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Contactless payments: Fast food fans get an appetite for quicker way to pay - 0 views

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    Summary of the article Contactless payment is a new technology being used in the UK. Compare to the previous quarter, in the last month of 2011, cardholders using this system to pay for food has been increased. The contactless system allow customers to make a payment over 15 Europe dollar by scanning their credit card over the machine, it can reduce waiting time, especially in some popular branches. Although this machine has been available in the UK for 2 years, Visa card still limits its acceptance level to prevent those who may become a every-day habit. However, according to Mark Austin, he believes, especially in London, the Olympics could bring more people in using contactless payment as long as they get a chance to use it once, they will know how the convenience is. Based on the Visa card research, experts believe that contactless payment technology will become wildly used in the coming year than cash. For example, more and more retailers such as Subway, Burger King offer this system currently and Starbucks will offer the service soon.
Craig S. Wright

Morgans Hotel Group Reports Fourth Quarter and Full Year 2011 Results - MarketWatch - 0 views

  • Adjusted EBITDA decreased by $1.1 million from the comparable period in 2010 primarily due to renovations at Delano and Hudson
    • Craig S. Wright
       
      The company incurred additional expenses.
  • During 2011, the Company sold its ownership interests in five hotels while retaining management and terminated its management and ownership interests in the Hard Rock Hotel & Casino in Las Vegas
  • During 2011, the Company reduced its consolidated debt by approximately $232 million
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  • In December 2011, the Company entered into a hotel management agreement for an approximately 360 room Mondrian-branded hotel to be located on the South Bank of the River Thames in London.
  • In February 2012, MHG completed a $10 million renovation at Delano South Beach, which boasts upgraded exclusive bungalows and suites, improved public areas, including the pool, restaurant and bar space, and additional meeting space
  • Adjusted EBITDA was $8.6 million in the fourth quarter of 2011
Jia Kim

iRiS Software Systems to launch new in-app phone feature - 1 views

  • iRiS Software Systems, the award-winning hospitality technology provider, has launched an integrated phone system through their iRiS Valet application.
  • allowing guests to make internal and external phone calls from within the app- a world first!
  • more direct method of communication for the guest
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    This article is about the hospitality software provider that developed interactive device for hospitality customers. This cutting edge software programs makes it really easy for customers to communicate hotel staffs. Via this software system, customers control room temperature, change a channel, choose the wine, and pay the bill with a fingertip. iRis systems have been used in number of brand hotels in U.S. and now presents a new application regarding integrated phone system which allow guests to make internal and external phone calls from within the app. That will accelerate more direct communication for the guests. This integrated software system will surely improve guests experience.
ngerv001

'Airbnb is forcing everyone to up their game': how hotels are changing tack | Business ... - 2 views

  • Gibbons is far from the only millennial choosing to “Airbnb it” rather than splash out on a hotel. A report by Morgan Stanley [pdf] found that 42% of Airbnb users have replaced a traditional hotel stay with an Airbnb property. With travellers able to book anything from a penthouse in London to a picture-postcard cottage in the Cotswolds, how are small hotels responding
    • ngerv001
       
      Since AirBnb has arrived to the scene many travelers have switched their preferences to staying at a home through the company rather using online reservation sites or directly at the property. Consumers feel they have more variety when deciding to stay at the AirBnb and, with the option of renting out an entire home for less of the cost of booking at hotel, that is hard to beat. Hotels most opportunistic route will be to partner with AirBnb's but more so for small boutique hotels. This will allow hotel properties and AirBnb to work hand in hand in getting a slice of the hospitality lodging profit. Since AirBnb has far less rules, regulations and charges than actual properties, hoteliers will have to find a middle ground with the company so they won't continue to lose travelers.
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    This article talks about how Airbnb has become more appealing to travelers than hotels. Airbnb has become one of the largest hospitality networks offering cheaper stays and more authentic experiences than hotels. However, hotels are not liking this as people are more likely to turn to Airbnb's. There have been many regulations that hotels are forced to face while Airbnb's have close to no regulations, making it easier to earn an income without any specific regulations. Airbnb's have caused hotels to turn to different methods of gaining more customers while competing against such a strong competition.
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    Its interesting that hotels and hotel chains have spent so much time effort and money on implementing standards and standardization over the past decade. AirBNB has limited standards other than the provision of accommodation. Standards were introduced as a tactical approach to consumer market by providing standardized and recognizable brand standards so that a traveler will know they staying in a Marriott for example. AirBNB success has turn that assumption on its head as travelers embrace differentiated product more related to finding a personalized choice that suits their personal tastes based on a more varied product offering. Hotel have been discussing personalization as a high level topic for many years now, more related to services and experience. Could it be that the success of AirBNB is actually an oversight of the hotel industry (perhaps explaining the significant increase in "Brands" by the largest hotel companies.) on the desire for travelers for personal spaces that are closer to the desires of the consumer.
lavendersheshe

How technology and eco-friendly practices are helping short-term rentals go green | Pho... - 0 views

  • The short-term rental industry faces a unique set of challenges when it comes to sustainability.Unlike hotels, where services like housekeeping and recycling are centralized on-site, rental homes are dispersed over a given region, which can make streamlining operations in an eco-conscious way somewhat difficult.
  • sustainability and operational efficiency are effectively the same thing.
    • lavendersheshe
       
      The hospitality industry uses sustainability as strategy to lower costs and reducing wasteful consumption through smart initiatives
  • keyless entry and smart temperature control to adjust the thermostat when properties aren’t in use.
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  • With smart thermostats, "it will save property managers money, but ultimately it creates a better guest experience
  • City Relay says, as part of its sustainability initiatives, it primarily uses technology to streamline communication channels. "That way, people don't have to congregate in a central space or drive across London to have a face-to-face meeting to get things done," says Helen Skeen, senior brand and content manager.
    • lavendersheshe
       
      Sustainability can be integrated into everyday operations in the simplest forms such as this example of taking advantage of communication technology to avoid driving all the way to the company to conduct meetings.
  • Having those digital lines of communication [through programs like Slack and Trello] is essential to being able to do the job, but also making sure that in doing that job, we're not wasting resources and increasing pollution
  • According to Airbnb, 88% of its hosts incorporate some form of green practice into their hosting, with 59% providing recycling, 39% providing information about public transportation, 47% providing bulk toiletries and 40% using green cleaning products.The company says it has seen an “overwhelming desire” from both hosts and guests to take steps to support sustainable travel, and Airbnb provides a toolkit for hosts with environmentally friendly tips.
    • lavendersheshe
       
      It is also important to take the time to educate people that host travellers in their homes different ways of promoting a sustainable stay.
  • being aware of the fact that - at least in the short-term - it's going to cost your business more.”
    • lavendersheshe
       
      For smaller companies that provide short term rental platforms it may be costly in the beginning to initiate sustainable practices but in the long run it would provide better results.
  • City Relay aims to educate guests and hosts about sustainability efforts with information in house manuals and through marketing materials and in the booking channel
  • , Airbnb is creating a new program that will offer $100 million to local initiatives around the world over the next 10 years. The grants will “focus on projects that promote cultural heritage, economic vitality and sustainable communities and demonstrate clear local impact
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    AirBnb and City Relay discuss how they are implementing sustainability in the short term vacation rentals that host travellers in their business platforms. Sustainability has become a very important trend in tourism which travellers highly consider and these businesses see sustainability as a way of increasing operational efficiency.
agrie013

How Struggling Air India Is Setting the Stage for a Major Battle Among Distribution Gia... - 0 views

  • The battle for India’s lucrative travel market among global distribution systems is not over yet — even if Travelport has won hands down with exclusive rights to distribute Air India’s domestic flights content in India.
  • For a split second, it appears that Travelport can sit pretty and command control of a vast market all on its own. Sabre announced at the start of the year that Air India had decided to withdraw from it. Amadeus had pulled out in December 2018 after Travelport’s win, awarded in October 2018 and fully implemented by January 1, 2020, which was just too much for it to swallow. So the grass was looking green for Travelport with neither Sabre nor Amadeus on the turf
  • But Amadeus announced last week that it’s back in with Air India, even if it’s only with the airline’s international flights content, not domestic, which is now fully ensconced in Travelport. And while Sabre has failed to renew its contract, which expired at the end of 2019, the company said it is still engaging with Air India on a new agreement.
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  • Gradually from November 2018, travel agents in India could no longer book Air India’s domestic flights, for example, Delhi to Mumbai, on Amadeus or Sabre, only on Travelport. As the deal covers only domestic, they could still book Air India’s international flights, say, Delhi to London, on any of the three competing distribution systems, while agents outside India could also continue to book Air India’s domestic and international content on all three (until December 4, 2018, when Amadeus left, that is). But as mentioned earlier, domestic is where most of the traffic is.
  • India is far too important for technology and distribution players to walk away. And the distribution weapon that Air India wields is symptomatic of a sick airline that oscillates between cost-cutting and generating revenue as it gasps for air to stay afloat, according to industry veterans interviewed by Skift.
  • There are also concerns the move will disrupt the business. “Travel agents tend to have one preferred GDS. Imagine that an agency has trained all the staff to use one particular GDS (global distribution system), then, for this one airline you have to train staff again. So maybe you’d just book a different airline,” said a source.
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    Air India is a struggling airline that is starting a battle among GDS company. since the travel market is so lucrative in India all of them are fighting to get a piece of the pie. since Air India is struggling they are taking all comers. Travelport holds the reigns when it comes domestic flights and Amadeus Holds the reigns on the international flights. This fight for control of Air India has put travel agents in India in a bind. In November of 2018 travel agents could no longer book Air India's domestic flight on Amadeus or Sabre but only Travelport. But domestic flights is where most of the traffic is. this puts the travel agents in a bingd because they train with just one GDS. Sabre is trying to get Air India's bussiness again by offering cost savings over the other two GDS giants.
mitchlaferriere

SiteMinder brings GDS representation in-house as hotel customers more than triple in on... - 0 views

  • Almost 900 hotels located in the world's top destinations are poised to receive personalized GDS sales and marketing representation from the global hotel industry's leading cloud platform. SiteMinder announced its new service at the 49th GBTA Convention Sunday on the back of a year that has seen its GDS connectivity solution, 'GDS by SiteMinder', gain its own chain code and more than triple in hotel users.
  • Jason Lewis-Purcell, Vice President, GDS at SiteMinder, says, "There is a tendency to overlook global distribution systems in today's digital age, but the truth is they are still some of the highest performing sales and marketing channels for hotels. Over the past year, GDS by SiteMinder powered nearly 200,000 reservations worth over $60 million in hotel revenue, showing how effective global distribution systems are in bringing guests hotels wouldn't otherwise attract, especially from Monday to Friday when properties need business most."
  • "SiteMinder has always known the crucial role the GDS plays, but we wanted to bring the legacy system into the modern world. GDS by SiteMinder uniquely brings cloud-based technology together with legacy GDSs that are as relevant today as they were thirty years ago, to provide hotels an incomparable total distribution platform. It's now used by about sixty percent more hotels than our industry's most renowned soft brands."
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  • GDS by SiteMinder provides hotels a single point of entry to the world's major global distribution system providers – Sabre, Amadeus and Travelport – and travel agent network. In addition to sales and marketing representation, hotel users of the GDS connection receive free consortia advice, account management and local customer support.
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    Relatively speaking, GDS's have been around for a while now, with iterations stretching back a few decades now. SiteMinder has worked to integrate cloud technology into traditional GDS models to streamline distribution. They have had strong success, powering over 200,000 reservations in the past year, generating over $60 million in hotel revenue. Over 900 hotels are now poised to receive SiteMinder services, making them the industry leading GDS cloud platform. To date, SiteMinder is represented in the globe's most influential cities, including New York, Los Angeles, London, Honk Kong, Paris, Munich, and Sydney. GDS technology has come a long way from the early models that airlines used solely for in-house purposes. New GDS's such as SiteMinder are both a testament to adaptation and the appeal of cloud technology.
jspie001

Data-driven Disney monitors your every move | E&T Magazine - 0 views

  • Imagine living in a place where your every move is surveilled. A place created in the image of one almost mythological figure, where every step you take is logged into a central database, and where the shadowy figures watching attempt to elaborately orchestrate events to manipulate people
  • In addition to working at close range on Oyster-card-style readers, the transmitter inside enables it to be tracked from what is thought to be around 12 metres.
  • Sotto likens the tracking to the experience of a good butler, who will anticipate a person’s need and provide it at just the right moment. “Real luxury and real service is frictionless. And that’s what you’re really trying to do.”
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  • Collecting Magic Band data is similar to this, but happens on an industrial scale, and the fruits it bears are hugely valuable for planning and running a park.
  • They can deploy the workforce as soon as it’s required, so there will be a faster service,” explains Chiara Bertoldini from DRFC, a crowd analytics firm. So if the queue for the new Star Wars Smuggler’s Run ride reaches two hours, which is not uncommon, Disney can deploy Kylo Ren and a couple of Storm Troopers to perform some impromptu street theatre.
  • Theme parks are not the only places that deploy this sort of tracking technology. Elsewhere it has proved controversial, such as when the London Underground rolled out Wi-Fi tracking technology across its network.
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    This article offers insight into extreme tracking and using patterns and data to customize the guest service experiences. It also provides data on ho to best keep a guest engaged whether it be through virtual or even physical means that can be activated by a certain data set collection. A good example of this is how Disney can monitor wait times at the park and then dispatch live entertainers to the area as a means of distraction and simultaneous product placement and marketing.
jwilc019

Casino Gets Hacked Through Its Internet-Connected Fish Tank Thermometer - 0 views

  • Internet-connected technology, also known as the Internet of Things (IoT), is now part of daily life, with smart assistants like Siri and Alexa
  • But of much greater concern, enterprises are unable to secure each and every device on their network, giving cybercriminals hold on their network hostage with just one insecure device.
  • There's no better example than Mirai, the botnet malware that knocked the world's biggest and most popular websites offline for few hours over a year ago.
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  • Nicole Eagan, the CEO of cybersecurity company Darktrace, told attendees at an event in London on Thursday how cybercriminals hacked an unnamed casino through its Internet-connected thermometer in an aquarium in the lobby of the casino.
  • he hackers exploited a vulnerability in the thermostat to get a foothold in the network. Once there, they managed to access the high-roller database of gamblers and "then pulled it back across the network, out the thermostat, and up to the cloud."
  • compelling reminder that the IoT devices are theoretically vulnerable to being hacked or compromised.
  • Manufacturers majorly focus on performance and usability of IoT devices but ignore security measures and encryption mechanisms, which is why they are routinely being hacked.
  • Therefore, people can hardly do anything to protect themselves against these kinds of threats, until IoT device manufacturers timely secure and patch every security flaws or loopholes that might be present in their devices.
  • The best way you can protect is to connect only necessary devices to the network and place them behind a firewall.
  • educate yourself about IoT products.
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    I found this article fascinating. It shows that no matter how much security we think we have, there will always be someone who is smart enough to hack you. We bring Smart devices into our homes and businesses to make our lives easier, yet these devices make us vulnerable to cyberattacks. In this article it details how a hacker(s) used a Smart thermostat located inside a fish tank to access and pull sensitive data out of a casino. I'll never look at the fancy aquariums in resorts/restaurants the same.
Diya ZHAO

Five Innovative Technologies Hotels Use | Work in hotels, find hotel jobs and internshi... - 1 views

  • Every year they come out with new innovative technologies to make your stay at hotels all around the world easier and more comfortable than they have even been before.
  • All these things are possible and more with this easy to use remote technology at the Montage. Room personalization is a great way for guests to make themselves feel comfortable while they are away from home. No longer are you stuck with standard room temperatures or television settings. You can use this technology to make your stay a true vacation. 
  • This eliminates the time needed to spend at the front desk waiting for front desk staff to help you or logging on to your personal computer while you are at the hotel giving you quicker easier concierge service
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  • Offering a new but desired technology the Ushuaia Beach Hotel in the capital of Ibiza has been able to help make your stay even more fun while sharing it with your friends.
  • You can now save yourself the time and trouble of checking into a hotel at the front desk. With the advanced technology the Clarion Hotel in Stockholm Sweden offers, you will be able to bypass the check-in process and head right to your room.
  • No more calling and requesting services at this high class hotel. The innovative technology at the Eccleston Square Hotel London allows you to order your services through your iPad. Using the touch screen you not only request your room to be serviced you can request what time your room be serviced. With a touch of your iPad screen you can easily make reservations at the spa.
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    Every year hotels come out with newer more advanced ways to make your stay more comfortable. In some hotels gone are the days of getting up and turning off the light or calling and trying to get services via the telephone. Remembering to put out the Do Not Disturb sign is now a thing of the past combined with remote systems and keyless entry already out and being used it makes one wonder what they could possible think of next.
akallison93

Biometrics, Digital Identity To Save Travel | PYMNTS.com - 0 views

  • “The World Travel & Tourism Council, a London-based trade group, recently issued new recommendations in its Global Guidelines for Safe & Seamless Traveller Journey report, underscoring requirements for the swift and coordinated implementation of biometrics and digital traveler identity services.”
  • outlined several key considerations for public and private sector entities striving to collaborate on biometric verification measures. It notes that governments must work together on solutions so that data collection and sharing can be based on official documentation. It also explains the importance of establishing an industrywide consensus on privacy standards, interoperability and functionality that would make any solutions easier and more secure for users.”
  • American Airlines recently adopted a biometric health wallet app designed that allows passengers to track and verify their COVID-19 test results and documents. The solution, VeriFLY, allows consumers to leverage facial biometrics and ensure that their data matches countries’ requirements, with the app displaying a pass or fail message on their devices once the information has been processed.”
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  • That goes together with concepts like digital “immunity passports” that ride along with travelers carrying vaccination data and other encrypted personal health information.
  • but some hotel chains and management firms have looked to digital ID solutions to address consumers’ safety concerns.
  • MGM Resorts debuted a contactless check-in process that allows customers to use its mobile app to verify themselves, pay for their rooms and even receive digital keys.”
  • Biometrics are playing a huge role in new identity needs, and that function is widening.
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    Informative article on the role of Biometrics in the travel industry during Covid-19.The article explains the concept of immunity passports and what you have to do now, and what you will have to do in the future, regarding air travel. The article also briefly explains how biometrics are affecting and changing the hotel industry.
ovila009

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
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    the article gives examples of retail stores and how they use proximity marketing to promote their products
sabrinajalane

https://blog.datumize.com/examples-of-innovation-from-the-hotel-industry - 0 views

This article underlines the importance of innovation in the hotel industry. This article provides five different examples of what market leaders are doing to make their hotels unique. Some are eco-...

technology hospitality hotel tech travel green

started by sabrinajalane on 06 Sep 20 no follow-up yet
mannypjr

5 ways COVID changed events and hospitality - 0 views

  • five examples of how businesses have pivoted their services to provide safe ways for people to connect, eat and be entertained
  • Taking conferences online:
  • Then the coronavirus hit and super-spreader events such as business conferences were suddenly off the cards.
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  • Using conferencing platform Hopin, SaaStock can see how long attendees are tuning in for, which talks they’re watching and how many people they’re networking with via the platform’s chat roulette-style function.
  • Forging digital connections:
  • The events and social working space had been wildly popular from the get-go, with 275 members and a waiting list of more than 4,000.
  • Ethel’s now has the opportunity to go international. Since launching four months ago, there are now more than 1,000 digital members, stretching as far as Germany and the Netherlands.
  • Taking takeaway seriously:
  • For D&D London, the challenge was to make sure this experience was on par with what customers of hip haunt Bluebird were used to.
  • In June, the team decided to make the most of this and set up a rotisserie outside the restaurant, creating a sense of theatre and letting the smell waft down the King’s Road.
  • D&D plans to continue experimenting with at-home dining.
  • Leveraging live-streaming:
  • MelodyVR, a US company that creates virtual reality music experiences, has had to rethink how it does business.
  • MelodyVR launched its newly kitted-out, COVID-secure studio and an events series, dubbed Live From LA, featuring artists such as John Legend, Cypress Hill and Nelly.
  • Self-isolation stations:
  • European hospitality brand 25hours Hotels saw occupancy crash from 95 per cent to zero.
  • could book into a room with high-speed wifi, a work station and complimentary Nespresso coffee.
  • Marti says the office offering will stay until business is back to normal levels.
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    This article looks at 5 ways that hospitality has changed to survive. It looks at 5 examples of how businesses have pivoted their services to provide safe ways for people to connect, eat, and be entertained by taking conferences online, forging digital connections, taking takeaway seriously, leveraging live-streaming, and self-isolation stations.
Andrea Ruiz

Google Beacons: Is proximity marketing ready to take off in 2020? - 0 views

  • beacon technology needed time to mature and there were a number of integration issues that had to be addressed before it could be widely adopted
  • This means proximity marketing will be a priority for a lot of brands in 2020.
  • Imagine tourists receiving notifications about the nearest landmarks as they travel around London or shoppers seeing a list of a shop’s best offers as they walk past the store. These are the kind of opportunities beacons make possible and there’s a lot of reason to be excited about this technology.
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  • Unfortunately, the first generation of beacons had a number of practical integration problems.
  • One of the most ambitious use cases of beacons has got to be Amazon’s cashierless convenience stores, which have opened up across Chicago, New York, San Francisco and Seattle. Amazon Go stores use beacons to remove the queues and checkouts from every day in-store purchases.
  • sports brand uses more than 40 beacons across a 41,150 square-feet space in the famous Nanjing East Road shopping district to create a seamless shopping experience. The beacons allow customers to pay for goods using Instant Checkout spaces and collect reserved items from lockers at multiple locations.
  • In a practical sense, this means developing apps with beacon integration quickly becomes unmanageable and this is one of the most important solutions Google Beacon Platform provides.
  • As with any kind of marketing strategy, define what your goals are and then determine how you can use the tools at your disposal to achieve them.
kmill139

Big Brother is watching: Chinese city with 2.6m cameras is world's most heavily surveil... - 0 views

  • The city’s surveillance system scans facial features of people on the streets from frames of video footage in real time, creating a virtual map of the face. It can then match this information against scanned faces of suspects in a police database. If there is a match that passes a preset threshold, typically 60% or higher, the system immediately notifies officers. Three days later the police captured the man, who eventually admitted that he was the suspect.
  • media access control address of users’ smartphone devices, a request sent when a device is searching for a wifi connection, to track their travel journeys precisely. It was only after the media raised awareness of the project that TfL widely informed its passengers.
  • Eight of the 10 most surveilled cities in the analysis are in China. London ranked sixth with 627,707 cameras covering 9 million residents and Atlanta, Georgia, came 10th with 7,800 cameras for 501,178 people.
  • ...11 more annotations...
  • Many crimes committed in a certain area of Chongqing were committed by non-residents, so facial recognition cameras were seen as a way to combat this.
  • But critics warn such widespread surveillance violates internationally guaranteed rights to privacy. To meet international privacy standards enshrined in the International Covenant on Civil and Political Rights, both collection and use of biometric data should be limited to people found to be involved in wrongdoing, and not broad populations who have no specific link to crime. Individuals should have the right to know what biometric data the government holds on them. China’s automated facial recognition systems violate those standards.
  • “These systems are being developed and implemented without meaningful privacy protections against state surveillance. The depth, breadth and intrusiveness of the Chinese government’s mass surveillance on its citizens may be unprecedented in modern history.”
  • Cities elsewhere may not be too far behind China’s mass surveillance.
  • With 2.58m cameras covering 15.35 million people – equal to one camera for every six residents – Chongqing has more surveillance cameras than any other city in the world for its population, beating even Beijing, Shanghai and tech hub Shenzhen.
    • kmill139
       
      In the near future you will be able to find camera anywhere you go
  • “With the rise of things like facial recognition, that is why we need new legislation that decides what is in the public’s interest and the legal structure within which they can be used. We shouldn’t drift there by accident.”
  • And part of that is building trust with the community based on good community information, not on Big Brother technology.”
  • Since then, two more Californian cities, Oakland and Berkeley, have also passed bans on all government use of facial recognition technology. Somerville, Massachusetts, passed a similar law this summer.
  • Some people support facial recognition on the basis that technology has always driven change and is a force for good if used responsibly and proportionately.
  • Omanovic argues that live facial recognition fundamentally threatens free societies. “It might start with the monitoring of just a few thousand people but it definitely won’t end there,” says Omanovic. “Authorities need to permanently ban its roll out now before it’s too late.”
  • “Singapore has plans to install 100,000 facial-recognition cameras on lampposts, Chicago police have asked for 30,000 more, and Moscow intends to have 174,000 by the end of this year.”
  •  
    Super important and relevant article about how big brother is watching us
ecast038

Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
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  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
  •  
    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
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  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
  •  
    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
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    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
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