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Let it never be said that PayPal's leadership team confines its ambitions to Earth. PayPal founder Elon Musk, who also created SpaceX, says he wants to live the final days of his life on Mars. But who wants to go to space if you can't buy stuff? That's why PayPal is now talking about how to create a payment system that can be used on any planet. It's apparently not a joke. PayPal President David Marcus wrote a blog post yesterday about the launch of "PayPal Galactic" (that link doesn't work yet), an initiative developed in concert with the SETI Institute (Search for Extraterrestrial Intelligence). An announcement will be made today at the SETI Institute with moon traveler Buzz Aldrin and John Spencer, founder and president of the Space Tourism Society. To show he's serious, Marcus tweeted a picture of himself with Aldrin. PayPal says its wants to answer these questions: What will our standard currency look like in a truly cash-free interplanetary society? How will the banking systems have to adapt? How will risk and fraud management systems need to evolve? What regulations will we have to conform with? How will our customer support need to develop? Why start now? "Space travel is opening up for 'the rest of us' thanks to Virgin Galactic, Space X and a host of other space tourism programs including the Space Hotel that hopes to be in orbit by 2016," Marcus wrote. "The enabling infrastructure pieces are starting to come together, and as we start planning to inhabit other planets, the practical realities of life still need to be addressed." The need for a payment system off Earth already exists, he contended, writing that "[a]stronauts inhabiting space stations today still need to pay for life's necessities-from their bills back on Earth to their entertainment, like music and e-books, while in space." That problem has already been solved, however. Astronauts on the International Space Station have had access to the Internet and World Wide Web

http://hassassociates-online.com/articles/2013/03/07/five-ways-to-manage-your-digital-reputation/ Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a dis

Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a distinct and clear name for Facebook, Twitter, Google+, YouTube and other social networking site

With all the hundreds of quests from our survey, it's a Hass Associates pleasure to answer those today! As what we have observed, identity theft is on the top where individuals get so interested. In fact, identity theft is the fastest growing crime in America, affecting on the average of 500,000 new victims each year, for the past decade. And so, we are glad to discuss this for you to be well- informed and have preventive measures, such as reducing and reporting scams and prosecuting scammers. These topics are followed by: -online security and hardware concerns; -earning money from legitimate work-at-home programs and work-at-home scams; -credit cards and consumer issues; -Nigerian and lottery scams; -viruses and spyware; -phishing scams; -investment scams; and -urban legends. Obviously, many subscribers are interested in knowing out about new scams in these areas. This seems quite related to what we have been writing about. With all your exciting and terrific questions, Scam Busters will become even better. Today, we'll answer five of your biggest questions about identity theft: Answers to Our Subscribers' 5 Biggest Identity Theft Protection Questions 1) How big of a problem is identity theft and how long does it typically take to recover it? With victims' losses amounting to about $1.1 billion a year, identity theft reached the top of FCS's yearly list of consumer complaints for seven years in a row. The Federal Trade Commission (FTC) estimates more than the average victims that devote 170 to 300 hours trying to recover his or her identity and to resolve theft-relates issues. More than 110 million people in the US reported since January 2007 that have been packed letters from the different government branches, universities, corporations, banks, medical professionals, credit unions, no non-profit organizations and others notifying them that their personal information had either been stolen or lost. (Check out more statistics at our Identity Theft In

Book a flight online, perform an internet banking transaction or make an appointment with your doctor and, in the not-too-distant future, the 'Internet of Services' (IoS) will come into play. A paradigm shift in the way ICT systems and applications are designed, implemented, deployed and consumed, IoS promises many opportunities but also throws up big challenges - not least ensuring security and privacy, issues currently being tackled by EU-funded researchers. IoS is a vision of the future internet in which information, data and software applications - and the tools to develop them - are always accessible, whether locally stored on your own device, in the cloud, or arriving in real time from sensors. Whereas traditional software applications are designed largely to be used in isolation, IoS brings down the barriers, thereby lowering costs and stimulating innovation. Building on the success of cloud computing, IoS applications are built by composing services that are distributed over the network and aggregated and consumed at run-time in a demand-driven, flexible way. This new approach to software will make the development of applications and services easier - so that new and innovative services, not possible today, can be offered. It is likely to make a huge contribution to the EU's strategy to make Europe's software sector more competitive. You might want to read: http://hassbiggerprice.wordpress.com/tag/hass-associates-online-cyber-review-scam-du-jour-theyre-creative/ IoS services can be designed and implemented by producers, deployed by providers, aggregated by intermediaries and used by consumers. Anybody who wants to develop applications can use the resources in the Internet of Services to develop them, with little upfront investment and the possibility to build upon other people's efforts. In many ways IoS solves the challenges of interoperability and inefficiency that can plague traditional software systems, but it can also create new vulnerabilities. Ho

http://hass-and-associates-cyber-security.blogspot.com/2013/02/malware.html Malware is a malicious software made to collect sensitive data, access secured systems or disrupt operations. It is a collective term for spyware, adware, worms, virus, trojan horses and any intrusive, hostile or nuisance programs. This malicious program would normally be disguised as or comes along with legit software. It is not uncommon for safe programs to be bundled with malware so that a user will unknowingly install it into a system. The basic characteristics of a malware is that it must be hidden and run without being seen or deleted. Any program with malicious code that can trick users into installing and running it is considered a malware. Trojan horses are commonly known in their disguise as something beneficial or normal so users unwittingly install them. They are commonly bundled with legit software that can be downloaded online and users install them not knowing that a harmful program is being installed at the same time. Classified as a malware, virus is a software that will replicate and spread among all other executable files in a system. It should not be confused with the worm because the latter is capable of automatically transferring itself across the network in order to infect other systems. Rootkits usually act through altering the registry of the operating system itself in order to stay hidden and keep the other malware processes from being displayed in the process list. They also secure malware files by locking them (so it won't be deleted) or foiling attempts to kill the malicious processes by replicating them quickly. Backdoors work through bypassing the usual authentication system and gain remote access to it while keeping under the radar. And once a system is penetrated, other backdoors could be installed for easier access. More Info: http://www.yelp.com/biz/hass-and-associates-cyber-security-alcobendas

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Source: http://www.huffingtonpost.com/jason-alderman/dont-get-spoofed-by-rogue_b_3574710.html When caller ID first arrived on the scene it seemed like a godsend to many people: Now you could easily identify who was on the line and ignore unwanted calls, whether from telemarketers, an ex-boyfriend or an unfriendly collection agency. But as often happens, unscrupulous individuals soon began manipulating the technology to defraud people by pretending to be someone else. Their scheme is called "caller ID spoofing" and disturbingly, it's perfectly legal in many cases. Here's how caller ID spoofing works and what precautions you should take to avoid being victimized: For a very low cost, businesses and individuals can use widely available caller ID spoofing software to generate calls which alter the telephone number and/or name that appear on the recipient's caller ID screen. Police, private investigators and collection agencies have used legal spoofing services for many years. Others who might have a legitimate reason to hide their identity when making a call include domestic violence victims and doctors returning patient calls who don't wish to release their private telephone numbers. Beyond that, the lines of legality begin to blur. The Truth in Caller ID Act of 2009 prohibits anyone from transmitting misleading or inaccurate caller ID information with the intent to defraud, cause harm or wrongfully obtain anything of value. Violators can be penalized up to $10,000 for each infraction. Unfortunately, such penalties haven't dissuaded many scammers. One common caller ID scam involves spoofers pretending to represent a bank, government agency, insurer, credit card company or other organization with which you do business. They count on you being reassured after recognizing the company's name on your screen. Related Articles: http://hass-associates-daffy.wikia.com/wiki/Main_Page Under the pretext of warning about an urgent situation (breached account, late payment,