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Zhe Chen

HFTP Begins Development of a Global Hospitality Accounting System Users Guide - 0 views

go.galegroup.com/...i.do

accounting system HFTP

shared by Zhe Chen on 19 Feb 13 - No Cached
  • To create a global resource for the hospitality finance industry, Hospitality Financial and Technology Professionals (HFTP(R)) has begun development on a global hospitality accounting system users guide.
  • The global guide will provide the industry with a comprehensive glossary of inventory terminology, charts of accounts and will benchmark common allocation for specific regions of the world.
  • Zhe Chen on 19 Feb 13
     
    HFTP, stands for Hospitality Financial and Technology Professionals, the global association wants to create hospitality financial and technology supports to stakeholders and help to compile accounts, compare regional differences and define the value of daily operations. Also HFTP is working with lots of organization includes associations universities and volunteers to collect information to participate and assist the sponsor.
Mikaela Vourtsis

HFTP Starts Development of a Global Hospitality Accounting System Users Guide - 0 views

call-center-software.tmcnet.com/...pitality-accounting-system.htm

shared by Mikaela Vourtsis on 25 Feb 13 - No Cached
  • Mikaela Vourtsis on 25 Feb 13
     
    HFTP also known as Hospitality Financial and Technology Professionals have recently announced a very thrilling development that will revolutionize the hospitality industry and lead us into a new system called the global accounting system that will be used as a guide to create a global resource. This article states that this system is basically a global guide that will provide the industry with a complete glossary of inventory vocabulary and charts of accounts. The HFTP has stated that the global association is fully devoted to hospitality finance and technology and that their Global Board is investing a great deal to create a system that stakeholders can use for several aspects such as: to compile accounts, compare regional differences and define the value of a hospitality operation. Their ultimate goal is to record how the industry is actually performing overall throughout this new process.
Ashley Reed

Restaurant Accounting Software - Business Guides & Articles - Business.com - 2 views

www.business.com/...urant-accounting-software-2651

restaurant accounting software business guides

shared by Ashley Reed on 23 Oct 12 - No Cached
  • Restaurant accounting software systems address two categories: kitchen operations and point of sale (POS) systems. Kitchen software is used by the chef for recipe management, inventory and ordering. POS restaurant acc
  • ounting programs handle a wide range of accounting functions that may include credit card payments, gift card purchases, time clock, payroll, special pricing (lunch and happy hour), reporting and more.
  • When shopping for restaurant accounting applications, consider the following:1. Restaurant accounting programs that cost out kitchen operations, including inventory control, recipe and menu costing, purchasing and ordering.2. POS systems that integrate with foodservice accounting software.3. Restaurant accounting programs that integrate kitchen and POS systems.4. Multi-site and corporate restaurant accounting software.
  • Ashley Reed on 23 Oct 12
     
    This article discusses the accounting application needs for restaurants. Restaurant accounting systems need to "address two categories: kitchen operations and POS. These programs can map the costs of "kitchen operations, inventory control, recipe and menu costing". The accounting software is usually integrated with POS for a seamless solution. There seem to be many options for businesses to have detailed, comprehensive, and complete accounting overview of their operations. Utilizing integrated accounting software would allow managers to quickly analyze ways to save money, what needs improvement, and to understand their basic financial reports.
paige rosenberg

The Future of Hotel Security - AOL Travel News - 1 views

news.travel.aol.com/...the-future-of-hotel-security

shared by paige rosenberg on 17 Feb 12 - No Cached
  • Technology is opening new doors to hotel safety
  • Yet more card-free security systems are on the way
  • eventually new security measures will become such a part of our everyday lives that they will become the norm.
  • ...12 more annotations...
  • Systems that track the other qualities that make each human unique are in development as well.
  • here are some systems being explored that can allegedly sniff someone, and also systems that can recognize the pattern of blood veins on a human being which are apparently unique to the individual,
  • new thing is contact-less Smartcards and RFID (Radio Frequency Identification) cards that need just be waved to allow room access.
  • Kimpton's 190-room Nine Zero Hotel in Boston was the first hotel to install a biometric iris scanner back in 2004
  • we navigate hotels is set to change in the blink of an eye. Or the swipe of a cellphone. Or the print of a finger. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the next level. #plain_module { width: 590px; height:170px; border: none; float:left; margin:0px; font-size:12px;} #plain_module img {border:none; width: 13px; height:14; border: 0px; margin:0px; } #plain_module .mini_main { margin: 0px; padding:0px; width:585px; height:220px; repeat scroll 0 0} #plain_module .mini_item_header {padding:10px 0px; margin: 0px 0px; font-size:16px; color: #555555; border-bottom:1px dotted #CCCCCC;} #plain_module .mini_item {padding:5px 0px; margin: 0px 0px;} #plain_module a { color: #49A3CA; text-decoration:none; } #plain_module a:hover { color: #F98419; text-decoration:underline;} span.gray {color:#949494;} .mini_main li{list-style-type: none;background-image: url(http://www.aolcdn.com/travel/bullet);background-repeat: no-repeat;background-position: 0 1px;padding-left: 10px;}
  • Those plastic key cards that once seemed so innovative will soon go the way of the actual key
  • "In addition to Radio Frequency Identification, there are also systems that use a smartphone, such as an iPhone,"
  • When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message
  • Many industry watchers are keeping an eye on Houston's largest hotel, the vast 1,200-room Hilton Americas–Houston. The hotel has a facial recognition system that can identify and track guests, employees, and even suitcases
  • 1,200 rooms worth of luggage in transit, the system makes it a lot easier to find lost or misdirected bags.
  • Returning guests will be recognized and greeted by nam
  • "Hospitality all over the world has become more aware of past vulnerabilities that they might have had and have closed these holes by more in-depth training and awareness of guests and staff," he says. "In today's society, all travelers are becoming interdependent on each other for safety and security."
  • Fang Shu on 17 Feb 12
     
    This article talks about the future trend of the hospitality security, which is technology is opening new doors to hotel safety.  The author introduces some different technologies such as Contact-less Smartcards and RFID that hotels like New York's Plaza Hotel are currently using. Finger print or cellphone wipe technology is also used instead of card, which should be more safe. Some hotels even use video-capture systems to make sure the security is perfect. After introducing these technologies, the author also talks about the privacy issues. Because some customers are not willing to be on cameras. However, though some of them are concerning about this issue, an expert predicts that new security measures will eventually become such a part of everyone's everyday lives that he or she will become the norm. All in all, this article gives us the trend that more and more technologies will be used for hotel security in the future.
  • ...7 more comments...
  • Melissa Krajewski on 17 Feb 12
     
    I think PR representatives should address the privacy controversy surrounding radio frequency identification technology with a safety campaign. This may help consumers realize that they are not in the privacy of their own home when they are in the hallways of hotels and cruise ships and the cameras/tracking could help protect them. As long as the data collected is not misused these technologies will continue to be present in these locations.
  • Mary White on 17 Feb 12
     
    It's pretty important for the hospitality industry to present these new technologies as wonderful security measures. People could be put off by knowing they have to swipe their finger to get into a bathroom. The success of these technologies depends on effective marketing and proven security measures that ensure collected information about a traveller will not be used in unethical ways.
  • YONGHE FAN on 18 Feb 12
     
    Interesting article it is. Security is always the big issue for hospitality. I would like to stay in a hotel that is using finger print as the key card of the hotel because i believe that is much safer than cards that anybody can access my room by using the card.
  • Carolina Alfonso on 26 Mar 12
     
    In this article all of the new trends for hotel security are described and examples of where they are being implemented are given. Thanks to technological innovations hotel safety is heading into a whole different level. Now key cards are being change to more sophisticated ones that need just to be waved to open a room door. In the near future it is expected for these cards to be used as a payment method and to check-in and check-out. In the U.S biometrics technology is starting to be used by a small number of properties not only for guests to access their rooms but for employees. Facial recognition systems with the ability of tracking guests and employees are also being implemented. This system helps to improves customer service as it helps to really understand guest's preferences, as enormous amount of information can be extracted as they are constantly being monitored. Other technologies are also being developed. The most amazing ones are the systems that track other unique human characteristics as the way a person walks or it's DNA.
  • Jingjing Zhu on 30 Mar 12
     
    The technology of hotel changes very fast, such as swipe of a cellphone or print of a finger, or the contact cards that need just be waved to allow room access. It is like the cruise world's one card system, these cards may soon make hotel stays easier by allowing guests to pay for services, as well as to check- in and check-out, through a single device. If customers lost their cards on cruise, the radio frequency identification and smartphone will provide customers their code via text message, so they can play back the code to unlock your room door. But more card free security systems are on the way. If you want to get into your room at New York's SoHo Loft , you are going to have to lift a finger. The Nine Zero Hotel in Boston us the technology to make the property safer all round ,that means non-staff members and intruders can not access the property. Systems that track the other qualities that make each human unique in development as well. The Houston's largest hotel has a facial recognition system that can identify and track guests and an annual $16 million payroll ,the system offers benefits such as employee time theft monitoring and prevention for the hotel. But with 1200 rooms worth of luggage in transit the system makes it a lot easier to find lost or misdirected bags The Wolfe feels that in addition to the biometrics and high-tech methods currently being deployed ,one of the greatest security measures of late is actually low tech.
  • Te Gu on 30 Mar 12
     
    The full name of RFID is radio-frequency identification. RFID is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object, for the purposes of automatic identification and tracking. Some tags require no battery and are powered by the electromagnetic fields used to read them. Others use a local power source and emit radio waves (electromagnetic radiation at radio frequencies). The tag contains electronically stored information which can be read from up to several metres (yards) away. Now RFID in hospitality industry as a tool is used for improving service quality, customer satisfaction, market share, and profitability. As the new technology apply into hotel security, the hotels change their ways in the blink of an eye, or the swipe of a cell phone, or the print of a finger. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the high level and some of the luxury hotels begin to use RFID system. Usually customers will worry about lose the card of hotel. Then they can not open the door and even need to pay extra money to buy a new card. But now security systems in some hotels do away with cards altogether. Because of RFID system, customers can use the iPhone connect with the system. When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message. Guests can play back the code to unlock your room door.
  • liang qian on 31 Mar 12
     
    i think there are some factors to consider. Customer Service - Many opportunities for "great" customer service are lost if guest and employee interaction is diminished. In many cases, the front desk staff give the first impression that a guest experiences. This first "experience" can be crucial for referring the guest to other property amenities, i.e. spa, restaurants, lounge, pool, attractions, etc. Often, the front desk staff are acting as the concierge and resolvers of guest issues.
  • katya zelinskaya on 01 Apr 12
     
    this article talks about new technology that is being implemented throughout out US and the world. Old key cards are now going to be replaced with even older standard keys or the radio frequency identification card that can be waived in front of the door to gain access. Also, there is a technology that will sent an encrypted sound text to guest;s cell phone, which when played back will open the door.  It talks about technology that tracks all employees, guests and their luggage.  There are several concerned that travelers have about their privacy, but article stated that it all depends on the type of the traveler.  Also, the face recognition technology used in Houston's largest hotel remembers guests names and when they return, guests are greeted by name.  Article concludes that even with all this technology, the best security is provided through interdependence of travelers and employees.  
  • paige rosenberg on 04 Aug 12
     
    Technology in the hotel travel and tourism industry will be changing drastically in the near future, from the swipe of a cell phone, print of a finger, facial recognition, iris scanners, security is going to be taken to the next level. the plastic key cards will soon no longer exist. Radio frequency I'd cards are the new thing, where guest will use this for preferences for everything, from charging things to your room, preference of floor type to pillow choice, chick in and out etc. systems that track the other qualities of a person instead of using a key or card are in development as well. There are research going on how to open the door and. Lose wi just the persons walk and movements. Some people think these new security technologies are awesome, while some think they are not, people dont want to be watched 24/7while on vacation they just want to enjoy there stay. But in today's society all travelers are becoming interdependent on each other for safety and security.
Diya ZHAO

New technology brings added luxury to hotel stays | Gulf Tourism and Aviation | AMEinfo... - 1 views

www.ameinfo.com/246123.html

New technology luxury hotels digital media smart phone

shared by Diya ZHAO on 17 May 12 - No Cached
  • The advent of digital media technology and the emergence of Internet-based content are raising the bar in terms of what consumers expect from in-room hotel technology.
  • The advent of digital media technology and the emergence of Internet-based content are raising the bar in terms of what consumers expect from in-room hotel technology.
  • The biggest difficulty is the speed at which technology is evolving, which makes it impossible for hotels to keep up with the latest developments, says Ted Horner, an Australia-based hospitality technology consultant who recently chaired the Hotel Technology Middle East conference in Dubai.
  • ...3 more annotations...
  • US-based LodgeNet is developing an application that will turn a guest's smartphone into the remote control for the television. The platform will allow for interactive channel guides to appear on the handheld and can store guest preferences that travellers can take from one hotel to another.
  • The LodgeNet smartphone application also will allow guests to purchase pay-per-view content from their television and then take it with them to watch on their mobile phone.
  • Fairmont's flagship property, The Plaza, goes one step further by providing iPads in every guest room.
  • Yaping Li on 01 Sep 12
     
    From this article, I can get some information that the new technology bring convenience both hotel and customers. The customers just press the simple button to control everyting in the hotel room that is a good experience difference from home. And the hotel can utilize the high technology to satisfied the customers and thus improving the competitiveness in the industry. However, high technology means high cost. The hotel that adopt the high technoloty should has the ability to maintain and update which will become a huge cost. So keeping up with the development of technology is the biggest difficulty problem in the hotel industry.
  • Diya ZHAO on 01 Feb 13
     
    The latest technology gives hotels an opportunity to provide new products and services to guests but also the challenges . The biggest difficulty is the speed at which technology is evolving which makes it impossible for hotels to keep up with the latest developments. On the other hand there are many hotels are embracing the new technologies. Such as guest's smartphone, which will allow for interactive channel guides to appear on the handheld and can store guest preferences that travelers can take from one hotel to another. And the Plaza provide iPads in every guest room. which provide an easy way for customers to make reservation checking airline schedules and printing boarding passes.
mayr0604

10 Event Apps Every Event Planner Needs - 0 views

blog.bizzabo.com/apps-every-event-planner-needs

shared by mayr0604 on 08 Oct 15 - No Cached
  • We’ve put together a list of 10 apps that every event planner needs to stay afloat.
  • . Evernote 
  • Think of this Evernote as your mobile filing event app; organize your venue research notes, coordinate travel itineraries, and quickly share notes with members of your team
  • ...18 more annotations...
  • Boomset
  • Easily check attendees in with their QR scanner. Event organizers can also use this event app to print badges, or create wristbands. It also has integrations with other event management platforms so that event registration is as painless for organizers as possible. (click to tweet)
  • Bizzabo 
  • Use the Bizzabo platform to manage all aspects of your event.
  • Heytell -
  • Blend old school cool with new school tech with Heytell, an app that turns your smartphone into a walkie-talkie. When you need something even snappier than texting or email, get the app, choose a contact and start talking. Over! (click to tweet)
  • ScannerPro 
  • This system allows you to scan documents with a snapshot, convert them to PDFs and email them right away. (click to tweet)
  • Dropbox -
  • Store all your paperless goodies with Dropbox to access it from any device and even edit on the spot. (click to tweet)
  • Hootsuite 
  • o easily manage all your social channels, use Hootsuite to create streams and stay up to speed with the buzz surrounding the event content.
  • - Managing real life and conference life can be overwhelming. An app like 24me can help you manage your day-to-day responsibilities outside of the workplace with a smart calendar and automated to-do list. Reminders to pay your bills and wish your Aunt Martha a Happy Birthday can be real lifesavers, especially when you’re super stressed with an event around the corner. (
  • 8. 24me 
  • . Asana -
  • Keep track of all the details and orchestrate teamwork directly from your phone while creating a good workflow amongst those assisting you.
  • 10.Super Planner 
  • Super Planner offers calculators for venue capacity, staffing, and catering to avoid these kinds of issues. Use this app to stay on budget and execute all the details to perfection. (click to tweet)
  • mayr0604 on 08 Oct 15
     
    The following article details the top 10 apps for Event Planners in 2015. These apps incorporate social media, financial planning and event success rates all in one. 
lin081989

App Helps Guide Visually Impaired Guests | Hotel Business - 0 views

www.hotelbusiness.com/guide-visually-impaired-guests

technology Hospitality hotel software business travel mobile solution tech

shared by lin081989 on 26 Aug 18 - No Cached
  • lin081989 on 26 Aug 18
     
    After reading this article, it truly gave me a better sense that technology continues to grow within hospitality and customer service continues to be the focal point of every hospitality organization. The Keating hotel in San Diego, CA, invested in the RightHear app which provides visually impaired guests to navigate the property easily through the use of the RightHear app. Beacons (Bluetooth low-energy sensors) are installed throughout the property that enable playback of voice information in locations where they are installed. They contain a tiny, smart, self-powered sensor that uses Bluetooth technology to detect whenever a user is nearby. They can typically be found near entrances, restrooms, elevators, stairs or any other points of interest in the venues. The app picks up these sensors and reads the information to the user, allowing them to guide themselves throughout the hotel but also giving them the ability to call for assistance, if needed. The instructions are controlled on an online dashboard interface that is being updated by the hotel management. The Keating hotel is the first within the United States to provide such convenience for these guests, and they have been fortunate enough to receive positive feedback not only from the users but also venues who are intrigued by this implementation
chern331

Hotel Property Management Systems: Roadmap and Recommendations - 0 views

www.hotelnewsresource.com/article103953.html

shared by chern331 on 11 Feb 19 - No Cached
  •  The 2019 Smart Decision Guide to Hotel Property Management Systems (click here to access), offers a migration path for hoteliers to keep in mind along the journey toward a next-generation PMS.
  • Putting the right technologies and data foundation in place is only half the battle won. Having the right business processes, organizational resources and performance metrics in place also rank as critical success factors.
  • Focus on data analysis and business intelligence
  • ...4 more annotations...
  • The insights gained from the tools can have benefits ranging from improving marketing, sales and customer service effectiveness to generating competitive intelligence
  • Simply put, hoteliers need to understand relative channel performance at a granular level and place their bets accordingly.
  • Focus on building a revenue management strategy and culture
  • The strategy should be built upon a solid foundation of revenue goals using targeted RevPAR, GOPPAR (gross operating profit per available room) and other relevant metrics for tracking progress.
  • chern331 on 11 Feb 19
     
    Starfleet Research, a leading technology research company has released their 2019 decision guide on how to maximize efficiency on a hotel's PMS. The research company argues that according to emerging trends, it is wise to invest in data analytics and developing strong revenue management strategies. Competition is growing everyday, and in order to have an advantage over the market, businesses need to go past the surface of regular PMS, and utilize those with advanced insight tools. The guide provides hoteliers with unbiased information on choosing the best PMS to beat out competition.
anonymous

The right Property Management System a key factor in hotel success: Study - eHotelier - 1 views

ehotelier.com/...key-factor-hotel-success-study

shared by anonymous on 02 Oct 16 - No Cached
  • Hospitality technology has evolved by leaps and bounds in recent years. In fact, until recently, there was no single software application for managing, let alone automating, all of the different functions that take place at a hotel or resort in a unified and integrated fashion.
  • The scope of the platform capabilities has expanded beyond core functions like guest registration, room inventory maintenance and housekeeping assignment to encompassing virtually all aspects of hotel operations.
  • The research for this 44-page Smart Decision Guide is based on data collected from 212 qualified survey respondents across different geographies, different types of lodging properties and different levels of the organization.
  • ...1 more annotation...
  • The content was independently produced, providing for unbiased, fact-based information.
  • anonymous on 02 Oct 16
     
    This article introduces the 2016 Smart Decision Guide to Hotel Property Management Systems, which analyzes imperical data collected to determine the best PMS system to use to ensure a successful hotel business.
rnobl005

Booking Holdings Buys Activities Distribution Startup FareHarbor - Skift - 0 views

skift.com/...istribution-startup-fareharbor

shared by rnobl005 on 22 May 18 - No Cached
  • Booking Holdings Buys Activities Distribution Startup FareHarbor – Skift
    • rnobl005
      rnobl005 on 22 May 18
       
      Module 3: Networking (Rebecca Noble) I came across this story a few weeks ago and thought it made sense to post about this week as it has to do with e-commerce. Booking Holdings' recently purchased a start up called FareHarbor in what is speculated to be a $300 million deal. FareHarbor is a reservation system designed for tour operators to distribute and sell their products online. Booking Holdings used to be known as the Priceline Group - the company now owns Booking.com, Priceline, KAYAK, OpenTable, and a few other tourism related brands. The idea is that customers buying a hotel room in Paris who know they want to take a tour of the Eiffel Tower can package those two purchases together. This deal is evidence that travel corporations are making a big push to be full service agencies and e-commerce plays a big part in the ability to do so. The article cites a few other similar deals, specifically Expedia.com partnering with a restaurant reservation platform called, Reserve (reserve.com/about). It also talks about Airbnb's own tour offerings, which they call Experiences. There are many other companies similar to FareHarbor that allow tour operators to sell their products online, many of which specialize in a specific geographic region. As such we may see large corporations like Booking Holdings buy these smaller companies so they have tours in popular destinations worldwide.
  • Booking Holdings said Thursday that it will acquire U.S.-based, experiences booking-software provider FareHarbor.
  • The FareHarbor acquisition will help provide content to expand Booking.com‘s upselling of consumers on tours after the consumers have already bought another product from the online travel giant.
    • rnobl005
      rnobl005 on 22 May 18
       
      Booking Holdings will utilize the tour excursions supported by the FareHarbor software as an upsell when customers are purchasing other products on Booking.com.
  • ...6 more annotations...
  • The price tag could be relatively “hefty” — as in more than $300 million — speculated one source who is knowledgeable about the tours and activities sector.
    • rnobl005
      rnobl005 on 22 May 18
       
      $300 million is a HUGE price tag. I think this purchase is a significant statement on the importance of e-commerce in the tourism industry.
  • Both deals — FareHarbor and Reserve — accentuate an accelerated focus on in-destination activities, whether they are visiting a hot restaurant or tours and attractions.
    • rnobl005
      rnobl005 on 22 May 18
       
      Reserve is an e-commerce software system used for restaurant reservations. They recently made a deal to become the exclusive restaurant reservation provider for Expedia.com.
  • Airbnb officials recently said that they plan on being in 1,000 cities with their Experiences product by the end of this year, and they project profitability in Experiences by 2019.
    • rnobl005
      rnobl005 on 22 May 18
       
      In addition to offering local places to stay, Airbnb now offers tours, or what they call "Experiences." I've heard mixed reviews about this service. They spin it as touring the city you are in with a local guide. But that guide could legitimately mean any person off the street. Guides that lead tours and excursions through legitimate tour operating companies have way more experience and depending on the city they are in have to pass some sort of certification examine to lead tours.
  • The purchase denies TripAdvisor’s Experiences unit a chance to enhance its relationship with suppliers and to make the end-to-end technology experience more seamless between suppliers and consumers.
    • rnobl005
      rnobl005 on 22 May 18
       
      TripAdvisor is a competitor of Booking Holdings, so this deal can be seen (according to the author of the article) as a defensive tactic to control the market.
  • Notable players in B2B tech include Bokun, Musement, Once There, Palisis, Redeam, Regiondo, Rezdy, Rezgo, Tiqets, TourRadar, TrekkSoft, Trip.me, and Veltra.
    • rnobl005
      rnobl005 on 22 May 18
       
      This are all companies similar to FareHarbor that support tour operators in various parts of the world. The majority of Rezdy's tour inventory, for example, is in the Asia Pacific region. With so many individual companies offering similar services I can see large companies making a move towards purchasing smaller companies to expand their reach geographically.
  • FareHarbor debuted a predictive pricing platform powered by artificial intelligence to help operators select optimal rates for activities.
    • rnobl005
      rnobl005 on 22 May 18
       
      Having worked for a tour operator I can see why this is a super lucrative tool. Tour pricing adjusts seasonally based on when the destination is in peak season. Having AI tell you when to adjust the price on your product is a vast improvement operationally because you don't have to dedicate the time to monitoring sometimes thousands of tours by hand.
  • rnobl005 on 22 May 18
     
    Module 3: Networking (Rebecca Noble)
sherylvelazquez

First Mover Advantage - Benefits & Drawbacks of Being First - 0 views

corporatefinanceinstitute.com/...first-mover-advantage

shared by sherylvelazquez on 04 Feb 20 - No Cached
  • The first-mover advantage refers to an advantage gained by a company that first introduces a productAccountingOur Accounting guides and resources are self-study guides to learn accounting and finance at your own pace. Browse hundreds of guides and resources. or service to the marketMarket EconomyMarket economy is defined as a system where the production of goods and services are set according to the changing desires and abilities of the market players. This allows the market to operate freely in accordance with the law of supply and demand, set by individuals and corporations, as opposed to governments..
  • strong brand recognition and product/service loyalty before other entrants.
  • irst-mover advantage only refers to a large company that moves into a market.
  • ...5 more annotations...
  • Advantages of Being a First Mover
  • First movers can make their technology/product/services harder for later entrants to replicate
  • control strategic and/or scarce resources.
  • it may seem inconvenient for consumers to switch to a new brand.
  • Disadvantages of Being a First Mover
  • sherylvelazquez on 04 Feb 20
     
    This article discusses the advantages and disadvantages of being a First mover. A first mover is a company that introduces product first. First mover advantage is mostly for large companies and being first gives them different benefits like brand recognition and loyalty.
rfahi001

Hospitality Upgrade | INTELITY Named Official Mobile and In-Room Technology Provider by... - 0 views

www.hospitalityupgrade.com/...Provider-by-Forbes-Travel-.asp

shared by rfahi001 on 04 Mar 20 - No Cached
  • INTELITY, the provider of one of hospitality’s most comprehensive guest engagement and staff management platforms, has been awarded Forbes Travel Guide Brand Official status for the fourth year in a row.
  • The INTELITY platform is flexibly designed to address the needs of properties of all types. Comprised of a customizable mobile app with mobile check-in functionalities and in-room tablets, as well as a complete cross-platform ticketing and service optimization suite, INTELITY offers a comprehensive solution to the common pain points that occur in individual boutiques, limited service brands, and high-end luxury properties alike. The platform enhances the guest experience and streamlines operational efficiencies so that staff can focus on what matters most—the guest.
  • rfahi001 on 04 Mar 20
     
    INTELITY, the provider of one of hospitality's most comprehensive guest engagement and staff management platforms, has been awarded Forbes Travel Guide Brand Official status for the fourth year in a row.
dominiquewalker

What is cloud computing? A beginner's guide | Microsoft Azure - 0 views

azure.microsoft.com/...what-is-cloud-computing

cloud computing

shared by dominiquewalker on 06 Feb 20 - No Cached
  • Simply put, cloud computing is the delivery of computing services—including servers, storage, databases, networking, software, analytics, and intelligence—over the Internet (“the cloud”) to offer faster innovation, flexible resources, and economies of scale.
  • Cloud computing is a big shift from the traditional way businesses think about IT resources. Here are seven common reasons organisations are turning to cloud computing services:
  • Speed
  • ...22 more annotations...
  • Cloud computing eliminates the capital expense of buying hardware and software
  • Productivity
  • Global scale
  • Reliability
  • Performance
  • Security
  • Public cloud Public clouds are owned and operated by a third-party cloud service providers, which deliver their computing resources like servers and storage over the Internet. Microsoft Azure is an example of a public cloud.
  • Private cloud A private cloud refers to cloud computing resources used exclusively by a single business or organisation.
  • Hybrid cloud Hybrid clouds combine public and private clouds, bound together by technology that allows data and applications to be shared between them.
  • Types of cloud services: IaaS, PaaS, serverless and SaaS
  • Infrastructure as a service (IaaS) The most basic category of cloud computing services.
  • Platform as a service (PaaS) Platform as a service refers to cloud computing services that supply an on-demand environment for developing, testing, delivering and managing software applications
  • Serverless computing Overlapping with PaaS, serverless computing focuses on building app functionality without spending time continually managing the servers and infrastructure required to do so
  • Software as a service (SaaS) Software as a service is a method for delivering software applications over the Internet, on demand and typically on a subscription basis
  • Uses of cloud computing
  • Create cloud-native applications
  • Test and build applications
  • Store, back up and recover data
  • Analyse data
  • Embed intelligence
  • Stream audio and video
  • Deliver software on demand
  • dominiquewalker on 06 Feb 20
     
    A brief but informative look at "cloud computing". This article serves as a beginners guide, spoon feeding novices definitions and explanations in simple language. Cloud computing is defined, and reasons for its use highlighted, with pros and cons listed. The different types of "clouds" among other things is also covered.
rderonville

Restaurant Accounting Software | Small Business Guide | Xero - 0 views

www.xero.com/...restaurant-accounting-software

restaurant accounting software small business guide business technology customer experience

shared by rderonville on 17 Jun 17 - No Cached
  • One of the major reasons why restaurants go out of business is badly-managed accounts.
  • So it's wise to think about restaurant accounting software before you open your restaurant.
  • Get a POS system that ties in with your accounting software
  • ...2 more annotations...
  • A good POS (Point of Sale) system will handle these payments for you, and connect to your accounting software.
  • Not just surviving but thriving in the restaurant industry is tough – and like any other business, it all comes down to the numbers. Having the right restaurant accounting software means you’ll understand how those numbers affect the bottom line.
  • rderonville on 17 Jun 17
     
    This article gives small businesses insight about the importance of having an efficient accounting software. Many restaurants may do poorly not because of bad food but because of bad account management. Constant transactions may be overwhelming so having a system in place can help alleviate issues that can transpire. This article persuades future restaurant owners to invest in an online accounting software that can be used anywhere and anytime on smart devices or laptops. It also stresses that it must be accurate with information, easy to use, smart (as in to see the business operating in real time, and flexible. It also stresses the importance of having a POS system that works well with the accounting systems. The article states that "it helps update cash flow and predictions daily". There will be records of everything that is bought, returned, wasted, and etc. I believe this is important because it can make or break a restaurant or rather any business. Whether it is for revenue or payroll, accounting systems help with identifying inconsistencies and helps management in determining if the business is healthy, numbers wise. There can not be good management if there is not good measurement. With accounting, everything that goes in and out of the restaurant is accounted for. This in turn helps a business make adjustments to effectively grow and manage a business.
kristenagosto21

Nine High-tech Solutions to Explore in the COVID-19 Era - Event Marketer - 0 views

www.eventmarketer.com/...-budget-for-in-the-new-reality

event solutions Technology hospitality

shared by kristenagosto21 on 17 Jan 21 - No Cached
  • In fact, in a survey of our audience, 96 percent of respondents said their agencies shifted products and services due to the impact of COVID-19.
  • 67 percent said they are focused on new virtual event services, 24 percent said they’re developing new medical-grade products, four percent said they’re specifically exploring on-site tracing technology (more on that in a bit), while the remaining 50 percent said they were exploring “other” new areas such as touchless modifications to on-site technologies and appointment-based experiences. Overall, 35 percent of respondents reported that COVID-focused products and services currently account for 50 to 75 percent of the overall business.
  • That live-guide component came into play recently for a program in the Faroe Islands tourism arm’s “Remote Tourism” campaign, which in June allowed travelers with itchy feet to control live people on the ground in various parts of the region by using their phone or computer keypad.
  • ...9 more annotations...
  • That live-guide component came into play recently for a program in the Faroe Islands tourism arm’s “Remote Tourism” campaign, which in June allowed travelers with itchy feet to control live people on the ground in various parts of the region by using their phone or computer keypad.
  • That live-guide component came into play recently for a program in the Faroe Islands tourism arm’s “Remote Tourism” campaign, which in June allowed travelers with itchy feet to control live people on the ground in various parts of the region by using their phone or computer keypad.
  • In addition to shifting into virtual events and building custom digital platform solutions for clients, Sparks opened a  shoppable Social Distancing Store online, complete with directional graphics, touchless utility tools, sanitizing stations, sneeze guards and partitions, and other customizable options.
  • ting events and helping offices and other businesses reopen and maintain key social distancing protocols.
  • supporting
  • In addition to shifting into virtual events and building custom digital platform solutions for clients, Sparks opened a  shoppable Social Distancing Store online, complete with directional graphics, touchless utility tools, sanitizing stations, sneeze guards and partitions, and other customizable options.
  • n addition to shifting into virtual events and building custom digital platform solutions for clients, Sparks opened a  shoppable Social Distancing Store online, complete with directional graphics, touchless utility tools, sanitizing stations, sneeze guards and partitions, and other customizable options.
  • players
  • social
Carolina Alfonso

Conference News - Presentation Solutions - Twoppy Brings Conference Apps to Small, Mid-... - 1 views

www.successfulmeetings.com/...ps-to-Small,-Mid-Size-Meetings

shared by Carolina Alfonso on 12 Apr 12 - No Cached
  • Custom mobile apps are a great way to engage, inform and entertain meeting attendees
  • cost-prohibitive for all but the largest association and corporate groups.
  • More and more people are using their mobile phone in a smart way, and using apps is becoming second nature
  • ...4 more annotations...
  • Dutch company called twoppy has introduced a free online mobile event guide service
  • 50 percent of the population is in possession of a smartphone
  • Thanks to twoppy you can create a mobile-friendly conference guide in minutes."
  • meeting planners can create an account, then access a user-friendly control panel through which they submit all relevant event information
  • Carolina Alfonso on 12 Apr 12
     
    Many event organizers are using or considering the use of mobile devices to enhance meetings and events. Many are already using devices such as the iPhone and Android to developed Apps specially design for the event. This new way of delivering information is environmentally friendly and an excellent marketing tool. But when developing an app it is important to know if it is cost effective. Normally only big associations and corporations are able to afford them, but know this is changing. A Dutch company called Twoopy has created a free online mobile event guide service that allows event planners to create affordable apps. This new way of creating apps will make them more widely used in all different types of events and meetings. Making apps through Twoopy is as easy as creating an account and submitting the necessary information. Basic functionality is free but if event planners want to upgrade it they can buy advanced features. When it is finish the app is published and attendees can download it freely through an URL.
kelseybarton

What is Point of Sale (POS) Systems? Definition of POS with Examples - 0 views

www.posusa.com/what-is-pos

pos technology Hospitality business

shared by kelseybarton on 18 Sep 20 - No Cached
  • A point-of-sale (POS) transaction is what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction.
  • In its most basic definition, a POS system is a combination of POS hardware and POS software to create a POS machine for processing a transaction and payment.
  • a POS terminal is the electronic equipment performing the sales transaction and processing the credit card payments. Used in most storefront businesses, a computer terminal combined with the POS software helps to manage everyday sales transactions and operations.
  • ...11 more annotations...
  • The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems
  • The primary reason you need a point of sale for a restaurant is to accept cash and credit card payments. In addition to receiving payments, you need to be able to track all your financial and tax data.
  • A restaurant management system is recommended if you’re a restaurateur and want to be competitive in the business. Many types of restaurants need to utilize a POS like full-service restaurants, quick-service restaurants, fast food, take-out only, cafe’s, pizza shop, etc
  • Recipe costing is just one example of features a restaurant computer system can provide. Some other features and services you’re going to need potentially are restaurant marketing, customer management, online ordering, loyalty program, server sales performance, new versus repeat customers, invoice purchasing, menu performance, employee management, and sales reporting.
  • The only negative to implementing a new restaurant management system is the training time and challenge of learning new software. But that’s only temporary,
  • The main features to look for in bar software is preauthorization (or “preauth”) of payments for tabs management, bar and liquor inventory and control, speed functions like reordering rounds, bar prep printing, fast checkout, and quality 24/7 support. For the reporting side, you’ll want to see your labor costs compared to sales, product reports, and all your sales and tax reports.Additional register features to consider for nightclub and bar point of sale software is employee management, inventory management, customer loyalty, recipes, tab management, quick reorder rounds, and quick customer checkout. Reporting is critical as well to keep track of your food and beverage taxes. Also, you’ll want to have online access to see your labor costs and sales reports
  • Retail businesses can have some particular requirements and features that other programs will not have. They can have retail shop features such as color and size matrixing, inventory tracking, employee commissions, gift registry, customer database, layaway, and purchase orders
  • If you’re not processing an enormous amount of volume and speed isn’t as critical (like in a restaurant or bar), then a mobile POS could be just the answer to save you some money
  • A cloud-based POS system is a point of sale platform that stores information on the cloud. Cloud-based systems typically don’t record much information on your terminal device. Instead, all data is stored in the cloud and synchronized across multiple terminals.
  • Nail and hair salon POS systems can sometimes crossover for other business types like barber shops, gyms, fitness clubs, beauty schools, massage parlors, pet grooming, tattoo parlors, to name a few. That is because these other business types will especially require an appointment calendar and may need retail functionality with inventory control, and not every software program has those features
  • In this POS guide, we discussed everything related to POS systems, including the meaning of POS, the definition of mPOS, what the difference is between a cash register and POS, how a point of sale system work, and the different types of systems with examples
  • kelseybarton on 18 Sep 20
     
    (1 of 3) POSUSA had originally published an article in 2017 about the definition of Point-of-Sale (POS) and a guide to understanding POS more in depth. This article was updated in May of 2021 to represent the ongoing challenges in the hospitality industry due to COVID-19. The article begins by defining a POS transaction as "what takes place between a merchant and a customer when a product or service is purchased, commonly using a point of sale system to complete the transaction." The original idea of a POS system was that of a cash register, but what is in the system make up today is far more complex. A POS system and a POS terminal are one in the same, as the terminal is the physical piece of equipment that processes the information for the POS. The system is composed of many different components as with any piece of technology. "The hardware components bundle will typically include a POS terminal, receipt printer, credit card reader, cash drawer, barcode scanner, kitchen or bar printer (for restaurants), and possibly even an on-site computer server for older legacy systems." These systems continue to make advancements that evolve with the times and can keep up efficiently with the business they are working with.
  • kelseybarton on 18 Sep 20
     
    (2 of 3) The article continues on to discuss the many different types of POS systems and how they can be used for different types of businesses. The restaurant POS system, for example, is the most complex POS system and is the most commonly seen system in the industry. Through the restaurant POS, a business can have a restaurant management system, which helps them run the business efficiently through features such as recipe costing, customer management, reporting, and many other features discussed. Bar, nightclub, retail, small business, salon, and spa POS systems all have very similar features, but are catered to each businesses specific operational need. Cloud-based and mobile POS systems are also discussed in the article as a way to store all POS information in the cloud. The advantages of mPOS were discussed in depth as this can be accessed through an application, making mobility much easier in our ever-advancing technological world.
  • kelseybarton on 18 Sep 20
     
    (3 of 3) The article also provided an introduction of how POS systems work, as a basic understanding is necessary when considering purchasing a system. Through understanding how the POS system works, we see that a POS transaction is "simply any transaction that occurs within a business." POS payment is "when a customer and merchant exchange products or services completing a POS transaction aka point of sale purchase," which can sometimes be referred to as point of purchase, or POP. Finally, the article discusses how POS systems have played a role during the pandemic. While online POS systems have been used for many years to keep businesses on their feet, during the current state of the world this has become even more necessary. The article discusses how important it is to keep the payment process simple, yet secure so that the business may rely on this as a way to make income and customers can enjoy a seamless experience. This article does a very good job of explaining in-depth what a POS system is and how it is relevant to every line of business in the hospitality industry. As online sales continue to grow and as the state of the world remains uncertain, POS system popularity will only continue to rise and advance to create the best possible experience for both the businesses and consumers involved.
cleon087

19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

www.socialtables.com/...event-trends

hospitality

shared by cleon087 on 09 Oct 19 - No Cached
  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
  • ...52 more annotations...
  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
  • 16. Sustainability will be center stage at events.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Demand will continue to outpace supply
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
      cleon087 on 27 Jul 20
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
      cleon087 on 27 Jul 20
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
      cleon087 on 27 Jul 20
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
      cleon087 on 27 Jul 20
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
      cleon087 on 27 Jul 20
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
      cleon087 on 27 Jul 20
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • Have evacuation plan
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
  • aflor094 on 09 Oct 19
     
    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
  • ...1 more comment...
  • gabybilk on 07 Nov 19
     
    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
  • hectorpachon on 26 Mar 20
     
    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
  • cleon087 on 27 Jul 20
     
    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
laurenperdomo

Event Registration: The 2020 Guide - 0 views

blog.bizzabo.com/event-registration-guide

shared by laurenperdomo on 28 Jul 20 - No Cached
  • event registration is when a person makes a financial and/or time commitment to attend your event.
  • The point of event registration software is to create a user-friendly, intuitive experience for the attendee and as well as an insightful post-event reporting process for the event marketer.
  • laurenperdomo on 28 Jul 20
     
    This comprehensive guide created for event registration best practices delves into the multiple aspects of the topic and more importantly, the different ways that event professionals can create a marketing and promotional strategy to maximize attendance and many more.
Ashley Reed

Know your clients - social tourism marketing | Pro Tourism - 0 views

naturalconsulting.se/...ients-social-tourism-marketing

tourism marketing social travel trends

shared by Ashley Reed on 19 Nov 12 - No Cached
  • It´s amazing how much money tourism organizations are wasting on inoperative marketing
  • Most of these fancy brochures are dropped in the waste bin after a quick glance at some nice photos.
  • H-U-G-E amounts are spent on traditional ads. Sure, you´ll probably reach some interested clients. But at least 3 out of four readers are not.
  • ...5 more annotations...
  • If you´re marketing by ads and brochures, or collecting surveys at the hotel or tourism centre, you´ll never know who these people are or why they didn´t show up.
  • Todays E-marketing tools allows you to communicate with them, but I´m not talking about a simple newsletter. I mean dialogue. Questions. Answers. Problemsolving.
  • One way is to build a society, club or community. Social marketing with a specified topic.
  • Or running travel clubs for different tourism niches, like fishing, local culture, ancient architecture or whatever your destination has to offer certain target groups.
  • Competitions, lotteries, research studies, interviews, articles and movie clips are just a few samples of what´s attracting people enough to fill in their names and numbers because they want the information you´re providing.
  • Ashley Reed on 19 Nov 12
     
    This article discusses different approaches to tourism marketing through social media outlets. The author points to excessive advertising costs especially with printing brochures and guides that are usually tossed in the trash. E-Marketing strategies need to involve the users interactively by having them join, register, or enter and engage in activities. This way you are collecting user information, gauging trends, and possibly making more customers out of viewers.
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