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swhit149

What is Global Distribution System (GDS)? - Guide For New Travel Agencies - 0 views

  • Many travel agents around the world are using the Global Distribution System (GDS) as their major booking channels
  • significant growth of the travel industry.
  • s the brain of the travel industry.
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  • provides real-time information to companies such as airlines, hotels, car rental and travel agencies.
  • can find the availability of hotel rooms, flight seats or cars on behalf of their clients and book through the same GDS.
  • When a traveler requests information from a travel company, the agent will find the most accurate and cost-effective itinerary.
  • Travel companies are charged every time they access the GDS or they can buy a particular software offered by the GDS on a yearly basis
  • The airline industry created the first GDS in the 1960s to track flight schedules, availability and prices
  • They were used by the airline industry to automate the booking system, but, later travel agents were also given access
  • Amadeus
  • Travelport
  • Sabre
  • Effective in attracting international travelers24/7 access to inventoryEnables business models such as retail travel agency and OTA (Online Travel Agency)Offer consumers increased pricing transparencyTravel agents can get a global platform with a strong market penetrationProvide best rates to your customers which no other system can providePlace travel services to many clients without affecting your marketing budget
  • To use a GDS, you have to be a professional travel agent. For that, you must have a proper industry ID such as an ARC (Airlines Reporting Corporation) or IATA (International Air Transport Association) number.
  • Some airlines will not allow you to issue tickets even if you have a full IATA license.
  • they may sell it to you for $150-$160/year (contact the GDS provider to know the exact amount). The software will allow you to reserve tickets on any airlines.
  • A corporate travel agent who books on behalf of corporate clients or an individual working at a corporation who needs to book flight tickets for all their employeesComplex itinerary agents who have steady clients with multiple travel plansHigh volume booking of air-only travel
  • While changes will continue to impact the future growth of GDS, there will definitely be a role for them.
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    This article thoroughly explains how GDS was brought into the airline industry and how a travel agent may get access with the proper training. GDS systems will not be going anywhere I do feel as if it will only improve on helping those that use for travel. As the article states its goal is to impact growth for the future!
yyr997

Importance OF GDS for Travel Agents and Tour Operators - 1 views

  • Popular GDS Systems in Travel Industry
  • Amadeus 1987 Iberia, Air France, SAS  and Lufthansa, Strongly based in Europe, Mid East, North Africa & Asia Pacific Galileo 1993 Galileo was Founded by a combination of 11 most significant North American and European airlines conducted by United Airlines. Currently owned by Cendant Corporation It has a strong web-presence in US and Western Europe. Sabre 1976 Initially it was founded by American Airlines. Currently Sabre is a separate entity owned by AMR corporation very strong  Global presence in US and Asia Pacific Worldspan 1990 Worldspan was founded by Delta, TWA, and North West Airlines. Further it was being sold to Transaction Processing Corporation. Mainly in the US and Europe
  • Please find few of the benefits of  Global distribution systems: The Use of Global distribution system shows a rise across corporate and leisure travelers GDS is highly effective in alluring the international travelers. This is the reason why using of GDS among the travel agents is growing exponentially every year. OTAs have greatly improved the travel shopping experience and convenience for consumers and have increased pricing transparency. GDSs enable the retail travel agency and OTA business models. The GDSs enable the travel agents to make their travel services available to consumers globally where they might not otherwise be able to achieve efficient worldwide market penetration through direct marketing efforts. Booking through Global distribution system is most preferable for  corporate travel agents as a suitable reservation process for holidays,  air, hotel and rental cars. Travel agents can get global platform for their business with strong market penetration Global distribution system is the base to  enter into corporate clients across the world GDS is the ability to update the status of inventory  in real time.  Due to its real-time  status update capability managers can view rates change and  can easily alter price points or make special offers. Agents can view all the changes instantly and will be able to suggest the new updates and offers to clients without any interruption to make the deal.. Its a wise decision to invest in a GDS. The system places your holiday booking services and inventories in front of  huge  clients without affecting  your marketing budget.  The unique selling point of GDS is that it Can provide best rates to your guests, which no other systems can provide.  Your gusts can find packages that include a hotel stay, air travel and car rental
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  • 2015 is going to be a successful year for travel agents using global distribution systems for bookings. According to Travel-Click research the bookings through GDS is projected to 62 Million, which was 61 million in 2014 and 42 million in 2009.
  • Having a mobile optimized tours and travel prortal is the most efficient way to find both local  and international hotels, airlines, holidays and car rentals on short notice.  Its a big change in consumer behavior to switch over to mobile. Shifting to mobile search is already being started and reflects of changes can be apparently measured.
  • GDS is a computerized web service that provides pricing, real time availability, centralized data display with  reservation functionality to the global travel industry in a very unified process.
  • GDS is highly effective in alluring the international travelers.
  • Global distribution system is the base to  enter into corporate clients across the world
  • GDS is very huge and it will create robust ecommerce platform for travel industry.
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    As we all know, GDS is an online system known as global distribution system, which delivers worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets to bridge the gap between tour operators and travel bookers. The article has introduced the most popular GDS systems in the industry and their strong advantages. In addition, it also reveals the reasons why the industry still uses GDS and the importance of it. In one word, GDS is highly effective in alluring the international travelers with the development of information and technology. It enables the travel agents to make their travel services available to consumers globally where they might not be able to achieve efficient worldwide market penetration through direct marketing efforts.( The article has also given a future prediction about GDS. According to the statistics, GDS will rule the travel industry if it keeps continuing the ever changing needs of airlines and hotel industry.
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    GDS is very important in the tourism industry. Even if the company creates its own direct sales channels, the impact and benefits of GDS are considerable. Making good use of the advantages of GDS can create word of mouth and revenue for the company in the hospitality industry.
davidclark33

In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen Perry recalled, “On March 11, during the middle of the President's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican Republic were notified by their hotel that the airport was shutting down. Since they had used a travel advisor, as in real person, not an online screen bot, they had no problem getting through. After finding no flights available, Sherry contacted a private jet company, which arrived to pick the family up just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interrupted stay.
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  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in Paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
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    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
liz649

How AI is Transforming the Travel Industry | Eastern Peak - 0 views

  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
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  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
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    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
yuliannab

Northstar Travel Group's Unique Hotel Identifier Solves Widespread Industry Problem | N... - 0 views

  • SECAUCUS, N.J. – Northstar Travel Media, the world’s leading business-to-business media company serving the travel and meetings industries, has announced that it is supplying a unique hotel identifier that solves the problems associated with multiple identifiers. “For nearly a decade the travel industry has struggled with the costs and problems created by multiple identifiers, said Sheila Rice, VP Business Development & Licensing. “Over the years, each business created its own system resulting in a proliferation of identification numbers. A single entity may have numerous proprietary codes across different systems. As each segment of the industry tries to integrate information with suppliers, travel agents, hotels, GDS systems, CRS providers, content publishers and payment processors, predictable problems ensue.” With a history spanning more than 70 years, Northstar Travel Media is already established in the business and process of identification numbers. It is uniquely positioned to lead a solution for this long-standing and increasing industry problem. As the content provider of unique hotel identifiers, Northstar Travel Media has been supplying this data to leading travel and hospitality companies for more than a decade. Northstar’s database of 200,000 hotels worldwide contains up to 300 fields of data for each hotel. “Northstar Travel Media has a pristine reputation for providing data that is comprehensive, accurate, reliable and flexible,” said Tom Kemp, Chairman and Chief Executive Officer. “We look forward to providing more content solutions with our unique hotel identification numbers.” Licensing of the unique hotel identifier data includes hotel name, address and telephone number. Content packages can be customized to provide solutions to meet specific needs. The Unique Hotel Identifier builds on Northstar’s existing hotel products and services that include more than 60,000 hotels around the world reviewed and classified using the company’s industry-standard consumer classification hotel rating system. Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands Travel Weekly, Business Travel News, Meetings & Conventions, Successful Meetings, Incentive and TravelAge West. NTM’s electronic directories — Travel Weekly’s Hotel & Travel Index and M&C Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including travel42, Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Additionally, Northstar recently acquired PhoCusWright, the premier global travel, tourism and hospitality research and event business at the intersection of the Internet and the global travel industry. Based in Secaucus, New Jersey, the company also has offices in New York, Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina. Northstar Travel Media, LLC is a portfolio company of BV Investment Partners, a leading private equity investor in the media and communications sector.
    • yuliannab
       
      This article circles back to our discussion board about issues in the hospitality industry. 200,000 hotels is not nearly enough and I am certain that there are many more. The idea is wonderful; however, if this is not backed up by the government, then it would not be created as an industry standard. The big companies, such as Marriott, Hilton, etc would most definitely be part of this initiative; however, what about the smaller motels, bed and breakfasts, etc? If there is a fee associated with this (which there would probably be because the database needs to be maintained) then smaller less profitable ones will opt out. - I hope other classmates have updates.
Jiaqi Xu

Travel Agent Increase Use of GDS to Book Hotel Room - 0 views

  • travel
  • travel
  • Travel Agents Increase Use of GDS to Book Hotel Rooms
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  • travel
  • travel
  • travel
  • travel
  • travel
  • travel
  • travel
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays," remarked John Hach, Senior Vice President, Global Product Management at TravelClick. "As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale."
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,"
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    This article is a good one that demonstrates how GDS are now more often used than times before. The article states that the 2011 Global Travel Agent GDS study demonstrates how important GDS platform and shopping Displays are to the travel agents. They stated the 84 percent of those who took the survey stated that they are using the GDS just as much or even more than they did in the pass and 35 % of these stated that they were using it more than they did in the pass. The article explained how these numbers have greatly increased since 2009 where only 26% agents admitted that they used the GDS systems more than before. This study is 2011 reaffirmed Travel Click's projection, which was that GDS hotel bookings would surpass %50 million in the year 2011. This was far more than that of 2010. The article goes on to explain how the GDS will improve the booking and services of the industry all around. Furthermore, the article went on to explain a worldwide survey conducted for agents who were among the largest GDS in the world and some 495 responses were collected. The survey was conducted by Phoenix Marketing International, which is and independent marketing research firm Travel agents were indicated that promotional messages were effective and prompt during bookings and 66% of these agents request additional information about it. While, 68% of these agents looked into the GDS for more information. After this survey was complete the agents who were aware of promotional messages, 46% of them made North American bookings within 3 months as a result of the promotional messaging and 44% made non- North American bookings. The survey itself shows that promotional messages were and excellent way to get the agents interested. In the article it is quoted how the promotional messages acts in a chain reaction to reach the agent and then the customer, which allows sales all over the world.
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    GDS provides a perfect virtual marketplace for travel inventory sellers such as hotels, airlines, and car rental systems to showcase their wares to a global Internet travel audience. The GDS is a natural outlet for hotels, resorts, and even smaller inns that want to increase revenue and online marketing exposure. As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.
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    Yes, GDS is of great importance for tourism development. It provides such a huge market of tourism information for customers, airlines, hotels, travel agents and any parts included in the tourism. Someone said that GDS will end travel agent, however, in my opinion; they have their own advantages and will supplement each other in the future.
Claire Conway

GDS usage on the rise as travel demand grows - 1 views

  • A study conducted by the American Society of Travel Agents in 2009 found the percentage of member travel agencies that used the GDS channel declined from 98% in 1999 to 79% in 2009.
  • However, despite the decrease in GDS usage amid the most recent global economic downturn, hotel companies and travelers still find value in the channel, according to sources interviewed for this report.
  • Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year, said Nancy St. Pierre, a spokeswoman for Sabre, which is one among several major GDS companies including Abacus, Amadeus, Galileo and Worldspan.
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  • The GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike, according to Robert Cole, founder of hotel marketing firm RockCheetah.
  • The GDS also provides enhanced marketing support, St. Pierre said
  • Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year
  • GDS would provide additional value if distribution costs were lowered. “I think that what hotel companies don’t like about GDS is there’s a relatively high transaction fee.”
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    In 2009 the GDS usage declined from 98% to 79%. ALthough there has not been a demand to use this technology, there has been a demand in the first quarter in 2012. There has been an increase because of corporate business demand. GDS is being used to transfer room inventory to global distribution partners as well as travel agents and OTA's. Hotels using the GDS technology offer a percentage to a client instead of a fixed rate. This happens as long as companies have access to the hotel's system everyday. According to Robert Cole, The GDS system is notgoing anywhere because of its unique solutitons to hotels and travelers. It makes it easier for everyone.
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    Although there was a significant slowdown of GDS usage between 1999 to 2009, bookings are steadily increasing over 2012's first quarter. The growing demand is primarily from corporate travel, but leisure travel reservations are also picking up speed as well, especially in the form of job related trips that end with vacation days. Hoteliers are increasingly following a "dynamic pricing model" which has flexibility of rates to increase during high demand and vice versa, encouraging weekend stay-overs and group rates. In spite of previous estimations, GDS enhances the online search tools rather than being replaced by them, since it is much better suited to handle large amounts of site traffic than smaller companies and independent, as well as providing a cost-free marketing presence for the tourism providers. Hotels still consider GDS transaction fees high, but this is an ongoing negotiation. Corporations appreciate GDS' security reporting features which pinpoint employee locations as well.
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    Corporate travel demand is primarily responsible for the rise of GDS usage. There has been an increase in business travel. Many consumers are attempting to leverage those increase in demand through GDS. The pricing model provides consumers with a lower rate through GDS than the actual average rate. The GDS is not going away anytime sooon.
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    This article shows that although GDS were thought to be the end, with its efforts of changing price and strategies, it still can postpones its life circle and continue growing gradually. However, I am a little doubt about this article, because the result it concludes just based on the interviews of three person.
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    This article is about how global distribution systems are still in demand even though they were said to be dying out. Industry leaders thought that with the development of online travel agencies, GDS's would soon be out of business. This isn't the case though. Well it is proven that member travel agencies have been using GDS's less this could be linked to the economy. The people who are purchasing travel through online travel agencies are still using the GDS every day. Business travel is also up in the past 10 years and also an increase in business travelers extending their stays for leisure. With that leisure and corporate traveler are help keeping GDS's alive. But GDS's would be even more profitable if they lowered their transaction fees.
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    The GDS has decreased steadily over the past decade, but recent studies have shown that there has been a small increase. The increase is thought to be due to corporate travel.  Many hotels are trying to increase the use of the GDS through dynamic pricing models. This model offers a percentage off the hotels best available rate depending on what the demand is. The GDS provides many benefits like facilitating the online search process, offering immediate access to information without using a marketing budget, and high sense of security. The only downfall is that the distribution costs are too high, because transaction fees usually are around $5. 
Michaela Gave

GDS hotel bookings increased at a record rate in April 2013 - 1 views

  • increase 8% last month, compared with April 2012
  • Global corporate bookings set a new growth record of +8.8% over prior year in April, according to Pegasus Solutions, the single largest processor of electronic hotel transactions
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    The reason for my choice is to show that GDS is still preferred in this age. No matter what evolution takes place with direct booking, GDS would never fade away. It is proven that via GDS, the occupancy in hotels are greater than direct booking, once again due to the fact that people have used this before and are comfortable with it and will not want to change.
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    Hotel booking transactions have increased by 8.8% since April which is the highest year increase through GDS since August 2011 setting a new record. Previously January lead with the strongest growth at 7.9% over 2012. Bookings are primarily business travel and have helped set an increase of 4% with rates .1% ahead of last years. When reported in 2011 it was said that the hotel industry is heavily influenced by the economy verses today reporting positive economic indicators which is definitely welcoming business and leisure travelers to book their travel plans using GDS. Not only did business travel increase so did leisure travel increasing by 6.2% from April 2012. This year in April growth reached its highest growth pace thus far at 5.4% with an increase in rates by 1.2%. Seems like people can always find money in their budget to travel. For the "condition" of the economy I am happy to see that leisure travel is still increasing and people are still using GDS to book. As we discussed in our discussion board, GDS should continue to be used. It is obviously growing and people have not stopped using it. All ages are using GDS and are finding it to work for them. As far as business travel, my company requires us to use our online travel agent even when booking through Expedia or another site is cheaper. They say it's the way they track our expenses for the year. I think businesses have started hiring less people and are requiring their employees to work remotely and then travel when needed. This could be where some of the increase in business travel is coming from.
Carolina Ferrer

Amadeus steps up efforts to enable personalized travel experiences - Runway GirlRunway ... - 0 views

  • Amadeus also found that 26% of travelers are more likely to respond to messages tailored to their personal interests, and 22% are more likely to respond to promotions that are specific to their location.
  • Merchandising is about providing customers with a shopping experience that presents products in the best possible light, at the best possible time, and allows them to tailor their travel experience. In the past, GDSs have faced criticism from airlines and other industry stakeholders for not always being able to accommodate this philosophy
  • Fast forward to today, and Amadeus is working hard to change this perception by providing tools to travel agents that allow the passenger experience to be personalized. In addition to making ancillary services available to travel agents at the point-of-sale, they can now access and book even more enriched content through ‘airline fare families’.
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    Amadeus is working with travel agents to ensure their clients get the most personalized experience possible while booking their vacations especially, airfare. After a study done by Amadeus with Frost & Sullivan, the found that many travelers would respond to messages that they can relate with their interests. Also, they found out that travelers would respond to offers related to their locations. The article summarizes that GDS were not providing the most conclusive and personal content to travel agencies. Amadeus has developed 'fare families' for airlines. These fare families are able to combine options and services that appeal to consumers and give travel agents the ability prepare targeted offers with the GDS in place. Additionally, using consumer relationship management data, like spending patterns and social media, will lead to better customer response. Travel agents rely a great deal on global distribution systems. Amadeus is going in the right direction in giving travel agents the proper tools to succeed in a market that is increasingly booking directly with suppliers. This new personalized offers that Amadeus is bringing to the table may actually give travel agents an advantage over the competition.
asant318

Skift Tech Forum Preview: Affirm's CEO on Travel Industry's Oncoming Payments Revolutio... - 0 views

  • change how travelers pay for trips by letting them use installments for flights, hotels, and other purchases
  • new forms of payment could be revolutionary in the travel industry as unbundling has expanded options for leisure travel to people at all price points.
  • The marriage of travel and e-commerce means OTAs, airlines, and hotels have had to worry about interchange, processing fees, and increased fraud risk.
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  • Affirm provides honest financial products that improve lives,
  • Affirm can help travel brands capture early planners by allowing them to lock in prices when they are low as they are still far out from the travel date,
  • We’ve found that anything that costs over $250 can be beneficial when it’s broken up into payments over time
  • advanced booking windows increase significantly when paying with Affirm
  • But there are a lot of travel brands that prefer to partner with Affirm, where we can take on the repayment risk.
  • We’re seeing other OTAs, including Expedia, move towards an advance-payment model because it helps increase stickiness and reduce cancellations. Affirm complements that strategy nicely because we pay the merchant up front at booking and take on all repayment responsibilities.
  • offering Affirm as a payment option actually acts as a customer acquisition tool and helps drive conversion
  • Data security is our number one priority,
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    This article contains an interview with the CEO of the payments technology company Affirm, Max Levchin. Affirm, established in 2012, is a payment technology firm that allows for travelers to pay for trips via a monthly payment plan. The company fully pays the travel provider and then is responsible for collecting the funds from the traveler. The payment does not need to be paid in full prior to travel. Levchin says that this product is attractive to companies because airline and hotels don't have to worry about interchange, processing fees and fraud. It benefits consumers because they are able to book early when prices are lower instead of "saving up" to book closer to the date of travel, when the trip is more expensive. They have seen an increase in advance bookings with Affirm for trips over $250. He suggests that this will disrupt traditional travel industry e-commerce and make travel more accessible.
teallemejia

Cloud Computing in the Travel Industry | Accenture - 0 views

  • Before the pandemic, companies were managing under legacy on-premise technology, hesitant to make big investments in cloud due to concerns about cost, time and security. But in a world after the pandemic, the travel industry must adapt fast to survive
  • The value it delivers goes beyond technology to organizational transformation, making the journey through cloud in travel a key CEO priority.
  • Airlines and airports reinventing airport experiences: From contactless, smooth passage, through bag drop and security to airside shopping for travelers who have pre-filled biometric data
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  • Travel companies must future-proof their businesses built upon living systems and processes enabled by agility and scale. They need to take a deep relook at strategy, organization, practices, technology and talent functions.
  • Compete for investment capital Cloud-related investments drive business changes needed for increased productivity, smoother traveler experience, vertical integration & resilience.
  • Rehost scalable functions Rehost high-volume, scalable functions on Infrastructure-as-a-Service (IaaS).
  • Cloud is central to the travel industry’s survival and future growth. There’s no time for delay. Companies must use this crisis as a springboard to scale up cloud adoption, improve resilience and innovation capabilities, and create the seamless, contactless and effortless experiences travelers demand
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    Before the pandemic, companies were afraid to invest in cloud due to the concerns of the cost, time, and security. But in today's world technology is something companies need to adopt. It's time for travel companies to see the cloud for what it is, the passport to future value. All sections can benefit from this technology including hotels, airlines, and airports. This is the best time to invest into technology to benefit the industry by taking a deep relook at strategy, organization, practices, technology, and talent function. As travel is being rebuilt, cloud-related investments will deliver higher returns on capital than investment in new aircraft, new hotels, and new ships. This is the perfect time to invest into cloud adoption.
Zhe Chen

Expedia Launches New Brand Campaign - 1 views

  • "We helped create online travel, but over the course of the last 15 years, the personal touch has been lost," said Joe Megibow, VP and general manager, Expedia.com. "In a world where every traveler and every trip is unique, Find Yours is our effort to capture the magic of travel and to make travel personal again. With more travel options than anyone in the world, no matter who you are and what you are looking for, we can help you 'Find Yours'."
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    This article talks about a new brand campaign which was launched by Expedia, an online travel site that helps users plan and book travel. This campaign, called FIND YOURS, is about content photos and videos and stories from everyday consumers include Personal Storytelling, Travel Blogger Integration, Social Media and NFFTY which are all about travelers' daily travels to give an image to show travelers' personalities and get personal touch back to business. As we know, information technology steps big forward to the future quickly. Nowadays travel agents turn its most businesses into online due to the less cost and more convenience. By doing the huge business and getting large numbers of information from expanding to the internet, travel agents get a big profit over the last 3 decades. But the personal touch is getting less and less due to this radical change on the internet; humanity is becoming mechanized and electronized and far away from actual contacts. So in my opinion, I am strongly agreed with this campaign and I think Expedia did a good job to make the electrical business to be personalized and more humanity which should be the nature of the business initially
Kassandra Baumgardner

GDS is still the ticket for most agencies - Travel Weekly - 0 views

  • While airlines and GDSs continue their verbal and legal sparring over the future of travel distribution, the GDS remains an essential tool for the agencies that use them, according to ASTA's 2012 GDS Report.
  • She predicts that the decline will ultimately stop, because the business model of current users is predicated on selling air, and nothing beats a GDS for booking seats on planes.
  • Corporate agents tend to use GDSs more than leisure agents because air is so essential to corporate travel.
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  • McClure said the GDS was essential for comparison shopping, and for an agency like Montrose, being able to shop multiple airlines and hotels enables the agent to offer real value to a customer.
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    There is a lot of talk within the travel industry about the future of travel distribution. Some argue that direct bookings from airlines are the new future, while others are arguing that the continued use of GDSs still remain essential to travel distribution. ASTA and Travel Weekly conducted a survey of travel agencies to get their take on GDSs. Although the use of GDSs continues to shrink, the declining rate of use has been slowing down. In 2010, the rate was 76% and in 2011 the rate was 75%. In 2012, surveys found that 72% of agencies surveyed were still using a GDS. ASTA predicts that the rate of decline will eventually stop because no other method of booking flights beats the GDS System. Agencies surveyed said that they continue to use GDSs because of the speed, and the ability to easily compare airlines and hotels. Airline bookings continue to be the main reason for the success of GDSs, with 90% of air bookings made through the GDS. 95% of car rentals are made through a GDS, and 50% of hotel bookings are done through GDS. GDS systems continue to drive competition, and make it easier for agencies to negotiate with suppliers. Agencies also continue to receive incentives from GDSs as long as they use a GDS. I believe that as long as travel agencies stay in business and are continuing to turn a profit then the GDSs are safe. Travel agencies are not likely to switch to a new system if the easily accessible, and easily manageable system is still GDS. If travel agencies begin to become less popular, then GDSs may see a rapid decline in the use of the system.
bnort002

How Technology Is Changing the Role of Travel Agents | TTS - 2 views

  • “There’s an app for that!” Technology has already made it easier for travelers to book their own reservations, search the web for getaway destinations (and great travel packages), and run cost comparisons for their travel and accommodations – all through tapping the app.
  • GDSs, high traffic portal travel sites, and start-up agencies can access similar flight and hotel booking systems. This helps agents quickly filter travel options for their clients; it also enables travelers to do self-service booking independently of an agency.
  • Customer service is becoming easier, faster, and more cost-effective. Social media is one technology tool that enables a small staff to handle large numbers of inquiries, forward automated alerts to update travelers on delays and wait times and share interesting industry information
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  • Gamification is not just a newer cost-management incentive program. Gamification is another way technology is meeting travelers’ demands for more enriched travel experiences
  • Among the more important technologies, a travel agent must employ are mobile technology, social media, and the human touch.
  • Social media is one of the more significant tools major businesses are employing to build brand awareness and customer relationships. 
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    The role of travel agents has changed drastically over the last 30 years. When once you needed a travel agent to do all of your bookings for you, you now have access to all of these tools and can create your own travel experience. Therefore, today's travel agent needs to be tech savvy and must keep up with the trends and provide their clients with the most up to date travel information. They also must have an online presence, specifically social media that shows their "personality" and helps with marketing. As long as agents can keep up with the ever changing technologies, clients will go to agents for the "human touch" and real first hand experience.
ravicka

TripAdvisor launches green initiative for sustainable travel - Blue and Green Tomorrow - 0 views

  • Jenny Rushmore, director of responsible travel at TripAdvisor, said, “We know a lot of travellers in Europe want to be savvy about the eco-friendly choices they make on holiday but they don’t always know where to go to find that information. “What makes TripAdvisor GreenLeaders so useful is that we are now providing travellers with an easy way to compare hotels’ green practices alongside the millions of reviews already on the site.”
  • John Alker, director of policy and communications at UK Green Building Council, added, “For the hotel and leisure sector, going green is not only the right thing to do, it’s just good business. Green should be viewed as another aspect of quality.
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    As people continue to move towards a lifestyle that is sustainable and eco-friendly so to are their choices re travel. Llaria Bertini in her ariticle "TripAdvisor launches green initiative for sustainable travel" highlights how the popular travel site TripAdvisor has launched an initiative to assist European travelers in making hotel choices that suit their lifestyle. The initiative called "TripAdvisor Green Leaders" came about as a result of travelers need to stay at more eco-friendly accomodation. Despite that need they had difficulty in obtaining information about hotel practices. Jenny Rushmore, director of responsible travel at TripAdvisor said "We know a lot of travellers in Europe want to be savvy about eco-friendly choices they make on holiday but they don't alwyas know where to go to find that information, " thus the initiative was born. Trip Advisor came on board to provide information for travelers re hotel Green practices , to compare offerings of various hotels as well as to provide reviews not only based on what the hoteliers would provide but from the perspective of persons who would have had a first hand experience at the property. As going green becomes a more acceptable approach for many things in various areas of our lives the hospitality and tourism industry is no exception. As John Alker,director of policy and communication at UK Green Building Council said " For the hotel and leisure sector, going green is not only the right thing to do, its just good business. " TripAdvisor initiative allows us to know which properties are taking the steps towards sustatainability in one place.
lamia elachchabi

DoubleTree by Hilton launches new YouTube channel - 0 views

  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
  • Want to boast about your last vacation on YouTube? DoubleTree by Hilton has teamed up with Google to create a YouTube channel that lets travelers plan and share details about their trips
  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
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  • They also are looking for deals on hotels' social networks. According to a Google/Shopper Sciences study released in December, 48% of social network users follow travel brands to learn about promotions and sales.
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    This article talks about the agreement made between Double Tree Hilton hotel and Google in creating a new You Tube channel that will let travelers share their travel pictures, experiences and other details of their trip. The DTour will allow travelers to upload and post videos from any social network. They can locate the area the website map and then they can add comments, photos and videos. John Greenleaf, global head of DoubleTree by Hilton says "We're really giving people the opportunity not to talk about a specific hotel or airline but about the destinations themselves." D Tour will show all different locations of Double Tree Hotels. According to Megan Danielson, head of the industry travel at Google, hotels should be taking advantage of the increasingly numbers of users of You Tube to advertise their brand. "A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip." The Double Tree hotels can use this tool to build a relationship with customers and people can use this tool to share their travel experiences with other travelers.
Gabriela Moreno

The travel business: The ineluctable middlemen | The Economist - 0 views

  • Some of the tastiest margins in the travel business are enjoyed by the “global distribution systems”
  • The airlines’ chronic unprofitability is partly the result of a wave of competition
  • But it is also due to two moves by the airlines, from the 1990s onwards, that in retrospect were strategic errors. One was to stop paying direct commissions to travel agents. The other was to set the reservation systems free to become (as the airlines see it) profit-gobbling monsters that devour their parents.
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  • These were originally created by several of the largest airlines to distribute their flights through travel agencies but have since become independent firms. Most flights booked through a physical or online travel agent go through a GDS, which charges the airline a fee of about $12 per round trip, passing a few dollars of that to the travel agent.
  • Some airlines have thrown in the towel and let a GDS take over the running of all their in-house systems for handling passengers—in some cases, even their websites
  • In recent years the main hope for restoring airline profitability has been ancillaries: all those extra charges for meals, checked bags, less-cramped seats and the like
  • Hoping to solve these problems, the airlines’ international association, IATA, is working on a grandly titled “new distribution capability”
  • The GDSs could make use of such services, so as to sell the airlines’ full range of extras as well as just flights. But perhaps of more interest to the airlines is that it would become easier for travel agents to build computer systems that deal directly with airlines. It would also become easier for search engines to scour the web for flights, assemble a list of options for travellers, then let them click through to the website of their chosen airline to complete the booking—again without a GDS’s involvement.
  • IATA hopes to have its new technical standards agreed by the end of the year—though as a rule, getting airlines to agree on such things is tricky
  • The airlines argue that the cost of the middlemen adds to the price of tickets (though the superficial evidence suggests that it is airline shareholders who suffer). They say they want to reform the distribution system to offer flyers a wider choice and a more individually tailored service. The GDSs argue that they provide travellers, through their agents, with impartial comparisons of all available flights, allowing them to get the best value.
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    This article gave me a different perspective as to how the GDS system has affected the airline industry.  According to The Economist, the airlines chronic unprofitability is due to two strategic errors of their own doing. One was to stop paying direct commission to travel agents and the other was to set the reservations systems free. Despite their best efforts airlines are now having very hard time getting travelers to bypass GDS agents and come to their websites. A majority of the profit margins in the travel business are seen by the GDS systems and airlines are left footing the bill. In hopes of resolving this problem, the airlines international association is working what is called "new distribution capability." Through use of this service it would become easier for travel agents to utilize computer systems that would deal directly with the airlines. However, ambitious IT projects have failed hundreds of different times across hundred of different industries and getting the airlines to agree to make such a dramatic change in IT would be a daunting task. Both the airlines and GDSs argue they hold the true consumer advantage.  On one hand, airlines are able to provide flyers with personally tailored service, while on the other, the GDSs allow customers to compare flights for the best value. Whether it be the airlines or the GDSs that prevail, the future of travel is now online. 
paige rosenberg

Travelers returning to travel agents - 1 views

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    People are starting to use travel agents again, research shows that travel agents showed a 51% revenue increase with an expect of 94% to make a profit. When people travel to exotic destinations is when they tend to use travel agents, and this is the future where more people are traveling all over the world. The internet is a useful took for gathering travel infromation, the counsel and expertise of a travel agent is invaluable. But when people use the interent for the information and get to there destinations and something goes wrong, they have nobody to go to if they need help. Travel agents are evoloving again!
avila031

Are Travel Agents Still Useful? - 0 views

    • avila031
       
      This was why people used to need them.
  • They got you the deals you couldn’t find on your own because you didn’t have access to the resources they did.
  • (according the Bureau of Labor Statistics the number of freelance travel agents went from 124,030 in 2000 to 64,250 in 2014),
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  • expertise and special business relationships
  • (they’re heavily used for luxury, corporate, and group travel
  • they have seen a surge in demand in recent years
  • their time-saving, stress-relieving, and problem-solving skills.
  • Travel agents are useful if you’re doing a very costly or complex trip, planning a honeymoon or something fancy, or traveling with a large group.
  • Internet has made it easier to book your own travels, but with that comes informational overload.
  • Travel agents are for people who don’t want to spend hours researching their trips, are not experienced travelers, or are traveling in such a large group that the economics and logistics of booking it yourself do your head in. I’m not surprised that travel agents have seen a rise in usage of the last few years, especially among millennials who try to outsource time intensive activities.
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    The following article explains why many people expected travel agencies to go extinct once Expedia started being used and all the reasons why that did not end up happening. In todays age there are still many people that use travel agents, in fact the article even states that there have been spikes of usage in recent years. It speculates that this might be because of millennials always using the easiest and quickest ways of getting things done. In fact the simplicity of travel agents is one of the main reasons many people use it along with their ability to get package deals, assist with group or complicated trips, their ability to get discounts, and they prevent problems.
agarc521

Hospitality Technology Articles: Hospitality Marketing Through Global Distribution Systems - 1 views

  • In an industry not renowned for the prompt embrace of technology, electronic marketing and product distribution have enjoyed uncharacteristically speedy acceptance by the hotel, car rental, cruise line, and other hospitality companies.
  • o reduce costs and further increase their bookings, airlines began installing computer terminals in the offices of their most productive travel agencies.  Airline managers understood it would be less expensive to have travel agents book the reservations directly into the airline systems than it would be to hire additional staff at airline reservation centers.  They also knew that travel agents were more likely to book reservations on the airline that supplied the GDS terminals.
  • Responding to the need for greater flexibility, hotel CRS managers expanded the inventory control capabilities of their systems to allow selling against an allocation of rooms.  Sales controls such as closed-to-arrival, minimum length of stay, and sell-through were also added.  More recently, many systems have been further enhanced to provide central reservation offices with full inventory data, with the central system having the same availability information as the hotel so that the CRO can sell down to the last available room without fear of overbooking.
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  • GDS marketing automation gained its most recent, and possibly most powerful product presentation advance with the introduction of seamless connectivity
  • In its early years, productivity through global distribution systems was low and constituted a very limited portion of each hospitality company's centrally booked reservations.  A consistent upward volume trend has seen that situation change. 
  • In coming years seamless connectivity offers the prospect of delivering the full functionality of supplier systems, from access to frequent traveler files and profile data to multi-media brochures and virtual reality property tours, to every GDS user's terminal.
  • The challenge to suppliers -- hotel companies, car rental firms, cruise lines and the many other travel services -- is to develop and implement marketing automation programs that effectively address this electronic marketing and sales opportunity.
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    This pretty much what we have discussed in class along with the history of  the way hospitality companies have grown so much since the 60s. 
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    In an industry that is constantly evolving, the GDS remains in a constant in revenue generation, as well as marketing abilities. Seamless connectivity supplies full functionality on virtually all levels in the travel industry.
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    This article describes the development of the GDS, and also introduce its role as a non-air hospitality services marketing channel. The authors introduce the evolution of GDS, and show some points about how hospitality marketing through GDS.
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    This article goes into depth with the development of the primary electronic distribution channel. Surprisingly, as early as the 1960's travelers and travel agents where booking reservations via letter, telex, or telephone. Most of the reservations for airlines, hotels, and car rentals were conducted via telephone. Because of such an increase in demand of the service, airlines installed computer terminals to reduce cost and increase bookings for the airlines. Airlines believed it would be cost efficient to install such system instead of hiring extra staff. The airlines also predicted that travel agents would reserve more with the airlines that supplied the GDS terminal, which in fact turned out to be true. After, the travel agents became heavily comfortable with the system, they noticed that it could also accommodate to bookings for hotels, car rentals, and travel services. The potential of the travel distribution was obvious and many non-air travel companies became major participants within the system.
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