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whoelscher

From the Slush Pile… | Ploughshares - 0 views

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    "If you want to get out of the slush pile, one of the worst things you can do is write a lackluster first paragraph."
whoelscher

Somebody please tell me the path to survival for the illustrated book business - The Sh... - 0 views

  • When they’re illustrated to better explain, such as showing you how to knit a stitch or make a candle or a piece of jewelry, wouldn’t a video be a better option most of the time?
  • Books are illustrated for two reasons: beauty or explanatory purpose, more the latter than the former.
  • But the illustrated books are in the single-digit percentages most of the time, with some of the more successful categories in the very low double-digits.
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  • This is in the US — two years or more after the launch of the iPad and Nook Color and nearly a year after the launch of the Kindle Fire. Poor sales of illustrated ebooks can no longer be attributed to a lack of devices that can deliver them effectively.
  • If the book you’re reading on an iPad or Kindle Fire or Nexus 7 gets boring or you get tired of it, you can switch to a movie, The New York Times, your favorite song, or Angry Birds with the same device. Or the chime on your iPhone will ring taking you out of your book to answer an email.
  • For the publisher of illustrated books, the book also must compete with media accomplishing the same purpose (how many new instructional videos of knitting stitches or jewelry-making techniques are posted to YouTube every day?) But they can’t do it for the same price, because that price is free.
  • So the illustrated book publisher not only has to learn how to make videos (a skill they were never previously required to possess), they also have to come up with a business model that enables their videos to be part of a priced commercial product, competing with legions of them that are free. And they have to finance a substantial creative component that isn’t contributing value to the print version at all.
  • Relevant piece of anecdata: I remember being told by somebody at Wiley a couple of years ago that a large portfolio of photographs added measurable revenue on their travel sites. For very little cost, they could make a selection of photographs available for browsing. People clicked through them pulling up a new ad each time they did. That’s the “illustrated book publishing” of the future, but it starts with having the audience.
whoelscher

Author Websites, Branding And CopyWriting With James Chartrand From Men With Pens | The... - 0 views

  • Brilliant website design and why it’s so important for authors. James mentions some of her favorite authors who have ugly and terrible websites. BUT if the author is established, it doesn’t matter. New authors don’t have this luxury. We have to stand out in the market. We have competition. The author website is a way to connect. It’s critical to make a good impression and a personal connection. You can only do this through your web presence and social media. Bring them back to reading your work, so they will read your books, enjoy them and tell their friends. Chris Guillebeau, author of the recent $100 Startup tells how it was easy for him to get a book deal as he had an established platform online. Read more in James’ guest article - Is your website hurting your writing?
  • A bad choice of colors can kill first impressions.
  • A mystery might be greys and blacks, whereas a go-getting kickass non-fiction book might be red and modern white.
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  • The book can’t sell itself.
Page Turn Pro

Apple Magazine App: Enhancing Reach With Ipad! - 0 views

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    This post enhances your knowledge about apple magazine app. Further, it talks about the benefits of creating iPad magazine app for your business. Magazines as well as newspapers also get advantage of the interactive and multimedia approach which is feasible on a gadget like the iPad.
Page Turn Pro

dopt Digital Publishing To Get More Business - 0 views

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    Because of the global presence of the internet and the digital publishing, you will enjoy a lot of services which would allow you to publish your work over the web, a few of them even publishing the content for free of cost.
whoelscher

Do Writers Really Need a Book Business Plan? by Deborah Riley-Magnus - The Book Designer - 0 views

  • Now is the time to jot down all those people who will want your book, why they’ll want it and how effective they’ll be at getting more people to want it. Know – really know – who your market and readership target is.
  • No point in writing a book if you don’t know why or if it’s special.
  • where else might it fit in perfectly?
whoelscher

The Future Role of Agents | WritersDigest.com - 0 views

  • There’s a final dilemma. Publishers are now paying lower advances, releasing fewer titles and selling digital content at lower prices than print content (which in turn affects royalty payments to both agent and author). Assuming this is the new reality, there will be less money to go around for the number of agents now in business. Plus, will it be worth an agent’s time and energy to sell a project that doesn’t pay more than $1,500 upfront? Probably not. One agency has quietly come out with a new model that requires authors to pay a minimum commission—i.e., the agent must earn a minimum amount on a sale no matter what advance the publisher pays, which means authors would “share” a larger part of the advance upfront (or even pay out of pocket in the case of very low advances). Undoubtedly, there’s no shortage of aspiring writers who would be ecstatic to pay more to an agent if it meant securing a publishing deal. But such a model is sure to raise ethical concerns. Agents may take projects knowing they will ultimately be paid by authors rather than by publishers. Is the industry (that includes the author!) ready to accept such a shift in how agents profit?
whoelscher

Making Your Wordpress Website More Secure | How to Get Published: Avoid scams with inde... - 0 views

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    "5 Security Risks to Fix on Your Book's Website"
whoelscher

Author, Jody Hedlund: How to Know When to Quit Pursuing Publication - 0 views

  • I'm not talking about throwing in the towel on writing.
  • if a writer is pursuing publication with the goal of making money, they're going to find themselves sorely disappointed.
  • hose who are pursuing publication for the money are probably better off getting a job at Walmart for a much steadier and reliable income.
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  • In the modern publication industry, writers are shouldering HUGE responsibilities. Not only are authors working on novels (sometimes multiple books in a year), but they're also writing enovellas and eshort stories to help with marketing visibility.
  • authors must also take a large role in marketing their books.
whoelscher

The Man Who Took on Amazon and Saved a Bookstore - Forbes - 0 views

  • double digit sales growth month by month over the last year.
  • Imagine for a moment what it would feel like if people walked into your company and used the lobby to call your competitors and buy their products. That’s standard consumer behavior in a bookstore.
  • To truly compete, he would also have to solve consumer’s expectations for instant gratification and delivery.
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  • Essentially, Jeff installed a printing press to close the inventory gap with Amazon.  The Espresso Book Machine sits in the middle of Harvard Book Store like a hi-tech visitor to an earlier era.
  • can print nearly five million titles including Google Books that are in the public domain, as well as out of print titles. We’re talking beautiful, perfect bound paperbacks indistinguishable from books produced by major publishing houses.
  • can print that book for you in approximately four minutes.
  • get any book delivered the same day by an eco-friendly Metroped “pedal-truck,” or a bicycle, as I like to call them.
  • fanatical attention to customer service
  • Ultimately the bookstore exists to serve a community
whoelscher

How publishers gave Amazon a stick to beat them with - Tech News and Analysis - 0 views

  • A big part of that control stems from Amazon’s ownership of the Kindle, the leading e-book reader, and that books bought for the device have DRM built in. Stross argues that this effectively locks many e-book buyers into the device, since it’s virtually impossible to read Kindle books on other devices
  • Publishers — and some authors, especially those who control the Authors Guild, which has fought every attempt by Google and others to open up the book market — have been so obsessed with piracy and locking down their products that they have allowed Amazon to take control of their fate
  • even if you take advantage of Amazon’s self-publishing options to avoid having to get a traditional publishing deal, you’ve really just exchanged one corporate overlord for another.
whoelscher

Author, Jody Hedlund: Write Tight: 3 Pieces of Advice I Wish I'd Known Earlier - 0 views

  • Before I write a scene, I envision a stage and my characters upon it. Who would want to go to a play and watch the actors meander around the stage talking to themselves or reflecting on problems while eating, getting ready, shopping, driving in the car, talking on the phone, etc.?
    • whoelscher
       
      Great advice.
whoelscher

Long Odds for Authors Newly Published - NYTimes.com - 0 views

  • “Robert was doing rather better than we expected him to,” she wrote. Ms. Dewey said it had sold an additional 5,000 copies in the United States, for a total of 13,500, which is “a great achievement for any unknown author.”
  • “It would have stayed on the path it was on, which is towards oblivion.”
  • “It’s the power of the author brand,” Mr. Entrekin said.
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  • “Most books come out and do nothing,” Ms. Coady said. “There are still too many books being published. We can only get behind so many books, and then hope they take off on their own. It worries me that so many slip through the cracks.”
  • “There’s no formula,” he said. “A publisher can only do so much. A book’s fate is ultimately in the hands of the book gods.”
whoelscher

Pubmission: The Blog - 0 views

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    This my new site, designed to digitize the slush pile once and for all.
whoelscher

How to Write What People Actually Want to Read | Write to Done - 0 views

  • over time, more and more blog traffic arrives from Search Engines
  • In order to optimize your post for a particular keyword phrase you can get a free plugin, called WordPress SEO which helps you to use the keywords you’ve found in all the right places.
whoelscher

eBook lending: Libraries go digital - CNN.com - 0 views

  • EBooks accounted for 6.4% of all publishing in 2010, according to the American Association of Publishers, and 114 million electronic books were sold last year.
  • EBook lending is growing at a fast pace at the New York Public Library. The number of downloads of electronic books on the library's website grew by 81% in the last 12 months
  • why would someone pay for an eBook if they can download it free from a library's website?
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  • Several publishing companies were contacted for this story but none returned messages seeking comment.
  • libraries make up 10% of all book sales in the United States each year
  • Libraries across the country recently developed the ability to make their eBook downloads compatible with the Kindle, Amazon.com's eReader.
  • She worries that libraries will lose their place in society as borrowing eBooks grows in popularity. "I think it will be sad. I mean there's just something about smelling the books and the whole experience," Salzano said. "It's like a feeling of calm and peace and you don't really get that anymore. You can't just sit and read a book."
  • there are commercial bookstores; more than 16,000.
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