What is RFID Technology? (+Use Cases in the Hotel Industry) - 2 views
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It’s no surprise that hospitality businesses want to take advantage of RFID technology too, especially when it offers speed, security, and a high-tech touch.
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Seeing an opportunity to meet all of these objectives, Coachella Valley Music & Arts Festival rolled out an RFID wristband solution that allows faster entry into the festival and eliminates the risk of counterfeiting.
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Coachella took the RFID wristband one step further than smart cards by placing the chips on wristbands, issuing RFID chips with unique identifiers to festival-goers. Instead of security scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain access, allowing them to get to their favorite stages faster.
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One of the most popular use cases for RFID technology is guestroom entry. Compared to a traditional keycard, RFID-equipped cards offer hoteliers more control over security. Front desk staff can activate and deactivate cards remotely and review logs to see where and when a card was used.
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If guests have RFID-enabled keycard that contain payment information or room-charge information, guests can simply pay with their keycard
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Besides granting entry to guestrooms, hoteliers can also use RFID technology to control access to amenities, parking, event spaces, and more
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RFID tags on minibar items can alert hotel staff to low stock rather than tasking housekeeping staff with monitoring stock levels.
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Most hoteliers have a line item in their budget to account for replacement of stolen items like pillows, hair dryers, and dishes. RFID chips on these frequent “souvenirs” can tell hotel staff when an item has left the building and give them the opportunity to recover the stolen item.
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An RFID system is simply a cost- effective technology that uses radio waves to send a signal from a chip to a receiver. RFID stands for radio-frequency identification, and this type of wireless technology involves two parts: a tag and a receiver.
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Tags can be either passive (no battery, activated by the receiver) or active RFID tags (battery-power source, emits a signal that the receiver picks up).
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The tag contains a microchip with a unique code, and the receiver contains components to process the signal transmitted by the tag.
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There are different types of RFID tags writes the RFID journal, "In general, low-frequency and high-frequency range tags are read from within three feet (1 meter) and UHF RFID tags (ultra-high frequency) are read from 10 to 20 feet. Readers with phased array antennas can increase the read range of semi-passive RFID tags to 60 feet or more." Read range can also vary depending on environmental factors that effect the strength of radio signals.
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its popularity has skyrocketed in recent years as the technology became cheaper and more applications were developed.
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Paper tickets for Disneyland are a thing of the past thanks to the RFID-powered “MagicBand” system that Disney rolled out in 2013.
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Besides pure functionality, Disney also turned the MagicBand into a marketing vehicle; Disney fans can purchase MagicBands in their favorite color or emblazoned with their favorite animated character.
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Hotel and travel businesses usually begin by leveraging technologies like RFID for access control systems and asset tracking. Due to the pandemic, contactless guest journeys have increased uptake of RFID, Bluetooth and NFC (nearfield communication) technology.
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Festival-goers are issued wristbands embedded with RFID chips that each have a unique identifier, meaning that it’s essentially impossible to copy them. Instead of security staff scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain nearly instantaneous access.
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Due to its relatively low cost, ease of use, and potential for operational efficiency, RFID technology can be an attractive solution for hoteliers looking to elevate their guest experience.
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RFID cards can also be more cost-effective in the long term as they don't get demagnetized.
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Radio Frequency Identification or RFID continues to appeal to leaders in the hospitality industry as it allows for so many opportunities. RFID is a cost-effective technology. It utilizes radio waves to send signals from a chip to a receiver somewhere. Due to the COVID-19 pandemic, RFID technology usage has increased because of the consumers' desire to have contactless options. This article provides quite a few great examples of RFID technology in the industry. It mentions Disney and Coachella as they have switched to using RFID wristbands. Hotels, as mentioned in this article, can use RFID technology for a multitude of things. Some examples include: for door locks, on-site payments, controlled amenity access, inventory management, and theft prevention.
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The RFID is a very interesting and powerful system. Many industries have been using such system for a long period of time. In the aviation industry, the RFID helps to track and sort checked baggage at the airport by reading several inlays at one. Airlines that use such system has a higher customer satisfaction rate.