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krehman

Three Ways to Overcome Hotel Accounting Challenges - 0 views

  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions.
  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses.
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  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • Hoteliers must expect the best but prepare for the worst and have a back-up accounting team in place ready to resume operations in the event of a disaster.
  • While increased corporate travel demand and a healthy economy paint a rosy picture for the hotel industry, the report also warns that the lodging ecosystem is vulnerable to threats from multiple fronts.
  • These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance.
  • Hotels live or die on the ebb and flow of fluctuations in their business.
  • hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • Because the hotel industry has a very specific set of needs, it is imperative for hoteliers have the right tools to navigate today’s challenges. The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
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    This particular article on hospitality and tourism accounting states that the global travel industry is expanding at an accelerated rate. Although there are high demands in corporate travel and high level of satisfaction in the economy, the ever growing industry is vulnerable to many risks given by its consumers. Just as much as the guests utilizing these hospitality services are becoming more pressing towards great prices and expressing concern in the quality of service they receive, hotel businesses are adamant about increasing awareness in cost and profit. To balance all these exclusive challenges, hotels are insisting on being educated and equipped with the most up-to-date technological advances to keep up with the ever demanding industry. With this in mind, the article states three methods to conquer the challenges faced today. The first method is to utilize a cloud based system to keep track of all the innumerous activities present to keep the business running. Due to the fact that a hotel is run by an overflowing amount of employees, all with different jobs and tasks, all using different systems respective to their departments, and require several types of pay (part-time, full-time, tipped employees) methods, it is a challenge to keep things efficient without a proper system. This is the reason why the article recommends using a cloud based system to keep track of the daily labor costs, overtime management, daily payroll transactions, and incorporate easy accessibility to reporting functions. The cloud based system will be beneficial in keeping everything in record beginning from the moment an employees clocks in to the end where they receive their paycheck, as well as, the ability to manage transactions. The second method is to centralize all the various sources of data. Hotels have a countless amount of data being stored. That can range from guest satisfaction satisfaction survey and comment reports, PMS data, to financial reports. With all these busy ac
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    The hospitality industry today is said to be one of the fastest growing sectors in the world, as demands for travel accompanied by a healthy economy has pushed a flourishing industry. As the industry grows, businesses are having to become more cost/profit-conscious while maintaining an increased importance on price, quality, and level of service, all the while sustaining a profitable organization. The article states that business owners are relying more on financial data to ensure maximum efficiency and profitability out of each and every contract. The article goes on to discuss three new smart-technology accounting solutions for various industry challenges. Cloud-based reporting systems are beneficial as the hospitality industry has many different waged employees that make payroll challenging; cloud-based systems make monitoring and managing staff significantly easier. With all of the varying data that the hospitality industry finds necessary, it is often easy to be overwhelmed with data/numbers. Data from one source may indicate trends in one direction while data from another source may contradict. Operations management platforms can be put into play that can decipher through the data and find out the important details like what efficiencies can be improved and how to best reduce expenses. These platforms combine critical accounting and performance data to benefit business owners by identifying trends and aiding better informed decisions. Lastly, the article finishes with how the hospitality industry can be unpredictable and that back-up accounting teams may be necessary in times of distress.
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    This article mentions way to overcome hotel accounting challenges. The article mentioned that technology has been helping the industry increase revenue, minimize cost, and maximize profit without affecting the quality of the service. One of the ways the author mentioned was to use cloud-based reporting for labor. Hotels have many employees working at all different times of the day and their pay rate varies, therefore it is much easier to monitor labor cost, have employees clock in electronically, and complete payroll having an electronic accounting system. Another way is to centralize multiple data sources. "Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses." As a manager, its easier to monitor all your reports on one page making it easier to point out the areas that need improvement. Lately, having back-up accounting teams is a smart idea. Hotels are 24/7 hour establishments that host rooms for the needs of many people. In case of a natural disaster, the hotel must have a team ready to tackle the challenges on making room for those guests in need. "The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event."
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    MOD 9: This article is about how hotels are able to overcome accounting challenges within their industry. According to the article, the travel industry on a global scale is one of the fastest growing industries. While this is great news for the hospitality industry, the lodging sector is prone to vulnerability from trying to stay competitive while being cost and profit conscious and providing customized service. With these challenges, this article discloses three ways hotels can attempt to overcome them and they include cloud-based reporting for labor, centralize multiple data sources, and back-up accounting teams. When managing hotel staff, there are some challenges in overseeing that employees are compliant to their schedule, managing payroll and monitoring labor costs for each department. Implementing a cloud-based labor reporting system could help alleviate those challenges. A similar example would be like ADP, my own property uses this system to monitor labor costs as well as manage payroll and scheduling issues. With implementing multiple centralized data sources, it helps hoteliers to easily identify trends and help make more informed decisions based on the data shown from their data sources. With any property, it is always in their best interest to prepare for worst case scenarios which could be a natural disaster as an example. By establishing a back-up accounting team, hoteliers will be able to make more informative decisions with their back-up accounting team to match the changes of the industry after events like a natural disaster.
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    The article discusses how hotels can overcome accounting obstacles. Firstly managing payroll is cumbersome, so a cloud-based reporting system can provide an easy way to monitor labour and manage overtime, and daily payroll transactions. Secondly, hotels have a difficult time to read data as data can come from a huge variety of sources: STR reports, PMS data, satisfaction surveys, comments. Hotels need a centralized dashboard which combines all critical accounting and performance data to assist hotels in making better decisions. Lastly, the article talks about hotels needing a back-up accounting team in case of disasters. In-house accounting teams may not be able to tackle on one-time event disasters and there must be a back-up team in place in times of urgency. The author, Scott Watson, executive vice president of sales and marketing at a cloud-based financial platform, sees that hotels are becoming more "cost and profit conscious" and I agree with him. Technology solutions are what hotels are craving right now to increase revenue, minimize costs, and maximize profits without sacrificing service quality.
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    This article helps guides hotels in how to overcome challenges when it comes to the accounting department in any situation that deals with staff tracking, how to decipher intricate data, and what to do in emergencies. The article details the usefulness of the Cloud and keeping track of staff members that are FOH and BOH that are both hourly and salary. That the accounting department could simply look them up in the cloud rather than searching through paperwork to understand exactly what their role is in the hotel and pay them accordingly. The article also goes over how having multiple centralized data sources can help accountants understand information from reports, guest satisfaction questionnaires, and other forms of reporting to pinpoint exactly what needs to be changed to become more efficient in the company. Lastly, the article covers how having back up accounting teams could be a definite positive just in case of emergencies (i.e. weather) so accounting can still be in progress no matter what situation occurs and the hotel can run smoothly.
mellakygg

Information Technology A Boon To Hospitality Industry | By NP Chandra Shekhar, CHA, MHC... - 3 views

  • Information is the key for decision making in any business. Getting the right information at the right time, at the right place and faster makes lot of difference in any business and so especially in Hospitality Business where the decisions are taken instantly in some levels.
  • It is a combination of the Right People and the Right System that makes a business successful.
  • Computer cannot replace men!
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  • A good Information Technology System comprise of three components, Systems, Software and Hardware.
  • From the time of reservation until the time customer checks-out of the hotel everything is recorded and the data is available. The computer system really monitors the guest requirement, their likes and dislikes, their wants and satisfaction levels in a readable way that helps the hotel enhance their future services.
  • Information and good service is the key for success in hospitality industry.
  • Selecting the right type of system is most important for any hotel operation. Most of the hotels use special software made for hotels which are generally called as Property Management System (PMS).
  • Normally, all systems comes with Room Division – with Front Office System and House Keeping Module, Food and Beverage Division – with Point of Sale and Back End system – with Accounting, Inventory, Human Resources.
  • System requirement for each facility differs and it should preferably be a cost effective solution.
  • Good IT personnel should have the knowledge of all the three components, i.e., System (flow of each activity), Software (that translate the activity in measurable terms both quantitatively and qualitatively) and Hardware (Media through which we can see these activities). All this should reflect in primarily guest satisfaction, staff satisfaction, management satisfaction and owner satisfaction.
  • Yet, man made the computer and not the other way.
  • Man cannot be replaced at any level.
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    As the topic suggests information is the key for decision making in any business. Computerized modern information technology should make this process much quicker and more efficient. But, of course, as the old saying goes "Garbage in Garbage out." So it is a combination of the Right People and the Right System that makes a business successful. Computers cannot replace men. Good people along with a good computerized system is necessary. The software used for any hospitality business needs to be tailored to the specific needs of that organization depending on whether they primarily sell just room service or whether they offer a lot of food and beverage service or other services. Good I.T personnel should have good knowledge of all three components: System (flow of each activity), Software (that translate the activity in measurable terms both quantitatively and qualitatively) and Hardware (media through which we can see these activities) To achieve this at least two months of training should be done, of which one month must be on the job training. Once an appropriate mix of competent people and a good system is set up this should reflect in guest satisfaction, staff satisfaction, management satisfaction and owner satisfaction.
kaylaabad

Features and the Importance of a Property Management System | Blog - DJUBO - 0 views

  • Your property management system is and should be, well equipped to handle the entire guest journey – from the minute they start searching for a room on a website to the moment they check out from their room.
  • Your property management system is and should be, well equipped to handle the entire guest journey – from the minute they start searching for a room on a website to the moment they check out from their room.
    • kaylaabad
       
      Great point: Your property management system is and should be, well equipped to handle the entire guest journey - from the minute they start searching for a room on a website to the moment they check out from their room.
  • Having a framework that makes frontdesk work processes simple, will make a consistent visitor experience
    • kaylaabad
       
      Property Management Systems facilitate front desk work, in turn making a visitor experience more consistent.
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  • It is now an important system that enables hoteliers to deliver a faultless guest experience.
    • kaylaabad
       
      Pro of PMS - Faultless guest experience
  • It further helps the hoteliers to stay in touch with their guests even after they have checked out to make a good brand image into the minds of the guests, guaranteeing repeated visit and thus helping in developing the business.
    • kaylaabad
       
      Pro of PMS - Helps hotels stay in touch with their guests guaranteeing repeat visits.
  • he most integral function of a property management system is to help the hotelier in managing the bookings that he gets, right from the point where a customer is searching for a hotel to the point the customer checks out from the hotel.
    • kaylaabad
       
      Most important function of a PMS - It helps hotels in managing the bookings that they get, from the point where guests search to when they check out
  • An efficient hotel PMS will allow you to get listed on and manage multiple online platforms.
    • kaylaabad
       
      Bigger online presence
  • Larger online presence will consequently reap bigger revenues for the hotels. Also, it will increase a hotelier’s online presence and help a guest during their journey of booking a hotel.
    • kaylaabad
       
      Pros of having a bigger online presence - hotel will see more revenue and guests will find it easier to make a reservation
  • You can limit the measure of time spent on authoritative errands. The correct hotel PMS will complete a great deal of the work for you, enabling you to focus your attention and your vitality on the more important tasks
    • kaylaabad
       
      Lesser time spent on administrative tasks
  • With a Property Management System in place, you will have a great flexibility in deciding what rates you want to throw in market for your property at any given point of time.
    • kaylaabad
       
      Flexible rate management
  • It gives the hoteliers, the ease to see their reservations and availability in a very convenient and different way.
    • kaylaabad
       
      Feature of PMS: Smart Calendar - It gives the hoteliers, the ease to see their reservations and availability in a very convenient and different way.
  • A decent hotel PMS will enable you to make rate designs and inferred rate designs and afterword effortlessly appoint them to reservations. Not only this, the most advanced PMS will allow you to plan multiple rate plans for deep into the future so that you don’t have to manually interfere every now and then to throw new rates.
    • kaylaabad
       
      Feature of PMS: Rate Planning - A decent hotel PMS will enable you to make rate designs and inferred rate designs and afterword effortlessly appoint them to reservations. Not only this, the most advanced PMS will allow you to plan multiple rate plans for deep into the future so that you don't have to manually interfere every now and then to throw new rates.
  • A channel manager is a platform wherein a hotelier can update the inventory and prices on each OTA from a single place.
    • kaylaabad
       
      Feature of PMS: Channel Manager - A channel manager is a platform wherein a hotelier can update the inventory and prices on each OTA from a single place.
  • A propelled property management system will make sure that the hotelier gets daily/weekly/monthly reports like the sales reports, manager reports, account receivable reports, inventory availability reports etc.
    • kaylaabad
       
      Feature of PMS: Reports and Analytics - A propelled property management system will make sure that the hotelier gets daily/weekly/monthly reports like the sales reports, manager reports, account receivable reports, inventory availability reports etc.
  • A good POS will enable you to keep the guest satisfaction in mind and help you settle their dues from any service shop at the stage as preferred by them.
    • kaylaabad
       
      Feature of PMS: POS - A good POS will enable you to keep the guest satisfaction in mind and help you settle their dues from any service shop at the stage as preferred by them.
  • good cloud-based software will have customer databases in place to help the hoteliers keep a record of all the customers that have at their property and what their preferences are. This lets them help those return customers with their choices and build a good relationship with them.
    • kaylaabad
       
      Feature of PMS: Databases - good cloud-based software will have customer databases in place to help the hoteliers keep a record of all the customers that have at their property and what their preferences are. This lets them help those return customers with their choices and build a good relationship with them.
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    This article is helpful in understanding property management systems (PMS), while providing beneficial features that they provide. A PMS should be "well-equipped to handle the entire guest journey." These systems enable hotels to provide a faultless guest experience throughout. A PMS offers features that facilitate processes for the hotel. For instance, this system provides a smart calendar giving hotels easier visibility to their reservations and availability. This system also provides reports and analytics for the hotel, such as sales reports, manager reports, and inventory availability reports. This system facilitates the jobs of the hotels employees, in turn creating a more consistent experience for the guests.
lkastwood

Tablets Are Making Waiters Obsolete - Business Insider - 0 views

  • The casual dining spot has recently introduced tablets in dining rooms nationwide that customers can use to place orders, browse the menu, and entertain otherwise noisy children.
  • As tablets in restaurants go, Chili's has become a standard bearer. They just announced the introduction of 45,000 Ziosk tablets in 800 locations.
  • But Chili's is not alone in this push toward automation. Applebee's announced the installation of 100,000 tablets last December
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  • Some major chains have already made the bet. Buffalo Wild Wings announced a big tablet push in March, promising to have them in all North American stores by the end of 2015.
  • E la Carte cofounder and CEO Rajat Suri argued that tablets are designed to work alongside human employees, not replace them.
  • These enhancements are geared toward increasing customer satisfaction and driving up revenue. Patrons are far more like to buy a restaurant gift card or buy dessert if they're pleased with their dinning experience at the end of the meal. 
  • Tablets are also making life better for waiters with the help of some behavioral science.
  • This tablet tsunami suggests waiters might not be getting the job done.
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    Sam Colt wrote an article for Business Insider titled Tablets Are Making Waiters Obsolete - An Chilli's Is Leading The Way. This article bothered me a bit, because knowing what I know about Hospitality we build our brand around customer service and customer satisfaction and how can we do that if we are eliminating the person to person interaction. In his article Colt mentioned Chili's "has recently introduced tablets in dining rooms nationwide that customers can use to place orders, browse the menu, and entertain otherwise noisy children". I understand the thought behind keeping your guests entertain while they wait for service; however, I believe it should be just that, entertainment not self-service. Dine in restaurants should not be treated like a fast food restaurant and guests should expect a reasonable wait time. Having that person to person interaction makes a dining experience more enjoyable. E la Carte co-founder and CEO Rajat Suri argued "if someone does not want to spend time with a server, they're going to ignore the server anyways." My thoughts are why would you dine in a restaurant if you do not want to be severed, why not go to a fast food restaurant. Chili's states the tablets are solely for increasing customer satisfaction and increase revenue and suggests the tablets are making the life of waiters better.
Diya ZHAO

Five Innovative Technologies Hotels Use | Work in hotels, find hotel jobs and internshi... - 1 views

  • Every year they come out with new innovative technologies to make your stay at hotels all around the world easier and more comfortable than they have even been before.
  • All these things are possible and more with this easy to use remote technology at the Montage. Room personalization is a great way for guests to make themselves feel comfortable while they are away from home. No longer are you stuck with standard room temperatures or television settings. You can use this technology to make your stay a true vacation. 
  • This eliminates the time needed to spend at the front desk waiting for front desk staff to help you or logging on to your personal computer while you are at the hotel giving you quicker easier concierge service
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  • Offering a new but desired technology the Ushuaia Beach Hotel in the capital of Ibiza has been able to help make your stay even more fun while sharing it with your friends.
  • You can now save yourself the time and trouble of checking into a hotel at the front desk. With the advanced technology the Clarion Hotel in Stockholm Sweden offers, you will be able to bypass the check-in process and head right to your room.
  • No more calling and requesting services at this high class hotel. The innovative technology at the Eccleston Square Hotel London allows you to order your services through your iPad. Using the touch screen you not only request your room to be serviced you can request what time your room be serviced. With a touch of your iPad screen you can easily make reservations at the spa.
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    Every year hotels come out with newer more advanced ways to make your stay more comfortable. In some hotels gone are the days of getting up and turning off the light or calling and trying to get services via the telephone. Remembering to put out the Do Not Disturb sign is now a thing of the past combined with remote systems and keyless entry already out and being used it makes one wonder what they could possible think of next.
laurenperdomo

What Is Hospitality? (+Best Software to Run Your Hotel) - 0 views

  • businesses rely on a positive customer experience to remain operational
  • customer reviews are crucial in the hospitality industry because it is one of the main ways people find your business.
  • Digital transformation has revolutionized the hospitality industry, allowing everyday customers to book their own hotel rooms, make their own restaurant reservations, and order food using a laptop from the comfort of their couch.
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  • Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems.
  • Hospitality tech is essentially any tech that helps someone in the hospitality industry run their business.
  • hotel software ensures guests have the most enjoyable stay possible and that the staff can efficiently meet all the guests’ needs.
  • Hotel management software helps hoteliers coordinate all aspects of their business. From guest check-in to accounting, hotel management software is intended to cover both guest-facing and back-office tasks
  • Opera is one of the more detail-intensive property management systems. While this can make a steep learning curve, the amount of functionality and making sense of the data is one of the best.
  • The hospitality industry is growing, and the technological applications are only becoming more advanced. One of our major 2019 hospitality trends is personalization fueled by AI and data, which help make guests feel truly welcomed and cared for. With guests more and more attached to their phones and the ubiquity of the internet in general, providing means to easily communicate with guests via those methods has become a vital aspect of any hospitality business.
  • One must remember that millennials are generally prioritizing experiences over things; the hospitality industry has the opportunity to make huge gains as millennials become the driving purchasing demographic. So the hospitality industry is becoming an even more important part of the economy than ever.
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    This article focuses specifically on how technology has transformed the hospitality industry and how softwares have been implemented to make operations at a hotel run smoothly, both for the customer and the employees. Hotel management softwares and reservation softwares like "OPERA, Hotello, and Hotelogix" have created user-friendly management systems in order to help customers book reservations and ensure that hotel staff can meet all guests' needs efficiently. With the ever-changing hospitality industry, technology continues to grow being shaped by millennials as they get more and more attached to their phones. With specialized softwares, this makes a more personable experience, customer loyalty, quality customer service and adaptability.
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    Hospitality means something different to everyone but one thing in common is that this business relies on a positive customer experience to remain operational. A bad review may point toward a larger issue within the organization, namely, either a lack of tech or poorly implemented tech. Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems. This article discusses softwares in different areas of a hotel and what users like. It is important to choose that right software to run your hotel especially since millennials are prioritizing experiences over things.
cpaez007

New technology coming to cruise ships in the next few years | Miami Herald - 2 views

  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
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  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
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    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  •  
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  •  
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
Minghui Zheng

Five critical trends hotel marketers need to know - 0 views

  •  
    Customers' comments and reviews on the website have a huge influence on business in hospitality industry. This article outlines five key trends that hotel marketers should be aware of as they approach online reputation management. First, customers would like to trust other customers' comments rather than companies' advertisements. Remarkable experiences and consistently extraordinary service can make customers satisfied, which encourage guests to share experience. Second, overwhelming volume of data and information can make customers paralyzed and confused. Hotel marketers should create position-specific reporting and make insights simple. Third, consumers may change their decisions in the last-minute because of online reviews. Listening to guest feedback, making changes, and improving service can keep customers' reviews positive. Forth, companies' revenue can be influenced directly by negative reviews. Firth, real-time web may have a ineffective result du to delayed responses.
anonymous

Royal Caribbean Expands Distribution Agreement with Sabre Travel Network - MarketWatch - 0 views

  • SOUTHLAKE, Texas, Jan 16, 2013 (BUSINESS WIRE) -- Royal Caribbean Cruises Ltd. has signed a multi-year, distribution agreement with Sabre Travel Network, making all of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises' fares and schedules available in the Sabre global distribution system (GDS). Under the new agreement, Sabre and Royal Caribbean have expanded their relationship to include travel agents in Mexico, who will now be able to make bookings on Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises through the Sabre Red Workspace.
  • Royal Caribbean Cruises Ltd. has signed a multi-year, distribution agreement with Sabre Travel Network, making all of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises' fares and schedules available in the Sabre global distribution system (GDS). Under the new agreement, Sabre and Royal Caribbean have expanded their relationship to include travel agents in Mexico
  • Royal Caribbean Cruises Ltd. has signed a multi-year, distribution agreement with Sabre Travel Network, making all of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises' fares and schedules available in the Sabre global distribution system (GDS). Under the new agreement, Sabre and Royal Caribbean have expanded their relationship to include travel agents in Mexico
  •  
    Royal Caribbean Cruises Ltd. and Sabre Travel Network have signed a multi-year distribution contract that will distribute all Royal Caribbean, Azamara, and Celebrity cruise schedules and fares on the Sabre GDS system. With the Sabre system travel agents in Mexico can now make bookings on Royal Caribbean cruises and associated lines. This system. This system will allow travel agents in Mexico to increase productivity when booking Royal Caribbean cruises. I think this is an interesting step by Royal Caribbean to expand their relationship with Sabre Travel Network and a new region for booking. The impression I get from this agreement is Royal Caribbean is looking at opening their cruises to a new consumer market. This focus is aimed more on making sales and entering a new market. Now Royal Caribbean will be focusing on Mexican consumers. This system will allow travel agents in Mexico to have an easier time at booking a cruise with Royal Caribbean, Azamara, and Celebrity.
Qike Chu

Advantages of Using an iPad POS System for Your Small Business - 1 views

  • Coolness is one reason to use an iPad as a point of sale (POS) system.
  • using an iPad as a POS system provides a lot more than social cachet to small businesses.
  • Cost savings; A tool for better customer service; The ability to streamline the sales process by providing catalogue and inventory data to customers as well as payment services; It's a good defensive sales strategy; The ease of employee training; The environmentally friendly aspect of e-receipts.
  •  
    After Lloyd Swords used Ipad POS for cash register for his coffee shop, lots of owners of small business started to think about using Ipad for their own business. Besides the coolness features of Ipad, or even Ipod Touch, there are still six advantages of using an Ipad POS. As I highlighted in this article, restaurant can save costs for more than $10,000 by Ipad POS. What's more, Ipad POS makes sales process streamlining, which means customers don't have to stand up and walk to a cash register and it makes them more comfortable because the payment process just happens under their eyes. Last but not the least, since the global warming and carbon dioxide emission, it will be meaningful to use Ipad POS because it makes the sales paperless and environmentally friendly. I have experiences of using this Ipad POS because I am right now working in a japanese restaurant which is using this system from placing order to checking out. And I think it will help sales because customers love this system. Every time I help them check out, they just give me their credit card and I just stand in front of their eyes and process the payment and email the receipt to them, which always makes them feel fantastic. Therefore, I think Ipad POS can be a trend in the future hospitality industry.
anonymous

Hotel Accounting Software, Hospitality Accounting Software - 1 views

  • Improve cash flow management and revenue forecasting with real-time visibility into current inflows, outflows, and revenue streams.
  • Intacct hotel and hospitality accounting software offers easy, cloud-based integration with leading applications for payroll, attendance payments, and more—so you can streamline data entry throughout your hospitality business.
  •  
    My article is about Intacct, which is ahospitality accounting software. This software is considered as one of the best software in the hospitality industry for multi-property hotel businesses, restaurant chains, entertainment business and more. With Intacct, you can automate your hotel accounting and financial management, gain greater visibility into hospitality business and make decisions that will boost profitability. With less focus on accounting solutions in the hospitality industry, hotels, restaurants and other hospitality facilities can concentrate more on customer satisfaction. With intacct, a business can enhance and boost efficiency, analyze performance and improve it and also experience the cloud advantage, which makes everything better, easier and more accessible nowadays. Intacct provides hospitality facilities with secure, web-based access to up-to-the-minute information, so anyone can do their job, from any browser, on any device.
  •  
    The article that I chose for this week was on Intacct, which is an accounting software that a lot of places in the hospitality industry uses. The intact make a general manager and accounting manager life so much easier because it allows you to see everything that is happening in the hotel, number wise, and it helps you make smart decisions and also ways to make more profit for your hotel. Intacct really helps the hospitality business focus on customer satisfaction, which is probably the most important thing that you should care about. This system also allows your staff to view financial information about a location without having to look at other locations. The Intacct also help you track real time performance across your location. So the Intacct financial management system helps you grow better and faster as a business because you can actually visualize your numbers better and be able to access it from anywhere since it is web based.
Diana Sardina

Restaurants to go 'greener' in 2012 - NRA News Blog - 3 views

  • The report discovered that more operators will invest in green equipment and fixtures in order to attract the 41 percent of consumers who say they're likely to make their restaurant choices based on whether the establishments they frequent practice environmental conservation
  • , as more information becomes available to them through online and social-media channels, they're learning even more that much faster. Not only that, they're much savvier about how they spend their money and want to make purchases from those they feel are doing the right thing. Operators who understand that and cater to their desires will win that market share every time."
    • Diana Sardina
       
      There is trend into the "green initiative" and we customers are more inclined into purchasing good and services from companies that are eco-friendly. It is a win win situation, not only that you are cutting your expenses in the long run, you are also improving the company's image.
  •  
    More and more restaurants are following the "green move" to make sure they are staying in the loop of an eco-friendly customer.
  •  
    Nice article Diana. I also chose an article on restaurants going green. Customers really do like the idea of eating at a certified green restaurant because they care about the environment and want to help it stay healthy. There are some easy and quick fixes that restaurants can do to become green from using recycled paper products to making sure the turn any lights on when they are not needed to making sure there are no gaps in doors leading to and from coolers which would let the air leak out. I am glad that more restaurants are becoming green and from reading these articles since I work in a restaurant it makes me want to go to my bosses and see what we can do to help the environment in our restaurant.
  •  
    Diana I agree with your statistic. From a business point of view it makes more sense to try to attract the customers who are eco-friendly, because people who are not necessarily concerned about the environment are not gonna turn down a restaurant because it is eco-friendy, but on the other hand a green person will turn down a restaurant if it does not meet environmental standards.
Dhaval Khakhar

3CX VoIP blog » Hotel Concepts - Brilliant and 3CX Complete Integration - 1 views

  • The 3CX Hotel Module is an add-on that turns the 3CX Phone System into a full-featured hotel PBX, and through the new integration, can now interface directly with Hotel Concepts’ IDPMS or Brilliant PMPRO. This enhancement provides hoteliers with a host of additional features relevant to property operations. Unlike other PBX providers that charge extraordinarily high premiums for these hotel-specific enhancements, the 3CX Hotel Module is extremely affordable, since it leverages low-cost VoIP technology.
  • Unique features of the 3CX Hotel Module now integrated with IDPMS and PMPRO include: The ability to automatically reset the guest PBX upon check-in and checkout, adding or removing the guest’s name on the voicemail system and deleting any leftover recordings; The option to block external calls to and from particular guestrooms upon request; The scheduling of automated wakeup calls; Guests’ names are displayed to receptionists when making in-house calls; Call billing automatically integrated into guest folios; The ability for housekeepers to deliver status updates and execute minibar charges through guestroom PBX phones.
  • As the hotel and travel market continues to trend toward integrated technology solutions that make operations more streamlined and cost-efficient, Hotel Concepts – Brilliant is an ideal partner for us to help meet that growing need,” Martin added.
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  • About Hotel Concepts – Brilliant
  • About 3CX
  •  
    This article talks about the full integration between Hotel Concepts' Integrated Distribution Property Management System (IDPMS), the Brilliant PMPRO property management platform and the 3CX Hotel Module, a comprehensive PBX telephony system designed specifically for the global hotel industry. The 3CX is an add on that turns the 3CX phone system into a full featured hotel PBX, and with this new integration, it can directly interface with hotel concepts 'IDPMS or Brilliant PMPRO. this is one of the inexpensive ways/means to carry out property operations when compared to other PBX providers who charge high premiums, making it very affordable along with the VoIP technology. since the hotel and travel market is on an upward trend , integrated technology solutions like these can make those operations cost-efficient, as making calls all over the world is so expensive, and along with this, also streamline the operations by combining the extensive telephony experience with the knowledge of the global hotel industry, which will also set new standards in hotel management and communication.
Christina Eveillard

Security challenges with cloud computing services - 0 views

  •  
    One of the major issue of cloud computing is encryption, which is the process of transforming information to make it unreadable to others users.  Encryption arises as a problem in cloud computing because not all the companies that are providing the service of cloud computing but not the encryption services which is very important for the safety on the data of the customers. When choosing to use cloud computing, it is important to find out al the services that the cloud offers because without the encryption services, the security of the data also decreased said Subra Kumaraswamy a senior security manager at Sun Microsystems INC.   Another issue when it comes to cloud computing is authorization because not all providers can control who can access their data, which make the data vulnerable to hackers.  In my opinion before someone decide to use the cloud computing it is important that the customers make researchers about the feature  and services that the cloud is using to make sure that is the best option for the company 
Patrick Montesano

Can restaurants go green, earn green? - USATODAY.com - 0 views

  • Restaurants are the retail world's largest energy user. They use almost five times more energy per square foot than any other type of commercial building
  • Nearly 80% of the $10 billion dollars that the commercial food service sector spends annually for its energy use is lost in inefficient food cooking, holding and storage
  • The average restaurant annually consumes roughly 500,000 kilowatt hours of electricity, 20,000 therms of natural gas and 800,000 gallons of water. Using the latest EPA carbon equivalents, that amounts to 490 tons of carbon dioxide produced per year per restaurant
  • ...4 more annotations...
  • A typical restaurant generates 100,000 pounds of garbage per location per year, the Green Restaurant Association estimates.
  • the industry is responding to criticism and to new awareness that restaurants can save serious money by taking small steps:
  • "Everything that comes out of a restaurant could either be recycled or composted,"
  • "Yet, most restaurants don't do a good job of either."
  •  
    The National Restaurant Association has implemented a new "green" restaurant initiative to persuade owners of the US's 945,000 restaurants to adopt measures to control energy use and waste. They have some celebrity firepower in billionaire Ted Turner, who owns Ted's Montana Grill causal dining chain. His restaurants use straws made from biodegradable paper, and the menus are printed on recycled paper, among other initiatives. The NRA makes recommendations like using LED lights, composting, installing low-flow valves, and using recycled materials. In practical terms, however, going green doesn't necessarily mean "making green." In a tough economy, most people won't pay for the extra costs of green initiatives. In a poll, just 29% of consumers said they would be more likely to go to a green restaurant. Those numbers make it difficult to convince a restaurateur to make that extra investment. 
laura kaczkowski

What is a Hotel Management System? - 3 views

  • Technology is making deep inroads into the hospitality industry, and hotels across the world are looking to use technology to make operation smooth and efficient
  • These are also popularly known as Property Management System (PMS), and Hotel ERP (Enterprise Resource Planning) – if you are looking at a larger, more comprehensive management system.
  • came up with the term ERP to denote enterprise management software which automates a large number of business function such as human resource, finance, accounting, supply chain management etc.
  • ...10 more annotations...
  • many hospitality properties especially those that are growing chains or planning a global presence, have upgraded from smaller, simpler property management systems to the larger hotel ERP.
  • A hotel is a hive of numerous operations such as front office, booking and reservation, banquet, finance, HR, inventory, material management, quality management, security, energy management, housekeeping, CRM
  • With growing competition in the industry it’s important for a hotel to understand the needs of their guest,
  • what guests demand for most
  • A property management system (PMS) usually consists of front office software and other best of breed solutions. The PMS served hotels well for a reasonable among of time until now, when hotel operations have grown in complexity.
  • As complexity of hotel operations increases, a PMS is woefully inadequate and often results in integration issues to
  • Things are different for an ERP which is usually a comprehensive solution from a single vendor. Although the concept of an ERP in the hospitality industry is still new, it offers numerous advantages in terms of smooth seamless use of technology, greater automation, greater visibility into hotel operations, optimized use of manpower, reduced revenue leakages and higher resultant profits.
  • When a hotel is looking to upgrade their software the natural question that comes to mind is which Hotel Management System should I choose?
  • Make a list of the features you are looking for. One of the main deliverables of a hotel ERP is its business intelligence. Does the ERP you are evaluating give you a bunch of in-depth reports that assist decision making?
  • Always check if the hotel ERP provider has been in the business for a considerable amount of time, has tested the solution across market segment and geographies if possible. A hotel cannot afford downtime, and so ensure your ERP provider also delivers high quality customer support
  •  
    The article I read was called, "What is a Hotel Management System?" In the article it states that in the early 90s Gartner came up with the term ERP (Enterprise Resource Planning) that automates a large number of business functions such as finance, accounting, and human resource. "A hotel is a hive of numerous operations such as front office, booking and reservation, banquet, finance, HR, inventory, material management, quality management, security, energy management, housekeeping." All of these activities need to be taken care of at hotels and doing so can sometimes be a lot of work. This led to the introduction of property management systems, an automated software which can optimize hotel operations and keep a tight control on costs. It important for hotels to understand the needs of their guests, if they want them to come back to their hotel, they need to know what they like and dislike. Using the PMS it allows them to make a profile of each guest and they write in if they want a beach view room or if they want a mini bar in their room. There is a difference when it comes to PMS and ERP. "A property management system usually consists of front office software and other best of breed solutions." The ERP, is usually a comprehensive solution from a single vendor. I really enjoyed reading this article and it helped me get a better grasp on how hotels use property management systems.
  •  
    I completely agree that technology is making deep inroads into the hospitality industry, and hotels across the world are looking to use technology to make operation smooth and efficient. Any operating system that can help optimize the hotel experience is going prosper in their business.
  •  
    I didn't really care for the passage that talked about PMS vs ERP, I though they could have been more specific... they just said ERP is better, could someone provide an example? Also, they mentioned how when a hotel becomes more complex problems arise in the PMS, how? All the hotel would have to do is come up with another PMS system that would provide them with greater resources, etc whats the problem??
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • We forget that the human brain can only consume limited information.
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  • Site download speed is one of the most important ranking factors in organic search.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  •  
    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
  •  
    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
  •  
    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
Jessica Schwec

2014 Business Travel Survey: GDS Booking Volumes Still Rising - Business Travel News - 1 views

  • For all the talk of their ultimate demise, global distribution systems process growing volumes of travel transactions
  • Each of the three primary players continues to provide an array of services to travel management companies, corporate buyers and travelers, and their parent companies are pushing IT services to airlines, hotel companies and others.
  •  
    All of the big three global distribution systems were still expanding as well as increasing productivity and revenue as of June 2014. Amadeus, Sabre and Travelport have each made significant moves in the hospitality industry, although primarily for airlines. Amadeus is by far the largest and currently most successful GDS with the highest profit, booking volume, and market share (air travel). As of 2014 Southwest Airlines was their biggest client, but they provide GDS services and access to over 100 other airlines as well. Sabre is second best to Amadeus. The company elected to go public in 2014 and since then their billable bookings, booking share and growth have all increased modestly. During the same year they gained American Airlines, newly reformed at the time, as a client. Presently, the company expects continued improvement in revenue. Travelport has made the decision not to compete directly with Amadeus or Sabre in that they have chosen not to provide "full passenger services systems to airline on a multi-host basis." However the company is still working closely with Delta Airlines and researching "add-on" features with their main focus being the continued growth of "beyond air" activities. Honestly, I was shocked that Amadeus is the largest and most successful GDS. I truly expected it to be Sabre. This belief was based on what I have personally experienced: every OTA I have used required a link to the Sabre GDS, but I can only recall one that required one to the Amadeus GDS. After reading the chapter 8 of D.V. Tesone's "Hospitality Information Systems and E-Commerce, along with the research report from our discussion forum I have changed my paradigm. Regardless, GDSs are still used widely in the hospitality industry. Different segments of the market prefer to book in different ways: via offline Travel Agents, OTAs, hotel websites or on the phone. Those that use either form of TA are using a GDS.
  •  
    Leisure guests tend to book for themselves with rare exceptions including some forms of international travel and cruise travel. These guests use OTAs or intermediaries such as Travelocity (Owned by a GDS company) or TravelZoo. In the case of TravelZoo, a guest uses the TravelZoo website to access information such as availability and pricing that TravelZoo pulls from a GDS before making a selection and processing a transaction. On the other hand, business and corporate travelers are more likely to use an offline TA. An offline TA is better equipped to meet the needs of a customer whom is travelling for business. Offline TAs require less information when booking a hotel room then an OTA does, making it simple for a secretary to book the travel arrangements for the guest. In addition, offline TAs can work easily with a hotel to make special accommodations. The hotel receives contact information for the travel agency that booked the stay in case clarifications on requests are needed. In conclusion, as long as either form of TA is in the market, a GDS will be necessary to streamline bookings and ensure that each TA has the correct pertinent information when making a booking or completing a transaction. As a result, as new OTA options or hospitality enterprises enter the market GDSs are continuing to morph, merge and grow.
sliu043

eMarketing Do's and Don'ts | Top Stories | Hospitality Magazine (HT) - 0 views

  • The Do's: 1. Follow the rules of spam filters and the Can Spam Act, which applies to all marketing and promotional e-mail distribution, except transactional e-mails such as confirmations or thank-you correspondence.
  • 2. Play the keyword game.
  • The Don'ts: 1. Avoid messaging without a purpose. Inundating customer mailboxes with generic and too-frequent messaging dilutes the program's value and can be interpreted as spam. Sign-ups without an explanation of the program garner little participation.
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  • 4. Tap e-marketing's immediacy. Among the benefits of e-marketing is the ability to cut the cycle time from offer to close.
  • 3. Make your customers feel special.
  • 2. Don't overwhelm.
  • 3. Don't overuse e-coupons, an easy temptation to succumb to when early campaigns boost business. Making a special offer in every e-mail trains guests to wait for the offer and diminishes the full price value of the product. Narrow e-mail coupons to a few per year and always for a particular reason, and make it time sensitive, tied to a purchase and personalized.
  • 4. Don't forget surveys.
  • Surveys can also flesh out information garnered through earlier solicitations, making for a richer database to mine for marketing uses (and avoiding appearing too intrusive at sign-up).
  •  
    In this article, the author pointed out that nowadays the Internet has played a prominent role in the lives of most consumers, so hotels and restaurants must make the good use of the Internet to send their marketing messages. Through the e-marketing experiences, the article has introduced some best practices as well as tactics for hotels and restaurants, revealing a list of e-marketing Do's and Don'ts. In one word, the author believed that striking the right tone is essential in an e-marketing program. Be clear, straightforward, respectful and fun to score points with recipients, and offer things they value: exclusivity and meaningful rewards. In addition, use database analysis tools to make the most of the data collected: to cater to specific groups and even personalize messages.
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