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GoTab Unveils Next-Generation All-in-One POS for Restaurant Operators | - 0 views

  • GoTab restaurant POS was designed to help operators adapt to changing consumer preferences while still creating a personal connection with guests.
  • With QR code ordering, guests enjoy having control over the ordering and payment experience, choosing to order what they want, whenever they want.
  • operators can now easily tailor a guest-initiated experience or a server-initiated experience, enabling both parties to start and access the ordering tab and giving everyone flexibility to place orders however they wish.
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  • With the GoTab POS, front-of-house staff can handle the very first impression of guests’ on-site experience, which always makes or breaks the overall experience. Servers and managers can start and add to a digital tab, seamlessly pass the tab to guests, and then update it later with upsells or order changes.
  • “GoTab has been a boon for us, helping us reduce labor and track financials and inventory,”
  • servers can be proactive and anticipate guests’ needs with more table touches, more upsells, and real-time issue resolution.
  • GoTab allows operators to capture each guest’s preferences and build upon each guest’s ordering data to create loyalty programs and better market to customers
  • “The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant – let’s say you have a table of 4, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes.
  • GoTab’s technology also provides restaurants with a menu of solutions that can adapt to a wide variety of restaurant needs. For instance, operators might want to start with online food ordering capabilities or a standalone food takeout and delivery system which integrates to their existing point of sale system. When they later decide to upgrade to a full GoTab POS, they have a platform with functions that seamlessly communicate with one another and provide a full 360-degree approach to restaurant operations.
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    The GoTab Restaurant POS is making waves in the industry that is coupling line level efficiency with increase guest satisfaction and preference catering to better assist guests throughout their dining experience. The new POS allows both guests and restaurant staff to add to a tab and reduces the overall time servers spend at a table being an order taker and thus frees up their time to allow them to better connect with guests on a personal level and fix issues in the moment that require more attention. The GoTab POS is going to be directly competing in an already saturated market filled with market leaders such as Square and Clover but I believe thier systems offer such a significant difference to the traditional POS system that they may be able to gain a competitive edge within the market.
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OrionStar launches 'Lucki', the robotic waiter - 0 views

    • cingram21
       
      The OrionStar "Lucki" robot is a server that is promised to offer significant increases in profitability for a restaurant. The robot is dynamic in that it can offer fully customizable messaging, upsell, and improve loyalty programs. It is also able to integrate with many existing platforms. The robot can also act as a host by leading guests to the correct table.
  • t can also carry a load of up to 40 kg (10 kg maximum per tray) and serve to up to four tables on a single trip – reducing labor costs and increasing efficiency by 2-3 times that of manual delivery.
  • Equipped proprietary OrionStar technologies, including radar scanning, fisheye camera and RGBD multi- sensors, the robot achieves precise laser-based navigation and segmented speed control.
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  • he company says its robot improves delivery efficiency and increases revenue for businesses through customer attraction, dynamic advertising and personalized interactions, offers a Covid-safe contactless delivery, as well as addresses the restaurant and hospitality industry labor shortage.
  • Lucki can work 15+ hours on a single charge,
  • It is estimated that the smart delivery robot can help bring nearly $8,000 annually in net profit to a restaurant.
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    "Lucki ensures safe, speedy and spill-proof delivery every time. Equipped proprietary OrionStar technologies, including radar scanning, fisheye camera and RGBD multi- sensors, the robot achieves precise laser-based navigation and segmented speed control." "Lucki also comes with OrionStar's AI-driven robot marketing features, enabled by the robot's six microphones, 360° listening technology, a 10.1-inch touch-screen, 1080p definition and ability to detect customers' needs within a 5-meter radius."
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    Lucki reminds me of the Archie robot mentioned in the lecture by delivering things. Lucki however is equipped with tons of input gadgets to collect data from itts customers and use them as marketing tools.
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Cloud Computing Trends & Future Technology 2021 | Datamation - 1 views

  • Enterprise leaders are quickly recognizing that not all clouds work for all of their needs, and some of their legacy systems and applications work better on their existing on-premises infrastructure. These realizations, and a growing need for both flexibility and reliable security, have ushered in a period of growth for hybrid and multicloud setups. 
  • which polled more than 2,600 global IT decision-makers globally – and highlighted that hybrid cloud is now the most common choice, with 46% of respondents now using a hybrid cloud (a 12% increase since their previous survey).
  • Instead of relying on embedded, native security features, tech experts are advocating for the increased use of managed security service providers (MSSPs) and a better organizational policy for user access management. Organizations are recognizing that security incidents can come from both internal accidents and external actors, so it’s important that all users are trained and compliant with an organization’s security policies.
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  • By implementing the ZTNA model for secure network access, IT teams can have full control over who is granted access, enters, and leaves the network at all times. This model has gained much more recognition since being mandated in President Biden’s executive order.”
  • The entire world is starting to shift its attention to Kubernetes and the orchestration of containers,” Cusimano said. “It’s the next iterative shift — we went from physical to virtual to cloud, and now we’re going to microservices and containers. 
  • “Cloud-native technologies will also lead and help companies to build, migrate, and modernize customer-facing and analytics and artificial intelligence (AI) apps more easily and at scale.”
  • cloud is typically more energy efficient than on-premises infrastructure, the growth of AI and the Internet of Things (IoT) is causing cloud technology to work harder than ever.
  • “Sustainability is a massive trend in IT – from enterprises seeking to ensure cloud providers leverage renewable energy in data centers to enterprises increasingly seeking to minimize their own supply carbon footprint via sustainably sourced, circular IT solutions,” Fenn said.
  • Although few cloud vendors have adopted the circular model, most are changing their business models to emphasize more renewable energy use, carbon offsets, and data center efficiency boosts.
    • cingram21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.
    • cingram21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.
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How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Co... - 0 views

  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
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  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
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Skullcandy Promises to Slash 1 Million Pounds of E-Waste - 0 views

  • EPA says recycling, reusing or donating electronics prevents pollution and carbon emissions because fewer materials for items such as plastics or batteries do not have to be produced again. The energy saved from recycling 1 million laptops, for example, is equivalent to powering 3,500 homes in the US for a year, according to the agency.
    • teresastas
       
      This comparison is really eye opening for me. I know. Sometimes we get lost in all the numbers but when you look at it this way it's crazy to think about.
  • Skullcandy also says it will eliminate the use of plastics entirely by 2023 and shift to using only FSC certified paper products.
    • teresastas
       
      I think it is very important that companies that contribute to the e waste problem also help to fix the problem like Skullcandy is working towards doing. The idea of eliminating the use of plastics entirely on top of their e-waste pledge is making the right moves.
  • company has a partnership with environmental intelligence platform EcoChain, which helps the company analyze the carbon footprint of its manufacturing. One impact of that program is the development of a smaller battery.
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  • recycling by letting customers send any type or brand of headphones to the company to be properly recycled, giving them discounts for doing so.
  • Skullcandy Promises to Slash 1 Million Pounds of E-Waste
    • teresastas
       
      Headphone and Speaker company Skullcandy is making moves towards helping the fight against e-waste (short of closing it's doors of course). It recently pledged this month that it would eliminate one million pounds of e-waste by 2025 its new upcycling program. This program includes a few factors including a no plastic packing plan, an upcycling endeavor, and discounts to customers for responsible recycling of any headphone brands.
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Virtual reality tourism ready for takeoff as travellers remain grounded | Virtual reali... - 2 views

  • Experts say pandemic could provide watershed moment for technology, potentially leading to more sustainable tourism
  • With globe-trotting banned in the pandemic, increasing numbers of people are turning to virtual reality to relieve pent-up demand for travel.
  • As historic sites are damaged through mass tourism, recreating them in VR could help conserve them.
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    As an example of VR use for sustainable tourism, on October 16, the Boca Raton Museum of Art in Florida debuted the first of its kind, full-motion, 360-degree, interactive VR experience of the Machu Picchu and the Golden Empires of Peru exhibition. In order to preserve this historic site, less than one million visitors are allowed in each year. On-site use of VR tech for a synchronous guest experience is also being explored and has the potential to be disruptive to use of tour guides. Plus, VR technology provides such rich immersive travel experiences that traditional marketing tools like pictures or standard print ads cannot match.
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Disruptive Innovation: The Inevitable Change Every Market Must Face | MassChallenge - 0 views

  • According to Forbes, innovation could wipe out $8 trillion worth of U.S. public company equity
  • every company must have an effective strategy to either engage in or counteract disruptive innovation in its industry.
  • Clayton Christensen first coined the disruptive innovation theory in a Harvard Business School paper to refer to companies who meet market demands with a simpler, cheaper solution.
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  • This practice often results in game-changing products that are fundamentally different from any current choice on the market.
  • sustaining innovation seeks only to improve upon existing concepts or products
  • It happens slowly at first
  • Low-end market disruption occurs at the “low end” of existing value networks. Unlike new-market disruption, it does not launch a groundbreaking alternative.
  • Lower margins
  • Higher risks
  • Disrupts an existing market or creates a new on
  • Involves new technology and a new business model
  • New-market disruptors create products or solutions that are so much more affordable or convenient than existing options that entirely new segments of the population can begin using them.
  • New innovation is often ignored at the outset
  • It seems obvious only after the fac
  • Because of these potential costs, innovating in a disruptive fashion may be ill-suited for organizations that do not wish to commit these resources.
  • Software as a Service
  • Video Streaming
  • Smartphones
  • Personal Computers
  • Lightbulbs
  • Artificial Intelligence (AI)
  • Ride Sharing
  • It is important to note that you don't have to choose only one type of innovation at the other's expense.
  • Peer to Peer Accommodation
  • Lack of Leadership
  • Lack of Culture
  • . Sooner or later, your market is going to face a newcomer with a never-seen-before idea or business model. You must seek out ways of doing it first or else brace for the impact.
  • Listen To Your Customers
  • Focus On Your Business Model
  • Find an Innovation Partner
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    This article fully explains disruptive innovation, its almost as if the article listened to the lecture then wrote the paper. I could have highlighted the whole paper, it lists causes, characteristics and effects of disruptive innovations.
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Yum Brands Is Adding Disruptive Technologies Across Its Global Restaurant System. Here'... - 0 views

  • Those moves set the ball set in motion to integrate technology-centric solutions across its four brands across the world with an objective of elevating both the customer and team member experiences.
  • “What Covid has done is change our mindset. We don’t have to have everything perfect to launch something. For example, in Pizza Hut, U.S., we launched contactless curbside and carryout in two weeks. In the previous environment, it would have taken months, committees, testing protocols. Now we don’t have the luxury of time. We don’t have to wait until we have sharpened the blade to perfection. Our strategy is the same, but our pace is faster,” Felder said during a recent interview.
  • “Digital Innovation Lab,” led by Park, a partnership with the Plug and Play platfo
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  • rm for startups and plans for a physical innovation lab to open later this year
  • The digital lab is unique in that it translates restaurant operations–be it at KFC, Pizza Hut, Taco Bell or Habit Burger–into a cloud “facility.”
  • Park’s team takes all digital inputs from Yum’s restaurants, like closed-circuit television footage of cars in the drive-thru, point-of-sale data or drive-thru audio, and puts it into the cloud
  • Plug and Play, which claims to be the world’s largest global innovation platform for startups and corporations
  • Automation can free up employees’ time spent on manual back-of-house tasks so they can focus more on customer-facing tasks, ideally providing more speed and accuracy in the process.
  • Some of these ideas–like voice, artificial intelligence, computer vision, IoT–have popped up in the restaurant industry here and there. None, however, have proliferated at the global scale Yum Brands offers. This is where the true disruption could happen. Yum has over 50,000 restaurants in more than 150 countries and territories, and employs 1.5 employees and franchise associates. Few food and beverage companies have this kind of global footprint.
  • Restaurant companies are no longer dabbling in technology efficiencies, they’re relying on them for their very survival. In fact, because of the pandemic, digital sales are now expected to make up more than half of limited-service business by 2025–a 70% increase over pre-COVID estimates. 
  • “The big lesson for us is we’ve got to be where the customer is. We have several restaurants at the moment trying to take consumer ease to the next level,” Felder said. “I don’t think we’ve ever seen a more fertile time of innovation in the history of the restaurant industry. We’re about to hit a wave of transformative innovations.”
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    Yum Brands, which runs restaurants KFC, Pizza Hut, Taco Bell and Habit Burger, is integrating technology-centric solutions across its four brands around the world, which could result in an acceleration of disruptive technologies on a large scale. This Digital Innovation Lab then adds information from thousands of Yum Brand restaurants into a cloud facility. The information includes closed-circuit tv from a restaurant's drive-thru and point-of-sale or drive-thru audio. Hundreds of startups then get access to the data to compare their technologies in the lab. They're able to use that information to create more automated services like artificial intelligence, computer vision and the Internet of Things. Yum's idea is by improving automation back of house, employees can focus more time on customer-facing tasks, resulting in more speed and accuracy.
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How COVID-19 has sped up hospitality technology - Insights - 1 views

  • Not only can this advanced technology provide an attractive and safe service for customers, it can also collect and analyse essential data.
  • Machine-learning, big data and AI systems are already central to an industry shaped by online search engines and booking apps. New developments in these technologies have a huge potential to revolutionise the industry and to help hotels as they recover from the impact of the pandemic.
  • The biggest advantage of developments in machine learning is the ability of businesses to personalize experiences and provide constantly improving, streamlined services and marketing, based on customer data.
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  • There is endless potential in mobile integration not only to help customers, but also to help hospitality businesses to track data, manage revenue, offer new products or improve services. Plus, branded and mobile menu apps have been shown to be effective in increasing customer spending.
  • QR codes
    • wenjieyang
       
      Yes, the restaurant I'm interning at now no longer uses the traditional to-go menu and is using QR codes menus.
  • ApplePay or GooglePay.
    • wenjieyang
       
      Now we can use apple pay to pay in many shopping malls, restaurants, hotels, and supermarkets.
  • Because many of these contactless solutions are also easy, convenient, fast, and integrated with smart hotels and mobile apps, they’ve had the additional benefit of streamlining customer experiences.
  • We are entering a new era of where innovations in technology are bringing exciting new possibilities to hospitality.
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The robots behind the bar that want to pull your next pint - BBC News - 0 views

    • amoon008
       
      Cecilia was released on 02/24/2021 and uses artificial intelligence to make drinks for guests. Cecilia can be purchased for $45,000 or rented for $2,000/month
  • Proponents of bartending robots also note that they can help bars become more efficient - which, in turn, helps their bottom line.
  • t may venue owners take as a "given."
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  • owners take as a "give
    • amoon008
       
      Alan Adojaan, who unveiled the robot, says that robot bar staff can help address staffing problems, and also put a halt to other factors, such as overly generous pouring of measures, or giving free drinks to friends, issues he says that may venue owners take as a "given."
  • "We are aiming for places that have a huge turnover of clients, such as sports events, festivals or nightclubs," he says
  • One of its Yanu robots is currently making alcohol-free cocktails at the Estonian pavilion at the World Expo event in Dubai.
  • To help affected human bar staff do just this it launched an initiative in the US in 2019, whereby for each sale of one of its units it would give a barman or woman $1,000 (£747) towards helping them retrain.
  • "Robots will not replace traditional [human-staffed] bars," says Jan Hiersemenzel, the head of marketing for Swiss firm F&P Robotics, which makes a robot bar server called Barney Bar
  • The bar staff themselves, he adds, often have the unenviable task of dealing with "obnoxious drunk people"
  • Harry Gordon Johnson once said: "The greatest accomplishment of a bartender lies in his ability to exactly suit his customer."
  • The company says that each unit can be filled with 70 litres of different types of spirits, and that it can serve up to 120 cocktails per hour.
  • Enter Cecilia, a robotic bartender that mixes and serves cocktails, and uses artificial intelligence (AI) to talk to customers in much the same way that Alexa, on an Amazon Echo speaker, or Siri, on an iPhone can respond to you.
  • Customers can either buy a Cecilia for $45,000 (£34,000), or hire one for $2,000 a month.
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Why AI is the Future of the Food Industry | Nasdaq - 1 views

  • several developments that have recently become mainstream: phrases like ‘farm-to-fork’ and ‘buy local,’ organic sections in almost every supermarket, and alternative meats in fast food restaurants are all indicative of rising awareness that food is about more than taste.
  • These changes in food consciousness are important in that they are pushing the conversation towards sustainability.
  • we need to also start looking at the optimization of agriculture as a data management problem. It is precisely here that AI can make a big contribution.
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  • AI is a natural ally in this environment, as all forms of machine learning require robust data inputs to be truly effective.
  • Consumer environments play the largest role in lowering food waste, and AI can also help here in some surprising ways.
  • At the top of the list, inventory control systems could make huge improvements if they were enhanced by data tools that were as wide as possible in scope.
  • AI will also be utilized on the manufacturing side to develop products more targeted to consumer demand.
  • AI can provide better monitoring and analysis of how food gets from farms to people, offering predictive metrics for retailers and money-saving incentives for consumers.
  • AI will have a big role to play as people incorporate more of their personal health data into shopping lists that will factor in purchasing history with the global movements described above.
  • Recent developments in machine learning and data management are offering some very promising solutions toward optimizing our food system.
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    This article covers the how AI has played a big role in helping the food industry especially with food waste. This is through inventory control systems, monitoring and providing analysis on how the food gets to farms, predictive metrics, personal health data, and developments in machine learning.
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    This article captures the current and future issues we are having concerning farming, agriculture, supply and demand and so forth. AI can become a valuable asset in helping professionals in these fields work in a more efficient manner regarding to producing more from less. For instance, a drone can be a useful tool in helping farmers understand their crop's condition by taking preventive measures. Furthermore, AI can help forecast the weather and help understand environment related patterns such as floods and atmospheric conditions.
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How (And Why) To Move From A Tech-Enabled Services Business To A True SaaS Platform - 0 views

  • According to Gartner, SaaS, the biggest portion of the cloud market, is expected to grow to $113.1 billion in revenue by 2021.
  • companies are likely wary of undertaking the process of transitioning their organization from a tech-enabled service provider to a true SaaS platform out of concern over the challenges that may arise.
  • it’s unwarranted given the vast resources available to help in the process, including lessons learned from individuals who have experienced (and excelled at) these transitions.
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  • While our team was aware that the potential for things to go wrong existed, they focused on delivering value and service to clients and end users, which was the driving force that motivated the team during and following the process.
  • SaaS benefits users across the board, including compliance, security, scalability, redundancy and cost efficiencies.
  • SaaS solutions offer tremendous savings, from both a cost and human labor perspective.
  • Companies can enjoy flexible pricing models and choose to pay as they go, use a subscription-based model or handpick the features they desire.
  • SaaS subscribers benefit from a more secure, constantly monitored environment and from on-demand rapid development and break-fix protocols.
  • added level of security SaaS models provide around an organization’s proprietary data as well as rapid development and innovation.
  • SaaS solutions create significant efficiencies by enabling self-service and personalization that is driven by the user.
  • Be resolute in the value proposition your customers and end users will experience after transitioning.
  • you must be regimented in communicating the value of making the transition while creating transparency to ensure that clients are informed, heard and happy.
  • • Make customers aware of potential risks. 
  • Be transparent about any drawbacks or material risks customers will experience by sticking with dated infrastructures and approaches.
  • • Don’t be bashful about a sense of urgency.
  • The fear of transition and change was far outweighed by the security and service risks that had previously been invisible to our client base.
  • In today’s complex world, providers must prioritize the needs of their customers as well as mitigate their risks.
  • SaaS solutions are the way of the future, maximizing a client’s benefits as well as their risk mitigation.
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    Why you should move from a Tech-Enabled Service to a SaaS Platform and some things to keep in mind if you do decided to make the transition.
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Benefits of proximity marketing systems for the hospitality - 0 views

  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
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  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
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    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
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    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
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Location-Based Ads: Convenience Versus Privacy - 0 views

  • Privacy concerns may leave consumers feeling inclined to disable location tracking on their smartphones. However, the number of users who actually enable or disable their location tracking varies based on what source you consult – and perhaps the type of device.In 2022, Android Authority found that most people still leave their location tracking enabled. In its poll of more than 1,400 people, 66.8 percent of Android users said they keep their location-tracking enabled. In contrast, in 2021, Flurry Analytics found that only 4 percent of iOS users in the U.S. opted in to app tracking. There’s an important distinction here: iOS 14.5 and later versions give users the choice to opt in to location-tracking rather than opting users in by default. Users can manage their Android device’s location settings and grant or deny location-tracking permissions. 
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    What I found interesting was the type of device and number of users that actually enable or disable their devices. Android users tend to leave their location-tracking enabled. 4 percent of iOs users in the U.S. opted in to app tracking. In addition privacy still is a concern when it comes location-based marketing.
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Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
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    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
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The Rise of Service Robots in the Hospitality Industry: Some Actionable Insights | Bost... - 1 views

  • The current wave of service technologies is service robots, “system-based autonomous and adaptable interfaces that interact, communicate and deliver service to an organization’s customers”
  • Service robots can be equipped with different levels of artificial intelligence: mechanical, analytical, intuitive, and empathetic
  • Intuitive intelligence relates to the capability to process holistic and contextual thinking and thus provide personalized services. Empathetic intelligence refers to the ability to recognize and appropriately respond to people’s emotions. This “highest” level of intelligence enables service robots to deliver socially and emotionally interactive services, which is the ultimate goal of service robotics
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  • Service robots with these two levels of intelligence can basically handle functional tasks such as delivering food and answering a customer’s question. They free human staff from the high volume of trivial customer requests rather than taking higher-value roles. 
  • Adoption of service robots could signal low interpersonal contacts, reduce perceived risk of virus transmission
  • Mechanical intelligence relates to standardized and transactional tasks, which require a minimal level of learning
  • Analytical intelligence is based on systematic and rule-based learning from big data and enables logical thinking in decision-making.
  • consumers’ acceptance of service robots is determined not only by its functionality (e.g., perceived usefulness and ease of use), but also by social-emotional and relational elements that robots can provide
  • Service robots are becoming more and more popular in the hospitality industry. The need to provide contactless services to consumers (e.g., robotic food ordering and delivery) further accelerates the adoption of robots.
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    Throughout this article, service robots are discussed, which communicate, interact, and provide services to clients of an organization. It is possible that service robots can reduce the chance of infectious diseases spread via interpersonal interactions, which could increase the likelihood of visits. There are different types of artificial intelligence that can be incorporated into service robots: mechanical, empathetic, analytical, and intuitive. Standardized and transactional tasks can be handled by mechanical robots, while analytical robots can handle logical thinking in the decision making process. During the implementation of service robots, companies should consider the crucial factors that influence the adoption/acceptance of the new technology by consumers. Robots can also provide social-emotional and relational factors that can be perceived as human by users.
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    As Covid-19 hit, it came with the implementation of more robotics and AI systems in the hospitality industry. The systems allowed for less human interaction which aided in avoiding being infected. This resulted in customers wanting more of these systems in place as they now prefer the robotics to human staff when it comes to their safety concerns. The robotics have different roles based on their configuration levels.
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    The use of service robots in the hospitality industry is on the rise. They are equipped with different levels of artificial intelligence in order to handle functional tasks as well as provide more personalized services.
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Cybersecurity revenues in tourism to exceed $2B - hotelbusiness.com - 0 views

  • cybersecurity will generate revenues of $2.1 billion in 2025 in the travel and tourism industry, up from $1.4 billion in 2021, forecasts GlobalData, a leading data and analytics company.
  • highlights the growing demand for cybersecurity products and services by travel and tourism companies in order to protect their customers’ personal data.
  • Travelers now expect a seamless experience while traveling, resulting in companies using technologies such as Internet of Things (IoT) and cloud. However, this has made the sector vulnerable to cybercriminals as these technologies collect more personal and sensitive but valuable data.”
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  • not only are customers put at risk, but so is an entire company’s reputation.
  • A string of high-profile attacks in the industry has led to the scrutinization of cybersecurity strategies, with regulators now clamping down and fining companies that fail to protect their customers’ data.
  • Therefore, the risk of cyber-ignorance is escalating, and tourism companies need to start taking cybersecurity seriously.
  • “Effective cybersecurity strategies must involve contingency planning, as merely investigating an attack in its aftermath
  • “Hiring a CISO is a good start but if travel and tourism companies want to prove that they are committed to cybersecurity,
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    This article is about the demand for cybersecurity products and services. Using more technology has made our industry more vulnerable and a lack of protected data can leave a company's reputation at risk. It mentioned how cyber-ignorance can be more costly in the long run. Hotels need a contingency plan to be proactive and not reactive.
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How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
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  • 3. Revenue Improvement
  • 4. Sustainable Growth
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    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
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    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
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Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

  • • The thriving $570 Billion hospitality industry is augmenting itself by integrating AR in hotel industry with the $31 Billion Augmented Reality industry.
  • • The $30 Billion VR industry is projected to value over $110 Billion by 2025 and hospitality will undeniably be a major shareholder.
  • • Over 70% of travel agencies along with over 60% of hotels have adopted AI in its entire magnificence.
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  • interactive hotel rooms with maps pinpointing local attractions and places of interest.
    • akopp008
       
      Examples of realities of AI and AR working know a days in real life inside the industry.
  • Best Western hotel group collaborated with Disney
  • 1. Tourist Info
  • AI-powered facial recognition tech to perform seamless check-ins.
  • children to see them enjoy the room with Disney characters as their roommates.
  • smart hospitality” is expected to rise above 25% by 2021.
    • akopp008
       
      technology int he industry will increase tremendously the next few years
  • Tours
  • AI to deliver in-person customer service
    • akopp008
       
      AI can reach to give a contact less check in and recognition
  • customer simply has to smile at a kiosk to get their check-in
  • keys would be sent to their smartphones via Bluetooth
  • • As a response to COVID, the sector is looking to automate some sections of their business.
  • 2. Gamification
  • Automation helps the business achieve operational efficiency as well as protects them from disruptions.
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    This article gives a great explanation of how these technologies are changing the industry. AR giving the guests a 'try it before you buy it' experience where guests can virtually visit a hotel room, and walk around 360. With the projections of how the demographics will travel and their demands, millions are now being spent on adding these technologies from the booking process though the entire guest cycle. Major hotel brands have begun implementing AI,AR and VR into their product offerings which shows there will be no slowing down anytime soon.
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    AI, AR and VR have increased their technology and their purposes inside the hotel industry over time. However because of covid and the necessities it got more trendy and became more useful. Know a days all of these technologies are used in many ways from helping the operations, to providing clients with a seamless and contact-less experience, with creating experiences for kids, showing details of the amenities in a hotel, tours to make reservations and unique opportunities to grow. These technologies will change tremendously in the upcoming years and will change completely the way the hospitality industry operates and how clients interact with it.
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    This article foresees the benefits of Ai, AR, and VR technology within the hospitality industry. It also provides statistical analysis of revenue and customer expectation. Additionally, it gives a prediction of innovations to come.
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