HITEC 2001 - Hospitality E-Business - The Future by by Roger S. Cline and Dr. Mark Warner - 0 views
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Hospitality e-business is not only here to stay, but destined to play an increasingly significant role in the way the hospitality business is conducted in the future.
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Technology is also forcing out distribution inefficiencies with a significant impact on the travel industry's intermediaries and their traditional business models. It is also reducing transaction costs (the interactions between people and functions) within companies. In the future, successful companies will likely tend to specialize in one or two, but not all three, of the key elements of all businesses: customer relationship management, infrastructure (back office support) and product innovation.
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Despite the surprisingly high general levels of connectivity in the industry, however, only 58 percent of reporting organizations have a formal e-business strategy.
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The following article reviews the hospitality E-Business as well as the industries "E-profile". It was interesting to read how the article breaks down the realities of the new millennium and what it has brought to the table for the entire hospitality industry. It is vital for the hospitality industry to be available to evolve with the current technological trends and innovations. The article reviews how e-business has removed the traditional barriers to commerce; for example, time, distance and physical location. The future for "Web-enablement" within the industry has major potential and will soon be implemented. Ex; virtual tours, guest history and loyalty programs, sales force automation, etc.