch to cloud computing or remain with on-premises PMS, it all depends on your company. Many people fail to see the hidden costs associated with on-premise PMS such as hardware costs, IT staff to manage the infrastructure and expenses coming from 3rd party software integrations. Although on-premises PMS can be more customizable for companies, cloud-based systems are dominating. They reduce costs, are highly accessible in real time, fees are consistent, and are highly secured.
teresastas

What Is Planned Obsolescence? Major Tech Companies Rely On It - 1 views

www.greenmatters.com/...planned-obsolescence

technology Tech green

shared by teresastas on 29 Aug 21 - No Cached
  • A new regulation in France called the French repairability index requires a variety of tech products to publicize repairability scores, meaning the planned obsolescence behind major tech companies is finally coming to light.
  • This planned obsolescence business model is the foundation of many consumer industries, from fashion (especially in fast fashion) to shaving (ever hear of the razor and blades business model?). But one of its most interesting applications is in technology.
  • France launched the French repairability index. As part of this new program, France is now requiring manufacturers to clearly disclose repairability scores next to prices for five types of products: laptops, lawnmowers, smartphones, TVs, and washing machines.
    • teresastas
      teresastas on 29 Aug 21
       
      I think this is a mandate that will help consumer's make better choices when it comes to purchasing tech. If something like this were to come to the US it would help consumers make more informed decisions.
  • ...4 more annotations...
  • Samsung products’ scores range from 5.6 to 8.2, as reported by Le Monde. As part of the French repairability index, Samsung actually published a free repair manual for its Samsung Galaxy phone, which should help customers avoid having to pay for a repair or replaceme
  • Microsoft’s website shows its scores for a variety of Surface laptops, which range from 3.7 to 4.1.
  • According to Apple’s French website, the company gave all varieties of its iPhone 12 a 6 out of 10; its iPhone 11 models all scored either 4.5 or 4.6; and its MacBook Pro computers scored between 5.6 and 7, meaning Apple’s scores top out around a C-. 
    • teresastas
      teresastas on 29 Aug 21
       
      I am not surprised by these scores at all for Apple their business model is based off of Planned Obsolescence.
  • The new French repairability index forces tech companies to be more transparent about how easy it is to repair their products. With mounting piles of e-waste polluting the Earth, rampant injustice in the cobalt mining industry, and labor law violations in overseas tech factories, forcing tech companies to make products easier to repair (and therefore create less of a demand for more new products to be made) could do a lot of good. 
    • teresastas
      teresastas on 29 Aug 21
       
      This is an important step in trying to eliminate e-waste but with technology moving and changing the way that it is I don't know if being able to do repairs or updates will make too much of a difference.
  • teresastas on 29 Aug 21
     
    This article addresses the French reparability index which is a relatively new implementation that started in January of 2021, It requires that reparability scores are posted on some major tech products in France in hopes of slowing down planned obsolescence and eliminating tech waste. France is the first country to implement such as mandate and it bringing to light the notion of planned obsolescence to the general public. This article shares some of the major tech brands scores and how they are fairing against their competition.
nashalsiddiqi

What are the three big technology issues for the hotel industry? | PhocusWire - 0 views

www.phocuswire.com/-issues-for-the-hotel-industry

shared by nashalsiddiqi on 01 Sep 20 - No Cached
  • The fragmented nature and location of hotel systems means a guest’s credit card number could exist in multiple systems in formats of varying security in locations of varying security.
    • kmira026
      kmira026 on 01 Sep 20
       
      1st technology issue for hotel industry
  • HTNG has set up a workgroup that will a framework that will enable hotels to concentrate the storage of sensitive card data in a single system, managed securely by a vendor or the hotel company.
    • kmira026
      kmira026 on 01 Sep 20
       
      Solution for 1st technology issue
    • nashalsiddiqi
      nashalsiddiqi on 31 Aug 21
       
      is this enough?
  • it has become critical for hotels to appear correctly and accurately in search results, as search engine sites have essentially become the gateway to travel research and inspiration.
    • kmira026
      kmira026 on 01 Sep 20
       
      2nd technology issue is Unique Global Identification Numbers. Something as small as a incorrect address can cause a problem
  • ...18 more annotations...
  • In both Europe and the US, regulations are being released and revised to provide support to guests with disabilities.
  • With the increase in electronic distribution of hotel information and transactions, hotels are working to provide better information and service to guests with disabilities.
    • torte003
      torte003 on 02 Sep 20
       
      The three main technology issues hotels are facing are PCI, ID numbers , and support for best with disabilities.
    • torte003
      torte003 on 02 Sep 20
       
      PCI is a main security threat that they face. Having a hotels cc system hacked and all their guest information stolen is an extreme nightmare. They have tasks forces that help educate hotels on how to protect and learn more about the procedures to keep that secure.
  • I can hear some of you now – what good can possibly come from creating an ‘association of associations’? Aren’t we just creating more overhead, more cost and more bureaucracy? In a word, no.
  • From my own perspective
  • I hate wasting our scarce
  • resources, and worse, wasting the resources of our members who volunteer their time to work for us
  • Other council member organization initiatives include a white paper authored by AH&LA, a payment technologies committee established by HEDNA, and the support by OpenTravel of needed XML specification changes as required by the industry.
  • thousands of companies worldwide provide hundreds of software applications to help hotels and hotel companies manage operations to provide better guest service.
  • three key technology issues that are having, and will continue to have, a direct strategic impact on the hospitality industry:
  • Search engine optimization is a great thin
  • PCI (payment card industry) complianceUnique identification numbers for hotelsSupport for guests with disabilities
  • ‘holy grail’
    • torte003
      torte003 on 02 Sep 20
       
      Having wrong information about your hotel or business can be such a negative impact on business. With everyone now on google or yelp having the right information is crucial.
  • y company has become critically important for the financial stability and market credibility of the hospitality industry.Members of the HTSIC have addressed this issue in a coordinated
    • vanessavioli
      vanessavioli on 25 May 21
       
      Cyber security is almost equal to climate change in the impact on the industry. As we move into being a cashless society, keeping guests information private is integral to the continued growth of the industry.
  • Initiatives specific to distribution include the creation of standard room definitions and descriptions, guaranteeing accessible guest rooms and removing the accessible guest room from inventory when booked. HEDNA has worked on creating this vocabulary, and OpenTravel has revised its hotel schema, annotations and code list to reflect these changes.
    • vanessavioli
      vanessavioli on 25 May 21
       
      This is an extremely important issue for the industry. Creating an industry standard vocabulary to ensure that guests with disabilities receive the specific room and accommodations they need is a game-changer. The ease of mind that it would create for those customers is priceless.
  • And our biggest strength is our commitment to work together, to eliminate redundant work or conflicting positions, to be transparent and open in our dealings with each other, and to address the most important technological needs of the hospitality industry.
    • vanessavioli
      vanessavioli on 25 May 21
       
      With the ease of current technology, concerns about many of the bureaucratic aspects of something like this can be quickly done or even potentially eliminated.
ldeur001

What is Network Redundancy and Why Does It Matter? - 0 views

www.vxchnge.com/...network-redundancy-explained

redundancy hospitality Innovations; technology

shared by ldeur001 on 26 May 20 - No Cached
  • The underlying concept of redundant networks is simple. Without any backup systems in place, all it takes is one point of failure in a network to disrupt or bring down an entire system. Network redundancy is the process of adding additional instances of network devices and lines of communication to help ensure network availability and decrease the risk of failure along the critical data path.
  • All valuable data should be backed up regularly, preferably in another location. A good data center location strategy maps out the best places to replicate and store data so it can be easily accessed in the event that other redundant systems fail and the main network goes down. By using more than one data center, companies can ensure that even if some disaster occurs, they will be able to carry on with minimal disruption.
  • Colocation data centers regularly conduct tests to assess the integrity of their backup systems and redundant networks. They can test different connections by physically disconnecting hardware to make sure failover occurs as anticipated. If things do not go as planned during testing, data center managers then create an after-action report that lists the items they need to fix as a result of the testing. They also create a procedure to follow for both automatic and manual flip over. 
  • ...8 more annotations...
  • For many companies, their networks are the primary point of contact for delivering products and services to their customers.
  • A network outage, then, whether it's caused by equipment failure, an unexpected cyberattack, or some form of human error, can be devastating for a business. Every moment of system downtime translates into very real financial losses in the form of lost revenue, diminished brand reputation, and missed opportunities.
  • Network redundancy is the process of adding additional instances of network devices and lines of communication to help ensure network availability and decrease the risk of failure along the critical data path.
  • Without any backup systems in place, all it takes is one point of failure in a network to disrupt or bring down an entire system. Redundancy in networks helps to eliminate single points of failure to ensure better network stability and uptime in the face of events that would otherwise take the network offline.
  • fault-tolerant redundant system provides full hardware redundancy, mirroring applications across two or more identical systems that run in tandem.
  • Ideal for any operations in which any amount of downtime is unacceptable
  • A software-based redundant system, high availability uses clusters of servers that monitor one another and have failover protocols in place.
  • there is a brief loss of service while the backup servers boot up applications.
  • anonymous on 26 May 20
     
    Network redundancy is the process of adding network devices and other instances of communication lines to help ensure network availability and reduce the risk of failures on critical data paths. One of the first steps in the network redundancy plan is to create a network strategy that reviews the existing infrastructure. A high-quality hosted data center should have an extensive backup system to ensure that it is always available. All valuable data should be backed up regularly, preferably in another location. By using multiple data centers, companies can ensure that even if certain disasters occur, they will be able to proceed with minimal losses. In addition, a well-maintained UPS system ensures that the server can be switched from power to backup generator power without losing any data or applications.
  • ldeur001 on 06 Sep 21
     
    A network outage whether it is due to a cyber attack or simple human error can be devastating to a company. It makes them look very bad, damaging their reputation, and can cost the business millions of dollars. Network Redundancy can help ensure network availability and decrease the risk of failure. There are 2 forms of redundancy. Fault Tolerance where there is a mirrored backup system that takes over with no loss of service, and High Availability where the backup servers take over and restart applications that were running on the failed server.
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