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kyleemcroberts

What is E-Marketing? Features, Types & Advantages | Marketing Tutor - 0 views

www.marketingtutor.net/what-is-e-marketing

Technology disadvantages advantages eMarketing

shared by kyleemcroberts on 11 Feb 23 - No Cached
  • Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing.
  • technologies and media to connect customers
  • e-marketing has become a very important part of the marketing strategy of different companies.
  • ...27 more annotations...
  • E-marketing is Cheaper than Traditional Marketing
  • Cost-Efficient.
  • how much sales the business has been made as a result of e-marketing.
  • Instant Response
  • Tangible ROI
  • Disadvantages of E-Marketing
  • ability to collect a wide range of data about your customers.
  • feedback from your target market.
  • Personalized Marketing.
  • exposure
  • e-marketing is that it’s accessible from everywhere across the globe.
  • increase the number of visits
  • No risk at all.
  • competition
  • Privacy & Security Issues.
  • Price competition also increases with higher transparency.
  • fast-changing technological environment,
  • cost is very high.
  • Types of E-Marketing
  • Email Marketing
  • efficient and effective
  • cheap but also very effective.
  • Social Media Marketing
  • Directly communicating with your customers can increase brand loyalty.
  • dependent on technology
  • Video Marketing
  • Video marketing is very effective if it conveys the right message to the right audience. 
cleon087

Green IT | Green Hotelier - 2 views

www.greenhotelier.org/...green-it

hospitality technology

shared by cleon087 on 25 Sep 19 - No Cached
  • Reducing energy, emissions and waste are concepts that have been around for many years, but one area that is often overlooked is information technology (IT).
  • it was estimated that 360 million computers were manufactured.
  • quiring over 10 times its weight in fossil fuels to make.
    • cleon087
      cleon087 on 14 Jun 20
       
      Computers waste a lot of energy and parts
  • ...30 more annotations...
  • 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water.
  • consuming 15% of the total electricity used in offices
  • 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency
  • Reusing working computers is up to 20 times more energy-efficient than recycling them
  • hich utilises the naturally cool environment below ground to reduce power consumption, and increase energy efficiency.
  • o date, more than 28,761 IT assets have been recycled (waiting for latest stats), which equates to 629,408lbs of e-waste diverted from landfill.
    • cleon087
      cleon087 on 14 Jun 20
       
      I wonder where is the recycling actually taking pace
  • Big hotel companies have wised up to the costs involved in operating inefficient hardware and are driving system changes to cut wasteful expenditure.
  • nt. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • most energy-efficient data centre possible.
  • Get the right equipment.
  • Only get the data storage capacity that is currently required and forecast for the lifespan. Many d
  • Don’t have servers or equipment that will not be used.
  • , such as water cooling.
  • Data centres last 30-odd years and you can’t go back in and fix them, so they need to be efficient. Over time, this saves money as they run efficiently. Servers have to be Energy Star-compliant or I won’t even talk to vendors.”
  • cloud computing
    • cleon087
      cleon087 on 14 Jun 20
       
      We discussed this in class about the benefits of it.
  • e. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption. Spotlight on Fairmont Hotels & Resorts - T
  • into account not only the initial outlay cost of hardware, but also the running costs.
    • cleon087
      cleon087 on 14 Jun 20
       
      It's not only important to know the start up cost but what it cost to maintain it.
  • e up to 30% more energy, making it significantly more expensive when looking at the total cost of running that appliance during its lifespan.
    • cleon087
      cleon087 on 14 Jun 20
       
      It doesn't seem obvious but getting something cheaper will cost heavy in the long term.
  • investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency
  • Green labels
  • allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling.
  • is to reuse, not recycle
  • and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
    • cleon087
      cleon087 on 14 Jun 20
       
      Normally people just upgrade because something new came out instead of using it until it stops working.
  • Dumping e-waste on developing countries was until recently commonplace, and it has caused huge environmental problems and harm to human health in countries such as Ghana and China. But new legislation, including the EU WEEE Directive and the 2010 US Responsible Electronics Recycling Act, has stopped countries from being able to export e-waste.
  • dopted a scheme where the cost of recycling an electronic item is included in the purchase price. In Switzerland, they’ve been able to return all electronic waste to their place of purchase since 2005, and in the European Union, Taiwan, South Korea and Japan manufacturers must by law recycle 75% of the e-waste they produce.
  • Smaller, more efficient processors.
  • which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years.
  • pecialist data centre design.
  • all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes.
  • 6. Water cooling
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • cleon087 on 14 Jun 20
     
    This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.
smend120

Green Computing, a contribution to save the environment | Lancaster University - 1 views

www.lancaster.ac.uk/...bution-to-save-the-environment

green-computing environmental-data-science sustainability technology

shared by smend120 on 30 Sep 21 - No Cached
  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment.
  • Green computing is the environmentally responsible and eco-friendly use of computers and their resources. In broader terms, it is also defined as the study of designing, engineering, manufacturing, using and disposing of computing devices in a way that reduces their environmental impact.
  • Green Computing involves reducing the environmental impact of technology. That means using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries
  • ...25 more annotations...
  • Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling (i.e. consumed by computers which are not in use but still turned ON).
  • A recent example is seen in Intel's 2030 strategy. Intel has been committed to continued progress on achieving net positive water use, 100% green power and zero waste to landfills across Intel's global manufacturing operations.
  • Because "one company can't solve climate change" according to Intel CEO Bob Swan, Intel is marking a new era of shared corporate responsibility and collaboration.
  • Green design: Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  •  Green manufacturing: Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  •  Green use: Minimising the electricity consumption of computers and their peripheral devices and using them in an eco-friendly manner.
  • Green disposal: Repurposing existing equipment or appropriately disposing of, or recycling, unwanted electronic equipment.
  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment
  • Green Computing, a contribution to save the environment
  • hat means
  • The world is facing challenges that we understand better each day as we collect and analyse more data, but they go unchecked without a collective response - from climate change to deep digital divides around the world to the current pandemic that has fundamentally changed all our lives. We can solve them, but only by working together.
  • G
  • T
  • using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries. Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • If we think computers are non-polluting and consume very little energy, in fact the use of computer plays a big role in environment pollution. It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling
  • the U.S. Environmental Protection Agency (EPA) launched the Energy Star program, a controlled labelling program to promote and recognise energy-efficiency. The Energy Star label has now certified more than 75 different product categories, homes, commercial buildings and industrial plants. The program has also resulted in the widespread adoption of sleep mode among electronics' consumers.
  • in 1992,
  • The IT industry is putting efforts in all its sectors to achieve Green Computing.
  • Equipment recycling, reduction of paper usage, virtualisation, cloud computing, power management, green manufacturing are the key initiatives towards Green Computing
  • one company can't solve climate change
  • reen Computing involves reducing the environmental impact of technology.
  • Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  • Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  • Green Computing has an optimistic future for saving the environment with ample avenues for making it possible. Hope we move forward with the goal of efficient computing while making the earth greener.
  • smend120 on 30 Sep 22
     
    Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a
cdamo003

Biometric Technologies as the Future of Hospitality - Intellectsoft Blog - 0 views

www.intellectsoft.net/...ic-technologies-in-hospitality

biometric technologies future hospitality blog

shared by cdamo003 on 20 Nov 21 - No Cached
  • With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry
  • Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.
  • There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:
  • ...7 more annotations...
  • If your hotel has a lot of security measures, guests may not like it and they may never come back. If, on the contrary, security measures are weak, this can lead to theft or something else.
  • One of the ways to use biometrics in hotels and other establishments in this domain is to implement registration using fingerprint or face recognition
  • In the same way, hotel staff control guest access to different parts of the hotel, for example by requiring a finger scan to access the pool.Another way to use biometrics in hotels is to avoid key cards that allow guests to enter their rooms. Instead, a person just needs to scan their fingerprint, which greatly simplifies the system.
  • The first is that locals can register by scanning their faces through a mobile app. Another option is for foreigners who can check in by scanning their faces through vending machines located throughout the hotel lobby
  • as the fingerprint will become the only key to all areas of the hotel, which greatly facilitates the work of technical staff and saves the hotel from unnecessary problems with visitors.You can also monitor in real-time the access of staff to restricted areas of the hotel, such as guest rooms, washing rooms, etc. You can track which room a particular hotel employee has entered, thereby roughly understand their location.
  • According to one study, 41% of hotel visitors visited the hotel more often and stayed in only one hotel if an employee could recognize them without giving their name. In another survey, 62% of hotel guests believe that such actions by staff will greatly improve their experience of the hotel.
  • For example, a guest arriving at a hotel scans a fingerprint at the front desk, after which the concierge will immediately receive all of his personal information, room, and service preferences, to make his stay at the hotel as pleasant as possible.
  • ecast038 on 20 Nov 21
     
    The use of biometrics in the hospitality industry is becoming more common. Through physiological characteristics such as fingerprints, face scanning or voice recognition, guests can access hotel rooms without the need of room keys. Employees would have control over guest access and be able to easily recognize guests after scanning in.
  • cdamo003 on 06 Feb 22
     
    This article discusses how biometrics is reshaping the hotel experience. From check in from the way we make purchases and enter different areas of the hotel. This feature is also able to enhance security and take away the old issue of lost keys. Many hotels are already implementing this feature and this is a great way to increase security measures.
rosedelice

Why Is Hotel Security Important? - American Protection Group - 0 views

apg-svcs.com/hy-is-hotel-security-important

hotel security american protection group

shared by rosedelice on 25 Feb 22 - No Cached
  • Hotels are part of the hospitality industry, where providing good customer service is essential. A hotel’s reputation is staked largely on the guest experience, and investing in proper security services plays a central role in ensuring guests feel safe and protected. It also protects owners from the damages and costs that may arise from criminal activity such as theft.
  • Security officers patrolling the hotel’s grounds can look out for suspicious activity. Hotels should have security officers regularly patrol the hallways, stairwells, lobbies, parking lots, restaurants and bars.
  • Security officers can handle unruly guests or visitors and prevent negative situations from spiraling out of control. Officers can also provide additional protection to VIP or controversial guests of the hotel that might attract public attention or protests.
  • ...4 more annotations...
  • Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel’s grounds. They can also assist in incidents involving guests damaging their rooms.
  • In addition, the presence of security officers at a hotel can make guests and employees feel safer and more at ease. Many hotel guests are in an unfamiliar location, and this sense of security can increase their satisfaction with the hotel.
  • Security officers on the premises of a hotel can react appropriately and rapidly when emergencies occur. In the case of a fire, they can help evacuate guests and maintain order. In a shooting or other act of violence, they can stop the perpetrator and protect guests and staff from danger. They can also provide valuable assistance and information to law enforcement when they arrive on the scene.
  • Hotel guests may occasionally become unruly or intoxicated, particularly in hotels with bars. Security officers follow hotel policy for dealing with these guests by escorting them either off of the premises or to a taxi, or detaining them for the police as appropriate. They can also escort trespassers and loiterers off the premises. In addition, security officers can safely help staff and guests to their vehicles upon request if they feel unsafe.
  • rosedelice on 25 Feb 22
     
    It is very important for hotels to provide excellent security. It makes the customers feel safe and enhance their confidence and safety.Security officers patrolling the hotel's grounds can look out for suspicious activity.Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel's grounds. They can also assist in incidents involving guests damaging their rooms.
fischerc014

Chili's Has Installed More Than 45,000 Tablets in Its Restaurants - The Atlantic - 0 views

www.theatlantic.com/...372836

hospitality technology restaurant unattended pos tablets

shared by fischerc014 on 14 Sep 17 - No Cached
  • Have you ever felt that, for making these decisions, your server was sort of judging you? 
  • wants to remove any friction that might separate you from your whims
  • without the pesky interference of a human.
  • ...9 more annotations...
  • That doesn't necessarily herald the end of human-centered food service
  •  The Chili's version of the Ziosk menus is programmed to have images of dessert (a molten chocolate cake, say) pop up while customers are still eating their main courses. This has led, Chili's says, to a 20-percent increase in dessert sales. (Ziosk claims a 30-percent dessert-sale bump for its clients overall.)
  • de-humanizing the restaurant is, it turns out, good busines
  • That's in part because the tablets set defaults for tip amounts. The machines automatically suggest a tip of 20 percent
  • active attempt to minimize the interaction Chili's customers have with human
  • Chili's recently made a big change to its in-store ordering system. The chain partnered with Ziosk, the restaurant-targeted tablet-maker, to develop a series of tabletop devices that allow customers to order their meals
  • The tablets let your order your meal—and pay for it—through a screen, as you would with online ordering.
  • Chili's still requires people, of course, to do the actual delivery of the food customers order. There are still servers doing the serving at Chili's.
  • Ziosk claims to have found a 20-percent increase in appetizer sales, as compared with standard, server-based ordering strategies.
  • Jessica Rodriguez on 14 Sep 17
     
    I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.
  • vmorr026 on 16 Sep 17
     
    It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.
  • fischerc014 on 28 Mar 22
     
    Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.
lflor087

Advantages Of Cloud Computing For Hotel Industry - Hotelogix - 0 views

www.hotelogix.com/...d-computing-for-hotel-industry

shared by lflor087 on 23 Mar 23 - No Cached
  • businesses don’t have to burden themselves by storing data in traditional in-house servers
  • they can opt for a cloud service that would store their data in secured data centres.
  • Not only the big hotel chains but today, even independent and small hotels have strong management tools within their reach. There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • ...17 more annotations...
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.
  • some of the major benefits of cloud computing in the hospitality industry
  • Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations.
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Direct Bookings Are Made Easy With Cloud Computing
  • Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible
  • when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • Outlook
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • lflor087 on 23 Mar 23
     
    This article talks about some of the advantages that cloud computing offers hotels and their guests. Cloud computing saves money for hotels. Is easier, more efficient, and more cost effective.
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

www.analyticssteps.com/...d-reality-hospitality-industry

shared by lflor087 on 18 Jul 22 - No Cached
  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • ...42 more annotations...
  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  • Amanda Acosta on 18 Jul 22
     
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  • earagon22 on 18 Jul 22
     
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
lflor087

Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

www.cvent.com/...ial-media-marketing-for-hotels

shared by lflor087 on 16 Apr 23 - No Cached
  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
  • ...52 more annotations...
  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
  • lflor087 on 16 Apr 23
     
    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

www.bizbash.com/...33107

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
      rnobl005 on 15 Jul 18
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
  • ...4 more annotations...
  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
      rnobl005 on 15 Jul 18
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences

shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
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