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dbonn009

Why Personalization Is the Future of Hotel E-Commerce – Skift - 2 views

skift.com/...the-future-of-hotel-e-commerce

shared by dbonn009 on 08 Sep 18 - No Cached
  • he hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.
  • Personalization in the hotel industry has ceased to be a trend. Today, it’s an obligation.
  • Back in 2015, American Express Travel reported that 83 percent of millennials would allow brands to track their habits in exchange for a more customized experience
  • ...16 more annotations...
  • And earlier this year,
  • Deloitte Consulting published the white paper
  • noted that “–truly knowing your guests –what they have told you, what they request, what you have learned, and what should be implied –should yield larger results.”
  • using new technology-driven tools to help them streamline the booking process and create a more seamless guest experience.
  • When potential guests are shopping on a hotel’s website, there’s a clear opportunity before a booking is made for properties to demonstrate the acute attention they’ve paid to individual guests’ preferences. This is accomplished by using website personalization technology, allowing hotels to automatically and intuitively suggest particular room categories, package types, and even rates tailored to each user’s expectations.
  • he results of these improved personalization efforts are numerous, including higher booking probability, increased user satisfaction, and a greater likelihood of repeat visits to the website, leading to better brand loyalty. Taking these steps can even offer hotels a further tool to take more control of their distribution decisions, rebalancing their e-commerce strategies between direct and non-direct channels.
  • Building Loyalty is an Investment
  • over-relying on OTAs for cash customers hurts profitability.
  • Today’s personalization technology can also help hotels to optimize the conversion rates for direct bookings.
  • If this analysis shows that more users are bouncing from the site instead of booking, it may be time to consider new tools.
  • “When users leave a hotel’s website, they’re likely to have forgotten the details after visiting multiple other hotel-related sites,” he noted. As Upneja believes, personalization tools are one method to prevent this. “Appeal to them on the spot with personalized offerings like the right price, the right room category and the right amenities before they can move on.”
  • Personalization tech is increasingly an essential tool to rethink online bookings. But in order for it to succeed, there needs to be alignment between the personalization of the booking experience and the hotel’s curation of more traditional on-site amenities like service and design.
  • That site is available on both desktop and mobile, and in English and Spanish, the primary languages spoken by the hotel’s two main markets.
  • Using IP addresses also enables the Viceroy Los Cabos to personalize resort packages to users in locales suffering from bad weather.
  • “Ideally we want to sense that behavior and adapt the site for them, showing them customer reviews, social media posts, food and beverage photography – things that we know will be a strong call to action for the customer to continue through to making that reservation.”
  • Today’s hotelier recognizes the value that personalization has on the guest experience. The more guests feel that every aspect of their experience was tailored exactly for them, the greater the likelihood that they will spend more on property and return again and again.But in today’s competitive market, truly savvy hotel executives realize that it is no longer enough to only customize during the guest stay. Personalization needs to extend to the booking process, where the right tools give hotels the means to increase conversions, build better loyalty and customize content in order to deliver more direct bookings.
  • miamigol on 08 Sep 18
     
    On my previous article about Oraculo, the world's first predictive algorithm for hotels, I described how personalization in hospitality is no longer a trend but an obligation. By posting this new article I wanted to dig a little deeper into tailoring guests needs through e-commerce. In 2015, American Express Travel reported that 83% of millennials would not object to have their habits tracked if they get a more customized experience. This strong message has prompted the hotel industry to develop and implement website personalization technology that suggests, intuitively, specific room categories or packages to online lookers. Since building loyalty is an investment, improving the direct booking ratio is now the main goal of the industry. From experience, when I travel I try to stay at the same hotel and book directly from the hotel website. The most important thing to me when I shop around is furniture and bathroom. Although these are not generally specified in detail in room descriptions, the brand I'm loyal to is usually very consistent with my needs. If new technology would give me a more personalized stay somewhere else I would definitely change my membership. I have friends who don't travel much except for vacation and long weekends. They are lookers who go to online travel agencies (OTA's) and bounce from site to site trying to find the perfect place. The article explains this newer technology will be crucial to prevent lookers from bouncing to other websites, and encourage them to book directly from the hotel and avoid OTA's. The idea is to make it so personalized that it will be appealing on the spot. These new technologies not only can tailor room types and resort packages based on IP addresses, but it can customize your TV programming based on your web history. Personalizing the guest experience during the stay is no longer enough. Data shows that in order to build loyalty and make the customer return, personalization has to begin in the booking pr
  • kayshap96 on 16 Sep 18
     
    This article describes how personalization of eCommerce can bring better profits, because it is helping guests personalize how they would like their stay. This is more efficient for the guests because it is ensure they get what they want, like if they want to be around certain theme parks, or if they want their rooms a certain way. They even have options where you can fit guests language barriers, like if they speak only spanish they can change the language so spanish speakers can also ensure they have their preferred stay.
  • dbonn009 on 28 Jan 19
     
    This article explains the importance of website personalization. Here, vital information is stored for current and future use of consumers. It is important for industry professionals to have access to this information but protect it from reaching outside entities.
anonymous

5 Reasons Why Event Management is Important in Tourism - 2 views

www.gevme.com/...gement-is-important-in-tourism

shared by anonymous on 25 Feb 18 - No Cached
  • Events act as important motivators for tourism.
  • If you look at the destinations that gained popularity in recent times, you’ll find out that the flow of tourists to this place began after the successful event management.
  • This is the major reason why the role of event management in tourism is so important. Tourists and travelers need to understand why they should visit a particular destination. Therefore, event tourism comes to the rescue.
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  • These plans should focus on the planning of social events in order to achieve the full potential of tourism. Managing events is the activity that deals with developing and planning various kinds of events for that society. A fruitful integration of event management into touristic activities will win success and attract numerous customers to the target destination.
  • The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, recreational events, etc., have become possible due to the tourists, which travel around the world in search for new impressions and emotions.
  • Tourism event management promotes the loyalty of regular customers.
  • The term “event management” can puzzle some people who have never thought about its meaning and role in modern society. I
  • The key tourism goal for events is to attract more tourists (especially in off-peak seasons) to serve as a catalyst for urban renewal and to increase the infrastructure and tourism capacity of the destination to foster a positive destination image, which contributes to general place marketing to animate specific attractions or areas.
  • Nowadays, events can mitigate or aggravate political situations, which is another lure for tourists.
  • he best example for this is the impact of major sporting events, such as the Olympic Games or Worl
  • When certain parts of society reached a certain economic peak, they shifted to a more thoughtful way of life that included alternative energies, wise ecology, and environmental protection. This also made way for the birth of completely new consumer needs, which increased the demand for a specific range of events and tourism.
  • Management of events provides various opportunities for the travelers to spend their time without being bored. If you plan your visit to some exotic country, it doesn’t mean that your vacation will be limited with rambling across the sights and historical monuments of the destination. You can diversify your trip with extreme events or any social activities.Thanks in part to event management, you will surely experience a wide array of emotions and experience many new things.
    • ngerv001
      ngerv001 on 29 Aug 19
       
      Wherever and whenever one is planning a trip to a location they want to have fun and live in the moment. From cruises that have excursions and on boat activities, to hotels that offer cocktail hours for incoming groups to live performances, having a way to keep guests entertained are crucial and vital to keeping a guests happy. It is important for the hospitality industry have different outlets to provide a memorable experience for their guests that will lead to positive reviews, word of mouth recommendations to repeat business, event managements are important. As event managers it is key to always be looking for ways to keep guests entertained, relaxed and overall having a great time.
  • Events in tourism development produce an incredible impact on the industry as a whole and influence a broad range of human activities: politics, environment, socio-cultural, and other aspects.
  • Although event management and tourism are different notions, it should be mentioned that they are closely aligned with each other. Actually, regardless of the type of tourism you choose, event management will accompany it within the entire period of activity.
  • The key tourism goal for events is to attract more tourists (especially in off-peak seasons) to serve as a catalyst for urban renewal and to increase the infrastructure and tourism capacity of the destination to foster a positive destination image, which contributes to general place marketing to animate specific attractions or areas.
  • You cannot possibly underestimate the importance of events for tourism. The most popular types of tourism events, regardless of the tourism type, come in a wide range of exciting options. Various types of festivals and events have always existed as significant parts of human society.
  • Tourism and event management are said to have evolved from primitive gatherings of people for agricultural or religious reasons into the more modern type of events—large-scale, corporate and governmental—as well as their long history of attracting tourists and establishing host communities as tourist destinations.
  • The emergence of new political powers, capitalism, new products, and new social relations, as well as a new way of modern life, paved the way for more versatile event tourism development and a growing number of cutting-edge events.
  • Today, it is not surprising that apart from the above-mentioned impacts, events also have the power to affect the formation of a destination’s image and can help with promoting, positioning, and branding it across the globe.
  • amberarias on 25 Feb 18
     
    This article greatly described the importance and significance event management has for the tourism industry. Special events definitely draws individuals in to multiple destinations, which delivers a huge boost for the tourism industry.
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  • berkley7 on 19 Jul 18
     
    The following article, 5 Reasons Why Event Management is Important in Tourism, focuses on event management within the hospitality industry. The role of an event manager within the hospitality industry is a very complex job and it takes someone with a vision and skills in order for a successful outcome. Event management is important within the hospitality industry because tourism is truly dependent on the effective management of events. The article provies the following example, Niagara Falls is now a known destination and is a prominent place to visit, however, the main "flow" of tourist started as soon as the event managers had begun to arrange tours, cruises, etc. Event management is vital within the industry and this article highlights some of the important impacts it has on the industry as a whole. "Naturally, tourism and event management can exist separately, but their consolidation can bring many benefits not only for the development of tourism but also for the development of the economy of countries or cities in total."
  • anonymous on 23 Jun 19
     
    The article highlights why event planning is an important element of tourism. It discusses key social, political, and cultural events that span both tourism and event planning. It strives to establish a clear connection between the benefits of tourism and social events implemented from a streamlined perspective.
  • alexaperez14 on 08 Oct 19
     
    This article talks about how different types of events are important for tourism. Events such as mega, hallmark, major and local events attract more tourists such as the olympic games or the Superbowl. Some destinations are visited only for special events, driving more tourism to that destination. As tourism has become very dependent on effective event management, small events such as arranging tours in a destination have led to an increase in tourism. The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, and other recreational events have become possible due to the successful event management and the travelers that they attract.
  • anonymous on 14 Oct 19
     
    Event Management can be both local and global, it is the management of various activities including conventions, meeting and other major activities. Tourism is not considered a part of event management; it is classified as a set of tourism related activities. Tourism is thus divided into various niche activities. No matter what tourism type you choose, event management will always be a part of the activity. There are various types of classifications. Events may be condsidered Mega, Hallmark, Major or local. It is necessary to recognize the importance of events to the tourism product, and as such, you should never take for granted the need for proper and effective coordination. It is also important to note that events such as cultural activities also aid in destination development. A key factor in having these events is to promote the destination and attract more visitors, particularly at times in the season when things are slow. The introduction of events can serve to stimulate local economies and draw attention to unseen parts of the destination, as well as aid in the building of infrastructure in those communities. It is also important to note any event requires significant planning, the who, what, where and how allows a better understanding of how a proposed event may impact a destination's image and can help with building a stronger global brand. The significance of tourism in event management is centered around possible offshoot activities such as tours and entertainment or any other economic benefits that maybe be derived beyond the event itself. By creating such signature activities, it is likely that you broker relationships with visitors, which could likely create loyalty to your brand.
aguar024

Hotels, Technology, & the Cybersecurity that Protects Them - Armor - 0 views

www.armor.com/...hotels-tech-cybersecurity

technology security cyberattack hotel software tech business hospitality

shared by aguar024 on 11 Nov 19 - No Cached
  • Hotels, Technology, & the Cybersecurity that Protects Them
  • introduction of virtual assistants like Alexa in hotel rooms
  • biometrics for guest access into their rooms instead of the standard room keys
  • ...9 more annotations...
  • register your fingerprint at the front desk
  • mobile keys
  • hat’s most worrisome is the amount of information collected and stored by Internet of Things (IoT) devices, like these virtual assistants and the mobile keys solution. After all, personal data has always been a prized target of cybercriminals.
  • The 2018 Trustwave Global Security Report listed the hospitality industry as one of the top five industries subjected to network breaches each year. The more technology added to help guests also means the industry needs to think harder about how they store and protect their guests’ data. If a hacker compromises the technology or infrastructure environment where guest data resides, guests could have their personal data compromised.
  • the balance between usability and security for their apps and software is critical.
  • Consumers, who are most likely to be victims, have their share of responsibilities.
  • osting on social media about how fun a vacation is could notify attackers that your valuables are sitting at home unprotected
  • it’s the hotel’s IT infrastructure that’s usually the targe
  • Unfortunately, most hotels do not have a dedicated on-site cybersecurity staff (or even IT staff for that matter).
knare002

Importance of accounting system in tourism industry | Hotels and VAcation Rentals - 0 views

www.disneyworldareavacationhomes.com/unting-system-tourism-industry

shared by knare002 on 12 Feb 18 - No Cached
  • However, the basic foundation of all operations in the tourism industry is held strong because of the perfect accounting
  • If you observe some of the best hotels in different places of the world you will find that for any hotel to run successfully it must be supported nicely by its accounting services.
  • The accounting services in Dubai have become extremely popular and now even the hotels located outside Dubai want to hire it.
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  • In this industry to win the customers satisfaction the tour has to be cleverly planned so that the customers get everything they want and that too, in their budget.
  • amberarias on 12 Feb 18
     
    This article defines the importance of accounting in the hospitality industry. The industry is growing at a rapid rate and is becoming the largest service provider in the world. A business's operation is important in this industry, which is all done through the accuracy of perfect accounting.
  • jireh93 on 28 Jun 18
     
    This article basically talked about why accounting is important to the hospitality and tourism industry. As we all know, the industry is on a rise and constantly growing. With that being said, it is important that companies have an accounting system in place. This can help with making predictions that can in turn benefit the company on decision making and implementing new ideas and strategies for the success of the business.
  • knare002 on 10 Jun 19
     
    The article suggest that accounting is essential for the success of the operations of the hospitality industry. The accounting outlines the budget for what services to be rendered and how many guest are needed to increase revenue. The article highlights the advancement and efficiency or the accounting system used in Dubai. Dubai has become a popular destination for travelers.
tgood006

How Hotels Can Spring Clean Their Information Security Policies Ahead of the Summer Tra... - 8 views

hoteltechnologynews.com/...ad-of-the-summer-travel-season

hotels information security technology hospitality

shared by tgood006 on 08 May 19 - No Cached
  • Shockingly, nearly a third of hotels (32%) admitted they currently have no known policy for storing and disposing of documents
  • tgood006 on 08 May 19
     
    Memorial Day weekend will soon be upon everyone and with summer officially kicks off. This article talks about how hotels can clean up and do better to protect their guest personal information. A few years ago, all major corporation were required to adopt General Data Protection Regulation (GDPR) regulations which helped some hospitality companies. In my current capacity with Marriott International as a Workforce Administrator we were required to schedule all customer facing associates for training on GDPR. Prior to Marriott acquiring Starwood hotel company they had their own data hacking which caused an increased expense for Marriott to let customer know they were doing all they can to stop the data breach and protect their personal information. They also created a dedicated call center for this effort to let guest know that they will continue to put protecting their personal information as a high priority. This article outlines how hotels can prepare for increased guest traffic and protect their guest personal identical information. One of my responsibilities as a Workforce admin is to handle staffing for all of Marriott International Customer Engagement Centers. Employee training on GDPR is required every year for Marriott associates. Training employees on how to better protect guest personal information is more cost effective than dealing with a data breach due to negligence of an absent-minded employee. Guest expect to know their personal information is going to be protected. This allows them to have piece of mind. Leaving a clear and clean area allows for guest to feel that their information is being protected. Imagine walking up to the front desk and finding the previous guest personal information cluttered in view. This will make the current feel their personal information will left unattended and viewable to the guest to walk up causing nothing but anxiety attacks. Unable to enjoy their summer vacation. Guest expect that the overall security of the hotel
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  • jnoll001 on 08 May 19
     
    32% of companies not having a known policy is startling considering that 77% of Americans find it to be important to them. Yet another IT issue the states finds itself behind the curve on.
  • hchiebooth on 09 May 19
     
    Another point as for the "clean desk" policy goes, it also needs to include stricter policies on securing credit card information. It should not be written down or repeated on the telephone. In an open environment sound can carry and unwanted parties can hear. Cell phones should be stored away from the desk, because cell phones are in itself a potential security breach.
  • anonymous on 02 Jun 19
     
    Our hotel as well has reinforced the clean desk policy. I remembered the data breach for Marriott it was in most major news channel and at work for several months we had the same questions from our guest requesting more information. As you stated a hotline was created and of of course the most surprising for me was the acceptance from our guest. Main responses were, with the new technology advance world we've coming and going into that is something we all have to face.
bhern082

11 new ways technology is transforming cruise ships - 6 views

www.telegraph.co.uk/...ise-ship-technology-innovation

technology travel tech software cruise

shared by bhern082 on 10 Jan 20 - No Cached
  • from passport credentials to food preferences, and
  • you will be sent your wearable Ocean Medallion (the size of a coin, this can be worn as a bracelet or necklace) in advance.
  • . But some cruise lines have put millions into developing multi-faceted wearable technology that solves the problem entirely.
  • ...12 more annotations...
  • Royal Caribbean’s WOWbands ($4.99/£3.70 or free depending on ship and class of travel) look like watch straps, but use radio frequency technology to open your cabin door. You can use Carnival Corporation’s wearable Ocean Medallion (free to all guests) with the Ocean Compass app to order food, drink and retail items on demand. It also unlocks your cabin door as you approach
  • Interactive maps are becoming far easier to use than expected thanks to the digital way-finder on the MSC for Me app. Just indicate where you want to go, and a map will demonstrate how to get there from your current location.
  • A rather futuristic option is available on some AIDA Cruises and Costa Cruises ships in the form of a robot called Pepper, which provides guests with information, including how to ge
  • t from A to B
  • on board.
  • MSC Meraviglia has 114 interactive screens that allow you to book dinner as well as other activities, such as the theatre or spa, with few clicks and a swipe of your wearable bracelet
  • Carnival is launching MedallionNet soon (prices currently unavailable), which it says will be the fastest internet connection at sea and will provide pervasive cabin coverage. 
  • With MSC Cruises’ wearable bracelet, however, you can monitor your children in real-time and know where they are at any moment. T
  • With MSC’s interactive bracelet (or the Cruise Card) you can pay for everything, from your shopping session at the 100-metre high street to your evening meals. The wearable technology means staff quickly know who you are and your first language, which adds a sparkle to the customer service.
  • Personalised recommendations (such as which bottle of wine to try) will be offered on MSC Meraviglia in the not-too-distant future as part of the digital concierge service.
  • A modern take on arts and crafts can be enjoyed with the HP Sprout, scanner and 3D printer. Here children (around 7-12 years old) can design their own creations in the computer and then print 3D versions to take home
  • The days of cruise passengers feeling disconnected from the rest of the world while at sea are gone, which is good news for first-timers who may not have got their sea legs yet. 
  • bhern082 on 10 Jan 20
     
    This article features 11 new tech features that cruise ships have implemented.Technology is transforming these floating hotels into smart cities. From remote check-in, wearable technology, to geo-locating your children aboard. These tech gadgets are helping cruisers enjoy their time aboard as stress free as possible. As stated by the author "Once on board, it didn't take too long to figure out how the MSC for Me app, public interactive screens, cabin TV and wearable bracelet, available for the first time on Meraviglia, all worked together to streamline and enhance life on board."
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  • kaseyfl9568 on 10 Jan 20
     
    This is great technology and can most certainly be studied while in use to better assist guests in having that "stress free" vacation. The technology is personalized and almost seamless in using since they have made it into something of "jewelry" to help avoid it being an irritating app. I see this being developed in many more places other than just cruise ships and Disney. It is very convenient for the guests.
  • allisonweets on 12 Jan 20
     
    I agree that this technology is very useful for guests. Personally, it would make me feel less like I was in a floating hotel and more like a floating city. I would enjoy the possibility of finding a solution to a problem that I was having without having to wait in line at guest services, which would potentially save me time and give me the ability to return to whatever onboard activity I was engaged in.
  • mrodr1084 on 13 Jan 20
     
    I agree. I think this technology will be very beneficial for not just guests but also for the cruise lines. This helps collect data and help personalize the guest experience. This will have guests coming back time and time again. This also provides an incredible guest experience since they won't have to wait in long stressful lines. I think this technology is very beneficial for both the guests and employees.
  • anonymous on 14 Jan 20
     
    Cruise ships have really stepped up their game when it comes to technology. I wrote a paper last semester about Princess Cruise Line's latest technology, the OceanMedallion. This little wearable device allows guests to unlock a whole new level of different features such as room key, tracking system, and a bunch of different amenities. It will be interesting to see what other cruise lines come up with to compete with this.
Lymaris Collazo

REPORT: STATE OF HOTEL INDUSTRY SIX MONTHS INTO COVID PANDEMIC | AHLA - 0 views

www.ahla.com/...stry-six-months-covid-pandemic

industry hotel pandemic research Technology hospitality travel economy

shared by Lymaris Collazo on 27 Sep 20 - No Cached
  • The American Hotel & Lodging Association (AHLA) today released an analysis on the economic and human struggle  of the hotel industry six months into the COVID-19 pandemic, with millions of employees still furloughed or laid off and travel demand lagging far behind normal levels.  
  • Key findings of the report include: Four out of 10 hotel employees are still not working. Almost two-thirds (65%) of hotels remain at or below 50 percent occupancy, which is below the threshold at which most hotels can break even and pay debt. Consumer travel remains at all-time low, with only 33 percent of Americans reporting they have traveled overnight for leisure or vacation since March and just 38 percent saying they are likely to travel by the end of the year. Urban hotels are suffering the most and facing collapse with cripplingly low occupancies of 38 percent, significantly below the national average. COVID-19 has left hotels in major cities across the country struggling to stay in business, resulting in massive job loss and dramatically reducing state and local tax revenue for 2020 and beyond.
  • “While hotels have seen an uptick in demand during the summer compared to where we were in April, occupancy rates are nowhere near where they were a year ago. Thousands of hotels can’t afford to pay their mortgages and are facing the possibility of foreclosure and closing their doors permanently,” said Rogers.
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  • As a result of the sharp and sustained drop in travel demand, industry leaders say hotels are now facing the harsh reality of deciding whether to close their doors permanently.
  • Lymaris Collazo on 27 Sep 20
     
    In this article you will find a analysis released by The American Hotel & Lodging Association (AHLA) which states the crisis of the hotel industry during this past 6 months and how sales have been declining and the results of this in the Amercian economy.
Angelica Saez

Best POS Systems of 2020 - Reviews & Pricing - 0 views

www.top10bestpossystems.com/?utm_source=google&kw=point%20of%20sale%20system&c=362171458204&t=search&p=&m=p&adpos=&dev=c&devmod=&mobval=0&network=g&campaignid=672061088&adgroupid=37964979521&targetid=kwd-23893243&interest=&physical=9011853&feedid=&a=268&ts=&topic=&fbrem=&gclid=EAIaIQobChMIlOKjxoCP6gIVyEXVCh1KYQFQEAAYASAAEgIuZ_D_BwE

shared by Angelica Saez on 19 Jun 20 - No Cached
    • Angelica Saez
      Angelica Saez on 19 Jun 20
       
      I believe these type of POS systems can be great for any type of business because it can truly be a lot of help.
  • Independent retailers and restaurants
  • Restaurants and food service businesses of any size.
  • ...14 more annotations...
  • Small to medium retail businesses that need mobile, flexible POS solutions.
  • A Point of Sale (POS) system is an integrated software and hardware solution for retailers to manage sales. POS systems take the place of conventional cash registers by handling transactions, plus POS systems can: Process all types of payments Track inventory Manage your accounting needs Calculate sales tax Track employee work hours, vacation time, and absences Handle payroll Manage loyalty programs Track sales history Calculate pricing and discounts
  • This is a fixed POS so
  • Tablet POS software
  • Terminal POS software This is a fixed POS soft
  • Mobile POS software
  • Self-service or unattended POS software
  • This is designed to be used in kiosks and outdoor units where it's not practical to post an employee. It is often integrated with another POS system nearby, like to provide an extra sales point in a busy grocery store. It can be cloud-based or on-premise since it's not used with a mobile system.
  • The costs of your POS software will vary depending on the type of software you choose. Mobile POS software such as a smartphone app can begin at $50 per month, while more complex software can reach several hundred dollars monthly.
  • Other factors that may affect the cost of your POS software include: How many features you add Any hardware included Number of integrations Your operating system
  • You’ll need to get the right hardware to match the actions and transactions you want to carry out using your POS system.
  • With the right POS system, you can also analyze sales history to discover seasonal buying trends and correlations, which can come in useful when you want to increase sales. You can also remove manual error by using barcode scanners and automatic synchronization, as well as combat absenteeism with a more reliable employee tracking system.
  • A cloud-based POS system stores data on remote servers and can be accessed online, whereas a traditional or on-premise POS system stores data on a local server and can be accessed through an internal network.
  • Cloud-Based POS Systems On-Premise POS Systems
yijingyang

As short-term rental industry grows, so does use of management tech | PhocusWire - 0 views

www.phocuswire.com/-report-short-term-rental-tech

PMS short-term rental

shared by yijingyang on 16 Jun 20 - No Cached
  • The private accommodation space continues to grow around the world,
  • In tandem with that growth in booking volume and in the numbers of properties is the increased development of technologies to support this industry.
  • As the vacation and short-term rental industry continues to mature and competition heightens, property managers are becoming increasingly driven to improve their use of technology and are adopting more and more software solutions to help them stay ahead of the game.
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  • "It’s now commonplace for professional property managers to automate certain operations, distribution, marketing, revenue management, guest communication and other tasks.”
  • property management systems are the most widely-adopted software solution in this sector, with 81% of respondents using a PMS to manage day-to-day operations. Most of those (66%) are using a third-party PMS, while 15% have built the tech in-house.
  • The demand for tech innovation in the short-term rental industry continues,”
  • “This report does underline our understanding that the winning models of the future technology providers will work similarly to SaaS platforms by providing enterprise-level, open-source platforms allowing developers to contribute to the code which will in turn increase the investment and the growth of the industry.”
  • yijingyang on 16 Jun 20
     
    The short-term rental industry is growing rapidly. What follows is a higher requirement for PMS. At present, PMS is still the most used software solution. However, due to the continuous development of the short-term rental industry in the future, users have new requirements for more flexible functions of PMS.
davidclark33

In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

www.forbes.com/...-you-should-use-a-travel-agent

shared by davidclark33 on 10 Sep 20 - No Cached
  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen Perry recalled, “On March 11, during the middle of the President's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican Republic were notified by their hotel that the airport was shutting down. Since they had used a travel advisor, as in real person, not an online screen bot, they had no problem getting through. After finding no flights available, Sherry contacted a private jet company, which arrived to pick the family up just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interrupted stay.
  • ...3 more annotations...
  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in Paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
  • davidclark33 on 10 Sep 20
     
    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
Diya ZHAO

Five Innovative Technologies Hotels Use | Work in hotels, find hotel jobs and internshi... - 1 views

www.iworkinhotels.com/vative-technologies-hotels-use

easily live hotels technology

shared by Diya ZHAO on 29 Mar 13 - No Cached
  • Every year they come out with new innovative technologies to make your stay at hotels all around the world easier and more comfortable than they have even been before.
  • All these things are possible and more with this easy to use remote technology at the Montage. Room personalization is a great way for guests to make themselves feel comfortable while they are away from home. No longer are you stuck with standard room temperatures or television settings. You can use this technology to make your stay a true vacation. 
  • This eliminates the time needed to spend at the front desk waiting for front desk staff to help you or logging on to your personal computer while you are at the hotel giving you quicker easier concierge service
  • ...3 more annotations...
  • Offering a new but desired technology the Ushuaia Beach Hotel in the capital of Ibiza has been able to help make your stay even more fun while sharing it with your friends.
  • You can now save yourself the time and trouble of checking into a hotel at the front desk. With the advanced technology the Clarion Hotel in Stockholm Sweden offers, you will be able to bypass the check-in process and head right to your room.
  • No more calling and requesting services at this high class hotel. The innovative technology at the Eccleston Square Hotel London allows you to order your services through your iPad. Using the touch screen you not only request your room to be serviced you can request what time your room be serviced. With a touch of your iPad screen you can easily make reservations at the spa.
  • Diya ZHAO on 29 Mar 13
     
    Every year hotels come out with newer more advanced ways to make your stay more comfortable. In some hotels gone are the days of getting up and turning off the light or calling and trying to get services via the telephone. Remembering to put out the Do Not Disturb sign is now a thing of the past combined with remote systems and keyless entry already out and being used it makes one wonder what they could possible think of next.
fdiaz75

Beaconstac's Beacon Tech Helps Hotels With New Marketing Opportunities - 0 views

guestexperience.wbresearch.com/...en-new-marketing-opportunities

hospitality technology beacon

shared by fdiaz75 on 15 Feb 21 - No Cached
  • Millennials are more likely to gravitate towards technologically-savvy hospitality providers who can offer them unique experiences - especially those that use their smartphones and other tech to connect with them.
  • In fact, approximately 90% of a guest's vacation time is spent outside the hotel environment. While not surprising, this leaves hotels with only a very small window to earn extra revenue from their guests.
  • Beacon technology can help by delivering relevant information directly to guests' smartphones, alerting them to events occurring within the hotel grounds, and thereby increasing the chance of keeping them on site where they are more likely to spend money with you rather than others.
  • ...1 more annotation...
  • Once in the room, the beacon technology can then turn on the lights and activate in-app controls to help the guest navigate their in-room technology. The app can also promote the room service food and drink menu, as well as the entertainment and facilities information most pertinent to the customer based on their profile.
  • fdiaz75 on 15 Feb 21
     
    Interesting information about beaconstac and the abilities it allows hotels to use Bluetooth beacons to further increasing revenue. Beacon technology can determine your in your room then suggest room service or other evens in the hotel to increase the chance of guests staying on property. The fact that 90% of the time the guest will expect to be offsite, this beacon technology can try to market to keep the guest in house longer.
teresaricks

Creating an Alluring Mobile Travel Experience with Proximity Marketing | by Techware So... - 0 views

medium.com/...oximity-marketing-a97bdc59108e

shared by teresaricks on 15 Feb 21 - No Cached
  • According to a research done by Trip advisor of mobile and social survey finds that around 87% of the global travelers use mobiles while travelling and among that 61% of them using social media while traveling.
  • Proximity marketing use location technologies to give proper and personalized information to the travelers at the right time and place by the device like smartphone, tablet, wearable.
  • The travel agencies can make offers dynamically to market their promotions directly to the travelers, without any intermediates. They can send push notifications to inform the beacon based app about the latest deals and boost their loyalty.
  • ...4 more annotations...
  • Beacon technology proximity marketing now becomes an interesting resource for the providers of, both public and private, transportation services. Travelers can now discover a host of experiences with this beacon technology while they travel — from booking from their mobile phones to personalized hotel experiences.
  • with the ability to source customer data around physical locations, activities, time and personal interests, beacons provide a huge window of opportunity to target travelers with personalized and contextual experiences.
  • Proximity marketing makes flexibility and convenience for travelers to plan vacations or trips.
  • Travelers will benefit because they will receive real time information that is personalized, relevant and in accordance with their profile and preferences.
  • teresaricks on 15 Feb 21
     
    This article goes into detail on proximity marketing and beacon technology. It gives various pros of these technologies both for businesses and consumers.
cleon087

Cybersecurity at Hotels: 6 Threats For Hotels to Manage - 0 views

www.socialtables.com/...cyber-security-hotels

Technology hospitality

shared by cleon087 on 23 Apr 19 - No Cached
  • hishing att
  • Ransomware
  • Point of sale/ payment card attacks
  • ...21 more annotations...
  • DarkHotel hacking
  • Customer data/ identity theft 
  • Over that past few years, the industry’s most well-known brands have all been victims of cybercrime.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      The hospitality industry is a huge target for cybersecurity breaches
  • Cybersecurity for hotels should always include a process to mitigate any compromised systems should they go down in a DDoS attack.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      distributed denial of service attack
  • intends to convince the recipient that he/she should share information
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Goal of phishing: to be information from recipients
  • In recent years, this threat has become increasingly sophisticated, with attacks targeting those in authority. The aim is to take over a user’s email account to send bogus emails to colleagues. These emails often attempt to persuade recipients to authorize transactions, which are ordered from above.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Phishing example in the industry: In recent years, this threat has become increasingly sophisticated, with attacks targeting those in authority. The aim is to take over a user's email account to send bogus emails to colleagues. These emails often attempt to persuade recipients to authorize transactions, which are ordered from above.
  • Hotels that have fallen foul to this crime have in the past paid more than $17,000 to be able to let guests into their rooms and create electronic keys.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Ransomware - Hotels that have fallen foul to this crime have in the past paid more than $17,000 to be able to let guests into their rooms and create electronic keys.
  • Phishing refers to the sending/receiving of emails that appear to be from a genuine source.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Phishing: Phishing refers to the sending/receiving of emails that appear to be from a genuine source.
    • cleon087
      cleon087 on 20 Jul 20
       
      It is important to know about what this means
  • Cybersecurity issues of this nature, often result in customers being out of pocket, and the media getting involved. Which, of course, means bad press for a hotel. Furthermore, there could be financial implications for the business.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      POS attacks: Cybersecurity issues of this nature, often result in customers being out of pocket, and the media getting involved. Which, of course, means bad press for a hotel. Furthermore, there could be financial implications for the business.
  • Protecting the identity and information of a customer is paramount to the success of any business and hotels ar eno exception.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Protecting the identity and information of a customer is paramount to the success of any business and hotels ar eno exception.
  • The attacks use forged digital certificates to convince victims that a software download is safe.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      DarkHotel hacking: The attacks use forged digital certificates to convince victims that a software download is safe.
  • That is often passwords and financial information; this scam is one of the oldest on the internet.
    • cleon087
      cleon087 on 20 Jul 20
       
      It is important to be informed of this type of attack as a hotel owner because your holding sensitive information.
  • taking information and certain systems hostage. The purpose of this attack was to gain financially from those who paid the demanded figure to free their data/systems.
    • cleon087
      cleon087 on 20 Jul 20
       
      A lot of times that ask for a ransom and you pay and still you don't get access back to your computer. Also they can take credit card information and use guest credit cards.
  • Every day regular items such as sprinkler systems to security cameras are vulnerable to hijack. After which, entire computer systems can be made to come crashing down.
    • cleon087
      cleon087 on 20 Jul 20
       
      Having access to cameras is concerning because this is sensitive information. They can get access to private areas of the hotel and use it to their advantage.
  • And that means somewhere there is a weakness in the system which has been revealed by human error.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is why it is important to invest in the security because you don't want your guest to experience this.
  • criminals use a hotels Wi-Fi to target business guests.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is scary because people go to hotels to get a vacation and they trust the hotel.
  • ncourage guests to use virtual private networks (VPN) if they plan on conducting business with sensitive data.
  • Especially when there are criminals from all over the world trying to steal identities, and credit card data.
  • his crime is forever changing.
  • for hotels, an almost perpetual arms-race to secure both data and networks.
    • cleon087
      cleon087 on 20 Jul 20
       
      This is why it is important to be up to date.
  • Phishing refers to the sending/receiving of emails that appear to be from a genuine source
  • zxu009 on 23 Apr 19
     
    This article lists of some common security breaches that hoteliers need to be aware of and prepare the hotel system for.
  • edagt001 on 25 Oct 19
     
    This article talks about how cybersecurity can critically affect hospitality businesses if they are not careful about what ways could attack their business.
  • kaylaabad on 29 Feb 20
     
    As the article states, "Protecting the identity and information of a customer is paramount to the success of any business and hotels are no exceptions." Quite unfortunately, cybersecurity issues are some of the biggest obstacles that hotels are experiencing nowadays. With hacking attacks such as phishing and ransomware, hotels need to invest in increasing their cybersecurity as any breach can lead to a downfall in business loyalty and brand.
shannaton

Ecommerce Data Breaches: Real Costs of Security Mismanagement - 1 views

www.bigcommerce.com/...data-breaches

shared by shannaton on 20 Jul 20 - No Cached
  • In 2013, retail giant Target had more than 110 million of its customers’ credit card and con
  • act information compromised. This breach led to the resignation of its chief executive officer (CEO) and chief information officer the following year.
  • Hackers steal personally identifiable information, like names, addresses, phone numbers, and Social Security numbers to commit identity theft.Attack groups also steal less common information, such as customers’ favorite sports teams, pet names, dream vacation spots, and places of birth to gain access to financial accounts.
  • shannaton on 20 Jul 20
     
    There has and continues to be constant breaches where hackers tend to use sophisticated techniques to to exploit personal data. With so much at stake ecommerce businesses must heed the warning and take proactive action to secure their data.
sharlabrunsvold

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - The New York Times - 3 views

www.nytimes.com/...o-build-loyalty-and-sales.html

disney bracelet new york times

shared by sharlabrunsvold on 12 May 20 - No Cached
  • The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.
  • Disney is not the first vacation company to use wristbands equipped with radio frequency identification, or RFID, chips. Great Wolf Resorts, an operator of 11 water parks in North America, has been using them since 2006.
  • The logistical challenges involved in pulling this off are extensive. Disney has 60,000 employees here and many must be retrained to use new technology.
  • ...1 more annotation...
  • At Disney
  • sharlabrunsvold on 12 May 20
     
    Since most of us no longer give Magic Bands at Walt Disney World a second thought, I thought it would be interesting to look into the past to see how they were interrupted before they were launched. This article discusses the risks, challenges, costs, and competitors at the time. It dives into the discussion many Disney fans had about their privacy and well-being, and it directly aligns with our material this week. We can now see the pay off of this specific management information system, showing their importance in a business's success.
anonymous

Ditching direct: It may be time to reconsider your GDS and OTA connections | PhocusWire - 1 views

www.phocuswire.com/der-GDS-OTA-connections-hotels

hospitality GDS

shared by anonymous on 26 Jan 20 - No Cached
  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.
  • can your direct connect handle the requirements of personalization?
  • he GDS deliver some of the most valuable customers for hotels; business travelers, who tend to spend more on premise and pay a higher average daily rate (ADR) than their leisure counterparts.
  • ...16 more annotations...
  • As it turns, out the cost and effort of maintaining a direct connect to the GDS may have been more than hotels had bargained for.
  • Look-to-book ratios are skyrocketing
  • Travelers are said to visit 38 websites before making a choice, but a traveler coming to your brand.com likely know what they want and often make the booking right there because of brand loyalty or previous rate comparisons on 3rd party websites.
  • look-to-book ratios can exceed 25,000:1 on these indirect channels.
  • First, creating the infrastructure that can handle this traffic is not easy or cheap. Second, unless you have advanced cache functionality, all that traffic hit your CRS which can fail to meet the demand at peak traffic times.
  • Lost bookings and another hidden cost of your direct connect.
  • In 2017, GDS hotel reservations exceeded 68 million, a two million increase over the previous year,
  • the industry is still managing around amenity fields with character limitations where there’s just no room to fully describe that amenity, e.g., “GYM” vs. “Spacious recreation facility with state-of-the-art work out equipment.”
  • limitations mean that you need to be able to normalize and standardize the field values in order to successfully distribute.
  • it’s a labor-intensive and never-ending task without powerful and specialized software at your disposal.
  • never-ending task of monitoring and making sure your content is used as you intended it and is consistent across both GDS and other channels.
  • without consistency and the right change management processes, your personalization is likely to fail.
  • If you’re going to maintain a direct connect, knowing how it performs is critical to its success.
  • It is simply that, as always, the world evolves. With this evolution, we are seeing a renewed interest in technology provider approaches, as opposed to DIY. 
  • there are many drivers behind this:  the realization of the costs and complexity of connectivity, the growth in shopping volumes, the requirements of personalization and the data necessary to manage that, and the desire of hotels to focus on what they do best.
  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.Yet, the GDS remains, and bookings are growing.
  • allisonweets on 26 Jan 20
     
    GDS systems have been helping customers book hotel rooms, flights, and vacation packages for nearly two decades. This increases the convenience factor for the customer. Companies may be paying more to maintain a direct connection and may want to start reconsidering utilizing a GDS system. GDS systems do have limiting qualities such as character limitations within text fields, which can lead to unforeseen issues for companies looking to personalize filed values. Even though this issue may provide limitations for companies, the cost of maintaining connectivity, increased shopping volumes, and personalization issues are driving companies to ditch direct.
irinadolgopolova

Keeping Green: Sustainability and Covid-19 - Short Term Rentals - 1 views

shorttermrentalz.com/...tality-sustainability-covid-19

technology COVID-19 hospitality green hotel

shared by irinadolgopolova on 10 Jun 20 - No Cached
  • It is important in a moment like this to ask the question – will sustainability stay as important to hospitality?
  • Sharmista Mitra-Kelly, senior associate at JCJ Architecture, noted: “They all have different expectations, but a very similar mindset when it comes to wellness and preservation [both self and natural], and that means a focus on sustainability.”
  • Giles Fuchs, entrepreneur and owner of the Burgh Island Hotel, said: “For business hotels, such as Premier Inn, they have found that individuals are far more likely to stay in hotels who are making an effort to provide a more sustainable environment.”
  • ...10 more annotations...
  • The idea of green business is prominent in short-term rentals and serviced apartments as well.
  • Fuchs added: “There’s that obvious tension between price and quality.”This tension is at the heart of all business and tends to become unbalanced during times of hardship. When businesses are existentially threatened, as some say hospitality is with the coronavirus outbreak, logic would dictate that price takes over afterwards.
  • For some hospitality businesses, sustainability may actually be a solution to cut costs with a more difficult market. Basic measures, such as opting out of turndown services and using energy efficient lights and recycling water can realistically be used to shave certain expenses.
  • In this instance sustainable development can be a double-edged sword. High upfront costs can hamstring businesses with less cash on hand but can create necessary savings for those with just enough.
  • Madu Rajesh, director for International Tourism Partnership, told HospitalityNet: “There is a strong business case for sustainable hotels including reducing operational costs through utility savings, benefiting from national and local incentives, and increasing control of energy costs through installing on-site renewables.”
  • The consensus among many professionals is, however, that sustainability is no longer a choice that can really be made by businesses. The future of hospitality will be inherently sustainable.
  • Paolo Trevisan, head of design at Pininfarina of America, said: “Over the next six to twelve months, consumers will be giving everything a more critical look, from their homes to their vacations. As such, we believe that sustainability –– especially principles of biophilia (access to natural light, green space, etc.) –– will continue to be a topic on the forefront of people’s minds.
  • Mitra-Kelly said: “More than anything, this pandemic is teaching us that we are so dependent on things that are not locally sourced or sustained.”
  • The ethics of sustainability are dependent upon the personal views of those who lead a company, but the business sense is not.
  • For some, sustainability may be the way to recover from a time of genuine business concern. For others it may fall by the wayside.The idea, however, is still present and, while maybe temporarily deprioritised, is set for a significant comeback.
  • irinadolgopolova on 10 Jun 20
     
    The article describes the origins of green hotel and hospitality movement, provides the experts' opinions on green movement within the industry and predicts the possible future actions of the hotels in the after COVID-19 times. Financial aspects of the implementation of environment friendly actions are also discussed.
Karyn

Robots in the Travel Industry: 8 Real-World Examples | Revfine.com - 0 views

www.revfine.com/robots-travel-industry

technology hospitality travel

shared by Karyn on 01 Jun 20 - No Cached
  • Karyn on 01 Jun 20
     
    This article discusses the use of robots in the travel industry, from light use of chatbots to the fully automated AI robot. There are some pros and cons of using robots in the travel and hotel industries, and some current examples of robots being used and some examples of future uses of robots.
  • ...1 more comment...
  • Karyn on 01 Jun 20
     
    Some of the examples of current use of robots include a robot-staffed hotel in Henn-na, Japan, which utilizes robots for reception, concierge, butler, etc.
  • Karyn on 01 Jun 20
     
    Hilton currently is testing out Connie, a robot concierge, who learns from human interaction and therefore becomes "smarter" with time. Amadeus' is testing out a robot assistant for booking travel. Speaking of travel, chatbots for booking travel, robot assistants in airports, robot airport security, and even a robotic suitcase that follow the owner are being tested out. Butlers, porters, concierges, reception staff in hotels are being "manned" by robots. Get it--"manned?"
  • Karyn on 01 Jun 20
     
    Pros and Cons of robots: PROS are obvious. Robots do not require salary, breaks, vacations, holidays, childcare exceptions and do not get tired or bored. They are oftentimes faster than humans, especially when it comes to calculations. CONS : People fear an "automation crisis," that could replace too many human jobs too swiftly for those humans to find other means of employment.
biancafavilli

ECommerce in Hospitality and Tourism Industry - 1 views

www.ukessays.com/...m-industry-marketing-essay.php

ecommerce hospitality

shared by biancafavilli on 15 Jun 20 - No Cached
  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
  • ...27 more annotations...
  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
  • jackyreis on 15 Jun 20
     
    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
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