Marriott International Commits to Continued Innovation in Hotel Guest-facing Technologies | - 1 views
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The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest were replaced in February with the launch of the Marriott Bonvoy app. The app was designed to make it even easier for people to search and book hotels across Marriott’s portfolio of 6,700 participating hotels across 30 brands in 130 countries, engage in mobile check-in (with an alert sent when the room is ready), use mobile key (in select hotels) to enter the room, submit mobile requests for service and amenities, and chat with representatives before, during, and after their stay.
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The app also uses chatbots, enabling guests to ask questions, make simple requests, and receive instant responses.
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Sorenson makes it clear that Marriott remains committed to adopted innovative technologies and digital capabilities that enhance the guest experience.
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Marriott International has become successful in using technology to improve the guest experience. They have launched a considerable number of high-profile technology-enabled initiatives including the Marriott Bonvoy app, ChatBotlr, Alexa for Hospitality, and Realy robots. Marriott, however, emphasizes that technological advancements should not replace face-to-face interaction. Although these technological advancements were able to replace members of their hotel staff, the staff's duties were altered to provide personalized experiences with the guests instead.