Skip to main content

Home/ Publishing in the Digital Age/ Group items tagged copywriting

Rss Feed Group items tagged

whoelscher

Author Websites, Branding And CopyWriting With James Chartrand From Men With Pens | The... - 0 views

  • Brilliant website design and why it’s so important for authors. James mentions some of her favorite authors who have ugly and terrible websites. BUT if the author is established, it doesn’t matter. New authors don’t have this luxury. We have to stand out in the market. We have competition. The author website is a way to connect. It’s critical to make a good impression and a personal connection. You can only do this through your web presence and social media. Bring them back to reading your work, so they will read your books, enjoy them and tell their friends. Chris Guillebeau, author of the recent $100 Startup tells how it was easy for him to get a book deal as he had an established platform online. Read more in James’ guest article - Is your website hurting your writing?
  • A bad choice of colors can kill first impressions.
  • A mystery might be greys and blacks, whereas a go-getting kickass non-fiction book might be red and modern white.
  • ...1 more annotation...
  • The book can’t sell itself.
whoelscher

Writer Unboxed » The No. 1 Overlooked Skill for Every Author - 0 views

  • The skill is copywriting.
  • A query letter is not a straightforward description of your work. It’s a sales letter. It should be persuasive and seduce the agent into requesting your work.
  • And this is why writers struggle with queries, because they can’t bridge the gap between writing to entertain (or inform or inspire) and writing to persuade. It’s a different mindset, and it requires an ability to look at one’s work as a product that has a selling point.
  • ...3 more annotations...
  • Think about the titles of your site pages, too. Are the titles clear within a few seconds, telling visitors what content resides on your site? Don’t count on cutesy, vague, or artistic headlines to spark curiosity. It most often leads to content that goes unread.
  • How do you catch people’s attention in 140 words or less? Good copywriting.
  • For fiction, never outline the entire story. You tease the reader; you raise questions that you don’t answer.
1 - 2 of 2
Showing 20 items per page