1. New age customer relationship management programs prompt hotels to obtain information regarding guest preferences from different systems at the basic property level and spreads the same throughout the company. The process is operated by merging property level CRM data with a greater CRM system located at the headquarters for an entire chain of hotels. The information is used to provide customized services as guests check into a hotel of the same chain. It does not end here, historical transaction data of the guest is also supplied to avoid prior mistakes and ensure complete satisfaction. Various softwares like BizTalk Server 2006 and Microsoft Dynamics CRM help in information management and assist in comprehending the trends, behaviors and habits of various guests.
2. In-room systems incorporated by different hotels offer gaming options, bill display, thermostat and light control, in-room music apart from the privilege to watch first-run movies with wide screen plasma monitors. Some hotels also have device oriented interaction facilities that helps in reducing the hurdle of maintaining multiple service offerings for different areas of a multi-use property cum residence. The Microsoft Media Center with advanced plug-ins facilitates the process.
3. The new Radio Frequency Identification (RFID) system enable guests to locate each other at a ski resort and allow them to pay for a meal resulting in a cashless payment system that is capable of being used on and off property. It helps in yielding an immediate return on investment while raising the profit level. The whole process is facilitated through the implementation of Microsoft BizTalk Server and Microsoft MapPoint Location Server in combination with RFID and other location based services. It thus allows better security and freedom apart from the option to pay for meals.
4. Implementation of efficient business processes is possible through interchange of data. Creation of specific interfaces leads to integration between property-level systems. The process is operated through implementation of an "Information Hub" powered by Microsoft BizTalk Server at the property level which routers all collected informations to different systems and runs the business by streamlining data exchanges.
5. The dynamic platform offers a self-healing hotel technology for constantly monitoring a hotel's systems to solve problems before they spread throughout the property.