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nbakir

How fabricators can continue to survive the pandemic - 0 views

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    The article by Conrad and Branton (2020) focuses on the need for technological changes in the metal fabrication industry as a means of compensating for the declined operations for metal manufacturing companies. The article's data was collected from a sample of 330 individuals from the metal manufacturing industry, from different demographical groups. While focusing on the current coronavirus pandemic, Conrad and Branton (2020) note that approximately 90% of people are affected by the pandemic, with 60% being directly or severely affected. The resulting effect is noted as the reduction in the companies' productivity, resulting in dormancy or loss of investments. Approximately 70% of businesses are recorded as expecting lower sales for the year 2020, with 90% registering declined sales in the food and beverage industry. Conrad and Branton (2020) provide that, in solving the issue of dipped productivity and sales, companies may focus on improving their strong points. This focus may be aimed at the issue of uncertain demand in the market, resulting in the need for more effective product mixes. On the other hand, they may focus on meeting the specific customer need through partnerships with vendors. The proposed strategy, in this case, is adopting the Design for Manufacturability (DFM) framework. This means organizing and automating the entire manufacturing process, retaining only the most relevant members of staff. Further, this focuses on standardizing the products to serve multiple purposes, making them easier to manufacture in bulk. The article further provides that approximately 34% of manufacturing companies have considered automation to increase quality and productivity (Conrad and Branton, 2020). Moreover, such aspects as marketing may also be considered in the redesign process. Overall, the article provides that businesses cannot exercise laxity by waiting for normalcy to return, but must be innovative and adapt to the changes in order to survive.
nbakir

Reopened restaurants reveal dining's 'new normal': Masked waiters, e-menus and booth di... - 0 views

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    Heil and Carman (2020) begin by highlighting the current changes in the restaurant business, where social distancing, protective gear, and reduced capacity are the norm as a result of the coronavirus pandemic. The resulting effect is the limited interaction with customers, eliminating the warm, welcoming customer service nature of waiters and waitresses. The focus of the paper, in this case, is on Georgia, Alaska, and Tennessee, which allowed the reopening of restaurants and other eateries. Some of the provisions instituted include limiting the restaurant capacity to 25%, such as in the case of Alaska. Resultantly, with expected low revenues, only approximately 5% of restaurants in Alaska have opened. However, in Georgia and Tennessee, restaurant owners provide that they may not be able to implement safety guidelines among their employees, given the surprising nature of the reopening provisions. However, some businesses are prepared, instituting internal measures to couple the governmental regulations (Heil and Carman, 2020). However, those reopening are faced with logistic challenges, as issues such as storage space for extra furniture are required. Other costs, such as air scrubbers, which are expensive, may also be required in addition to the mandatory sanitizers, increasing the costs of operations. With regard to technological focuses by the restaurants, some have developed disposable menus, while others have generated QR codes for customers to get access to digital menus. On the other hand, restaurants have had to pay above minimum wages, as they seek to attract employees back to work despite the coronavirus pandemic. The creation of the Paycheck Protection Program (PPP) is highlighted as the underlying survival of businesses during the pandemic period. However, while the pandemic appears as having resulted in a need for high adaptability, Heil and Carman (2020) provide that "opening at limited capacity means (ability to operate) at full force once normalcy
esuarezrijsdijk

Trends in Events and Meetings That Will Shape 2020 - By Lauren Hall, Founder & CEO, IVvy - 1 views

  • we’ve pieced together those innovations and trends across the event and event planning industry that are positioned to shape the next decade
  • it’s important to remember that the experience doesn’t begin and end with the stay or the event itself; instead, it starts before a planner books your venue, long before that first attendee checks-in.
  • When hotels and venue spaces utilize a venue management platform, they’re able to effectively market their space globally, while catering specifically to the needs and process of modern planners.
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  • In the modern world of events, it’s not just about large-scale experiences and conferences. In fact, meeting and small group travel make up a significant portion of the growing demand.
  • Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life.
  • event planners are frequently opting for non-traditional settings for their events
  • Hotels should keep in mind that the nature of events may be “non-traditional” as well.
  • In that same breath, we’re witnessing the rapid rise in popularity of wellness-focused events, interactive live experiences, experiencing enhancing AI and VR components, Instagram-worthy backdrops, events centered around sustainability, and more.
  • event planners and venue owners are implored to leverage event technology in a way that strikes a balance between face-to-face and virtual elements. It’s not about using technology for every moment or touch-point, but about using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences.
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    This article provides a concise overview of trends in event planning. First, the importance of the pre-stay experience is addressed, with a mention of venue management technology as an important tool in this regard. Secondly, being prepared to host events of various scales is discussed. Thirdly, alternative venue spaces and experiences are mentioned as fundamental aspects of the current event planning sphere. Finally, the balance between state of the art technology and a personal human touch is brought up as being a defining features of events going forward.
jessielee214

7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views

  • To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
  • Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
  • Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
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  • Complex Events
  • by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
  • 2. The value of events
  • To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
  • 3. What makes an event: size
  • Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
  • "Simple" Events
  • Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
  • Midsize Events
  • Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
  • Small Events
  • The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
  • Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
  • Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI. 
  • 4. What makes an event: point and purpose
  • One can only imagine the chaos of a meeting without a point or purpose!
  • For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
  • For Profit
  • The key is in keeping costs as low as possible without sacrificing the experience.
  • Corporate
  • Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
  • Membership Growth
  • Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
  • 5. What makes an event: the experience
  • The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
  • 1. Why events matter
  • Live Entertainment
  • A Quality Keynote Experience
  • There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
  • Food and Beverage
  • The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
  • 6. What makes an event: technology that puts everything together
  • Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
  • Branded Websites
  • Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
  • Room Block Management
  • Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
  • Digital Check-in Desks
  • Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
  • Real-Time Surveys
  • Branded Mobile Event Apps
  • This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
  • Data Dashboards
  • We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
  • Artificial Intelligence (AI)
  • Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
  • Radio Frequency Identification (RFID)
  • RFID makes it easier for planners to collect data, such as surveys and session attendance.
  • 7. What makes an event: technology in the moment
  • Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
  • To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
  • Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
  • Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
  • Virtual Reality (VR):
  • At-a-glance analytics provide quick insights that can help optimize events and offerings.
  • Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
  • Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.  
  • Planner Expectations Around Technology
  • Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
  • The Value of Technology
  • That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
  • After the Event: What Attendees and Planners Want
  • Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
  • Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
  • Put your hospitality management professional learnings into practice
  • With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
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    This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.
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    This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
jamigovaerts

How proximity marketing can help the high street | The Drum - 0 views

  • beacons haven’t taken over the marketing world in the way so many predicted, however, some of the world’s biggest brands are redefining the customer experience with proximity marketing - with or without beacons.
  • Amazon is trying to reshape the in-store customer experience with a fleet of Amazon Go stores where customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever.
  • One of the most successful uses of proximity marketing also happens to be one of the oldest, though. The Starbucks mobile app allows customers to place orders, pay in-store, collect rewards and receive custom offers from the biggest name in high street coffee.
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  • shopping habits are changing and online spending continues to increase. Yet, there are parts of the consumer journey that online-only technology can’t fulfil - and this is where retailers need to innovate most.
  • The technology that powers proximity marketing is only going to improve as smart cities grow and IoT becomes a part of our everyday lives. But the technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location.
  • When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between online content and offline consumer action but Apple’s iBeacon platform ultimately failed to take off.
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    Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."
tredunbar

The Evolution (Past, Present and Future) of Hotel Property Management Systems | - 1 views

  • considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity
  • PMS technology has evolved slowly, limited by one-off integration costs and legacy infrastructure
  • Legacy PMS vendors have contributed to the problem by leveraging integrations as a revenue stream
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  • Legacy PMS systems are playing catch-up, and disruption is integral to continued innovation
  • Traditionally, and still today, the PMS represents an integral piece of technology for hoteliers, central to the core functioning of a hotel’s operations
  • modern systems will adopt a more focused model, integrating tightly with customer relationship management (CRM) systems and central reservation systems (CRS)
  • seamless integration across applications, enabled by an open API
  • new-age functionalities empower hotels to increase operational efficiencies and staff productivity, manage and amplify group business, effectively manage revenue, and collect and action guest data in a highly personalized manner
  • the latest in management software rely on cloud computing, effectively decreasing costs while empowering a more agile infrastructure
  • three types of integrations to consider
  • Core modules of the PMS Integrations that need close data communication but aren’t integral to the system Integrations to on-property devices such as phone systems, TVs, and more
  • Marketplaces can also create platforms where integration partners can showcase their products to a wider audience of buyers
  • Middleware layers, on the other hand, help to buffer the limitations of one-off integrations
  • middleware layers help to mimic the experience and benefits of an open integration model, even where it does not exist
  • A robust PMS comes with a range of functions, including guest information and folios, room distribution, pricing and revenue management, reservation details, advanced group functionalities, guest check-in/out, housekeeping
  • A modern, cloud-based PMS model can and should offer hoteliers the core functions they need to run their business and operations effectively, while also providing seamless integrations
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    The article seeks to explore the advances in PMSs by reviewing past features and performance and looking towards the future advancements. The industry is facing a gradual but eventual change in integration. The article reflects on how legacy vendors have been slow to evolve due to infrastructure and using integrations to develop revenue. This puts traditional systems in a precarious situation that will leave them behind if they don't evolve. The new systems focus on using Application Programming Interfaces (APIs), cloud based systems, stacked levels of integration, marketplaces and middleware to work seamlessly with CRMs and CRSs.
khadija2050

What is an Human Resources Information System (HRIS)? A Full Guide - 1 views

  • used to collect and store data on an organization’s employees.
  • be cloud-based
  • . This means that the software is running outside of the company’s premises, making it much easier to update.
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  • these systems are also called Human Capital Management systems, or HCM. In this article, we will use the terms HRIS and HRIS systems interchangeably.
  • keeps track of changes to anything related to employees
  • ability to offer self-service HR to employees and managers.
  • This includes material for the identification for employees in case of theft, fraud, or other misbehaviors, first contact information in case of accidents, citizens identification information for the tax
  • one plac
  • the tracking of data required to advance the HR and business strategy. Depending on the priorities of the organization, different data will be essential to track. This is where the HRIS comes in.
  • Record-keeping
  • time and attendance data from employees
  • Payroll automates the pay process of employee
  • is benefits management
  • This software handles all the company’s recruiting needs. It tracks candidate information and resumes,
  • allows HR to track qualification, certification, and skills of the employees, as well as an outline of available courses for company employees. This module is often referred to as an LMS, or Learning Management System, when it’s a stand-alone
  • talent pipeline and having replacements available
  • having employees and their direct supervisors manage their own data
  • involves the analysis of this data for better-informed decision making. We’ll explain more about this in the section below.
  • databases that record a company’s transactions. An example of a transaction is when an employee joins the company.
  • It includes modules on talent management, workforce rewards, workforce management, and work-life solutions.
  • They simply haven’t been designed for this. In addition, not all HRIS systems have all the above functionalities build-in.
  • as it means that data is dispersed into multiple systems. In order to report data, a new layer needs to be added on top of all HR systems to report and analyze the HR data.
  • These include Workday, Oracle, SAP, ADP, Ceridian, Kronos, and more. Listing all the HRIS suppliers would be impossible, so we decided to explicitly mention the four HCMs that are considered to be leaders.
  • they offer different suites including recruiting, learning, performance management, and an e-learning LMS.
  • Workday is arguably one of the best-known HRIS out there
  • These are systems that keep track of a company’s resources, which include among other things financial assets, orders, and people. In 2011, SAP acquired SuccessFactors,
  • . They are
  • HR, payroll, and talent management. Systems include time and attendance, onboarding, performance management, compensation, succession
  • on-the-job training to HR professionals in the use of the system. This function is usually in the IT arm of the HR department.
  • provides support for the HRIS. This includes researching and resolving HRIS problems and being a liaison with other parts of the business, like finance/payroll.
  • This means improving the employee experience in using the systems, coming up with user-friendly innovations, and implementing new policies to be reflected in the system.
  • IT is useful to understand the intricacies of the system while HRM helps to understand the processes that the HRIS is supporting.
  • the specific demands of the different stakeholders inside the company are inquired about.
  • you choose an implementation partner,
  • Here the functional and technical requirements for infrastructure,
  • a core test team is created.
  • communication plans need to be created, and Frequently Asked Question and other support documents created to benefit the software implementation and uptake.
  • the system can Go-Live. Feedback needs to be constantly collected and training material updated with the evolving systems. Cons
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    the articles gives a detailed definition of the HRIS and the benefits it presents to companies . it also touches on different platforms that companies decide to choose to work on the HRIS.
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
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  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
dlevine4195

Top 5 Hospitality Tech Trends for 2021 | By Serge de Klerk - Hospitality Net - 1 views

  • online check-in and check-/out possibilities; mobile keys and cloud connected keyless hotel locks instead of a keycard and traditional Bluetooth locks; cashless payment methods; communicationservices, such as instant messaging with staff.
  • IoT allows for further automation and guests to be able to control their entire stay in the palm of the hands. It syncs the physical and digital world and connects hardware with software.
  • This will guarantee the needed interconnectivity between the different tools and enables intelligent workflows to be made.
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  • the fact that more and more systems are connected to the internet and with IoT those systems can interact with each other in a smart way.
  • when an IoT lock is opened, this can automatically set on the connected smart lightning and temperature in the room.
  • . More and more are we seeing that the core, a hotel's PMS, is completely cloud-based and API driven.
  • IoT solutions also reduce costs associated with running a hotel by streamlining operations, providing better insights and offering real-time, automated management.
  • integrations allows for hotels to focus on guest interactions and service instead of administrative tasks.
  • There are many hotel tech companies that are then able to help hoteliers face these challenges and empower to run better, smarter hotels.
  • Hotels prefer to use one interface and guests should be able to use one (web)app for their entire journey. Having a cloud-based access system real-time connect with your PMS will offer this.
  • Creativity and flexibility will be key to driving hospitality growth post-pandemic.
  • Although technology can be a real game changer for the industry, it starts with the creativity of the industry itself.
  • Cloud-based technology can also be updated easily, securing hotels for future innovations and answering to their challenges of keeping up with the fast-paced technology in this industry.
    • dlevine4195
       
      Important Digital Touchpoints - Online Check in/Check out - Mobile Keys, locks, and Bluetooth keys - Cashless payments - Faster communication
    • dlevine4195
       
      IoT (Intelligent Technology), reduces costs, lets guest personalize and control every aspect of their stay, it connects the physical and digital world. These aspects are really crucial for success after the pandemic. It will allow hospitality companies to stay up with the trends of the contactless world. Since everything can be reached form mobile devices.
    • dlevine4195
       
      This will allow for more sustainability as well, making brands more "green", and saving energy and waste. This will be a lot more appealing for travelers, showing them hotels and restaurants have a mission to save the environment.
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    This article discuses how post pandemic technology integrations will be necessary to stay up to date with the average traveler. Cloud Services, integrations into PMS systems are allowing the guest to control every aspect of their stay by the touch of a button.
xrive007

McDonald?s beacon strategy pushes in-store conversion rate to 20pc | Marketing Dive - 0 views

  • beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
  • enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages
  • surprise and delight our customers not only with great food at a reasonable price, but also by enhancing their shopping experience using new technologies
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  • the brand seeing 30 percent of users who received the promotion using it more than once.
  • it?s important to send relevant offers to users and not just spam them
  • loyalty app, to reach those fans and deliver relevant offers.
  • Proximity marketing was selected to build in-depth relationships with our customers and to introduce to them our new set of coffee products
  • make it possible for us to see the conversion rate of a visit
  • Each time a Shopping Genie user entered the beacon-enhanced premises, he or she would receive a mobile coupon prompting them to purchase one coffee and receive a beverage from the new drink line for free.
  • tailor users? promotions to their pre-selected likes.
  • easily able to measure conversion rates, as well as consumers? interest in the new products.
  • also able to deduce which customers did not use their offer
  • able to pinpoint that 20 percent of the loyalty app?s users identified themselves as interested in receiving the types of offers that McDonald?s was testing, while 30 percent who received a promotion used the offer more than once.
  • This aided the brand in figuring out which consumers were repeat customers, in addition to when and where they walked in from.
  • they wanted to advertise a product that they had just introduced, and they used beacons to identify customers who were at the point of purchase and change their behavior
jblan183

Smart hospitality-Interconnectivity and interoperability towards an ecosystem - Science... - 0 views

  • The Internet brings boundary-less business environment and a strong competitive market. The oversupply of tourism suppliers, especially in the hotel industry, forces hoteliers to be innovative and creative and to find ways to differentiate and give prominence to their hotel among the large number of competitors.
    • jblan183
       
      Using the "smartness" of the internet through interoperability and interconnectivity, the tourism industry can enable hospitality organizations to develop their competitiveness through better understanding of customers and market conditions and develop their decision making processes.
  • Technology in hospitality not only acts as a tools to improve operation efficiency and effectiveness (Yu and Lee, 2009) but also co-create customer experiences (Neuhofer et al., 2015), improve organisational performance (Melián-González and Bulchand-Gidumal, 2016), and disseminate marketing information (Okumus, 2013). Electronic marketing campaigns now shift its focus to cocreate through social media. Customers’ pre-purchase and on-site behaviour are influenced by the context posted on online platforms (Buhalis and Foerste, 2015).
    • jblan183
       
      This can be proven with the preferences of the guests in terms of making reservations. According to EuroStat, "In marketing and distribution statistics have shown that 59% of the travel reservation are made online," indicating "strong customer desire for online platform reservations" using online travel agency websites "as the key information and booking source for hotel reservations," as studied by Yacoue and Fleischer.
  • Based on the related literature on smart network and application interoperability and interconnectivity, this study proposes an integrated smart hospitality network which includes sensors (for collecting external data), cloud computing (big data storage and processing), and intelligence applications that enables automated operations to support intelligent business decisions with minimum customization of communication protocols.
ldeur001

6 Elements Obsolete in the Hospitality Industry - 2 views

  • Guest expectations has always been the focus of industry leaders in hospitality and food service. Today, the hospitality consumer is tech savvy to an historically unprecedented degree.
  • Through mobile options for their guests, leading hotel chains including Marriott and IHG are making the traditional front desk line-up unnecessary.
  • The guest experience of going directly to the room without having to line up to check in and to check out in the same way becomes a given as the old paradigm disappears.
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  • An important trend that’s driving the industry is guest empowerment to manage the order process themselves in their own time without necessary staff intervention.
  • Mobile ordering plays a significant role in this area. So does the growing presence of kiosk technology
  • UberEats, Door Dash, GrubHub
  • here are some negative effects of these models as well, with some third-party apps taking a debilitating chunk of the profits in exchange for their services.
  • Allowing customization of menu items is a part of the increasing emphasis on personalization of the hospitality industry overall.
  • accurate reporting that allows organizations to manage menus based on the trends of what guests want and apply changes across all locations simultaneously.
  • it is becoming more and more important for organizations to remove the barriers for visitors to make payments according to their native preferences, particularly as cash payments continue to be rivaled by digital payments globally.
  • walled garden of information that was disconnected from the whole
  • With the increasing prominence of cloud technology, mobile applications, IoT, and a myriad of other technologies whereby data is collected and managed, that earlier model is fading out.
  • Creating an accessible, visible, and open environment that more easily connects to strategy is the clearer road to staying competitive.
  • Emerging technology and the culture developing around it continues to drive the evolving expectations of guests.
  •  
    Hospitality consumers are only getting more and more tech savvy, therefore, businesses must meet their patrons' standards and expectations when it comes to preferences, efficiency, convenience and speed. Examples we experience daily are mobile ordering at a restaurant, online/kiosk check in at a hotel, food delivery apps and more.
  •  
    Being able to customize to the consumer and their needs is a game changer and with data analytics available today this is becoming more of a reality and could soon be a consumer expectation as we want content and experiences that are relevant to us.
  •  
    The more technology is evolving into the world of business the more human interaction is less needed. parallelly, customer expectations keeps getting higher every year. some consumers tend to look for more personalized service, this is very difficult to provide through technology solely, till now at least, human interaction is essential to keep up with guests expectations.
ldeur001

What is Network Redundancy and Why Does It Matter? - 0 views

  • The underlying concept of redundant networks is simple. Without any backup systems in place, all it takes is one point of failure in a network to disrupt or bring down an entire system. Network redundancy is the process of adding additional instances of network devices and lines of communication to help ensure network availability and decrease the risk of failure along the critical data path.
  • All valuable data should be backed up regularly, preferably in another location. A good data center location strategy maps out the best places to replicate and store data so it can be easily accessed in the event that other redundant systems fail and the main network goes down. By using more than one data center, companies can ensure that even if some disaster occurs, they will be able to carry on with minimal disruption.
  • Colocation data centers regularly conduct tests to assess the integrity of their backup systems and redundant networks. They can test different connections by physically disconnecting hardware to make sure failover occurs as anticipated. If things do not go as planned during testing, data center managers then create an after-action report that lists the items they need to fix as a result of the testing. They also create a procedure to follow for both automatic and manual flip over. 
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  • For many companies, their networks are the primary point of contact for delivering products and services to their customers.
  • A network outage, then, whether it's caused by equipment failure, an unexpected cyberattack, or some form of human error, can be devastating for a business. Every moment of system downtime translates into very real financial losses in the form of lost revenue, diminished brand reputation, and missed opportunities.
  • Network redundancy is the process of adding additional instances of network devices and lines of communication to help ensure network availability and decrease the risk of failure along the critical data path.
  • Without any backup systems in place, all it takes is one point of failure in a network to disrupt or bring down an entire system. Redundancy in networks helps to eliminate single points of failure to ensure better network stability and uptime in the face of events that would otherwise take the network offline.
  • fault-tolerant redundant system provides full hardware redundancy, mirroring applications across two or more identical systems that run in tandem.
  • Ideal for any operations in which any amount of downtime is unacceptable
  • A software-based redundant system, high availability uses clusters of servers that monitor one another and have failover protocols in place.
  • there is a brief loss of service while the backup servers boot up applications.
  •  
    Network redundancy is the process of adding network devices and other instances of communication lines to help ensure network availability and reduce the risk of failures on critical data paths. One of the first steps in the network redundancy plan is to create a network strategy that reviews the existing infrastructure. A high-quality hosted data center should have an extensive backup system to ensure that it is always available. All valuable data should be backed up regularly, preferably in another location. By using multiple data centers, companies can ensure that even if certain disasters occur, they will be able to proceed with minimal losses. In addition, a well-maintained UPS system ensures that the server can be switched from power to backup generator power without losing any data or applications.
  •  
    A network outage whether it is due to a cyber attack or simple human error can be devastating to a company. It makes them look very bad, damaging their reputation, and can cost the business millions of dollars. Network Redundancy can help ensure network availability and decrease the risk of failure. There are 2 forms of redundancy. Fault Tolerance where there is a mirrored backup system that takes over with no loss of service, and High Availability where the backup servers take over and restart applications that were running on the failed server.
mrodr1442

CARNIVAL IS LATEST TRAVEL BRAND HIT WITH RANSOMWARE ATTACK - 0 views

http://sco.lt/5LcodM As discussed within Hospitality and Tourism Technology Innovations this week, It is crucial to have better protection for businesses. In this article, it shows how a couple wee...

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nbrac002

How Cloud Computing Helped Hotels and HotelTechReport.com Cope with Volatility | AWS fo... - 0 views

  • During the pandemic, the travel industry adopted technology at unprecedented speed and scope to meet new regulations and volatile market conditions.
  • At the heart of every hotel process or SOP there is software that relies on cloud computing.
  • received responses from 657 hoteliers that crystalized the major trends we’ve observed in the market:
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  • cost savings is now actually less important to hoteliers than the ability to adapt to rapidly changing business conditions.
  • Historically, hoteliers respond that improving operational efficiency is the most important value proposition for adopting software, but when asked about their goal for hotel technology in 2021, hoteliers said they were adopting new technology solutions to assist in the transformation of business processes and operating models.
  • 96% told us that technology will be more important to their businesses in five years. 91% said that they expect to be using more software tools to run their businesses in 2025 than they did in 2020.
  • Hotels needed to decrease staffing levels while delivering increased, safety-focused levels of customer service.
  • Guests demanded fully contactless experiences for the first time in history.
  • detailed housekeeping protocols.
  • infrastructure and assets went unused
  • ocused on using technology to transform business processes after the events of 2020
  • Cloud computing technology like AWS has lowered the cost of delivery so that hotel operators of any size can access software that was previously only available to major global chains.
  • The cloud allows companies to avoid costly installations. It requires minimal upfront investment and frees up companies to focus on improving their core services instead of server configurations. The cloud also offers companies a pay-as-you-go model so that they can scale up and down their infrastructure in a flexible and cost-effective way.
  • Increasing server capacity without cloud servers would have required us to rush-order new servers. F
  • $5,000.
  • one additional server
  • able to double our server capacity for minimal cost.
  • It adapts to meet evolving business needs.
  • Sometimes they face growing pains and need to rapidly scale infrastructure to meet new demand.
  • hospitality ecosystem can use the cloud’s fundamental scale-up-on-demand model to enable creativity, innovation, and speed.
  •  
    After the pandemic hit in 2020, hotels have had to adapt to a volatile market quickly or risk major losses. This quick adaptation would not have been possible without cloud computing. Based on a Jan. 2021 survey, the vast majority of hoteliers now claim that the most important use of software is to have the ability to adapt to rapidly changing business conditions- a shift from the historical answer of efficiency and cost savings. What is clear is that without cloud computing, hotels would not be able to meet guests' evolving needs while navigating an ever- changing travel market.
xrive007

Digital Transformation Sweeps Over Restaurant Industry | QSR magazine - 1 views

  • quick-service restaurant industry is highly adept at embracing rapid change and innovation.
  • From ordering apps to kiosks, loyalty programs and artificial intelligence, quick-serves today are harnessing technology to meet evolving consumer preferences for improved speed and ease of check-out.
  • the online ordering business grew 23 percent in the U.S. last year. 
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  • many leading quick-service restaurants are embracing digital transformation to capture greater market share.
  • 39 percent of quick-serve guests placed their meal orders using a smartphone app.
  • Even though these add-ons increased the price of the selections, customers appreciated the ability to create items that were uniquely their own.
  • important trend in quick service is connected commerce
  • Connected commerce leverages the latest technology to bring added value to the consumer and the merchant alike.
  • mobile application enabling customized food selections.
  • 28 percent used a kiosk and 27 percent used a tablet to place their order.
  • Many quick-serves are introducing self-service ordering kiosks to allow customers to control their own ordering experience instore
  • 31 percent
  • have used a kiosk
  • 54 percent
  • expect to use a kiosk within the next year.
  • kiosks in general have a higher margin than counter orders, delivering an average lift of 15–30 percent per check.
  • leveraging of customer data and analytics to lower the cost of customer acquisition.
  • Quick-serves today are increasingly focusing on the opportunities presented by digital transformation.
  • Many are embracing technologies that enhance the quality of the customer dining experience, delivering more of what consumers are clamoring for
  •  
    Connected commerce is helping the quick service restaurants. It is meeting more and more of the customers wants.
nashalsiddiqi

Mӧvenpick Hotels and Resorts implements Oracle's Opera cloud | Hotel Management - 1 views

  • cloud optimizes synergies in distribution, marketing, guest recognition and operations
  • The hotel company plans to have all its properties using Opera cloud by 2018.
  • Turning to a cloud-based property management solution has enabled its IT departments to focus on innovation instead of maintaining decentralized setups
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  • We needed a cost-effective, low-upkeep system that is lightweight enough to provide the same responsiveness to island resorts in Asia, as it does to city hotels in Europe for example
  • “We also wanted a solution that could provide enhanced guest recognition. Our company’s vision is to create Natural Enjoyment for our guests and partners around the world. In Opera cloud, we found a system that ultimately benefits our guests—through recognition and improved operations.”
  • provide critical business intelligence insights to marketing and revenue management teams that drive decision making from the center and at property level.
  •  
    The article discuss Movenpick moving to cloud integrated property management system, and discusses the advantages Movenpick will gain taking this step, focusing mainly on the advantage of having a centralized customer recognition system that will enable the hotel to provide the guests with a better personalized services as guests will be directly recognized through one centralized system that is integrated through out all Movenpick properties. also this will help the group to make sure that each property goals are aligned with the mother group goals by enhancing the decision making process.
teallemejia

Cloud Computing in the Travel Industry | Accenture - 0 views

  • Before the pandemic, companies were managing under legacy on-premise technology, hesitant to make big investments in cloud due to concerns about cost, time and security. But in a world after the pandemic, the travel industry must adapt fast to survive
  • The value it delivers goes beyond technology to organizational transformation, making the journey through cloud in travel a key CEO priority.
  • Airlines and airports reinventing airport experiences: From contactless, smooth passage, through bag drop and security to airside shopping for travelers who have pre-filled biometric data
  • ...4 more annotations...
  • Travel companies must future-proof their businesses built upon living systems and processes enabled by agility and scale. They need to take a deep relook at strategy, organization, practices, technology and talent functions.
  • Compete for investment capital Cloud-related investments drive business changes needed for increased productivity, smoother traveler experience, vertical integration & resilience.
  • Rehost scalable functions Rehost high-volume, scalable functions on Infrastructure-as-a-Service (IaaS).
  • Cloud is central to the travel industry’s survival and future growth. There’s no time for delay. Companies must use this crisis as a springboard to scale up cloud adoption, improve resilience and innovation capabilities, and create the seamless, contactless and effortless experiences travelers demand
  •  
    Before the pandemic, companies were afraid to invest in cloud due to the concerns of the cost, time, and security. But in today's world technology is something companies need to adopt. It's time for travel companies to see the cloud for what it is, the passport to future value. All sections can benefit from this technology including hotels, airlines, and airports. This is the best time to invest into technology to benefit the industry by taking a deep relook at strategy, organization, practices, technology, and talent function. As travel is being rebuilt, cloud-related investments will deliver higher returns on capital than investment in new aircraft, new hotels, and new ships. This is the perfect time to invest into cloud adoption.
svail001

Wyndham Signs on for Next-Gen Technology From Oracle Hospitality - Skift - 1 views

  • Wyndham is tapping Oracle Hospitality for its full-service brands and Sabre for its select-service
  • Wyndham is the first hotel chain to adopt Oracle’s next-generation cloud-based version of its Opera property management system.
  • Four and a half years ago, Wyndham moved to its first-generation hosted systems — meaning, moved away from having computers sitting under the desk or in the hotel closet.
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  • Between 15 and 30 percent of Wyndham’s portfolio of more than 8,900 hotels will move to Oracle Opera Cloud through 2024
  • Every place outside of North America, regardless of where a property is on the chain scale, Oracle Opera Cloud is now Wyndham’s preferred solution
  • Cost efficiencies drove the decision in the case of Oracle Opera Cloud.
  • “Your cost of entry on Opera in a traditional on-premise model could approach six figures for a full-service hotel, with an upfront commitment that used to be in the five-figures for capital expenditure,” said Scott Strickland, Wyndham’s chief information officer. “We can’t quote specific costs, but this deal offers the cloud-based version at a really accessible price-point for our partners.”
  • “With all of our cloud-based offerings, it’s a subscription model tied to a number of rooms in the hotel on what’s kind of a per-room per-month basis
  • “No upfront costs or licenses or maintenance and upgrade fees. We have packages, commensurate with a property’s needs. Costs can flex up and down in cost with demand shifts, like we saw in the pandemic.”
  • A second motivation for adopting the cloud is the product’s simplicity
  • Staff no longer need to use desktop computers and can instead log in remotely with mobile devices,
  • Another factor driving the hotel’s chain’s decision is the system’s scope. For example, Oracle Opera Cloud includes a housekeeping module
  • Their tablets and phones can connect to the cloud and see their arrival list of guests and judge how they want to adjust their staffing or last-minute rate promotions.
  • Wyndham, one of the first hotel chains to return to profitability in the pandemic, sees this move as the latest step in a four-year digital acceleration.
  • It’s a lot harder to innovate when you have four central reservation systems and three digital systems. We now have one of each globally.”
  • It’s faster when it has only one mobile app platform and only two property management systems, compared with a brand running, say, a dozen different property management systems and four versions of a mobile app.
  • Most security incidents result from one of two things. The first is not keeping up with patching of software or system vulnerabilities
  • The second major driver of security incidents comes from the interaction between systems, such as application, infrastructure, and database
  • “With Oracle Cloud technology, we frequently deploy patches in all of our environments across various applications and systems in our cloud
  • API stands for “application programming interface,” which has been described as “the set of functions and subroutines that an outside party can run to build its third-party services on top of a company’s service.”
  • “We have completely removed all the integration friction of the past, with no compromise on the security or performance of the core system,
  •  
    This article discusses Wyndham's decision to transition its property management into the cloud based services through Oracle Hospitality. Their decision was based on the several advantages offered by Oracle's cloud based system such as cost savings, the simplified application and use of only one central system and the protection from cyber attacks. Wyndham is the first hotel chain to adopt Oracle's new cloud based version of their management system.
cingram21

Managing Payments: How Embedded Fintech will Fuel Travel Revenues | PaymentsJournal - 2 views

  • These companies’ payments systems provide greater efficiencies for hotel owners, such as contactless payment and seamless accounting; they also provide financial services capabilities to owners and banks via embedded finance.
  • Embedded fintech is technology that enables embedded finance, into a financial institutions’ product sets, websites, mobile applications, and business processes via APIs by allowing banks access to a new customer base
  • To meet the demands of travel in a reopening world, these payment systems should also include a state-of-the-art terminal, transparent fees, built-in reporting, analytics, security, and world-class (in-house) support so hoteliers can to focus on their guests rather than time-consuming payments acceptance and reconciliation.
  • ...2 more annotations...
  • Further, cloud based payments systems are often integrated in Property Management Systems, (PMS)
  • Discover and seamlessly connect to 3rd party apps and services and a channel manager to sync rates, availability and details across 100s of channelsManage revenue by optimizing rates, tracking competitors, and providing insights & analytics,Connect to a booking engine to drive commission free bookings and the payment system, which alleviates manual credit card entry, lengthy verification processes and seamlessly rolls up accounting and tax preparation.
  •  
    FinTech is a hot topic and this Journal article touches on the developments of FInTech in the hotel. The standout line touches on how cloud payments can, "connect to a booking engine to drive commission-free bookings and the payment system..."
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