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As an example of VR use for sustainable tourism, on October 16, the Boca Raton Museum of Art in Florida debuted the first of its kind, full-motion, 360-degree, interactive VR experience of the Machu Picchu and the Golden Empires of Peru exhibition. In order to preserve this historic site, less than one million visitors are allowed in each year. On-site use of VR tech for a synchronous guest experience is also being explored and has the potential to be disruptive to use of tour guides. Plus, VR technology provides such rich immersive travel experiences that traditional marketing tools like pictures or standard print ads cannot match.

This article investigates the purpose of biometrics and how they can be put to use in the hospitality industry. Biometrics are often seen as the most secure method of identity verification, but with that comes the fact that this information is incredibly private and an very high security risk for the company holding it. It also discusses some of the challenges and difficulties companies may face in their implementation. It specifically focuses on different pieces of legislature that may limit the use of biometric data and what this means for employee and customer safety. This article concludes by acknowledging the fact that if biometrics continue to rise in technological prominence then a federal law should be put into place to designate its use.

This study looks at Indian hospitality consumers' willingness to accept AI and its associated technology. Being that hospitality consumers are most interested in "fun and indelible stay experiences," AI for hospitality must provide service as great as or better than human professionals. Over time, it is the conclusion that AI can be welcome by most consumers of hospitality products and services.

This article portrays the belief that human interaction is very overrated in the hospitality industry. This author believes that rental services such as airbnb are proving that human interaction is unnecessary in hospitality and that hotels are wasting many resources by hiring too many people that technology could do the work for instead.

The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality

This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.

The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.

This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.

Why you should move from a Tech-Enabled Service to a SaaS Platform and some things to keep in mind if you do decided to make the transition.

Choosing the right property management software is essential for effectively managing your real estate assets. Consider your specific requirements, such as the size and type of properties you manage, as well as the tasks you need the software to handle. Look for a scalable and flexible solution that can accommodate your growth and integrate with other systems. An intuitive and user-friendly interface is crucial for smooth operations. Evaluate the features and functionality offered, including rent and lease management, maintenance tracking, accounting, tenant communication, and document management. Decide between cloud-based and on-premise software based on your preferences and needs. Ensure the software prioritizes security and data protection. Consider customer support, training options, and pricing to find a solution that fits your budget. Read reviews, seek recommendations, and participate in demos or trials for real insights. By considering these factors and conducting thorough research, you can choose property management software that streamlines operations and maximizes your real estate investments.

The article discusses what a bed and breakfast system is and how it is beneficial for the bed and breakfast to have a PMS system. If the owner would like to live their life and not be behind the desk they need the bed and breakfast system. The owner is able to have all the functions of their bed and breakfast at their finger tips and make any changed from their phone or tablet.

Proximity marketing is a strategic way to market to your customer based on location. Through the use of NFC (Near-Field communication), Geofencing and Beacon, companies can send personalized messages, coupons or other digital branded experiences to customers within a certain radius of the place of business which is supposed to appeal to those most likely to make a purchase.

This article points out a flaw in current PMS systems that haven't been addressed by the tech world. The right or future PMS system will have an integration that continues to provide the "non-intrusive integrated technology" that still helps the BOH provide seamless real-time payment solutions. Currently, the challenge resides in the "multiple channels of payment technology" that saturate and complicate the settling of payments in BOH. Guests are "entertained for free" until that payment on the backend has actually been settled. Delays and dysfunction are at the crux of this issue. Utilizing a modern PMS with integrations that help solve complicated and often messy payment issues will help management and consumers alike. This is a topic I hadn't even thought of. But now thinking about it how does money actually get from point a to point b. It does have to be "released by one institution or another" electronically, human or ai or otherwise. I think the many ways we can now pay for things does muddy the waters when it comes to how a business can get paid. Not offering a variety of payment options is not an option and will deter people from using your services. So we have to get creative, but thankfully technology is catching up and emerging to provide for these complications that "tech" has created.

This article gives an in-depth approach to the future of technology in the Hospitality Industry. In the article, you can explore the future of technology which will allow the industry to flourish.

The article "GDS- is it relevant for you in 2023" discusses GDS and their benefits and relevancy for the upcoming year. GDS provide "real-time rates" and "availability" which is important in this competitive market. GDS provide unmatched, personalized service tailored for each customer and it also ensures you have "effective channel mix" of both tourist and corporates. This article is great in understanding how one of the oldest distribution platforms is still so relevant almost 50 years later!

The article recommends tighter regulations and corporate accountability as means to limit e-waste production and facilitate a cultural shift. E-waste production is set to increase rapidly and will see a 40% increase in quantity by 2030 unless checks are put in place. Creating green electronics has been discussed as an important step as manufacturers have been urged to use biodegradable components in their devices. The article further encourages businesses to promote circularity while highlighting that the responsibility also falls on consumers to adopt better practices. Public education is discussed as a critical tool to make populations aware while consumer electronics brands have been urged to make devices that are easy to disassemble and repair to increase longevity.

Cybercriminals are constantly coming up with novel schemes to kidnap their victims. A recent cyberattack on a five-star resort should act as a cautionary tale for your company. In Oregon, the Allison Inn & Spa recently became the target of a ransomware assault that revealed the personal data of its staff and visitors. The stolen data was published in easily accessible form on the public internet and includes details from 1,500 employees and more than 2,500 guests, including dates of the guests' hotel stays as well as employee birthdays, phone numbers, and Social Security numbers. The "dark web" is typically the only place where stolen private information like this is released, making it harder to find through regular online searches. The goal of the cybercriminals was to coerce the company into paying a ransom. The public disclosure of the private visitor and staff information seems to have been an "experiment" to see if it would increase pressure on the company to pay the ransom. Cybercriminals may use this new strategy frequently in the future to demand ransom from their victims. The implementation of thorough cybersecurity risk management procedures should be considered by resorts. In the event of a cybersecurity attack, determine which systems were affected by the attack and immediately isolate them. Then, prioritize those systems for restoration and recovery. After which, involve internal and external stakeholders and retain legal counsel for advice. It is crucial that you hire a third-party incident response provider and notify law enforcement. Multifactor authentication should be used by businesses to protect network access, and they should also annually train all staff in cybersecurity best practices and keep offline encrypted backups of all internal data.