Group items tagged Ad - Hass and Associates Cyber Security Group

Hass & Associates Online Reviews: Advertisers Join Forces to Fight Online Ad Fraud - 1 views

As marketers grow increasingly concerned about the integrity of the online advertising inventory they are buying, a trade group and 30 well-known marketers are forming a coalition to address the pr...

Hass & Associates Online Reviews Advertisers Join Forces To Fight Ad Fraud

started by giffordhass on 11 Aug 14 no follow-up yet

Hass Associates: Phony Web Traffic Tricks Digital Ads - 1 views

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hass associates Phony Web Traffic Tricks Digital Ads

shared by Catherine Juoany on 04 Oct 13 - No Cached

Catherine Juoany on 04 Oct 13

The website Songsrpeople.com looks a lot like other amateur-video sites. It is wallpapered with clips featuring "the most insane amusement park ever" and "your girlfriend's six friends." The site draws tens of thousands of visitors a month, according to audience measurement firms. It also has ads for national brands, including Target Corp., Amazon.com Inc. and State Farm. But Web-security investigators at a firm called White Ops contend that most of the site's visitors aren't people. Rather, they are computer-generated visitors, or "bots," designed to fool advertisers into paying for the traffic, says White Ops, which has blacklisted the site-and thousands more like it-so that ads from clients such as Zipcar don't land there. An anonymous representative for Songsrpeople declined to discuss the site's traffic but in an email called the White Ops methodology into question. State Farm said it was looking into the matter while Target declined to comment and Amazon didn't immediately respond to requests for comment. Authorities and Internet-security experts say tens of thousands of dubious websites are popping up across the Internet. Their phony Web traffic is often fueled by "botnets," zombie armies of hijacked PCs that are controlled from unknown locations around the world, according to Internet security experts. The sites take advantage of the simple truth that advertisers pay to be seen. This creates an incentive for fraudsters to erect sites with phony traffic, collecting payments-often through middlemen and sometimes directly from advertisers. "When you walk into this world, you walk with eyes wide open," said Brian Harrington, chief marketing officer at Zipcar, which ran a recent ad campaign, assisted by White Ops to filter out bogus traffic. "You know stuff is not real." At their most sophisticated, botnets can mimic the behavior of online consumers, clicking from one site to the next, pausing at ads, watching videos, and even putting items in shopp

<div class="cArrow"> </div><div class="cContentInner">The website Songsrpeople.com looks a lot like other amateur-video sites. It is wallpapered with clips featuring "the most insane amusement park ever" and "your girlfriend's six friends." The site draws tens of thousands of visitors a month, according to audience measurement firms. It also has ads for national brands, including Target Corp., Amazon.com Inc. and State Farm. But Web-security investigators at a firm called White Ops contend that most of the site's visitors aren't people. Rather, they are computer-generated visitors, or "bots," designed to fool advertisers into paying for the traffic, says White Ops, which has blacklisted the site-and thousands more like it-so that ads from clients such as Zipcar don't land there. An anonymous representative for Songsrpeople declined to discuss the site's traffic but in an email called the White Ops methodology into question. State Farm said it was looking into the matter while Target declined to comment and Amazon didn't immediately respond to requests for comment. Authorities and Internet-security experts say tens of thousands of dubious websites are popping up across the Internet. Their phony Web traffic is often fueled by "botnets," zombie armies of hijacked PCs that are controlled from unknown locations around the world, according to Internet security experts. The sites take advantage of the simple truth that advertisers pay to be seen. This creates an incentive for fraudsters to erect sites with phony traffic, collecting payments-often through middlemen and sometimes directly from advertisers. "When you walk into this world, you walk with eyes wide open," said Brian Harrington, chief marketing officer at Zipcar, which ran a recent ad campaign, assisted by White Ops to filter out bogus traffic. "You know stuff is not real." At their most sophisticated, botnets can mimic the behavior of online consumers, clicking from one site to the next, pausing at ads, watching videos, and even putting items in shopp</div>

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Hass & Associates Online Reviews: Fraud lurks in shadows of changing digital advertisin... - 2 views

The automation of the advertising industry was supposed to reduce waste. But in a quest for greater efficiency, marketers have exposed themselves to a new challenge: fraud. The uncomfortable truth...

Hass & Associates Online Reviews Fraud lurks in shadows of changing digital advertising landscape

started by creselda cabal on 21 Jul 14 no follow-up yet

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Get Safe Online publishes online safety hints, tips and videos - 1 views

Experts say the government should get involved with tackling the challenge of social engineering scams Research just published claims to show that more than £21 million has been lost in the UK to ...

Get Safe publishes online safety hints tips and videos

started by kristine lim on 01 Jul 14 no follow-up yet

Hass and Associates Cyber Security: House passes cybersecurity bill as privacy concerns... - 1 views

hassassociates-online.com/...ill-as-privacy-concerns-linger

hass and associates cyber security online

shared by Nicole Garcia on 28 May 13 - No Cached

Nicole Garcia on 28 May 13

The House of Representatives go for the second round of Cyber Intelligence Sharing and Protection Act as it passed legislation on Thursday. The newly granted powers are intended to stop computer security threats against a company's rights and property. But the definitions are broad and vague. The terms allow purposes such as guarding against "improper" information modification and ensuring "timely" access to information, functions that are not necessarily tied to attacks. Once handed over, the government is able to use this information for investigating crimes that are unrelated to the underlying security threat and, more broadly, for "national security" purposes, which is a poorly defined term that includes "threats to the United States, its people, property, or interests" and "any other matter bearing on United States national or homeland security." The bill's vague definitions like "cybersecurity purpose" and "cybersecurity system" also raise the frightening possibility of a company using aggressive countermeasures. If a company wants to combat a threat, it is empowered to use "cybersecurity systems" to identify and obtain "cyber threat information." But the bill does not define exactly how far a company can go, leaving it open to the possibility of abuse. The bill drew support from House Democrats, passing on a bipartisan vote of 288-127, although the White House repeated its veto threat on Tuesday if further civil liberties protections are not added. Some lawmakers and privacy activists worry that the legislation would allow the government to monitor citizens' private information and companies to misuse it. U.S. authorities have recently elevated the exposure to Internet hacks and theft of digital data to the list of top threats to national security and the economy. Though thousands of companies have long been losing data to hackers in China and elsewhere, the number of parties publicly admitting such loss has been

<div class="cArrow"> </div><div class="cContentInner">The House of Representatives go for the second round of Cyber Intelligence Sharing and Protection Act as it passed legislation on Thursday. The newly granted powers are intended to stop computer security threats against a company's rights and property. But the definitions are broad and vague. The terms allow purposes such as guarding against "improper" information modification and ensuring "timely" access to information, functions that are not necessarily tied to attacks. Once handed over, the government is able to use this information for investigating crimes that are unrelated to the underlying security threat and, more broadly, for "national security" purposes, which is a poorly defined term that includes "threats to the United States, its people, property, or interests" and "any other matter bearing on United States national or homeland security." The bill's vague definitions like "cybersecurity purpose" and "cybersecurity system" also raise the frightening possibility of a company using aggressive countermeasures. If a company wants to combat a threat, it is empowered to use "cybersecurity systems" to identify and obtain "cyber threat information." But the bill does not define exactly how far a company can go, leaving it open to the possibility of abuse. The bill drew support from House Democrats, passing on a bipartisan vote of 288-127, although the White House repeated its veto threat on Tuesday if further civil liberties protections are not added. Some lawmakers and privacy activists worry that the legislation would allow the government to monitor citizens' private information and companies to misuse it. U.S. authorities have recently elevated the exposure to Internet hacks and theft of digital data to the list of top threats to national security and the economy. Though thousands of companies have long been losing data to hackers in China and elsewhere, the number of parties publicly admitting such loss has been</div>

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Nicole Garcia on 28 May 13

http://hassassociates-online.com/articles/2013/04/23/house-passes-cybersecurity-bill-as-privacy-concerns-linger/ The House of Representatives go for the second round of Cyber Intelligence Sharing and Protection Act as it passed legislation on Thursday. The newly granted powers are intended to stop computer security threats against a company's rights and property. But the definitions are broad and vague. The terms allow purposes such as guarding against "improper" information modification and ensuring "timely" access to information, functions that are not necessarily tied to attacks. Once handed over, the government is able to use this information for investigating crimes that are unrelated to the underlying security threat and, more broadly, for "national security" purposes, which is a poorly defined term that includes "threats to the United States, its people, property, or interests" and "any other matter bearing on United States national or homeland security." The bill's vague definitions like "cybersecurity purpose" and "cybersecurity system" also raise the frightening possibility of a company using aggressive countermeasures. If a company wants to combat a threat, it is empowered to use "cybersecurity systems" to identify and obtain "cyber threat information." But the bill does not define exactly how far a company can go, leaving it open to the possibility of abuse. The bill drew support from House Democrats, passing on a bipartisan vote of 288-127, although the White House repeated its veto threat on Tuesday if further civil liberties protections are not added. Some lawmakers and privacy activists worry that the legislation would allow the government to monitor citizens' private information and companies to misuse it. U.S. authorities have recently elevated the exposure to Internet hacks and theft of digital data to the list of top threats to national security and the economy. Though thousands of companies have

<div class="cArrow"> </div><div class="cContentInner"><a href="http://hassassociates-online.com/articles/2013/04/23/house-passes-cybersecurity-bill-as-privacy-concerns-linger/" rel="nofollow" target="_blank">http://hassassociates-online.com/articles/2013/04/23/house-passes-cybersecurity-bill-as-privacy-concerns-linger/</a> The House of Representatives go for the second round of Cyber Intelligence Sharing and Protection Act as it passed legislation on Thursday. The newly granted powers are intended to stop computer security threats against a company's rights and property. But the definitions are broad and vague. The terms allow purposes such as guarding against "improper" information modification and ensuring "timely" access to information, functions that are not necessarily tied to attacks. Once handed over, the government is able to use this information for investigating crimes that are unrelated to the underlying security threat and, more broadly, for "national security" purposes, which is a poorly defined term that includes "threats to the United States, its people, property, or interests" and "any other matter bearing on United States national or homeland security." The bill's vague definitions like "cybersecurity purpose" and "cybersecurity system" also raise the frightening possibility of a company using aggressive countermeasures. If a company wants to combat a threat, it is empowered to use "cybersecurity systems" to identify and obtain "cyber threat information." But the bill does not define exactly how far a company can go, leaving it open to the possibility of abuse. The bill drew support from House Democrats, passing on a bipartisan vote of 288-127, although the White House repeated its veto threat on Tuesday if further civil liberties protections are not added. Some lawmakers and privacy activists worry that the legislation would allow the government to monitor citizens' private information and companies to misuse it. U.S. authorities have recently elevated the exposure to Internet hacks and theft of digital data to the list of top threats to national security and the economy. Though thousands of companies have </div>

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How To Protect Yourself Against World Cup Phishing Frauds - 2 views

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How To Protect Yourself Against World Cup Phishing Frauds

started by Lorenzo Blauch on 19 Jun 14 no follow-up yet

NuData Security reveals improvements to online fraud detection engine - 1 views

Software development company NuData Security recently revealed its enhancements to its online fraud detection engine called NuDetect, according to Hass and Associates Cyber Security. They added ne...

Hass and Associates Cyber Security NuData reveals improvements to online fraud detection engine

started by creselda cabal on 18 May 15 no follow-up yet

Hass & Associates Online Reviews: Ny teknik för att spåra konsumenter över en... - 1 views

Människor butik mestadels på sina stationära datorer – men de lever på deras smartphones. För marknadsförare kräver att effektivt nå sina målg...

Hass & Associates Online Reviews Ny teknik för att spåra konsumenter över enheter växer resultat

started by lisacotto95 on 15 Dec 14 no follow-up yet

From the Cold War to the Code War: UK boosts spending on cyber warfare - 1 views

Hass & Associates Online Reviews - UK prime minister David Cameron said that £800m would be spent on intelligence and surveillance equipment. The UK is upping its spending on cyber defense as a re...

Hass & Associates Online Reviews

started by Imogen Miller on 28 Jul 14 no follow-up yet

Hass & Associates Online Reviews: Banks Often Neglect to Investigate Fraud Claims - 1 views

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Banks Often Neglect to Investigate Fraud Claims Hass & Associates Online Reviews

started by giffordhass on 21 Aug 14 no follow-up yet

Hass and Associates Cyber Security: Portable HD 'Mirror' from LaCie - 1 views

Early this month, LaCie made waves when it announced "Mirror", a high-end portable hard drive with a reflective body which is absolutely stunning -- but do you really need such a thing? LaCie, Sea...

Hass and Associates Cyber Security: Portable HD 'Mirror' from LaCie

started by creselda cabal on 27 Jan 15 no follow-up yet

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Hass and Associates Cyber Security: Botnets inflate Twitch viewership - 1 views

With the boom in online streaming these days, it's only expected that people will get creative and game the system to earn more money. In the case of streaming site Twitch - known for its community...

Hass Associates Cyber Security

started by conroeleah on 31 Mar 15 no follow-up yet

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