Industry Outlook | Top Stories | | Hospitality Magazine (HT) - 0 views
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Steve Barrow, VP of IS, Luby’s Inc
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have seen some next generation hotel management systems that are truly cloud-based (no thin client installs). They have the ability to integrate with social media outlets, CRM and all the other major management modules, allowing the guest to ultimately have a better interaction with their online hotel profile and booking abilities.
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I believe a mobile payments standard such as Google Wallet or NFC on smartphones is an emerging technology with profound implications. The service will allow a customer to access all of his account balances and payment methods
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Tech is experiencing an innovation boom, and many in the hospitality industry are ready to replace the “slow to adopt” mentality with strategic IT investments. From cloud computing to mobile devices, hotels and restaurants are monitoring, testing and deploying new solutions that improve the guest experience, streamline operations across vast franchise networks, and bring greater security to their enterprises.
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I would expect apps to be available to give the guest a new, unique experience to their guest room, not only from the booking side, but also the experience once they have entered your hotel; much more than just a booking widget.
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I hope to see a single mobile device be your unique and secured identifier for everything from loyalty programs to payment transactions, to hotel room entry. This might be NFC or something else. Such a large percentage of our guests are carrying mobile devices, we should be able to identify them uniquely and have them authorize the sharing of this information for multiple purposes. Personally I hate having to carry 30 cards in m
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y wallet for varied functions. I know there are multiple vendors doing some facets of this chip-based ID, but the entity that standardizes and creates buy-in from consumers will be huge in the future of hospitality and retail markets.
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This article looked at the views on IT investments of Hospitality Technology's Editorial Advisory Board. The Board represents a variety of hospitality industries. The article focused on areas of improvement, emerging technologies, IT priorities for 2012, "wish list" IT investments, and more. Among the areas for improvement, guest Wi-Fi and mobile apps, loss prevention technologies, and social media targeting older clientele topped the list. Older guests connecting to and understanding social media are a worry among many of the Board members as well as lack of standardized, secure payment methods. Many also mention that their current systems (POS in particular) tend to hold them back from implementing new IT technologies because they would not be compatible. Most Board members listed having mobile devices that could be used for a variety of purposes on the guest end as well as on the business end would be top on their "wish list" for IT implementations. With almost everyone owning smartphones today, I think this would be the smartest and most effective IT implementation to invest in. Many customers and guests are looking for easy and accessible ways of navigating through the hotel and restaurant environments without extensive help from others. Since many people, especially the generation coming up, are more and more attached to their phones and tablets, mobile apps for nearly everything seems like the smart way to go. Cloud-based servers were a close second in terms of what they wanted in invest in. Many of the Board members pinpointed technologies that have been around but are still new, especially in their respective areas, when speaking of useful emerging technologies. Mobile apps, tablet and 73456
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this article gives a great overview of the steps leaders in the Hospitality industry are taking towards new technology. In this article members of the industry were interview regarding weaknesses in the current hospitality market as well as emerging trends that each believe is in rapid increase. Some of the answers give very interesting approach towards technology. Although, overall it seems that the number one emerging technology is the use of cloud-based/mobile-based services.