Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests - 0 views
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Hotel marketers are using short-form video campaigns on the social media app TikTok to score views from millions of potential guests.
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“Authenticity is quickly becoming the new cultural currency,”
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The platform doesn’t require polished content. Users will sniff out professionally made videos and they won’t perform as well. Our TikTok strategy is based on showing our beautiful hotels from a guest’s perspective.”
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