What Dominated Hotel Technology in 2016, and What's Next? - 0 views
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Pressure to heighten the guest experience is driving all kinds of innovation in hotel technology
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Consumers are wowed by new technology, and expect the latest gadgets they use at home and on-the-go to be a regular part of their travel experience.
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Guest-facing apps have drawn well-earned attention as part of a larger trend toward enhancing the guest experience
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Increasingly, consumers expect their travel experiences to include the latest and greatest technologies that they experience in their daily lives. This is driving increased investment from hospitality (esp. hotelier) CIO's in digital customer engagement. Top technologies include virtual/augmented reality for consumers as training of employees; voice activation in hotel rooms and common areas as well as for coaching staff; mobile apps for booking, check-ins/check-outs, IRD orders, and front-desk communications, as well as back-end management of labor, inventory, and customer relations; RFID asset tracking; interactive displays; and robotics. All of these trends culminate in Innovation Incubator hotels like M Beta at Charlotte Marriott City Center where technologies are rapidly prototyped and guest feedback is provided in real-time to help drive decisions about which technologies represent the greatest value to cutting-edge hoteliers through guest engagement.