Study: 2017 A Record Year for GDS Hotel Bookings - 0 views

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  #1 itzdchang on 28 May 18

   

  http://lodgingmagazine.com/study-2017-a-record-year-for-gds-hotel-bookings/
  
  In 2017, a study done by TravelClick and Phoenix Marketing International of nine-hundred travel agents in fifty-two countries reported a record use of global distribution systems to make hotel reservations, citing that booking growth exceeded sixty-eight million reservations (two million more than 2016). Amongst various trends found that support GDS usage-growth, GDS hotel bookings and ADR's generated through travel agents were on the rise. Rate parity was a topic of choice in that most travel agents felt that GDS's should offer it, sustaining constant rates for an identical product. The study also mentions how amenities are becoming increasingly relevant in regard to travel agent's booking behaviors, favoring amenities such as swimming pools, free parking, airport shuttles or transfer, hotel gyms, and early check-in/check-out. The article concludes with a statement explaining how alternative lodging did not seem to be having a great impact on the GDS, even though there had been quite an upsurge in that particular industry.

   

  <div class="cArrow"> </div><div class="cContentInner"><a href="http://lodgingmagazine.com/study-2017-a-record-year-for-gds-hotel-bookings/" rel="nofollow" target="_blank">http://lodgingmagazine.com/study-2017-a-record-year-for-gds-hotel-bookings/</a> <br /> <br /> In 2017, a study done by TravelClick and Phoenix Marketing International of nine-hundred travel agents in fifty-two countries reported a record use of global distribution systems to make hotel reservations, citing that booking growth exceeded sixty-eight million reservations (two million more than 2016). Amongst various trends found that support GDS usage-growth, GDS hotel bookings and ADR's generated through travel agents were on the rise. Rate parity was a topic of choice in that most travel agents felt that GDS's should offer it, sustaining constant rates for an identical product. The study also mentions how amenities are becoming increasingly relevant in regard to travel agent's booking behaviors, favoring amenities such as swimming pools, free parking, airport shuttles or transfer, hotel gyms, and early check-in/check-out. The article concludes with a statement explaining how alternative lodging did not seem to be having a great impact on the GDS, even though there had been quite an upsurge in that particular industry.</div>

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