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giffordhass

Hass & Associates Online Reviews: Advertisers Join Forces to Fight Online Ad Fraud - 1 views

As marketers grow increasingly concerned about the integrity of the online advertising inventory they are buying, a trade group and 30 well-known marketers are forming a coalition to address the pr...

Hass & Associates Online Reviews Advertisers Join Forces To Fight Ad Fraud

started by giffordhass on 11 Aug 14 no follow-up yet
yelpreviews55

Verified PayPal Accounts For Sale - Canada - 0 views

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    Many people prefer using PayPal for online transactions. Because of its convenience and security. However, purchasing a PayPal account can take the convenience factor to a whole new level. Verified PayPal accounts for sale offer many advantages, including increased transaction limits and easier access to funds. Here are some essential tips on how to buy and use a verified PayPal account safely.
creselda cabal

Hass & Associates Online Reviews: Fraud lurks in shadows of changing digital advertisin... - 2 views

The automation of the advertising industry was supposed to reduce waste. But in a quest for greater efficiency, marketers have exposed themselves to a new challenge: fraud. The uncomfortable truth...

Hass & Associates Online Reviews Fraud lurks in shadows of changing digital advertising landscape

started by creselda cabal on 21 Jul 14 no follow-up yet
Emma Scott liked it
Glenn Mcfield

Hass and Associates Cyber Security: Five Ways to Manage Your Digital Reputation - 1 views

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    http://hassassociates-online.com/articles/2013/03/07/five-ways-to-manage-your-digital-reputation/ Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a dis
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    Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a distinct and clear name for Facebook, Twitter, Google+, YouTube and other social networking site
bigger price

hass and associates-PayPal teams with ET searchers to create interplanetary payment sys... - 0 views

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    Let it never be said that PayPal's leadership team confines its ambitions to Earth. PayPal founder Elon Musk, who also created SpaceX, says he wants to live the final days of his life on Mars. But who wants to go to space if you can't buy stuff? That's why PayPal is now talking about how to create a payment system that can be used on any planet. It's apparently not a joke. PayPal President David Marcus wrote a blog post yesterday about the launch of "PayPal Galactic" (that link doesn't work yet), an initiative developed in concert with the SETI Institute (Search for Extraterrestrial Intelligence). An announcement will be made today at the SETI Institute with moon traveler Buzz Aldrin and John Spencer, founder and president of the Space Tourism Society. To show he's serious, Marcus tweeted a picture of himself with Aldrin. PayPal says its wants to answer these questions: What will our standard currency look like in a truly cash-free interplanetary society? How will the banking systems have to adapt? How will risk and fraud management systems need to evolve? What regulations will we have to conform with? How will our customer support need to develop? Why start now? "Space travel is opening up for 'the rest of us' thanks to Virgin Galactic, Space X and a host of other space tourism programs including the Space Hotel that hopes to be in orbit by 2016," Marcus wrote. "The enabling infrastructure pieces are starting to come together, and as we start planning to inhabit other planets, the practical realities of life still need to be addressed." The need for a payment system off Earth already exists, he contended, writing that "[a]stronauts inhabiting space stations today still need to pay for life's necessities-from their bills back on Earth to their entertainment, like music and e-books, while in space." That problem has already been solved, however. Astronauts on the International Space Station have had access to the Internet and World Wide Web
Calvin Wilkinson

Hass & Associates Online Reviews on Cybersecurity to Be a Core Part of M&A Deals - 1 views

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    Data breaches can have a big effect on a merger's overall value. There appears to be a worrying level of complacency toward the assessment of cyber-risks during M&A deals, despite increasing awareness of the cybersecurity risks facing businesses. International law firm Freshfields Bruckhaus Deringer found in a survey shared with Infosecurity that 90% of respondents believe cyber-breaches would result in a reduction in deal value; and 83% of dealmakers believe a deal could be abandoned if cybersecurity breaches are identified during deal due diligence or mid-transaction. Yet, too few tie-up architects are addressing the threat. A majority (78%) say that cybersecurity is not a risk that is currently analyzed in-depth or dealt with in deal due diligence. "It's surprising that dealmakers recognize the growing threat of cyber-attacks to businesses, but generally aren't addressing that risk during deals," said Chris Forsyth, co-head of the firm's international cybersecurity team. "You wouldn't dream of buying a chemicals plant without assessing environmental risk, so why would you buy a data-driven business without assessing the risks its faces around data management and cyber-security?" The firm said that the effect of a cyber-incident on value would work both ways - a business with a good track record and robust processes could be worth more than competitors, while a business with a bad track record could be worth less.
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