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Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

blog.beaconstac.com/...brands-use-proximity-marketing
shared by imgonnarecit on 13 Jun 22 - No Cached
  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
  • ...9 more annotations...
  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
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Building a Sustainable Future: How Hotels are Blending Design and Technology for a Gree... - 0 views

business.cornell.edu/...s-are-blending-design-and-tech technology sustainable hotels design green
shared by artandmer on 14 Jun 22 - No Cached
  • In the hospitality industry, construction budget constraints typically limit the amount of investment a developer can direct to sustainability practices that exceed code requirements.
  • Cost saving and green benefits of modular construction include shorter development timelines and less construction waste.
  • Customer relationship management systems (CRMs), which provide insight into guests’ preferences, make operations more efficient, reducing energy consumption and waste
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  • CRMs aggregate guests’ requests—e.g. extra recycling bins or opting-out of housekeeping service—and build profiles of those guests and their markets.
  • Integrating technology, like data-collecting software, into a building’s physical infrastructure (e.g. HVAC, electrical, or plumbing) can help owners better understand their properties’ energy usage, facilitate preventative maintenance, and enhance the guest experience
  • The sensors collect data that can be used as predictive maintenance solutions to determine the shelf life of digital solutions in room, leak sensors on water lines or sensors on HVAC, for example, that can have a negative impact on the guest experience if they break unexpectedly
  • artandmer on 14 Jun 22
     
    Cornell gathered a few industry design and green tech experts to discuss the future of sustainable technology in hotels. Modular hotel buildouts can save construction waste and shorten build times, but developers can rarely afford the investment in sustainability practices that exceed code requirements. I see this daily in my career. The benefits are more long-term and if developers are not holding onto the asset long-term, they will not really see an ROI on LEED certifications, etc. CRMs can be used to track guests' digital breadcrumbs and build guest preferences in its database. Building data collection systems into the infrastructure of the hotel will give owners an overall view of where it can improve its sustainability practices.
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10 robots automating the restaurant industry| 2021 Trends | Fast Casual - 1 views

www.fastcasual.com/...mating-the-restaurant-industry AI AR Robotics Restaurants
shared by waldjustin13 on 19 Sep 21 - No Cached
  • From cocktail-making to burger-flipping, many food and beverage businesses are beginning to discover the benefits of using robots to improve their productivity.
  • The automation revolution has begun.
  • make 10 loaves per hour,
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  • Aside from being pretty damn cool and bringing innovation into businesses, customer-facing robots can help reduce human contact, a significant benefit at COVID-19.
  • Recently acquired by delivery startup DoorDash, Sally is a salad-making robot, mixing up to 8 fresh ingredients from vegetables to salmon into a compostable bowl in just 90 seconds!
  • Cecilia.ai is a smart, interactive bartender that can be placed almost anywhere, serve mixed drinks in less than 30 seconds, and give customers guidance about the menu using AI and speech recognition.
  • The entire process can be automated in this modular and customizable system, starting with spreading the sauce, topping it with cheese, then adding pepperoni and three more ingredients and baking the pizza.
  • Picnic can produce hundreds of pizzas per hour with just one operator, allowing the rest of the staff to be occupied with the rest of the food
  • The startup recently raised $16.3 million and has plans to install its robot in schools, stadiums and hospitals.
  • The Mini Bakery, built and designed by Wilkinson Baking Company, is a fully automated system for baking bread. It does all the mixing, shaping, proofing and baking, allowing bread to be sold hot and fresh directly to customers just like a vending machine
  • Even though the system was built for supermarkets, we don't see any reason why it couldn't be used in restaurants or hotel kitchens.
  • This countertop device makes authentic artisan gelato, fruit sorbets, frozen yogurt and ice coffee using biodegradable capsules, which can also be used as the serving bowl. Solato is ideal for small cafes and restaurants looking to upgrade their menu with fresh ice cream without wasting precious space and money.
  • can flip burgers and make fries
  • The system includes the Miso Analytics platform, which provides deep insights and improves food quality with cooking precisely as defined.
  • Among the company's clients are CaliBurger and White Castle, where it flips over 10K burgers and fries more than 12K baskets every month.
  • The Dark Kitchen, also referred to as ghost kitchens and virtual kitchens, is a kitchen space devoted exclusively to delivery-only restaurants, a trend that has seen a meteoric rise since the global pandemic began in 2020.
  • Beastro can be customized to automatically prepare any type of dish, prepare about 45 dishes per hour, collect analytics, and fully integrate with Cuismo, the company's online restaurant, and dark kitchen management software.
  • The company partnered with craft breweries in NYC to give customers high-quality coffee at a reasonable price, automatically made by a 20-square-foot kiosk that serves the cup using three little magnets.
  • While TrueBird's primary business model is to open dozens of automatically operated coffee shops in public spaces across the country, we can see no reason why you shouldn't set up one in your hotel or airport lounge.
  • ACUR-C by Japanese company Smile Robotics is an automatic robot for serving and collecting dishes in restaurants, clinics, nursing homes, hotels, and more.
  • The robot moves autonomously between tables, picking up trays with its robotic arm and bringing them back to the kitchen.
  • They can automate the food or beverage-making process, save money and human resources, enrich menus, make fewer mistakes, reduce food waste, and work 24/7 without a raise.
  • Another innovation for the hospitality industry is Milkit, a patented milk-tap solution that saves time, energy and money
  • With its unique milk bag, the Milkit device pours precise amounts of milk, saves up to 4 seconds per coffee cup and eliminates the need for storing milk bags.
  • Most of these systems are still quite expensive and are intended for filling in the gaps throughout the workforce (a major issue created by COVID-19), either to work alongside human employees so they can focus on more complex tasks, or just to serve as additional revenue sources or a tourist attraction.
  • already being used by several Israeli restaurants and hotels, as well as Starbucks in Germany.
  • As technology advances and AI becomes more accessible, it is no wonder that robots for the food and beverage industry are becoming more commonplace.
  • We believe that we will see more and more robots and machines in restaurants and hotels, making delicious meals or mixing fantastic cocktails.
  • Innovating the food and beverage industry is essential and will be beneficial for both the business and the customers.
  • ldevaul on 19 Sep 21
     
    This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.
  • waldjustin13 on 30 Mar 22
     
    This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.
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Have Restaurants Altered Their Social Media Approach? | Boston Hospitality Review - 2 views

www.bu.edu/...ed-their-social-media-approach Hospitality Technology marketing
shared by ahyla001 on 13 Feb 23 - No Cached
  • The pandemic has brought with it confirmation that digital transformation is not only necessary but essential to business longevity.
  • while time spent online has skyrocketed by 37%, consumers “won’t go back to offline channels.” Nearly a third (29%) said “they’ll be using digital channels increasingly more post-crisis.”
  • between 46% and 51% of American adults are using social media more since the outbreak of COVID-19 began. More recently, the same survey conducted by The Harris Poll found that 51% of total respondents – 60% of those ages 18 to 34, 64% of those ages 35 to 49, and 34% of those ages 65 and up
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  •  30% of millennial diners actively avoid restaurants with a weak Instagram presence. As such, restaurants should seek to optimize their digital presence on the platform to drive engagement and sales. 
  • “Many restaurants that never paid for posts on Instagram prior to the pandemic now find the investment well worth their dollar,”
  • show people that they care and connect with consumers on a more “purposeful” level to ultimately build trust with their community and those within it.
  • “Now, more than ever, every dollar counts, and brands must remain extraordinarily vigilant about allocating dollars into marketing tools that will move the needle,”
  • “As much as COVID was one of the worst things to happen to society and to our industry. It’s forced us to become more innovative than ever before.”
  • ahyla001 on 13 Feb 23
     
    This article is about the integration of social media in marketing for restaurants, and particularly how that has adapted and changed as a result of the pandemic. The article gives a brief introduction with some statistics outlining the particular usage of social media by different generations and how they make decisions regarding the content they see on that social platform. It then goes into detail about how Instagram is the primary platform that leads to success for restaurants marketing. It then takes a slight turn and explains that many consumers are looking to give their business and attention to entities that take social or other stands and seem to have a genuine care for making the world a better place. It has also been shown that outsourcing of marketing has reduced as a result of the pandemic and the need to save money during the hard times. Additionally, there is something that consumers find appealing about the genuine marketing that an internal employee is able to do on a platform such as instagram. The article concludes that even though the pandemic has been a terrible thing, it has forced restaurants to become more proactive and innovative in their marketing strategies.
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Data privacy matters in the hotel industry - Insights - 0 views

insights.ehotelier.com/...-matters-in-the-hotel-industry data privacy Technology hotel software solution
shared by shineal on 21 Feb 23 - No Cached
  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
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  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
  • shineal on 21 Feb 23
     
    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
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Cybersecurity Budgets Increase for Retail & Hospitality Industry - 1 views

www.darkreading.com/...or-retail-hospitality-industry
shared by bbalthaser on 27 Feb 23 - No Cached
  • 70% of CISOs expect their budgets to increase again this year, while 60% also expect more FTEs, according to the CISO Benchmark Report released today from the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC).
  • This year, business disruption emerged as a top 10 (No. 7) risk that organizations currently face, up seven spots from No. 14 in 2021. Similarly, 50% of CISOs now have business continuity/disaster recovery as part of their core responsibilities, an increase of 11 percentage points since last year.
  • very few CISOs have fraud as part of their core responsibilities, according to the report.  
  • bbalthaser on 27 Feb 23
     
    Chief of Information Security officers (CISO) report summarizes that hospitality and retail industries will be spending more accounting for 70% more providers. The report looks at a variety of benchmarks to assess like budgets and personnel. Fraud is not as prioritized as one might think and this time the focus is on business disruption. One core of responsibility seen by at least 70% of CISOs is of continuity and disaster recovery. They are also examining a new benchmark which is staff function priorities. The evolving of the industries is why cybersecurity threats are so complex. The report provides vital information to benefit CISOs on trends. The report in question is very interesting in how it examines what people are spending on their IT security budgets and breaks down where that money is being utilized and staffing. This would be a useful tool for hospitality providers looking to increase their budget because they can analyze other providers and what is currently trending in terms of threats and how to allocate assets whether money or personnel. If the biggest threat to providers is disruption then having an emergency action plan in place would highly benefit providers under underbudgeting. This would be a great tool for any organization to plan their IT strategy with security in mind.
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The Top 6 Cyberthreat Actors: Today's Most Active Groups - 1 views

blogs.blackberry.com/...the-top-6-cyberthreat-actors
shared by mattiebell on 26 Feb 23 - No Cached
  • ALPHV is a relatively new and rapidly growing cybercrime group. First observed near the end of 2021, the ALPHV group gained attention for innovative extortion tactics, and unconventional attack methods.
  • To date, BlackCat ransomware has struck retail, financial, manufacturing, government, technology, education, and transportation, across a range of countries that includes the U.S., Australia, Japan, Italy, Indonesia, India, and Germany.
  • Some of the ransomware it utilizes includes Cobalt Strike, Mimikatz, and AdFind. One of the most dangerous aspects of APT29 is that they have been known to develop their own set of custom tools for hacking campaigns.
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  • TA505 is a significant player in the global cybercrime scene, and has been a driver of global trends in the cybercriminal underworld. The group targets education, finance, healthcare, hospitality, and retail worldwide. It is also known for its long-term cyberattack lifecycle, sometimes persisting in a target's network conducting reconnaissance for weeks — even months — successfully avoiding detection as it patiently identifies the highest-value targets in the victim’s environment.
  • mattiebell on 26 Feb 23
     
    This article discusses the most active cyber threats that exist today. I chose this article because it highlights a topic many industry leaders aren't aware of. Many view cyber attacks as crimes of opportunity, which they often are. However, we have to remember that there are also dedicated groups who are committed to acquiring data they shouldn't have. Knowing these groups, their signs, and what industries they target can help create a stronger team and plan to protect against them. These are especially common in hospitality and retail.
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Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

www.bu.edu/...on-in-the-hospitality-industry hospitality software technology
shared by mmoutsatsos on 31 Jan 22 - No Cached
  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
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  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  • mmoutsatsos on 31 Jan 22
     
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
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Full article: Decent work and tourism workers in the age of intelligent automation and ... - 1 views

www.tandfonline.com/...09669582.2021.1928680 workforce technology tourism techno-solutionism surveillance disruption
shared by bbalthaser on 10 Jan 23 - No Cached
  • two UN SDG8 recommendations for policy and action: ‘[a]dopt a human-centred approach to embracing new technologies’ and ‘[s]hape the impacts of digitalisation with public policies’ (UN, 2019United Nations (UN). (2019, July 10).
  • Two aspects of surveillance capitalism hold explanatory power for understanding the potential direction of the worker condition and are drawn upon throughout this paper: first, worker freedom is replaced with digital monitoring, behavioural manipulation and other forms of worker performance management through instrumentarian power; and second, production mechanisms shift to create certainty of outcome through reducing (or replacing) worker autonomy (Zuboff, 2019Zuboff, S. (2019).
  • where ‘[m]achine processes replace human relationships so that certainty can replace trust’.
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  • The economic rationality for technology adoption (Morozov, 2013Morozov, E. (2013). To save everything, click here: Technology, solutionism, and the urge to fix problems that don’t exist. Allen Lane. [Google Scholar]) is built around cost minimisation and organisational effectiveness. Technology is often discursively framed as a tool for achieving sustainability (Gretzel et al., 2015Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015).
  • A disruptive product offers a ‘distinct set of benefits, typically focused around being cheaper, more convenient, or simpler’, and has a power to transform a market ‘sometimes to the point of upending previously dominant companies’ (Guttentag, 2015Guttentag, D. (2015).
  • Worldwide, accommodation and food service roles are estimated to be at greatest risk of being automated out (78% risk) by 2030 largely due to the high number of automatable interactions and predictable physical work (McKinsey, 2017McKinsey. (2017).
  • it can become difficult for human workers to compete with intelligent automation. These systems have the potential to reduce the need for lower-skilled tourism roles involving routine and interactive tasks as well as significantly decreasing the tasks required from human workers (Ivanov, 2020Ivanov, S. (2020).
  • The move towards quantifying human actions into analysable data to drive well-intentioned (from a business mindset) interventions, is a form of techno-solutionism (Morozov, 2013Morozov, E. (2013).
  • detail how advances in sensing and recording technology have led to expansions in surveillance. These technological developments extract worker data that is often visible to managers but not always workers, and this power asymmetry means the data can be mined for pro-managerial, pro-business insights that can work against employee interests. Data can be collected on individual worker speed and accuracy, with adherence to process serving as proxy for ability (Beer, 2018Beer, D. (2018)
  • bbalthaser on 10 Jan 23
     
    This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.
  • bbalthaser on 10 Jan 23
     
    Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?
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The Benefits Of A Location Marketing Solution For Resorts And Hotels | Inquivix - 1 views

inquivix.com/...marketing-solution-for-resorts hotel software Hospitality technology travel tech
shared by amajo017 on 24 Jul 23 - No Cached
  • A location-based digital marketing strategy utilizes the physical location data of potential customers to target them with online or offline messaging that is highly personalized. When it comes to the resort and hotel industry, the target audience is potential guests, those currently staying at your establishment, and even returning visitors. 
  • proximity
  • The ads a potential customer will see on their social media platforms, while visiting a website, or even on their search engine results pages can be made more relevant based on their real-time location data.
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  • This means less time wasted on search engines or social media platforms looking for things, and more time spent actually enjoying them. 
  • As more potential guests nearby start visiting your website, learning about what your resort has to offer, and becoming impressed, you will naturally be able to increase more direct bookings at your resort. 
  • Geo-targeting is a method of determining the location of a user to deliver personalized messages on their smartphone application or push notifications based on their proximity to your business.
  • Geo conquesting also creates a boundary, but instead of being around your hotel or resort, this boundary exists around your competitor or competitors.
  • Apart from using search engines like Google, smartphone applications, and sms, you can use social media to display relevant advertisements to users. If you have convinced them to follow your social media page when they connected to your Wi-Fi, you can easily target these new guests and show them what else you are offering at your venue. 
  • Beacons are devices that use Bluetooth technology and are great for understanding guest behavior as they roam around your premises.
  • For example, if your target market is travelers from South Korea, you need to know the online, social media, and smartphone usage behavior of this audience for your marketing efforts to be on point.
  • amajo017 on 24 Jul 23
     
    This blog post delves into the world of location-based marketing, shedding light on its mechanisms and significance within the hospitality industry. It demystifies the workings of location-based marketing, where businesses use location data to target and engage potential customers. The post explores how accurate location information enables personalized offers and advertisements, enhancing customer experiences. Furthermore, it emphasizes the importance of location-based marketing to the hospitality sector, as it empowers hotels, restaurants, and travel services to reach the right audience at the right time. By leveraging location data intelligently, the hospitality industry can create compelling marketing campaigns, foster customer loyalty, and ultimately boost revenue and customer satisfaction.
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