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the article gives examples of retail stores and how they use proximity marketing to promote their products

This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.

Point of sale systems have helped restaurants, hotels, etc in a major way. There are several benefits to the modernized POS software. POS systems offer more detailed and accurate reports for businesses. Businesses are able to use Cloud-bases systems to store information. This information can then be used to generate detailed sales and inventory reports. They also offer a benefit when it comes to labor and human resources. POS systems help takeaway a few tasks that employees used to have to do. THis helps improve customer service. POS systems also offer a more personalized customer experience and more secure and convenient card and mobile transactions.

This article tells us about 10 new innovations in the hospitality world. Mostly it is talking about some innovations in the hotel industry such as face recognition at the registrations, voice-controlled rooms, and smart amenities.

The article focuses on how technology improves the efficiency and sustainability of the physical plant of hotels. The article acknowledges that while hotels tend to be asset heavy, thus lagging behind in technological implementation, big industry players have made the push to implement new technology solutions, These technologies control in-room entertainment, provide smart room controls, streamlines the experience with all controls in a single location, promotes sustainable rooms by cutting energy waste and utilizing an automated concierge to retrieve local information.

This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.

This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.

Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."

the articles gives a detailed definition of the HRIS and the benefits it presents to companies . it also touches on different platforms that companies decide to choose to work on the HRIS.

This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.

Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.

This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.

This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.

This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.

There are many ways to utilize proximity marketing for restaurants. You can reach potential customers letting them know about special promotions that they might only know about since they are near the restaurant. Targeting the local community is a great way to get them into your restaurant and make them feel special so they return. Another great idea is to partner with another complimentary establishment to yours and both places benefit. Loyalty programs are a great way to get repeat customers and proximity marketing can target them. Targeting an exact location is another great way to use proximity marketing...let customers know you are coming to them.

With the impact that COVID-19 has had on the travel and hospitality industry, companies have had to turn to digital innovations to improve customer experience and regain trust. Innovations such as digital temperature checkpoints, connected room technologies, and digital labor can increase safety and allow hotels to operate during a crisis in a way that still provides the upmost customer experience. Those who capitalize on these innovations in a timely manner, and who manage the impact of COVID- 19 compassionately, may increase both their customer confidence and their value as an organization.

This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.