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This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.

Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.

This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.

Cornell gathered a few industry design and green tech experts to discuss the future of sustainable technology in hotels. Modular hotel buildouts can save construction waste and shorten build times, but developers can rarely afford the investment in sustainability practices that exceed code requirements. I see this daily in my career. The benefits are more long-term and if developers are not holding onto the asset long-term, they will not really see an ROI on LEED certifications, etc. CRMs can be used to track guests' digital breadcrumbs and build guest preferences in its database. Building data collection systems into the infrastructure of the hotel will give owners an overall view of where it can improve its sustainability practices.

This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.

This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.

Hotel certified wedding planners and event and catering managers can promote social media walls to weddings, social groups, and business conventions to not only enhance the guests' hotel experience, but to also generate organic UGC (user generated content) to use in its social media marketing strategy. A relatively minimal amount of hardware is required as building a social wall can be accomplished with either an LCD projector or LED screens and a social media aggregator tool. Hotels can create new revenue streams for their F&B Department.

The international travel industry depends on safe and efficient border and immigration controls. Innovative technologies can help to increase efficiency and address security challenges. Some airlines, such as Emirates and AirAsia, as well as some airports around the world, are already investing in seamless biometric technologies, such as facial recognition. These kinds of biometric identification and 'no-touch' technologies deliver seamless and frictionless experiences for travellers crossing by air, land, and sea. Using biometrics to automate processes can improve traffic flows and service delivery overall, but it is not yet known how easily and quickly these new technologies will be adapted.

This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.

Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.

The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.

This article describes the various cloud computing trends in travel and tourism and how they could be beneficial for all travel companies to adopt. It further goes into detail on how cloud computing is becoming utilized by approximately 81% of the travel & tourism companies and how it creates a positive impact on the industry. It mentions the advantages that cloud computing brings to the table like a personalized experience for users as it facilitates data synchronization between channels, is more reliable than holding one singular framework so it lessens the security risks, is being more widely utilized on a global scale, provides scalability and flexibility throughout the peak season and low seasons, saves the company potential expenses that would have otherwise been spent on other infrastructures, software, systems, etc., and benefits tourism on a socio-economic degree which helps fight environmental degradation.

Cloud computing has its disadvantages like outage and downtime

This article speaks on some disadvantages of Cloud computing all while providing ways to tackle these threats. For example, other than the main and common disadvantages it also touches on is the switching between cloud services. This can be seen due to the lack of growth within the cloud system. Eventually the gaps between servers can cause risk of security and loss of information.

cloud computing disadvantages: downtime, security and privacy, vulnerability to attack, limited control and flexibility, vendor lock-in, cost concerns

This article is specifically related to the short-term rental industry (eg: Airbnb) and not to hotels. Property owners are increasingly using technology hardware and software to create a "contactless" experience that will foster a sense of safety and security with their guests but still allow them to personalize the experience. No dramatically new technology cited but interesting to read that property owners are planning to spend more on technology than on additional cleaning measures in terms of their anti-Covid measures.

This article on "Sustainable Hospitality Technology Made Possible" gives detailed tactics on how properties can lower their energy and consumption costs, and reduce waste which ultimately leads to protecting the environment. As explained in the article, this sustainability shift did not occur overnight, but rather through a progressive process that encompasses corporate social responsibilities and consumer sentiment.

According to the World Economic Forum, more than 50 million tons of e-waste are produced each year. E-waste is a serious threat to our environmental viability and our public health. The toxic chemicals and heavy metals that go into developing electronics seep into the soil, pollute groundwater, and release atmosphere-warming hydrocarbons when burned Educate yourself on what gets put into your electronics. Solving the e-waste crisis is only possible if we understand the scale of its environmental impact. Consider whether or not you actually need that phone or computer upgrade. The longer you hold onto your current devices, the more electronics will be kept out of the waste stream. The way you take care of your devices on a daily basis makes a big difference in how well they work and how long they last. If the time comes to part with that old computer or phone, make sure to dispose of them responsibly by donating your e-waste

This Human-I-T article on 5 Ways You Can Reduce E-Waste is a powerful one. The simple practice of unplugging my fully charged computer and phone, and regularly cleaning them are major takeaways for me from this article, to expand the lifespan of my devices. Additionally, donating gadgets that are no longer useful to lower-income households is something that I can implement since all my older electronics are stored in a cabinet at my home which will eventually be discarded. Thank you for sharing this article!

I really enjoyed this as its helped me understand how important it is to be vigilant of your electronics and how you dispose of them. Especially with the videos watched this week, it's good to have this source to go back to. Lots of great takeaways and people should be more aware of this.

Phillips a manufacturer of TVs and other electronics made efforts to reduce its carbon footprint in terms of e-waste by extending the lifetime of its current products used in hospitality. They did this by creating software updates that would upgrade the TVs without having to replace them with newer models that have all the bells and whistles that guests expect to have in newer Smart TVs. Since 2019 "53.6 million metric tons of e-waste" have been calculated up 21 percent since 2014. Laptops and TVs are among the highest number of items being discarded. Phillips like many companies has committed to making green initiatives and one of these ways was with currently used TVs in the industry. Rather than replace them with a newer model they can update with simple software which allows them to last longer. Sustainability has been at the forefront of customers' minds and Phillips made its own commitment to sustainability in the industry. It is great to see tech giants making efforts to be sustainable. I know we hear about "green initiatives" but we often don't see them. This is something tangible and has a huge impact not only on the tech side but for hospitality providers. Instead of needing the greatest and latest they can save money and keep using currently purchased tech and just upgrade it. I find this very appealing especially for smaller HSP that may not have budget replacement every so often. I also find this good for consumers because it can also be done at home. These updates are available for all Phillips tv users, not just HSP. So this goes a long way to benefit the environment. And many more ideas can come from this simple idea.

This article talks about the development of sustainable technology and how it relates to tourism in Barbados. It mainly discusses new technologies and how the country plans to create more business opportunities that promote tourism but also help the economy to thrive. The main takeaway is that the country hopes to become a fully renewable economy by 2030. It has many different natural resources and business opportunities that will allow for the skilled labor that is necessary to do so.

The ability of proximity marketing will be able to reach markets based on location.

Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.

I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.

Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices

Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.

This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.

This article provides a detailed approach on the negative and positive impacts of electronic waste from a global standpoint. This article also provides statistical data to show the various types of technological gadgets that contribute to e-waste, the materials they are made from, and new initiatives put in place to recycle these items.

The article "the pernicious side of electronics: the growing problem of e-waste," discusses e-waste and what we can do as a community to eliminate the issue. E-waste produces tonnes of toxic waste each year and it was predicted that within the last year around 2.13 billion PCS, tables, and cellphones were shipped worldwide. To eliminate this issue moving forward we must increase education on the harmful impacts of e-waste, improve designs for more sustainable electronic devices, and upgrade infrastructure where the consumer is able to recycle electronic goods safely.

This article discusses the most active cyber threats that exist today. I chose this article because it highlights a topic many industry leaders aren't aware of. Many view cyber attacks as crimes of opportunity, which they often are. However, we have to remember that there are also dedicated groups who are committed to acquiring data they shouldn't have. Knowing these groups, their signs, and what industries they target can help create a stronger team and plan to protect against them. These are especially common in hospitality and retail.

This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.