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whoelscher

Top Social Media Mistakes, According to the Experts - 0 views

  • Over diversification. There is no law that says in order to do social well you have to be on EVERY SINGLE PLATFORM. Time to focus. Once you really understand what you want out of your social experience and you really understand how each platform performs…align those and go long.
  • Companies and individuals need to share great stuff from others at least 80% of the time so they can EARN the right to talk about themselves without turning their audience off.
whoelscher

GigaOm's Michael Wolf Launches Digital Publisher BSTSLLR | paidContent - 0 views

  • Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”
  • “I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”
  • it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.
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  • Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed.
  • that principle can be multiplied for a short story collection. “If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination” of their thousand true fans, he said.
    • whoelscher
       
      Very true. It worked for the "Machine of Death" anthology, which was written by largely unknown authors.
  • This is the democratization of publishing, Wolf says.
    • whoelscher
       
      This is an over-used and grossly inaccurate term for what's happening in the industry. Democracy in publishing would spell disaster for all parties involved. There will also be a need for curators of content. So I think it might be more akin to a republic.
  •  
    "If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination" of their thousand true fans
whoelscher

The Most Common Grammar Gaffes Writers Make (and How To Avoid Them) - 0 views

  • The passive voice is weak, vague, and wordy. "New York publishers are being attacked by self-publishers" is not as powerful as "Self-publishers are attacking New York publishers." I search for every instance of "be" and "being" to eliminate as many instances of the passive voice as I can.
  • hyphenate two or more words used as an adjective—"social-media sites"
  • bulleted lists should maintain a parallel structure
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  • Excessive adjectives and adverbs
whoelscher

Your Efforts Snowball Over Time | Jane Friedman - 0 views

  • Jane was an early adopter but didn’t understand it initially and so abandoned it. Once she had figured it out, she loved it and used it strategically. Her early start was part of the growth of her account.
  • tweets 3-6 times per day and doesn’t use it very conversationally
whoelscher

Author Websites, Branding And CopyWriting With James Chartrand From Men With Pens | The... - 0 views

  • Brilliant website design and why it’s so important for authors. James mentions some of her favorite authors who have ugly and terrible websites. BUT if the author is established, it doesn’t matter. New authors don’t have this luxury. We have to stand out in the market. We have competition. The author website is a way to connect. It’s critical to make a good impression and a personal connection. You can only do this through your web presence and social media. Bring them back to reading your work, so they will read your books, enjoy them and tell their friends. Chris Guillebeau, author of the recent $100 Startup tells how it was easy for him to get a book deal as he had an established platform online. Read more in James’ guest article - Is your website hurting your writing?
  • A bad choice of colors can kill first impressions.
  • A mystery might be greys and blacks, whereas a go-getting kickass non-fiction book might be red and modern white.
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  • The book can’t sell itself.
whoelscher

How to Write What People Actually Want to Read | Write to Done - 0 views

  • over time, more and more blog traffic arrives from Search Engines
  • In order to optimize your post for a particular keyword phrase you can get a free plugin, called WordPress SEO which helps you to use the keywords you’ve found in all the right places.
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