Are travel agents REALLY booking less often with GDSs and going direct? - 2 views
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The report says agents are booking air tickets 15% less than they did in 2006, while they’re booking tickets direct from airline websites 65% more. That result combines with the trend that there are fewer than 10,000 agencies in the US today — down from 32,000 in 1998.
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That’s one perspective, over a long period. But if you look at the latest data from another source, a different picture emerges. TravelClick, a provider of cloud-based solutions for hotels, found that GDS room nights in Q4 2013 grew by 5.3%, year-over-year, in North America. That was a larger jump than it reported for either OTAs or brand.com sites received from travel agents.
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GDSs have long given travel agents a cut of the fees, while also often supplying back-office systems. GDSs have wanted to reduce these kickbacks in recent years, as airlines have negotiated hard on segment fees. But they haven’t been able to, as the bargaining hand of agents has been strong.
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GDSs have responded by trying to make their tools more user friendly with “graphical user-interfaces”, but uptake has been slow. Despite complaints, some established agencies seem reluctant to learn new systems.
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There has a report about the travel agents are booking less with GDSs, the customers booking air tickets 15% less than they did in 2006 and they found they are booking tickets from the company the airline website 65% more than before. According to the research, more than 32,000 travel agencies in the US in 1998, but there are less than 10,000 travel agencies in the US today. According to this report, the article trying to find the answer about if travel agents are doing significantly fewer bookings with GDSs. Online travel agencies are very popular led by Priceline.com, Expedia, and Orbitz etc. More and more people would like to book the hotel rooms, airline ticket via the OTA. The benefit of the OTA is the customers can see the price of the different hotels or airline companies on one website rather than several websites. That can help customers save the time and money because they always can show you the lowest price. OTA make the booking easier and clear. We know how popular of the Online travel agent in these years. That's why this article trying to find it out of why the percentage of direct booking more than their booking via GDSs. Travel agents attract a lot of customers that can directly influence the number of booking with GDSs. "ASTA's survey found that American agents use GDSs to book hotel rooms 29% less today than they did in 2006 but agent reservations made on hotel websites have increased 58%". But if we change a perspective, TravelClick found that GDS room grew 5.3% in the 2013 year over year. Therefore, we can found that travel agents use of the GDS for hotel booking growing very fast than direct booking via the company website.