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This article speaks about the extensive impact that artificial intelligence has on the hotel industry. The hotel industry was good before, but these new futuristic and techy advancements deliver premium guest experiences that create an everlasting effect. In return, it assists in expanding the business revenue, along with the profits, and creates a larger scale for the business. Some of the ways that big hotel brands are incorporating artificial intelligence is using chatbots. Chatbots help automates the customer support experience so customers are well directed in the right direction. Not only does it offer premium experiences, but it helps businesses to understand the customer's wants and needs to do so. It's a chain reaction. In hotel operations specifically, it helps to deliver a higher level of efficient and effective results when the demand grows higher. It also minimizes guest management time and effort. It is great for hotel operations, revenue management, next-level personalization, data analytics, and multilingual booking experience.

The effects of electronic waste dumping in the Agbogbloshie dump in Accra, the capital of Ghana. It also talks about the health issues workers suffer from working there, and the problem is predicted to get much worse than it already is.

This article talks about how LEED certification is increasing in the hotel industry. Buildings who are LEED certified save a lot more energy and offer recycling options.

This article is a simple breakdown on what proximity marketing is, who needs it and different types of proximity marketing. This article is interesting to read because it details the topic very well and really explains how a company could be successful using proximity marketing once they know their customer target base.

This article is on proximity marketing. If you had never heard of proximity marketing like I did this article will help you have a better understanding of it.

According to Nicole Genchur, almost 5 billion phone users worldwide, including more than e billion smartphone users. As a result, using smartphones has become the perfect time for location-based technologies, advertisement, and marketing. Proximity marketing is a tactic that works for businesses in all industries and of all sizes. Proximity marketing uses customers' locations for marketing a product or a service. Most modern mobiles have GPS technology and cell phone triangulation. Proximity marketing is also known as hyper-local marketing. This technology is a highly targeted form of marketing that lets businesses show promotions to customers within a small local area. Proximity marketing is used by many businesses, which include restaurants and fast foods, retail stores, the traveling industry, and real estate companies. Proximity marketing offers many opportunities for marketing to many businesses because they can personalize the customer experience based on past, present, or future location and behavior. Proximity marketing helps boost sales, offers information that can create customer engagement, and can improve customer relationships.

The article I chose is about the cloud. The cloud as its described in this article is a model of computing enabled by internet access that connects servers and networks to the public without the need to purchase large expensive equipment or staff to perform maintenance, and rather pay a monthly fee where this along with other services are performed. In this article we are given step by step instructions on the cloud computing environment and there five key characteristics. From internet access to measured service, on demand self-service, shared recourse pooling to rapid elasticity, the cloud encompasses many things and if you were like me, unsure of the what the cloud is and its functions, here is a is a step by step manual on the cloud and what it can do for you.

This article is very interesting because it is about the Vdara Hotel and Spa in Las Vegas and how they use robots for room service. The delivery robots look like dogs, called "Jett" and "Fetch." They are super technology innovative, and they can do different tasks such as; calling for elevators, alerting guests when they arrive at the hotel through an automated phone call, and traveling alone across the lobby to make sure guests have what they need. Other hotels in Las Vegas are also adopting technology to provide excellent guest services and great experiences. For example, a bar name Tipsy Robot has large machines that make drinks for their customers. Adopting robotics in Las Vegas has become a new trend that can make huge changes for the 300,000 people currently working in the gaming and hospitality industry.

This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.

Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.

The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.

This article describes the various cloud computing trends in travel and tourism and how they could be beneficial for all travel companies to adopt. It further goes into detail on how cloud computing is becoming utilized by approximately 81% of the travel & tourism companies and how it creates a positive impact on the industry. It mentions the advantages that cloud computing brings to the table like a personalized experience for users as it facilitates data synchronization between channels, is more reliable than holding one singular framework so it lessens the security risks, is being more widely utilized on a global scale, provides scalability and flexibility throughout the peak season and low seasons, saves the company potential expenses that would have otherwise been spent on other infrastructures, software, systems, etc., and benefits tourism on a socio-economic degree which helps fight environmental degradation.

" It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.

High profile hotels near large events have had to respond to events such as mass shootings since the 2017 Las Vegas attack where a guest used as hotel room to carry out the shooting. Concert venues and large hotels are now using surveillance drones and predictive threat analysis to enable their staff to recognize patterns that could indicate signs of trouble. Security costs at large venues are expensive, and they are being passed on via ticket prices. Hotels need to evaluate their need for an active shooter plan and evaluate their "do not disturb" policies and train their staff to alert management when they are unable to enter a guest room, or when they recognize something out of the ordinary.

Capital Expenditures in Technology

Advancement in technology every day has led to the dumping of electronic gadgets no longer wanted to the environment. Heaps of unwanted electronic waste, hazardous containing substances like lithium-ion batteries, are dumped into the ground with all their toxicology. As the world upgrades to 5G, it will end in a rapid surge in e-waste. According to John Shegerian thinks people are yet to see the magnitude of the transition to 5G, it is tremendous than changing from analog to digital (Samuels & Calif, 2019). However, it comes with many advantages; its outcome is a drastic rise in electronic waste. The ERI recycles less than a quarter of the United States' e-waste according to the estimate made by the United Nations, and the other dumped in landfills. This waste contains harmful metals such as beryllium and mercury, that have adverse environmental dangers. Among the 50 states in the United States, only 19 States have imposed a law to bun electronics from regular trash (Samuels & Calif, 2019); the rest of the states, like Nevada they are incorporated in recycling and trash bins, according to Jeremy Walters's manager for waste collection. The consumers are left to handle their e-waste even though there are e-waste rules. Multibillion companies should the responsibility and cater for the cost of recycling for the products they are manufacturing. Companies like Apple and Samsung, nonetheless the United States is repelling modifications to the prevailing laws, according to Scott Cassel Product Stewardship Institute found. However, some companies are improving through increasing their recycling efforts. For instance, Daisy, a recycling robot introduced by Apple, can collect more than 200 iPhones for recycling every hour. But this is not enough since e-waste generated annually globally is more than we can imagine, which almost 50 tons (Samuels & Calif, 2019). In a nutshell, technology can bring many benefits to society. Still, it can also harm both the environment and the p

the article explores the dangers of elctronic waste and give suggestions on how to better monitor this issue and resolve.

This article explains how the rapid advancement of technology has impulsed an increase in the use of technology, however has resulted in a rise in ewaste percentage. This happens because companies have opted for creating products that do not last for long periods of time, since they want to sell future products.

This article explains how and why hotels went from being in the bottom 13% to the top 3 most targeted industry for cyber attacks. It talks about how the implementation of technology to handle customer date has made the industry vulnerable and also how corporations are battling the issue by using separate third party companies to store data and handle credit card information.

This article is specifically related to the short-term rental industry (eg: Airbnb) and not to hotels. Property owners are increasingly using technology hardware and software to create a "contactless" experience that will foster a sense of safety and security with their guests but still allow them to personalize the experience. No dramatically new technology cited but interesting to read that property owners are planning to spend more on technology than on additional cleaning measures in terms of their anti-Covid measures.

This article on "Sustainable Hospitality Technology Made Possible" gives detailed tactics on how properties can lower their energy and consumption costs, and reduce waste which ultimately leads to protecting the environment. As explained in the article, this sustainability shift did not occur overnight, but rather through a progressive process that encompasses corporate social responsibilities and consumer sentiment.

This article describes the effects of technology on our environment. Everything from production to dumping the product can cause long term pollution issues if we are not careful. This article gives tips to combat this issue.

This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.

With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.

Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."

due to people are able to buy more computer or devices the consumption or energy has increased dramatically affecting the global warming and companies are implementing new technology or methods to minimize the negative impact in our habitat.

Seems like going green is on its way to becom a trend. Business going green not only for protecting our environment and limited resource, but also one of the ways of competing with competitors.

I love this article and I am so glad to be told that something is changing to being green in high-tech sector. Going green is always a serious issue and all industries should pay attention to it. I am happy to see that computer industry realize that they need to focus on green things and they are really doing something to be green.