Group items tagged

4.15 billiion are active in social networks, this shows social network has a big impact on travelers' decisions. Keywords such as "safe travel" became popular after Covid 19. Hashtags are useful in order to create brand awareness in social media, put hotels on map, making them searchable and creating brand authenticity. Social cause campaigns improve how hotels interact with customers and it helps generate leads. Influencer marketing is a form of word of mouth on social media platforms. Collaboration with influencers in Youtube, TikTok, etc is a good idea since they have their own follower base targeting some of the biggest customer segments in hospitality. The holdbacks of incfluencers marketing should be considered.

I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way

Customers' comments and reviews on the website have a huge influence on business in hospitality industry. This article outlines five key trends that hotel marketers should be aware of as they approach online reputation management. First, customers would like to trust other customers' comments rather than companies' advertisements. Remarkable experiences and consistently extraordinary service can make customers satisfied, which encourage guests to share experience. Second, overwhelming volume of data and information can make customers paralyzed and confused. Hotel marketers should create position-specific reporting and make insights simple. Third, consumers may change their decisions in the last-minute because of online reviews. Listening to guest feedback, making changes, and improving service can keep customers' reviews positive. Forth, companies' revenue can be influenced directly by negative reviews. Firth, real-time web may have a ineffective result du to delayed responses.

This paper is designed to give human resource professionals a blueprint to follow for any type of human resource software selection, from stand alone applicant tracking systems to fully integrated HRIS and Payroll solutions. Software selection is invariably a more complex process than we originally estimate and one with long term consequences for an organization. It requires a careful and thoughtful approach to fully address the issues and impacts related to your decisions. Some steps may be combined or performed concurrently, but the authors strongly believe that human resource professionals will optimize their selections by following the process as presented Step 1: Teamwork Step 2: Goals Step 3: Big Picture Step 4: Future Needs Step 5: Technical Environment Step 6: Budget Step 7: Specs Step 8: Build vs. Buy Step 9: Research Step 10: Literature Step 11: RFP Step 12: Evaluate Step 13: Demos Step 14: Evaluate Again Step 15: Decision Points Step 16: Check References Step 17: Demo Again Step 18: Evaluate Again and Select.

Trends in the hospitality industry are changing. Hotels were once considered the place to indulge and splurge a little, but now we are beginning to see hotels change their approach to attracting customers. Properties around the world have begun to make changes that are reducing their carbon footprint, but those changes cannot always be seen by the guest. This means that many guests do not even realize that its happening. Many changes will begin to happen as customers express their concerns more publicly. Surveys are showing that a growing number of guests want to see green initiatives within hotels, and wouldn't mind paying a little more to stay at green hotels. There is work being done to measure a customer's carbon footprint and this knowledge will give hotels some consistency in the way they report their emissions. Although still in its early stages, green initiatives provide great marketing opportunities for hotels, and they are starting to see that they can attract more people through these initiatives. Green Initiatives are will continue to becomes increasingly more popular for guests. As guests continue to become aware of the effects of their carbon footprint they are going to look for ways to help reduce it. One area will be in the hospitality industry. This is a great opportunity for hotels to increase profits, by marketing to this type of traveler.

Consumers are spending more time engaged digitally, especially smart phones. So retailers are applying the mobile devices for POS retail expansion. The processing speed and its mobility made mobile POS more helpful, productive and competitive. It offers a powerful computing platform that combines the attractive form factor with ease-of-use; it also save the tablets cost and offer retailers a vital tool to improve productivity and decision making from the back office to the point of order entry on the retail floor.

This is an article about how restaurants are changing the way they manage their data by using the cloud instead of hard terminals at their geographic location. Options exist to utilize mobile technology. There are advantages of this including consistent access to data and less equipment is needed on site. Hard Terminals as well as mobile options currently exist so that the retail location can make decisions that fit the needs of that specific location. Another advantage is that staff no longer need to do as much manual work with the equipment. What took several hours now does not. A common concern with using the cloud is local internet outage. However, a 4G solution is available that turns the operation into wifi. Also, back ups are part of the cloud, so no information is lost. There are enhancements available or in development including QR Codes and mobile ordering via a tablet or smartphone. Once these devices are more common than not, more hospitality locations will move to cloud based systems.

This article is about Marriott International partnering with Micros Systems. This company now hosts the PMS used by all Marriott brands worldwide. This company's program will operate all daily functions in the hotels, regardless of size. The Marriott is confident in its decision and that the cloud program being the best solution for their properties. I believe that utilizing this program could indeed be successful for the Marriott. However, I hope that the company did its research on cloud programs before making this decision. Of course, the cloud programs have many advantages and are deemed promising in the future of technology and the companies it may eventually be a part of. However, the Internet is open to experiencing many issues, especially in security that can jeopardize the hotels. Since they implemented a "considerable evaluation", I assume that they are aware of the risks they are taking when utilizing a cloud based program. But, is the security of the company really the best risk to take?

This articles talks about the physical plant situation that Marriott had years ago. After Marriott faced challenges in 2005 with its management company that was in need of separating its IT infrastructure from its parent company, they now use Oracle E0Business Suite 22i's HR and Payroll applications. Marriott in North America had a long history of using Oracles application, Marriott U.K and Hewitt stayed with Oracles .

It's crowded at the top of the to-do list. We've just published the 2013 Lodging Technology Study, where hotel executives reveal which technology projects are top priorities for the year ahead. Their biggest investment (20% of their overall IT budgets) will be in guest room technology, focusing first on Wi-Fi access and bandwidth, and soon thereafter on upgrading door locks. Pressure to provide ample bandwidth is on, with high guest expectations for connectivity. But at the moment, it's room locking technology that's in the hot seat. Hotel guest room technology - and door locks in particular - received national attention in recent months when Forbes broke the news about a potential room lock security flaw found in Onity locks by a 24-year old software developer and security researcher. In a highly-contested decision (criticized as poor judgment by some and applauded as necessary full disclosure by others), the researcher released specific details of how to perform the lock hack. Since then a handful of hotels have alleged that the method was used by thieves in a series of guest room break-ins. While the threat is limited to one manufacturer's locking technology, it still could impact as many as 4 million hotel rooms. Onity responded with a fix, but is charging hoteliers for replacement technology, also a decision under criticism. Hotels, meanwhile, are putting a priority on upgrading locking technology. According to our survey, which was conducted at about the same time that the news broke about the potential lock flaw, more than one-third of hoteliers (35% overall) are planning to upgrade their hotel locks. About 20% will do so by the end of 2013, and another 15% will upgrade sometime thereafter. Right now, there are plenty of fingers being pointed with regard to ownership, if the hack method becomes a repeated source of break-ins. But regardless of who is to blame, it's the guest whose safety is compromised and the hotel whose name will

RateGain is a company that offers services that allow hospitality establishments to retain a "seamless" distribution with central reservations systems, global distribution systems, and property management systems. RateGain claims to enhance growth and offer support for revenue management decisions. Utilizing a central reservations system, a global distribution system, and the property management system, from a hotel standpoint, seems like you are gaining a ton of additional business and additional rooms sold. But what happens when the hotel sells out, and the inventory continues to flow in, overselling the hotel, upsetting the guests and creating an angry mob in front of the front desk, blaming the hotel for the issue instead of the lack of seamless communication between all of these systems providing this revenue? That is where a service such as RateGain comes in handy. This article focuses on the issues that have been identified regarding electronic distribution, including updating multiple system with rates and availability, manual entries, lack of synchronization between the systems, non-delivery complications with reservations and information, and lack of information provided by the source channel. Rate Gain notes these challenges and focuses on ways to improve and bridge the gaps between the services, to provide a seamless revenue gaining opportunity for an establishment. The article continues to explain how their RG Bridge implementation enhances these systems and eliminates these issues utilizing two way connectivity and allowing the hotel employee to work with channels to generate demand. It also states that they customize each connection to live up to the expectations and needs of the hotel, so that nothing will be lost or not understood. This service is a great investment for a company that continues to have these communication issues with their systems. Sometimes with the lack of communication between the global distribution system, the pr

Depends on the worst killer in the restaurant profit, in my opinion is the financial analyzing only in the tax day. This managing decision that not summary the financial statement everyday will lead to the confuse cost management and missing the chance for the maximize profit margin. Especially, cost is the most important part for the daily financial analysis. This article talks about how to manage the cost under effective way and make the property working for more net income. For instance, this article introduce about how to pricing the menu depends on the historical selling data and how to make some development and promotion encouragement for the guests loyal consuming behavior under the low-season.

In order to choose the best business cash management system, it can be helpful to consider the nature and needs of your business, as well as factors such as the need to incorporate analysts or consultants, and the ease of use for individuals who may be responsible for updating or reading the system. Companies will implement these procedures to ensure they accurately report inventory items and do not account for costs prior to being incurred by the production department. Companies use cost management systems to provide information for making decisions. The information provided typically relates to individual products produced and the production capacity associated with the company.

SalesPro is not a new system to the hotel industry. Directors of Sales and Sales and Catering Managers would be lost without a system to keep track of their meetings and conferences, as well as to collect payments and maintain guest listings and price brackets and rate plans for those groups. Food and Beverage directors find it helpful as well, as each group maintains their own banquet event order and the food and beverages are charged accordingly. What is new, however, is that hotel SystemsPro is enhancing its hotel SalesPro to include mobile options, where hotel sales teams and managers can obtain remote access to the system for real time information about the property. This is a handy tool, as sales representatives are frequently traveling and seeking new clients by completing sales calls externally. Should a client be interested in the pricing or availability during a sales visit, the sales manager can then immediately seek the information and provide it to the client. Efficiency and convenience are key factors for consumers when choosing a space, whether it is for their meeting, function, guest room needs, or anything else for that matter. Being able to immediately provide the answers to the questions that a client may have will gain the advantage, and potentially persuade the client to book the space or facilities on the spot, as opposed to having to contact them at a later time with the information, as by then, the client may have already made a decision to go with someone else. SalesPro is already a top choice for hotel businesses, as it boasts a high performance, and boasts to help boost sales and reduce operating costs. It also claims to offer property solutions that include reporting capabilities, allowing enhancement of a quality guest experience. This new development is simply an additional benefit to the system, and is offered to SalesPro users at no additional cost, making it that much more of an asset to the sales team.

The article highlighted states that every business should have a cash management system either POS or cash register. The traditional cash registers will be adopted by smaller business; however, more developed systems should use a POS. The cost could be high but the life expectancy of the system is very long. To make a decision about which POS system to choose, the decision maker needs to do his/her homework to determine the business' needs including how much it will grow in the future. The system will benefit the business to generate detailed reports, track inventory, easy menu updates and others.

With the development of technology, there are many softwares and machines help business imporved. The POS is a good system, which chould be used in the hospitality and retail industries. It has the ability to save money, quickly process a customer's transaction and accurately keep records. However, it charged more than installing a cash register. When considering about whcih one need to adopt, it's better for the business do a self analysis first. No matter what kind of technology we use, we need focus on provide personalized and customer focused service.

if the owner use the cash register, he can get the money directly. he does not need to take out the money out of the bank when he faces to the emergency situation. also the cash register is more reliable and more real. it does not have high risks of fraud and cheat except the fake money. compare to the POS system, the Pos system is convenient and easy operation. customers only need to swipe the credit/debit card that they can pay for the goods. so the customers do not need to bring much money when they are out of home. it is safe for the customers. nowadays, everywhere can receive the master card and almost everyone has one or more debit/credit card. this behavior promotes the development of POS system. easy to carry and consume make people use this way to buy the goods instead of using the money.

The company Aptech Financial Solutions software has been recently chosen by eight different hotel companies. The software is back end accounting software which its investors believe to be the best in the business. The company has brought along over 120 plus new hotels in their recent acquirement including Summit Hotel Properties who has over 80 hotels. The company offers three different solutions to all your back end hospitality industry needs; Profitvue, Targetvue, and Execuvue.

This article introduces the different functions of the hotel accounting software. In hotel financial management, the financial accounting, cost accounting, tax accounting, auditing and managerial accounting that has different purpose to help the hotel effective manage the financial data. Financial accounting records and reports the financial transactions of the hotel. Cost counting records and reports the hotel's expenses. Tax accounting records the data related to the taxes transactions. Auditing checks all the financial data and information. Managerial accounting analyses the financial data and information to make decision. All these accounting is necessary for the hotel. With the hotel accounting software, the manager of the hotel can manage the hotel easily and more convenience.

In the article "Investing in Hotel Technology- Guest Needs Versus Franchise Demands" it talks about how hotel owners follow brand standards while managing potential conflict with guests and are making sure they are getting their moneys worth on this investment. Technology is a huge part of hotels today, everything is done from the Internet and it even helps employees organize all of their information in an easy, user friendly way. Over the past years many hotel owners have opted to become franchisees of big name industries. "By joining a major hotel chain, these individual owners benefit from the brand association they get from being under such a well-known corporate umbrella, broader consumer recognition, plus access to well-established centralized reservation and booking systems." When hotel owners opt to become franchises of these bigger hotels they also give up their right to make certain decisions for their own hotel. Although this could be a downfall for the owner, "these investments have a negligible impact on the ability of the hotelier to bring in additional revenue," which is something that the hotel needs help with. Overall, when small hotels opt out and decide to become franchisees of big name hotels like the Hilton, it has both its advantages and disadvantages.

This article expounds how customers demand more from their e-commerce web sites and how their preference for consistency while shopping online must be satisfied in order for any business to remain successful. The article points out and elaborates on how e-commerce is really an all encompassing strategy that companies could use to sell their products and services, both online and offline to potential customers. The article also mentions how consumers are more likely to purchase any products or services from companies that leave them feeling more informed and secure in their purchase decisions. Most e-commerce platforms facilitate the integration of multiple applications such as online storefronts, POS systems, real-time inventory tracking and customer analytics into a single management platform. Lastly, because online shoppers are empowered with an abundance of competitive advantages it is important for retailers and other hospitality businesses to strive to improve data integration processes by centralizing databases and sharing information throughout their company.

Consumers and hoteliers are focusing more on green technology since global warming, water shortage and other environmental problems are becoming serious. Some surveys revealed that more consumers would like to choose sustainable hotels even they have to pay more for that. Additionally, some hoteliers would budget more on green technologies, such as wireless controllers, new lightening and air conditioning system, etc. Although some eco-friendly technologies may cost more, hoteliers have to think about their social responsibility and long-term development. Considering the above factors, hoteliers should introduce green technology as a foreseeable choice.

More and more people are deciding their hotel accomodations based on how eco-friendly they are. This is forcing hoteliers to make changes to their hotels so they can be competitive with the other green hotels.