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The article address the importance of today's capital expenditure and how it attracts new and recurring guests to its properties. Some of these capital expenditures are executed for solely esthetic reasons, even adding more bandwidth to the internet is done to show its clientele that they no longer offer just the average features anymore.

This article talks about how LEED certification is increasing in the hotel industry. Buildings who are LEED certified save a lot more energy and offer recycling options.

Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.

This article discusses why Netflix is the perfect example of a disruptive innovation and why Uber is not a disruptive company. "Not every company that is innovative is disruptive." Before Netflix exploded, it was overlooked by its competitors, which is part of the reason why it was able to rise so quickly.

This article outlines the linear cycle of the Materials of Economy, explaining each step and bringing to a close the number one issues, the damage to he planet and ultimately the people.

Using the Oculus and Meta, you can attend certain games virtually on courtside or balcony seating. You can connect with other avatars(people) and.discuss the game in live timr. Additionally, you are privy to specialty commentary or trivia. Drawbacks include blackout areas (if u live in the area the game is being televised) lag and latency speeds, poor camera angle/blocked view/ price tag for initial system/ only certain games hold this experience

The use of robots is predicted to become more common in the airport operations environment in the near future. Several airports are already testing advanced technology to improve guest experience by providing customers with security, entertainment, information, cleanliness, and advice. During the transition period, humans will continue to play an integral role, but some functions will likely eventually become fully automated. Robots can lower operational costs and improve efficiency. Even though there are barriers to implementation, including development costs and digital adaptation, several companies are investing in airport robotics. It is expected that consumers will need to adapt to this changing environment, which is intended to improve the overall air travel experience in an increasingly demanding aviation industry.

This article speaks about how companies from retail to hotels are using proximity marketing to reach their target markets. One constant with all is data capture. This trend is booming. As cited in the article, "Proximity marketing is expected to grow at a compound annual growth rate (CAGR) of 1.6% through 2021, expanding well beyond retail applications to benefit other businesses such as gas stations, restaurants, movie theaters, and hotels. Companies that now begin to make strides in understanding and integrating proximity marketing trends into their current strategic models will be at the forefront of their industries.

This article talks about a situation the Radisson Hotels had on 2018, they confirmed a data of breach that exposed personal details of small percentage of members rewards. It was first reported by a Business Traveller after receving an email that his details has been compromised. Radisson took incident and did an extensive investigation to prevent future breach of data happening to their customer.

Technology as with anything has the pros and cons. Whatever we put on the world wide web is at risk to be hacked, this is the harsh truth. By simply purchasing online or self check out, we are vulnerable. The sad thing is that hotels worldwide has the traffic of visitors and stores a wealth of information, a field day for hackers. As technology increases so is the need to employ cyber security and perhaps inventing high tech robots to guard information should be coming more to the forefront. Daily there are people developing codes to break in.

There are several pros and cons to self-service POS systems. Technology innovations will result in an increase in the amount of service businesses that will utilise self-service kiosks for contactless payments. Every business must evaluate which type of system would work best for the specific type of product or service offering. Retailers, restaurants, ticketing businesses and businesses with appointment checkins are likely to benefit from these systems. There are many solutions that can enhance customer service and business efficiency. Each business must carefully consider the advantages and disadvantages prior to investing in order to identify a system that fits.

This article shows the 11 Key Trends that are disrupting the travel industry and what businesses need to stay on top of in order to stay relevant. I found the concept of voice activated things in the rooms interesting. As someone who has her own "smart-home", I struggle with the debate of Alexa always listening to my children, and the ease of me saying goodnight and all the lights turning off without me having to get up. I remember reading about a lawsuit that came about regarding the legality of Alexa recording children without their consent, so I wonder about the feasibility of this technology inside the rooms themselves.

This article emphasizes the different methods and approaches cruise ships are taking to become more sustainable in the future. They are doing so by pursuing innovations like renewable resources, regenerative travel, providing energy solutions, and more. They are seeking to reduce carbon emissions by 40% by 2030. One of the methods described in the article is that cruise ships are now integrating liquified natural gas (LNG) fueled ships which produce zero sulfur emissions and reduce greenhouse gases by 20% when compared to regular ship fuel. Cruise lines have already started to introduce this kind of innovation to newer ships. Ports are also taking initiatives to become greener by having solar-powered terminals, smart waste separation, electric transportation, etc. Cruise lines are also working with organizations like the Global Sustainable Tourism Council (GSTC) to make sure that culture, environment, and destination laws are enforced and protected.

Capital Expenditures in Technology

This article talks about the development of sustainable technology and how it relates to tourism in Barbados. It mainly discusses new technologies and how the country plans to create more business opportunities that promote tourism but also help the economy to thrive. The main takeaway is that the country hopes to become a fully renewable economy by 2030. It has many different natural resources and business opportunities that will allow for the skilled labor that is necessary to do so.

Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.

Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.

Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.

This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.

This article talks about research surrounding analysis of global proximity marketing. The article categorizes several things such as sales, revenue, cost structure, and more. It includes data on some of the most well known companies in the world, including Google, Microsoft, Apple, and more. This research is important because it provides a business overview of the sustainability of proximity marketing and discusses its implications for the marketing and sales industries, which hospitality falls under.

Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.

Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.

This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.

Usually most of computers in the hotel won`t close include in the guest room and work station. It will make huge of waste. With this green IT strategy , hotel will reduce energy consumption and save tones of CO2 annually. Fairmont's strategy is a "great example" of where businesses can hit next

It is amazing how even a small initiative of shutting down work stations after an hour inactivity can be this impactful generating such savings. My only question is that the fact that Fairmount is a global company can they really have a centralized center controlling all work stations? In any case this initiative is driven by their corporate leader and is a powerful message in terms of social responsibility.

Fairmont Hotels & Resorts announced a comprehensive green IT strategy by addressing technology infrastructure and IT operations for all 56 of its hotel properties worldwide. A key part of its green initiatives is a central-managed power-down schedule that all of its internal desktop will be shut down one hour of their activities. One of the spokesmen said that this green IT approach is suitable for hotels that do not traditionally have a data center. He also pointed out that this new green IT approach is easily applied in North America and part of the Europe, whereas a little harder in Asian countries because of the different standard that they use. So what they are working on is to getting everyone to understand its value and set up international standards.