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Like any industry, the field of tourism and hospitality must be competitive and technologically advanced. The article addresses six technological trends within the hospitality industry. 1. Virtual reservations - A significant number of patrons reserve their hotels via a computer or mobile device. Thus travel booking websites have become more popular. 2. Virtual check-in and ordering - Check-in kiosks cut down on customer wait time (long lines, short staff, etc.). More hotels and restaurants will be making use of these technologies. As technology advances, consumers shouldn't be surprised to see more futuristic options such as voice recognition, fingerprint and retina ID. 3. Travelers with multiple devices - Hotels have to be conscientious of this fact in terms of room design, public (hotel) space and structure. Customers want to feel secure that they (and their devices) can be properly accommodated. 4. Hospitality staff with multiple devices - This trend is a win-win for employees and customers. Employees can better meet the needs of their customers no matter their location (poolside, bar, lobby, etc.). Also, by collecting data, businesses have a better understanding of customer needs and preferences. Customers have the freedom to be more mobile (in any area of the hotel) without feeling disconnected or not being able to have their needs met. 5. High tech meeting and public space - Hotel meeting rooms and lobbies are receiving technological make-overs to accommodate users who rely on multiple devices. This is great for business as it creates an environment that is conducive to conducting technologically advanced meetings and conferences in a comfortable setting. 6. Online reviews - These reviews are crucial to businesses as well as consumers. On the business end, companies will be able to gauge their effectiveness in all areas via honest customer feedback. Consumers have the opportunity to make better choices after reading reviews based on ot

Technological advances are present in every area of our personal and professional lives. As a result, we expect to have access during hotel stays (business/leisure), dining and traveling. Cloud technology helps hotels on the business end (PMS). Mobile/Wi-Fi access is a great convenience in terms of booking hotels, checking in-out and is a way for hotels to communicate with their guests. Social media is advantageous for both the hotel and guest. On the business end, it's an effective way of branding and providing accurate up to date info regarding specials, promotions, etc. For consumers, it is a quick way to access hotel information, give and get feedback.

This article focuses on steps needed for successful marketing campaigns with in the hospitality and tourism industry. The use of the internet has far reaching implications as this is the way that most communication takes place. Social media plays a huge role in giving and receiving information. Travel review websites and tourism publications can be used for advertisement purposes. Surveys offer instant feedback (positive or negative) and can determine whether or not customer referrals will be given. Forming partnerships with other companies such as restaurants, boat/bus tours, taxi cabs, etc. helps both parties.

This article goes into details about the new technology emerging in the hospitality industry and how it is that hotels are able to stay ahead of the cutting edge trends of today.

I found this article interesting as it is closely related to the discussion board topic for this week. It touches on the point that guests expect the same level of convenience that they can experience at home when they are travelling. Voice recognition devises are on the rise and this new technology is affordable enough to be a regular house-hold item. It's difficult for hotels to have a competitive edge while trying to stay one step ahead of the game. Maintaining excellent customer experiences while avoiding unnecessary touch points for the guests is the goal for many businesses. The article mentions that Hilton as a technology "test" property, where all new technology is transparently tested on staff and guests and valuable feedback in derived. I think this is an excellent idea that more hotel brands should incorporate.

This article describes some of the issues that servers are experiencing when tablets are present at their tables - specifically the customer feedback feature on the tablets. Customers are using the platform to leave lude remarks, and don't take the feedback process seriously. Restaurant managers are reading these reviews and basing employee reviews and shift schedules on these comments, sometimes leading to decreased earnings. Other issues encountered with the tablets are orders that disappear and timing lapses.

Hotels are starting to see a trend in high technology that are becoming more appealing to guests. Two hotels in China began using facial recognition to check in there guests in 2018. The article states that because of the good feedback from guests that enjoy these high-tech hotels, this technology will become mainstream in the hospitality industry by 2025. Despite all of the excitement behind the new facial recognition and the big role artificial intelligence will play in hotels, some industry professionals believe that it takes the personality out of the hospitality industry.

This article provides 8 tips on how to email marketing. Email marketing which is a part of e-marketing is a great way to reach customers, the service is also cost effective and time efficient. The main ways to optimize emails are to get a an organic list of contacts to make sure they do not end up in the junk bin. Next the emails should be functional they should be mobile friendly and the links should work. In regards to the content it should contain more than just rate specials they can contain events or insider city tips and they should be targeted at the correct audience. Finally the sender should test it out by receiving one first.

This article examines how internet marketing is affecting the success rates and occupancy of bed and breakfast establishments in Canada. Though implementation of technologies and by various methods such as Search Engine Optimization, it enables small businesses to drive brand awareness, increase customer base and accelerate lead generation. By the use of internet based technology the success and efficiency rates can be tracked through various analytics tools, helping marketers adjust their strategy accordingly. Internet marketing is recognized as a cost-efficient tool to boost customer awareness quickly, and can be used by large and small businesses alike. Through implementing internet based technology, business owners are also able to receive instant feedback about their products and services from customers and gives them a chance to take corrective action in any areas that need improvement.

This article highlights all the benefits of email marketing and how essential it can be to your business. Email marketing not only works as a tool for customer feedback but promotion and marketing to keep guest up to date on your businesses offers. This tool also engages customers with incentives through rewards programs, in the long run gaining a loyal customer.

I believe it is important for hotel brands to evolve with the people who are staying there. Nothing beats being at home; however, it is pretty awesome when you are staying away from home and do not feel as if you are missing out. This article covers just that, making a bold statement with their title; "High Tech and High Class: How Luxury Hotels are Embracing Technology". Modern hotels are on " a deeper level of connectivity than a simple iPod doc, or a reliable Internet connect". Many are using state of the art devices and software which allows their guests to control from the lighting in the room to even housekeeping. The article also talks about Shane Krige, General Manager of the Plaza in New York City. He purchased a few iPads for the hotel lobby for his guests to play with. The feedback led to the hotel putting an iPad in every room at the Plaza. The Star Hotel & Casino in Sydney Harbour now offers a Control4 systems which gives guests a touch screen control for the TV, lighting and temperature and even music. Even better than the touch screen control the suites all feature "a button labeled "Leaving Room" by the entry door that automatically places the suite in an energy-saving mode: With a single touch, it closes blinds, turns off lights and dials back air conditioners for energy savings. Should you forget to press this on your way out, after 30 minutes the system will sense there is no one and trigger the button automatically. Upon return your room will greet you by opening curtains, turning on the lights and displaying a welcome message". Greener might be more expensive; however, it pays for itself and saves the hotel money in the long run.

The article talks about Hotelogix, a cloud-based hotel PMS, teaming up with Xperium's new technology that enables complete contactless check-in and check-outs. This new technology allows guests to perform all the normal check-in activities right on their cell phone, without the need to download a specific app. It digitizes the paperwork so the guests can electronically review the reservation and sign off on the registration card. They can also select their room right from their phone. This new technology complies with the COVID-19 guidelines and will be key in the industry's recovery. The new technology doesn't just end with the check-in process. It offers various capabilities such as collecting guest feedback and preferences, up-selling rooms, ordering room service, and can even take credit card payments. With the pandemic and the need for contactless services, this will help push cloud-based PMS to the forefront. The speed in which hotels adopt these new types of technologies will be crucial to their recovery in the new normal.

This article is about Chili's success with their EMenu technology. The article was written in 2016 and includes an interview with Chili's VP of Digital Innovation and Customer Engagement. The EMenu has been a huge success for the chain and the interview touches on everything we discussed in class.

A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.

Facebook marketplace, instagram links, pinterest links, poshmark, etc..

Using the PMS that integrates with different operational processes in the hotel can extremely benefit the managers, as they will have more time to work on improving the guests' experience, rather than supervising the operations related to PMS and other hotel departments' interactions. In this article, the different types of PMS integrations are described, along with the benefits of implementing those integrations.

The article summarized several reasons and examples of a management system, what kind of benefits should include, and how it can help the owner. The technology is growing fast if we can think out of the box to understand how to use it. The software can be the best helper.

Overall, the hospitality industry has seen tremendous growth over the year. However, utilizing these new software systems and their easy updating features can benefit these hotel properties in a major effective way. These features allows staff members to monitor, easily adjust and plan lower costs, and monitor social media marketing for future hoteliers.

When I was looking through the news, I knew that hotel software would have positive influences based on costs. They are enhanced with developed tools. I like the view that hotel software would take more trends within account retrieving and customers opinions. I think no matter what happened hotel software should be valid for hotel owners to hire. It is innovative. Furthermore, I would make assumptions about estimated future processing. It should be risk free to keep an example while hazardous events happened. It probably costs more like hurricane is running thorough for a hotel. Whether should they run a PMS and RMS are good reasons to concerning about more clients. Whether the chopsticks could be electronic one to apply for a utensil is a wondering. The conclusion I think is a must that I like the article about hotel software.

eInsights has written an article discussing the trends of how the hospitality industry has become green. "Over the last decade, guests have looked beyond amenities to decide where they want to stay. Now, they compare a property's sustainable efforts to see if it matches their firmly held beliefs." It has come to the attention of the entire industry that we are leaving a huge footprint on the environment and we are taking strides to fix something that has been ongoing for quite some time. The first topic discussed was that hotels are minimizing their water usage and waste. This is often the most common first step for any hotel to work on their sustainability. Guests are often already privy to saving water in their own homes and will carry this over to their hotel stay. The second topic covered was that hotels are reducing their plastic products. This is a very popular topic within the industry as hotels have many options such as turning their plastic straws or water bottles into reusable items. Within the hospitality industry, sometimes food waste is unpreventable. Hotels have made great efforts to work with each of their departments to see where their waste originates and find the best solutions to reduce it. "Sustainability promotes a healthier environment," which often leads to hotels introducing new allergy-friendly options for their guests. Items such as allergy-friendly flooring or self-sustaining plants are just a few ways that hotels can create a healthier environment for their guests. Finally, the article discusses the importance of monitoring carbon emissions for the entire industry. "The UN recently called attention to hotel emissions, saying they account for 1% of all carbon waste." Hotels will often employ a professional to evaluate their property and make recommendations of how they can reduce their carbon footprint. After a hotel adds a new sustainability effort, it is important that they get guest feedback.

A combination of positive guest feedback and minimizing energy usage will let a hotel know that they are moving in the right direction. It is so important for every hotel to try their best to employ whatever sustainability efforts they can and reduce their impacts on the environment as a whole. The emissions from the industry were overlooked for such a long time and have gotten out of control. With some of the popular industry trends, it is getting easier for hotels to make strides in the right direction.

Technology is always expanding. Products that we are using today- can be obsolete in a few months. For businesses to be successful, they need to be willing to adapt to change- as technology is always evolving. This article recommends "maximizing local search engine optimization" which can assist a person searching for something online- and could possibly increase sales and "customer base." SEO (Search Engine Optimization) reminds me of GDS's, as it brings more "brand awareness." Travel agents can also assist with "local SEO opportunities." The article also suggests have a "mobile-friendly website." With billions of people using smart phones on a daily basis- having an accessible, and available website is important. Furthermore, the article states that bookings made on the phone have increased in the past year 7%. Content marketing plays a key role in hotel's marketing. Replying to feedback, or having a strong online presence on social media can increase brand awareness. It is important to stay up to date with digital trends, as this can help build relationships with guests too. Video marketing, which is showing the costumer's what they should be expecting at the hotel- is a practical virtual experience. These current eMarketing trends are transforming the hospitality industry.

Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.