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tredunbar

Hotel Kiosks | Five Key Benefits of Self-Service Check-In/Out - 2 views

  • Mobile hotel kiosks are digital touchscreens or smartphone applications where guests complete tasks themselves instead of relying on hotel front desk staff.
  • Almost 78 percent of their respondents admitted they wanted to see self-serving mobile kiosks to complete the check-in process at more hotels.
  • provide guests with a convenient, hassle-free way to check in
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  • Mobile hotel kiosks
  • enables individuals to bypass the line at the front desk, so they can go directly to their rooms
  • Each hotel kiosk check-in app has an intuitive interface and simple commands to walk the guest through a secure, fast, check-in process
  • Guests can also use these kiosks to order room service, extra towels, set reminders, or complete other essential tasks
  • Mobile hotel kiosks can provide a more personalized experience for your customers. They connect to your hotel’s property management system (PMS).
  • These kiosk software solutions collect valuable data on your guests, including which rooms they prefer to book
  • Mobile hotel kiosks increase the opportunity to upsell packages and services to people
  • Mobile hotel kiosks increase accuracy because customers enter this information themselves during the check-in process. So the possibility of errors is minimal.
  • Mobile kiosks also offer an uncomplicated way to speak with your hotel’s brand throughout the customer journey from the pre-stay registration, hotel kiosk check-in/check-out process, reviews, and re-discovery
  • Increase revenues: Our application helps your hotel brand upsell services to customers.Improve Staff Coordination: Our hotel kiosk software allows your housekeeping and maintenance staff to communicate and collaborate better.Self-Check-In – Your customers can check-in using their mobile phones instead of relying on the front desk.
  •  
    This article was provided by Protel - a developer of hotel check-in software. The focus of the article is to convince hotels of the benefits of the check-in software. The article acknowledges that the technology allows guests to complete the check-in/out process without having to endure log lines and also by customizing the guests' stay. The software also allows the hotel integrate with their PMS. This allows for the teams on property to communicate more effectively about the guest experience, provide much needed marketing data and helping to eliminate many human-related errors.
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
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  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
bruss031

GoTab Unveils Next-Generation All-in-One POS for Restaurant Operators | - 0 views

  • GoTab restaurant POS was designed to help operators adapt to changing consumer preferences while still creating a personal connection with guests.
  • With QR code ordering, guests enjoy having control over the ordering and payment experience, choosing to order what they want, whenever they want.
  • operators can now easily tailor a guest-initiated experience or a server-initiated experience, enabling both parties to start and access the ordering tab and giving everyone flexibility to place orders however they wish.
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  • With the GoTab POS, front-of-house staff can handle the very first impression of guests’ on-site experience, which always makes or breaks the overall experience. Servers and managers can start and add to a digital tab, seamlessly pass the tab to guests, and then update it later with upsells or order changes.
  • “GoTab has been a boon for us, helping us reduce labor and track financials and inventory,”
  • servers can be proactive and anticipate guests’ needs with more table touches, more upsells, and real-time issue resolution.
  • GoTab allows operators to capture each guest’s preferences and build upon each guest’s ordering data to create loyalty programs and better market to customers
  • “The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant – let’s say you have a table of 4, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes.
  • GoTab’s technology also provides restaurants with a menu of solutions that can adapt to a wide variety of restaurant needs. For instance, operators might want to start with online food ordering capabilities or a standalone food takeout and delivery system which integrates to their existing point of sale system. When they later decide to upgrade to a full GoTab POS, they have a platform with functions that seamlessly communicate with one another and provide a full 360-degree approach to restaurant operations.
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    The GoTab Restaurant POS is making waves in the industry that is coupling line level efficiency with increase guest satisfaction and preference catering to better assist guests throughout their dining experience. The new POS allows both guests and restaurant staff to add to a tab and reduces the overall time servers spend at a table being an order taker and thus frees up their time to allow them to better connect with guests on a personal level and fix issues in the moment that require more attention. The GoTab POS is going to be directly competing in an already saturated market filled with market leaders such as Square and Clover but I believe thier systems offer such a significant difference to the traditional POS system that they may be able to gain a competitive edge within the market.
sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

  • AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains
  • estimated that 14% of jobs across 21 countries are at high risk of automation.
  • rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.
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  • AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods.
  • AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience
  • Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry.
  • will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events.
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
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    AI will be a major focus in the hospitality industry within the coming years. This article describes the many benefits and few troubles with this technology. Keeping up with technology as a hotelier is a must in the coming years.
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    This is quite an insightful article, for example, Al could potentially double annual economic growth rates by 2035 thus adding $15.7 trillion to the global economy by 2030. The world is changing, technology is rapidly advancing; therefore, it is paramount that companies try to remain updated, otherwise customers would always choose the property which renders the most efficient and best experience. A very strong point was made concerning hoteliers; if they do not understand how to leverage AL tools to improve their business operations, they would find themselves in very challenging situations.
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    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
cnburke22

What role cloud computing is playing in the evolution of the hotel industry? - 2 views

  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
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  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
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    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
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    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
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    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
cborregomarsh

Cloud Computing Continues to Transform Hospitality - RTInsights - 1 views

  • Just like databases in the early 90s allowed hotels to manage large numbers of reservations and requests efficiently, cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Reduce cost: Cloud services allow hospitality industries to pay only for the services they need. Cloud computing also puts smart building management into reality, as well as facilitating projects and maintenance.
  • Improve experiences: Cloud services also provide flexibility in services by allowing staff to operate from anywhere, as an example. Guests also receive the same flexibility to manage their needs from anywhere.
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  • Build responsive infrastructure:
  • Cloud Security
  • Cloud reliability The hospitality industry wants to know that they aren’t adopting another solution that will prove obsolete in just a few years.
  • Even if it’s no fault of the establishment, customers will remember frustration reconciling a bill or having to wait a long time for check-in. The cloud adds a layer of protection against minor hiccups in their experience.
  • Personalize guest offers: Captured data offers a wealth of information. Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • The Airline was able to improve customer service by providing an instant response to various customer requests and reducing wait times.
  • Pre-arrival: Cloud services capture data from the moment guests first interact with the company or service. The hotel, for example, can make a note of what services or rooms the customer looked at and offer suggestions for upgrades.
  • Arrival: When guests arrive, their information is saved and ready for each member of staff. This offers personalization right from the beginning.
  • The stay: Knowledge of previous stays provides insight into customer preferences. A hotel may address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell offers that happen as the customer continues to interact with the business.
  • Departure: Not only does the cloud enable a frictionless checkout experience with no surprises, but it can also follow up afterward to continue to nurture relationships and reward loyalty.
  • Preparation: Following guest stays, businesses can enable targeted follow-up. Cloud computing can also handle things like predictive maintenance to reduce downtime, especially during peak seasons.
  • The Hilton made use of cloud computing to monitor all locks within its properties.
  • It’s only one instance of the Hilton’s shift to cloud computing. It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • Cloud services can offer the full security expertise with automatic updates that the hospitality industry needs to keep information secure.
  • The cloud provides a real end-to-end solution for hospitality that brings back the excitement of travel. In an industry facing stiff competition, this type of solution could be a differentiator for success.
  • Companies can choose a provider familiar with the nuances required for hospitality excellence and reap the benefits of an end-to-end experience.
  • Cloud services allow hospitality industries to pay only for the services they need.
  • Cloud services also provide flexibility in services by allowing staff to operate from anywhere
  • Moving to cloud operations also allows the hospitality industry to scale.
  • In that case, cloud services allow a smooth transition with a central line of communication.
  • Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • rigidity causes issues in connectivity and service. When the internet goes out, or a system goes down, operations cease.
  • Staff can work from anywhere, change devices if necessary, and mitigate the risk of lost or unsecured information.
  • The Hilton’s Room Lock Problem
  • The American Airlines Integration Challenge
  • The space continues to evolve, offering new ways to ingest, process, and protect customer data. And it’s this free flow of data that will allow the hospitality industry to move into the new era of the industry.
  • Use of cloud computing in hospitality continues to evolve, offering ne
  • w ways to ingest, process, and protect customer data.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Cloud services also provide flexibility
  • Cloud services allow hospitality industries to pay only for the services they need.
  • operate from anywhere,
  • cloud services allow a smooth transition with a central line of communication.
  • provide customized experiences
  • Staff can work from anywhere
  • he cloud adds a layer of protection against minor hiccups in their experience.
  • security is built-in.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • personalization right from the beginning.
  • address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell
  • handle things like predictive maintenance to reduce downtime
  • this type of solution could be a differentiator for success.
  • It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • reducing wait times.
  •  
    Cloud computing has come a long way. The hospitality industry is quickly incorporating cloud computing services for guest satisfaction and productivity of employees. The article shares several real life examples where cloud computing were beneficial.
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    As we know, cloud computing is becoming the new norm and is the future for technology but is also transforming the hospitality and tourism industry. Cloud computing allows the hospitality industry to improve travel experiences, provide personalized offers, and also helps the industry reduce cost. With so many advantages, there are some cons of cloud computing that may pose as an issue such as the security and reliability that comes with using cloud computing. However, the pros outweigh the cons and if cloud services can overcome those barriers, the hospitality industry will reach new heights not seen in previous years. With the implementation of cloud computing in the hospitality industry, it will provide a travel experience like no other from start to finish, literally.
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    This article discusses the impact that the integration of cloud computing has had on the operations and growth of the hospitality industry as a whole. Companies are optimizing their usage to help them carry out daily tasks while using data and sharing to provide the best guest experience possible. The article also goes into detail regarding the steps being taken by companies to prevent data theft and downtimes. One aspect of the post that I found to be extremely interesting was how it walked me through the integration of cloud computing in every step of guests' stay from pre-arrival to departure.
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    Cloud computing is the future whether businesses want it to be or not. With the growth of technology, we need to embrace one tool that is become very developed, cloud computing. It gives more efficiency to businesses who need to know more about their clientele and also can provide information and data that humans could never do. It gives a more personalized experience to each guest while organizing data much faster than on a excel sheet that stuff have to manually update. It improves experience and reduced cost for business as well. It allows information to be reached anywhere and business can be taken home or traveled with. It brings a new level of security to businesses and customers and allows more flexibility in service in the hospitality industry.
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    Cloud computing transforms hospitality by a offering seamless experience to customers while reducing obstacles to service from the staff side. It also offers individualized, quick solutions in an industry that is highly competitive.
Tomas Moreira

Airline distribution - 0 views

  • THE INTERNET HAS A LOT TO ANSWER FOR IN MAKING LIFE DIFFICULT FOR TODAY'S AIRLINE LEADERS. Information technology has always created headaches for management, but the appearance of the internet added a whole new dimension of transparency – of prices and seat availability. This engaged the consumer more directly and opened up new opportunities for intermediary dealing
  • These, the so-called online travel agents (OTAs), were not in reality agents paid by the airline. They merely were able to insert themselves in the selling chain because they provided the public with an attractive proposition. And, instead of selling tickets directly, they referred a would-be traveller on – either to the airline directly or to a global distribution system (GDS), which then paid the OTA for the referra
  • American found this distasteful, firstly because the heavy accent on prices alone led to commoditisation of the airline’s product; and secondly because the GDS – to add insult to injury – was paying the OTA out of the fee the GDS then charged American for the referral. The concentration on pricing, argued American, meant that qualitative and other valuable items were overlooked. If instead the customers had gone to American’s website directly, they would have been able to see the full range of upsell opportunities, therefore preventing American from maximising its ancillary revenues.
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    This article talks about the challenges of internet referral webpages that is hurting American Airlines and other big airlines.  This is an example of how this travel business is loosing profit by paying referral fees.
Amy Sena

Tablet Tech Moves Staff From Behind Desk | Products | Hospitality Magazine (HT) - 0 views

  • NORTHWIND’s Xpress Check-In app lets properties use iPads and other tablet devices for personalized mobile check-in and check-out services with seamless remote access to the Maestro Property Management Suite. NORTHWIND combined its industry experience with the latest iPad application advances to supercharge guest service and optimize revenue and productivity.
  • Personalized upsell and room-change capability with real-time availability access
  • Credit card payment capture with PCI compliant processing
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  • Xpress Check-In registers entire groups from meeting rooms and conference spaces
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    Northwind launched its Maestro iPad Xpress Check-In App at HITEC 2012. The system offers personalized mobile check in and check out with remote access. The system is able to perform all the functions of a wired terminal anywhere a wireless signal can be found. It offers personalized up sell and room changes as well as credit card payments which are PCI compliant. The app can also check in large groups who are attending a conference or a tour group.
Krystal Jost

Are Independent Hotel Operators Leading the Way in Driving Property Management System Evolution for Greater Flexibility, Increased Functionality and Service? - SFGate - 0 views

  • Maestro empowers hundreds of high-touch independent operators and hotel groups to grow their business and stay ahead of the competition with innovative technology backed by the industry’s most reputable Diamond Plus service.
  • Lodging Hospitality Management (LHM) uses flag-mandated PMSes for its Hilton, IHG, and Marriott properties, but it relies on NORTHWIND’s Maestro System for its independents.
  • Maestro empowers hotel groups with enterprise-wide system solutions that deliver true centralized management controls on a single database. This enables closer property coordination, cross-property booking and upsell capabilities, and consistent guest recognition at all touch points for all properties.
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    This article focuses on the benefits that Maestro (a property management system) offers to hotels and how it has been benefitting hotels that currently use their system, more specifically, smaller, independent hotels. Most chain hotels and large facilities are required to utilize a flag-mandated property management system. However, independent operators are not linked with these mandated systems, and have a choice as to which system to utilize. Maestro claims to offer Northwind, a service that allows Maestro to be utilized in a cloud-based system, enabling it to host multiple properties and save the establishment money by not requiring them to purchase servers and security, whereas a traditional PMS would have done so. The president of Northwind also states that they strive for their clients to succeed and that it is more of a partnership with those who utilize their service, and their goal is to make a hotel's operations more profitable and efficient. The article continues on to explain the uses and functions of the Maestro system, including being fully-integrates and offering operators loyalty program benefits and the functionality to compete with programs that were solely available to chains. It also tracks points earned and redemption stays as well for those loyalty programs, and claims to minimize errors and save operators money. It also allows integrations that provides social media outlets through the property management system, allowing the user to operate their business simultaneously through different systems. Maestro also boasts that the utilization of their property management system allows hotels to increase their direct bookings through the property for a lower cost than if they were to utilize a different system in which it was not flawlessly and seamlessly integrated with a global distribution system. It seems to be a property management system that enables users to complete many tasks at once, from one location, without having the hassle of
Sasha Bravo

Resorts Drive Revenue with High-Touch Innovative PMS | News | Hospitality Magazine (HT) - 0 views

  • Maestro goes above and beyond PMS by delivering revenue generating tools and expert services that enable independent operators to maximize revenue, increase productivity and keep guests coming back
  • Maestro also empowers multi-property hotel groups with enterprise-wide system solutions that deliver true centralized management controls on a single database.
  • his enables closer property coordination, cross-property booking and upsell capabilities, and consistent guest recognition at all touch points for all properties.
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  • Maestro's Web Connection suite increases profitability and reduces costly third-party dependency with direct bookings
  • he ResWave real-time, integrated booking engine enables guests and groups to book rooms, suites, activities, amenities, spa and dining online, from mobile devices, Facebook, landing pages, and email campaigns.
  • operators are turning to hosted systems to reduce staff, trim hardware investment, simplify PCI-compliant cardholder security, and ensure 24/7 access to property data.
  • Maestro delivers a robust, stable hosted solution that increases profitability and productivity. Managers and ownership teams may access the property’s system at anytime from anywhere to always connect with their operation.
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    This article is about the Maestro Property Management Suite which allows properties to optimize their revenue by having access to centralized control and innovative capabilities. this system enables a property to lower costs; permitting guests to  have real-time direct booking for not only rooms but also, other services such as amenities, dining, and such. Maestro offers secure and accesible system which seems to be allowing companies, such as The Snow King Resort, to increase revenue and improve the services offered to guests and groups. 
Irina Stepanenko

The Power of Email Marketing in the Hospitality Industry - 0 views

  • arketing power of the Internet in terms of reach and frequency. Nowhere is this better illustrated than through email marketing. Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Email marketing is a crucial component of the hotel eMarketing and online distribution strategy.
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  • Email gets the most attention of any hospitality eMarketing effort because intuitively it makes sense—since email can create direct revenue opportunities with past, present, and future customers.
  • By category, travel relate
  •   Reach:
  • ssion-based email marketing is the second-generation email approach that goes well beyond guerilla email marketing, known as email spam.
  • Permi
  • Precision e-mail marketing is the next, third generation email approach that dynamically "reads" customer profiles, purchasing habits and history to create highly personalized emails.
  • Low cost
  • Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market. 
  • Protects brand integrity:
  • d email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity.
  • Instant gratification:
  • Rich Media:
  •   Results: Outcomes based, from knowing who opened the message, clicked on which links, how much time spent viewing each page, completed a transaction, or forwarded the email.
  • There are three main groups of email audiences: consumers (leisure or business), travel intermediaries (travel agents, wholesalers) and corporate clients.
  • Hoteliers are in a unique position to build a robust list from existing customers. Using a list built from existing customers, the conversion rates can be ten times greater than any standalone rented mailing list because the targeted group already knows and has experienced the product first-hand. In addition, the hotel can stratify the customer list by specific characteristics, communicate and offer value in the message, and send targeted and rele
  • vant mailings frequently to the intended audience, an audience that even anticipates these messages announcing hotel specials.
  • Personalization:
  • Travel agents that use the Internet and email are exactly the travel agents hoteliers must reach.
  • Collecting the right information is essential to not confuse long-term marketing plans
  • Recent trends in email technology and services include:
  • A total email strategy addresses every aspect of the email marketing process. It's organized to leverage a hotel’s existing and future client base for ongoing and upselling opportunities. This includes matching the right messages with the intended audiences for ongoing customer relations.
  • In conclusion, a total email marketing strategy serves as a springboard to launch various email campaigns, to boost ongoing customer acquisition, relationship management, and increased bookings on and off line.  An experienced eBusiness hospitality consultancy can help you navigate and utilize the Internet to its fullest potential.
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    Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.
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    As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.
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    Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.
anonymous

Libation automation: L.V. investors' Smartender mixes cocktails at touch of a button - VEGAS INC - 2 views

  • Fieldman’s target customers include movie theaters, casinos, restaurant chains and stadiums, not local bars. He’s going after clients that can easily afford his product and might want it to serve a few thousand drinks a day, whether it’s helping order-slammed bartenders out front, making drinks in the kitchen for servers to pick up, or wheeling it poolside at a hotel.
  • The machine makes one drink at a time, whereas bartenders can line up several glasses at once to fill up, said Aria bartender Nick Houck, a member of Local 165’s executive board
  • Fieldman said the Smartender cannot replace all bartenders. However, he said it could “eliminate some labor costs in certain environments,” such as replacing a back-of-house service bartender or an extra bartender who’d be out front on busy nights to help fill orders.
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    This article discusses the different environments in which a Smart Bar may be functional and efficient.  It intelligently discusses both sides, positive and negative of the Smart Bar and defends itself against trying to take away bar tender positions.
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    As with any new technology, I believe this product must find its niche. I don't believe that it will replace a face to face bartender in every situation. In areas where the customer needs to "grab a drink and go" (i.e. Theaters, Stadiums, Hotel Lobbies, etc) I think this is an excellent option. This system cannot completely replace a bartender, but it can make a drink quickly and accurately in situations where that is all that is required. This system cannot upsell, suggest particular menu items, create complex or frozen drinks, communicate with a lonely customer, etc. I believe that there is a tremendous market for a product like this, and, as a former bartender, I am jealous that I didn't come up with this idea myself.
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    Fieldman's intentions for the target audience for this technology may be overstretching the capabilities. I do see the movie theaters as a great option for this product. Certain areas of casinos and stadiums as a possibility for locations, such as the poker room areas in casinos or boxes in stadiums would be good locations too. I would see volume of business being the biggest enemy of this technology.
shuo zhang

What hotels can learn from ecommerce websites by @HmarketingHelp - Hotel Marketing Strategies Blog - 0 views

  • In many ways ecommerce is more competitive than hospitality – with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience.
  • Focus on the landing pages
  • ensure your hotel description pages are very compelling.
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  • Have a strong call to action
  • Build the list
  • Craft an “iron-clad” guarantee
  • Cross-sell & upsell
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    This article talks about important lessons hotels can use in their website to improve their traffic and amount of sales in the e-commerce world. E-commerce was meant for the hospitality market, nevertheless, it is an extremely competitive industry and there are countless of other hotels haunting for new ways to attract more customers (with the purpose of increasing sales and revenue), and provide an unforgettable guest experience. E-commerce literally forces hotels' websites and other hospitality related businesses to be improved and present the best internet marketing strategies for future customers. Within this article, one can expect different aspects of marketing strategies that can definitely increase the quality of any hotel's web site. These are as follow, focus on the landing page, focus on the content, have a strong call to action, provide live help, include real guest review, and so much more. Feel free to read and analyze the content and use it toward your career.
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    the website designing is important to the company. There are some important lessons hotel internet marketers can learn from their colleagues in ecommerce. In many ways ecommerce is more competitive than hospitality - with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience. some tips are needed to be pay attention, like the landing pages, content, list and so on. 
Kelly Baptist

Maestro Launches the New Face of Hotel Operations; Mobilizes Staff with Xpress IPad Check-In to Extend a Great Customer Experience :: Hotel News Resource - 0 views

  • NORTHWIND’s Xpress Check-In app lets properties use iPads and other tablet devices for personalized mobile check-in and check-out services with seamless remote access to the Maestro Property Management Suite.
  • Maestro Xpress Check-In handles every aspect of guest check-in and check-out including: Curbside or lobby wireless check-in and check-out Personalized upsell and room-change capability with real-time availability access Guest registration signature capture Remote group conference check-in and room blocking Remotely encode magstripe and RFID room keys from the iPad Credit card payment capture with PCI compliant processing Guest message delivery from the iPad, or emailed instantly to the guest’s address.
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    NORTHWIND launced its Maestro iPad Xpress Check-In app at the HITEC this year. This app allows hotel properties to use tablets/iPads to perform basically every aspect of a guest's check-in/out experience, while still maintaining access to Maestro's PMS. With Xpress Check-In, hotel properties can check guests in before they arrive and even encode their room keys and have them waiting. The use of this app results in a less crowded, more efficient lobby, in that larger groups can be processed before their arrival, or in a designated room on the premise. This technology is innovative because it frees customers from the restriction of checking in only in the lobby when they arrive. With Maestro Xpress Check-In, a hotel employee could board a tour bus and process all the customers at once so that when they enter the hotel, they can move seamlessly to their rooms. This prevents the lobby from being crowded and disorganized, which can be overwhelming to front desk employees. Of course, these actions are also posted to the property's main property management system. While there are many innovations out there that increase customer satisfaction, I feel this technology will result in increased employee satisfaction, especially those employees used to dealing with large groups and crowded lobbies.
Gerson Dias

MICROS OPERA integrates Nor1 | Hotel Management - 0 views

  • MICROS OPERA provides all the tools a hotel staff needs for doing their day-to-day jobs from fulfilling reservations, accommodating in-house guest needs, to handling accounting and billing.
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    Nor1 announced today the integration of its pricing and merchandising solutions with MICROS OPERA, aiming to enable nearly 22,000 hotel properties to quickly increase revenue and customer satisfaction. This agreement between Nor1 and MICROS is a partnership fueled by common customers such as Hilton, Hyatt, Fairmont, Carlson, and Joie de Vivre, and the desire to help their hotels maximize revenue opportunities at every turn. Furthermore, Nor1's eStandby Upgrade is a revenue enhancement solution that is providing hotels on six continents real bottom-line lift and overall guest satisfaction. It is to note that Nor1's eStandby Upgrade does this through PRiME, the pricing and merchandising engine, which dynamically analyzes over a million points of data to more accurately identify the right product selection, upsell pricing, and display ranking decisions for each individual guest. Now eStandby Upgrade hotels running MICROS OPERA will have access to deep insight into all their guests, ensuring more relevant and targeted offers.
Donald Wojciechowski

GDSs are still strong in the US hotel market | Tnooz - 0 views

  • In the US hotel market, global distribution systems (GDSs) are as strong as ever, when the data is looked at in a certain light.
  • The resilience of GDSs flies in the face of a decade’s worth of industry chatter that GDSs are experiencing rapid decline
  • GDSs have a cost advantage over OTAs. That’s partly because of the higher value of the transactions they typically process at volume, compared with the typical bookings that come through central reservation offices
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  • The major GDSs are racing with each other to become more dynamic and allow hoteliers to connect to travel agents at the point of sale and increase upsells of guests on amenities
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    This article discusses how GDS's are still going strong in US Hotel industry. 55 million hotel reservations made last year through GDS according to Travelclick in e-commerce service provider. PhoCusWright estimates that GDS is represent 10% of all hotel revenue. Furthermore according to a study by the American Hotel and lodging Association 1.3 billion in fees were paid by hotels on base revenue of about 100 billion. The article states that these fees are usually passed on to the travel agents. Comparably bookings made through online travel agencies is nearly double that figure at approximately 2.5 billion on the same 100 billion of base revenue. The article concludes by saying that business travelers tend to stay at properties with higher average daily rates pushing up the average chance action on the GDS bookings.
dtrak002

How restaurants will soon serve you a fresh plate of AI - 0 views

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    Technology delivers valuable intel such as: which item brings customer back the most which bartender is too lenient and giving away too many free drinks whether it's more profitable to spend advertising dollars on brunch or on wine tasting Being able to put a slow server on the slowest night because he's amazing at upselling wine is an effective way to micromanage your limited resources. "As soon a guest is seated, the server can see important information about that guests (visit history, order history, food preferences, and more) and use this insight to deliver a VIP experience." This statement of course runs into the problem of user acceptance. The two sides of "They care enough to notice what I like" vs "This is stalkerish" require much consideration. Investing hundreds of thousands of dollars to implement this program only to find out the media comments this restaurant as being invasive would be tragic. For this reason, if I am the owner of a restaurant, I would be more likely to use AI to assist me in the back end of the operation: using sophisticated forecasting to automate scheduling or optimizing menu design, items, and purchase orders.
Pierre Gourdet

IMPORTANCE OF HARDWARE & SOFTWARE INTERFACES IN HOTEL SOFTWARE - 1 views

I found this article to be very interesting because I've always thought about the use of hardware and software. I've always imagine why is it that hotels always have third party software solutions ...

https:__www.idsnext.com_importance-of-hardware-software-interfaces-in-your-hotel-software_

started by Pierre Gourdet on 24 Aug 18 no follow-up yet
dtrak002

The latest POS trends for restaurants - Restobiz - 0 views

  • The introduction of tablets has been truly disruptive, making it possible for restaurants of any size to afford a POS system.
  • The good news is that a tablet-based solution, in addition to being much less costly than a fixed hardware system, allows for either a stationary or mobile model. This offers much more flexibility to restaurant owners who may want to initially implement the POS with an iPad placed at reception or the counter and maybe another one at the server station.
  • “Dividing a bill used to take my wait staff up to 30 minutes,” says Tony Geer, co-owner of The Ledford House, a fine dining restaurant. “Now it takes them 30 seconds with TouchBistro, and they can pay a lot more attention to their customers.”
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  • “When my server crashed on my old POS system, it was going to cost $8,000 to replace and update the system,” says Joe Magoonaugh, owner of The Ogden, a full-service dining room and bar. That’s when he decided to go with a new tablet-based system. “You don’t have to put $10,000 – $20,000 up front for a POS, and it is easy to get up and running.”
  • Some customers can experience “line anxiety” when people are waiting behind them to order, so they may pass over upsell options to place their orders quicker, or because the menus on the wall are confusing and hard to read. With a well-designed kiosk, line anxiety is eliminated, and placing an order is easy.
  • “Our average guest check through the kiosk is nearly two times the average placed with a waiter. Since it is so easy to add items on the kiosk, guests add avocado or bacon, and may also see other options to add to the order that they may not have seen on a paper menu,”
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    The article discusses the numerous benefits of the self-order kiosk. Before, old iPads were used, but now, restaurants of any size can afford these kinds of devices. The article talks about a restaurant owner who were frustrated with an old POS system, who said that when his POS system crashed it costed him $8,000 to replace and update the system. But with the tablet-based system, you no longer need $10,000-20,000 up front for a POS system. The article also mentions the efficiencies boosted with the tablet-based system. For example dividing a bill used to take 30 minutes, now it takes 30 seconds. Also, some customers experience "line anxiety" when people are waiting in line for them to order, so they sometimes pass on the complex orders in favor of quick ones. But with the self-ordering system, customers are more likely to order complex options such as adding bacon or avocado. The article states that at one restaurant, the average guest check through the kiosk is nearly two times the average placed with a waiter. The restaurant can focus on service and the food, and less on the ordering and its accuracy.
natashacastro

Loyalty360 - What Are "Winning" Restaurant Brands Doing to Drive Positive Customer Loyalty? - 0 views

  • Shifting spend from maintaining old POS and back-office systems to next-generation omnichannel customer engagement, ordering, and loyalty systems. Today, actionable analytics and segmentation is a challenge for many operators. Restaurants need to invest in the expertise required to make the transition if they are going to keep pace.
  • The fast food giant is now playing catch-up on mobile ordering, mobile pay, and curbside pickup, which won’t be rolled out until the end of 2017.
  • capturing guest data across all signals and using this data to drive spend, frequency and brand loyalty. For example, by analyzing all orders – in-house and third-party data, restaurant operators can segment and market to their guests. They can personalize and upsell in real-time using location-based / check-in features. They can recognize and reward their loyal customers.
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    I liked this article because it actually discusses something I thought about for the discussion board. POS systems, can create ways for guests to easily access what they want, quickly get it and have the opportunity to receive loyalty perks and promotions via APPs. Fast casual restaurants such as Little Caesars just introduced a self service and mobile order pickup stationed called the "pizza portal" which i think is effectively reaching their target market. The usage of POS is restaurant brands are having a major positive effect and creating stronger brand loyalty, especially with the generation CX taret.
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