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hvonhollen

Introducing "Generation Clean" - The New Age of Hotel Guests | By Tim Pelletier - Hospi... - 1 views

  • the crisis will have a deep and lasting impact on the industry. How the industry evolves to address the situation and future-proof their marketing, distribution, and hotel management strategies remains to be seen.
  • In addition to making cleanliness part of your brand promise, you'll want to highlight your unique "culture of clean" by leveraging the capabilities of your central reservations system and booking engine to make your property attractive to shoppers.
  • Use social tags to call out special cleaning technologies. Capture images and videos that show your sanitation procedures in action, and position your property as safe, spotless, and germ-free.
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  • This can easily be personalized, communicated, delivered, and automated with the help o
  • Leverage your CRM solution to ensure that your pre-stay, on-property, and post-stay communications acknowledge your cleanliness procedures and point towards any additional information guests may require.
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    This crisis will not just end and the industry needs to stay on top of this situation by making new standards. In the article it explains how you can use your systems to communicate with guests the cleanliness procedures of your establishment. You can use your CRM's or service optimizers to communicate thoughtful in- room offerings for a safe and meaningful hands-off experience. 
tcale003

Technology Trends in the Hotel industry-Siddharth Goenka - BW Businessworld - 0 views

    • tcale003
       
      The growth of technology in the hospitality industry, specifically hotels has evolved so quickly that it is difficult for many hotels to keep up with current trends. Hotel technology can be broken down into three specific categories which are Sales and Marketing, Guest Experience and Guest Relationship.
  • Things are changing really drastically and with the availability of efficient, cost-effective solutions, it is not too long before the hospitality industry goes through a technology revolution and keeps up with the rest of the industry.
  • in the past few years, the growth in technology in the hospitality industry has been so rapid that most of the industry along with training institutes and learning centres have struggled to keep up with the changing trends and best practices. Hotel technology can be broadly categorized into three main categories: Sales & Marketing, Guest Experience, and Guest Relationship.
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  • Most hotels are seeing a major percentage of their bookings come from smartphone and internet users, and the usage of integrated pricing and distribution systems has become even more important to maximize revenues and minimize efforts.
  • The use of AI and ML in determining optimum rates for hotel rooms that are then pushed to all marketing channels, can increase the potential to maximize revenues and ARRs (Average Room Rates)  for the hotel, and reduce operational inefficiencies and manual costs.
  • In terms of guest experience and operations, hotels have seen a fast adoption of cloud-based and integrated technology in Property Management Systems and hotel ERPs.
  • with smartphone and tablet usage in in-room guest services and basic services like checkin, checkout, and usage of hotel facilities with further enhancements like augmented reality.
  • The use of kiosk for self-service checkins using biometric authentications and facial recognition can make the entire checkin and checkout experience fast and seamless.
  • The back of the house services like housekeeping, room cleaning, and food preparation are also digitally tracked using cloud-based integrated technology which can reduce delivery time and wastages, while increasing efficiency and guest satisfaction.
  • In terms of guest relationships and CRM, hotels have started storing the digital profiles of guests which can increase the personalization of service and guest preferences.
  • Every interaction of the guest in the hotel is stored and advanced systems use AI to predict and deliver ‘wow’ experiences to the guest.
  • increasing competition makes it even more important for hotels to differentiate themselves, and technology is turning out to be a big USP for hotels. Those who are quick to embrace the modern trends of technology and automation can stay ahead of their competition in terms of both superior service and higher profitability.
  • Investment required in technology has in-fact reduced as technology has evolved.
jordanfernandez

Hospitality Digital Technology: Challenges, Priorities, and Buzzwords | NextGuest Blog ... - 0 views

  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications. Digital technology is making its way into every aspect of the industry: hotel operations, guest services, communications, revenue management, distribution, CRM and marketing.
  • Revenue Management Technology:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile. Hilton Hotels via their Connected Room and Marriott via their IoT Guestroom prototypes are already working on synching loyalty member profiles and preferences with the room experience: room temperature, lighting, bathroom accessories, streaming media preferences, beverages, bedding, and more. Recently Hilton CEO Christopher Nassetta stated: “Imagine a world where the room knows you, and you know your room.”
rhera004

10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry - Endles... - 0 views

  • November 2, 2017
  • In fact, it’s the intersection of digital marketing and event marketing that makes the latter as effective as it is.
  • They are absolutely critical for outpacing and outlasting competitors.
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  • To paraphrase the mantra of the Instagram era: “Events or it didn’t happen.”
  • Businesses invested heavily in the online world, but a response from consumers was inevitable.
  • advertisers have to fight tooth and claw with one another to be noticed.
  • Every minute 3.8 million Google searches are made, 1,440 blog posts are published and nearly 150,000 emails are sent.
  • The ability to track, attribute and analyze event ROI just wasn’t there before.
  • be it attendee engagement, contacts management or marketing automation
  • Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that are overperforming in regards to their business goals plan on investing more in events.
  • “Live events are a great way for generating leads, if your annual contract for a client is large enough. If you’re selling 10 dollar stuff it’s not worth it, a way to primarily generate leads. Otherwise, it’s a great opportunity engage your community and to build products, to understand what your community cares about. Because as a business you should always be talking to your customers.”
  • In fact, 80% of marketers plan on investing more in event technology and they plan on doing so with thousands of more dollars than marketers from organizations that are underperforming or performing as expected.  
  • The combination of both the modern CRM and the modern marketing automation system has given rise to the modern event management platform, which enables marketers to manage, measure and grow their events like never before.
  • One of the biggest obstacles for organizations in the past was accurately attributing and measuring event ROI
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    Statistics re: the use of tech in events and its importance/future
amdelgad

Hotel POS Systems: Types, Features, Integrations | AltexSoft - 1 views

  •  
    This article goes into details about the types of hotel POS systems, features, and the possible integrations. One of the things we have heard about a few times this week is "how POS systems allow for collecting guests' orders and purchases from different points of sale and charging them directly to their room". I highlighted and used this point because this is the main purpose and takeaway of a POS system within a hotel. Another good point in this article is how they touched upon the integration with a CRM to collect data on your customer. This is how hotels and other businesses target their customers.
llibe010

The Top Five Cyberthreats Hotel Brands and Franchisees Need to Know About | Netsurion - 0 views

  • ay for guests, it also opens hotels to digital threats perpetrated by malicious actors. Consequently, hotel operators should be aware of the types of cyber attacks, which can significantly hurt their brand reputation and bottom line, not to mention the safety and welfare of employees and guests.
  • In January, for example, cyber criminals took over a luxurious Austrian hotel’s computer-controlled key-card system, locking 180 guests out of their rooms until hotel managers paid a nominal ransom
  • A ransomware attack may disable or alter performance of hotels’ computer-driven systems such as air conditioning and lighting, putting guests’ comfort and, worse yet, safety at risk. In addition, booking systems are extremely vulnerable to ransomware attacks because they process information belonging to the hotels, third-party applications and their customers.
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  • 1. Ransomware:
  • hey present further ransomware opportunities to hackers by using computers to automate functions.
  • distributed denial of service, or DDoS
  • One of the largest data breaches in history was conducted through a third-party vendor when hackers stole data from 70 million credit cards by gaining access to a mega-retailer’s network through credentials belonging to an HVAC contractor.
  • 3. Phishing scam targeting customers and hotels:
  • 4. DDoS attacks on the hotel network:
  • 2. Remote hacking through third-party vendors:
  • 5. Theft of personal information over public Wi-Fi.
  • Statistics indicate that such incidents will become more frequent, so it is not a matter of if but when the next cyber attack will occur.
  • Integrate a managed SIEM. Hotels should bring on a managed security information and event management (SIEM) platform for their remote locations to be warned right away of cyber attacks. They may also want it for inside the perimeter if they lack the expertise and resources to properly use SIEM internally.
  • Maintain PCI compliance. The Payment Card Industry Security Standards Council (PCI SSC) has put forth a set of stipulations, the Payment Card Industry Data Security Standard (PCI DSS), in response to rapid PCI expansion. Hotels should make sure they are compliant with these regulations, which require businesses to send credit-card information in a secure environment, to prevent paying heavy fines and losing data, revenue, and customer trust.
  • Install antivirus on all devices. Hotels should ensure they have reliable anti-virus and anti-malware software installe
  • Train employees. Hotels should train employees to not open suspicious emails or links inside them as they may contain malware.
  • According to the FBI, the number of cyber threat occurrences quadrupled to 4,000 per day last year from 1,000 per day in 2015
  • In addition, there are large volumes of payment card transactions between restaurants, on-site shops, spas, parking, and the front-desk, ensuring there is plenty of customer data for a hacker to compromise.
  • The number of cybersecurity incidents worldwide increased 38 percent in 2015 from 2014, according to the Global State of Information Security Survey 2016 by PwC, CIO, and CSO.
  • Hotels are especially vulnerable to this type of attack where a type of malware disrupts access to a system until a ransom is paid. This is because they often use integrated POS systems
  • Hackers can break into hotels’ payment systems through a remote access point belonging to one of its vendors, so they should closely monitor third-party access to their networks
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    This article outlines some of the main cyber attacks on the Hospitality industry. It exposes the threats due to the wealth of data stored in PMS, POS and CRM and suggests steps to take to protect against malware and randsomeware. The article further highlights the necessity for antivirus software on all devices.
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    The article describes the five most common cybersecurity risks for hotel brands such as ransomware, remote hacking and DDoS attacks. The operational elements of each risk have also been discussed. It also covers best practices that hotels and other hospitality organizations can adopt to curb breaches.
ariellesmall

What is cloud computing services, features and benefits, types? - 0 views

  • From the perspective of service users, cloud computing services have these main features: Hosted and maintained by the provider. The cloud hosting provider purchases, hosts, and maintains the necessary hardware and software in their own facility. Service users avoid the capital expenditures and maintenance headaches that they would have if they developed the service themselves on-premise. Self-service through a web interface. Service users can initiate specific service functions, and increase or decrease their service usage level, though a web interface with little or no interaction with the service provider. Pay for use. Service users pay only for the amount of service that they use. This can result in substantial cost savings compared to the traditional approach of developing on-site IT capacities geared toward maximum usage scenarios, and then having that capacity be under-utilized much of the time. Near-limitless scalability. Cloud computing services providers typically have the infrastructure to deliver their service at massive scale. For cloud service users, that means that the cloud can easily accommodate business growth or periodic spikes in service usage.
  • The wide range of services offered by cloud computing companies can be categorized into three basic types: Infrastructure as a Service (IaaS). IaaS provides users access to raw computing resources such processing power, data storage capacity, and networking, in the context of a secure data center. Platform as a Service (PaaS). Geared toward software development teams, PaaS offerings provide computing and storage infrastructure and also a development platform layer, with components such as web servers, database management systems, and software development kits (SDKs) for various programming languages. Software as a Service (SaaS). SaaS providers offer application-level services tailored to a wide variety of business needs, such as customer relationship management (CRM), marketing automation, or business analytics.
  • In support of mobile cloud computing, we also offer services for automated content transformation and optimization, so your end users can tap into the cloud from any device, from anywhere, at any time.
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    The positive of cloud computing have it's benefits as it helps to establish business for what they are today by maintaining by the provider, self-service through web, pay for service use only and near limitless scalability. The could computing services can be divided into 3 types: Infrastructure, Platform and Software.
Amanda Acosta

Future of Cloud Computing - 7 Trends & Prediction about Cloud - DataFlair - 0 views

  • We can see the future of Cloud computing as a combination of cloud-based software products and on-premises compute which will help to create hybrid IT solutions.
  • integral parts of cloud computing will be the organized process and a better way of processing data.
  • So many businesses are adopting cloud computing and it has been predicted that the Cloud providers will provide more data centers at a lower price as there is a large competition between them.
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  • With the help of the IoT and Cloud Computing, we can store data in the cloud, for further analyze & provide enhanced performance.
  • in the future applications will store in places other than the cloud
  • reduce the cost of software
  • The cloud providers provide better security measures opening balance ways to prevent cyber attacks.
  • The cloud computing market is growing at 22.8 percent and will exceed $127.5 after 2018. By 2018, 62% of all CRM software will be cloud-based. Moreover, 30% of all application spending is for software as a service based applications.
  • Cloud Computing will be one of the leading technologies in the future as the software as a service solution will account for more than 60% of the workload.
  • Cloud Computing is user-friendly and is compatible for both new as well as old organizations.
  • as placing components of the program on different storage is economical.
  • If cloud computing will continue to evolve the use of hardware will be less as most of the work will be done with the help of cloud computing and virtualization. We can save the setup cost of software by dividing it and this will lead to decreasing the use of hardware.If the evolution continues the data stored in the cloud will get analyzed with the help of a machine and it won’t require any human help.
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    Technology continues to advance day after day. With that being said, trends either fade or grow. In the case of cloud computing it has grown over the years, especially during and post covid. Cloud computing offers storage, enhanced internet performance, security, and is cost effective. It is predicted that all these features will be enhanced and evolve in the future. It has shown to help businesses grow with features such as data analyzation and efficiency. It is said that cloud computing not only benefits the business, but the host as well. With such advancement and more and more businesses taking on cloud computing it is also important for them to stay up to date with latest development in this technology. Do you think businesses will start requiring a training done every year by their employees for cloud computing?
amdelgad

https://www.infostrux.com/wp-content/uploads/2022/01/Case-Study-Hospitality-company-use... - 1 views

shared by amdelgad on 04 Sep 22 - No Cached
  • However, their existing solution was insucient at handling the large amount of IoT data they were collecting.
    • amdelgad
       
      Had a problem, needed a solution. Some people won't recognize the issue or ignore it until it is too late.
  • They wanted to leverage the data they are collecting to increase visibility into their overall business performance and to gain a better understanding their customers’ needs and wants.
    • amdelgad
       
      Perfect way to increase visibility.
  • This enabled our client to pull their data from the CRM and POS systems and join it together in one place so that it easily accessible.
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  • Key benefits
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    This case study talks about how an innovative hospitality company needed a solution that could bring in better customer analysis and have a one-stop-shop that could integrate all their current data sources. These are the types of problems cloud computing solves in today's world. Companies and businesses are getting innovative and they need innovative solutions.
shineal

Data privacy matters in the hotel industry - Insights - 0 views

  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
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  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
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    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
anonymous

The Top 8 Event Technology Trends to Watch in 2020 - Accelevents - 1 views

  • technologies are making life easier for event planners, and attendee experiences are being elevated
  • The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event
  • transform their virtual event, trade show, expo, or conference into a full 360-degree experience.
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  • growing audience in the virtual event space
  • speaks directly to their interests and needs.
  • Facial recognition technology is a software tool that tracks and logs a person’s facial features
  • streamline check-in, and provide contactless entry to your event.
  • Facial recognition allows for a contactless registration
  • becoming increasingly concerned about their privacy and may be turned off by this option
  • enhance your cybersecurity
  • Through the use of event platforms and social media, you can deliver content to people who may have been unable to attend in-person while increasing brand awareness and messaging.
  • accessibility for event-goers who may have difficulty attending live events.
  • A positive attendee experience is one of the hallmarks of a successful event
  • event app or platform to create personalized communications.
  • “build your own agenda” option
  • Whether you use translation software or a remote translation app, you will improve accessibility and allow all attendees to feel connected to and engaged with what you are presenting.
  • Artificial intelligence can analyze data collected from event attendees and turn it into personalized recommendations.
  • provides a clearer picture of attendee behavior allowing for adjustments to be made mid-event that will streamline and improve the overall experience.
  • sponsor can understand their target demographic and the more value they will gain from their participation.
  • Gamification is one way to facilitate audience engagement and encourage active participation and networking.
  • project management tools and event technology to save them both time and money.
  • integrates with social media, CRM, and email marketing platforms to make event promotion and marketing a breeze.
  • automate some of your administrative tasks
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    Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.
sharene25

The 4 Most Important Event Technology Trends for 2017 - Capterra Blog - 2 views

  •  
    Event planning is the process of managing a project such as meeting, convention, trade-show, ceremony, etc,.This includes budgeting, establish timelines, food and beverage, developing theme, etc, which is time consuming. Thus, it is important to invest in a technology that support your day to day operations.Investing in a technology as great benefits such as it will save time when using an event management software it automatically records and tabulates data. It also keeps a track of your guests and help to eliminate human errors. A customer relationship management (CRM)platform can be use to keep notes on the guests attending the event. Overall it makes your job more fun. The article focus on the technology trend in event planning such as measuring engagement, facial recognition, viral reality and crowd screening,
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