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Digital Publishing: The Need Of Today! - 0 views

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    Digital publishing software is a means of embracing digitization and creating your digital publications. In this article we will discuss more about the things concerned with digital publishing. Talking about the present, digital or e publishing has been gaining immense popularity among the modern publishers and business owners who want to increase their client base and sales.
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dopt Digital Publishing To Get More Business - 0 views

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    Because of the global presence of the internet and the digital publishing, you will enjoy a lot of services which would allow you to publish your work over the web, a few of them even publishing the content for free of cost.
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Digital Publishing Software: Tips To Find A Good One! - 0 views

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    This article enriches your knowledge about digital publishing. Further, it talks about the features and pricing of the software. The most excellent thing about digital publishing is that you have various software alternatives to pick from to create your electronic book, digital magazine, digital newspaper, digital newsletter, digital brochure, digital catalog, and more.
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The Need Of Digital Publishing Software In The Present World - 0 views

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    Digital publishing software can help you upgrade your publishing business and further this software provides benefits to the general readers and moreover save the Environment. Let's discuss more. Online publishing moreover facilitated the opening of the web to novel and imaginative niches, which were not probable only a few years before.
whoelscher

eBook lending: Libraries go digital - CNN.com - 0 views

  • EBooks accounted for 6.4% of all publishing in 2010, according to the American Association of Publishers, and 114 million electronic books were sold last year.
  • EBook lending is growing at a fast pace at the New York Public Library. The number of downloads of electronic books on the library's website grew by 81% in the last 12 months
  • why would someone pay for an eBook if they can download it free from a library's website?
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  • Several publishing companies were contacted for this story but none returned messages seeking comment.
  • libraries make up 10% of all book sales in the United States each year
  • Libraries across the country recently developed the ability to make their eBook downloads compatible with the Kindle, Amazon.com's eReader.
  • She worries that libraries will lose their place in society as borrowing eBooks grows in popularity. "I think it will be sad. I mean there's just something about smelling the books and the whole experience," Salzano said. "It's like a feeling of calm and peace and you don't really get that anymore. You can't just sit and read a book."
  • there are commercial bookstores; more than 16,000.
whoelscher

GigaOm's Michael Wolf Launches Digital Publisher BSTSLLR | paidContent - 0 views

  • Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”
  • “I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”
  • it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.
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  • Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed.
  • that principle can be multiplied for a short story collection. “If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination” of their thousand true fans, he said.
    • whoelscher
       
      Very true. It worked for the "Machine of Death" anthology, which was written by largely unknown authors.
  • This is the democratization of publishing, Wolf says.
    • whoelscher
       
      This is an over-used and grossly inaccurate term for what's happening in the industry. Democracy in publishing would spell disaster for all parties involved. There will also be a need for curators of content. So I think it might be more akin to a republic.
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    "If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination" of their thousand true fans
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Loving The Digital Publishing Software - 0 views

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    This article talks about digital publishing software. Furthermore, it talks about the features and usages of it. The world has experienced great technological developments in the last 2 decades. Everything has transformed, from doing business to flocking information.
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Mobile Magazine Publishing Benefits - 0 views

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    This article talks about mobile magazine. Further, it talks about the benefits of mobile magazine publishing. Until and unless you do not give a thought to optimize your content for mobile, your marketing and business expanding efforts can't be considered to be happening in full swing.
whoelscher

Somebody please tell me the path to survival for the illustrated book business - The Sh... - 0 views

  • When they’re illustrated to better explain, such as showing you how to knit a stitch or make a candle or a piece of jewelry, wouldn’t a video be a better option most of the time?
  • Books are illustrated for two reasons: beauty or explanatory purpose, more the latter than the former.
  • But the illustrated books are in the single-digit percentages most of the time, with some of the more successful categories in the very low double-digits.
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  • This is in the US — two years or more after the launch of the iPad and Nook Color and nearly a year after the launch of the Kindle Fire. Poor sales of illustrated ebooks can no longer be attributed to a lack of devices that can deliver them effectively.
  • If the book you’re reading on an iPad or Kindle Fire or Nexus 7 gets boring or you get tired of it, you can switch to a movie, The New York Times, your favorite song, or Angry Birds with the same device. Or the chime on your iPhone will ring taking you out of your book to answer an email.
  • For the publisher of illustrated books, the book also must compete with media accomplishing the same purpose (how many new instructional videos of knitting stitches or jewelry-making techniques are posted to YouTube every day?) But they can’t do it for the same price, because that price is free.
  • So the illustrated book publisher not only has to learn how to make videos (a skill they were never previously required to possess), they also have to come up with a business model that enables their videos to be part of a priced commercial product, competing with legions of them that are free. And they have to finance a substantial creative component that isn’t contributing value to the print version at all.
  • Relevant piece of anecdata: I remember being told by somebody at Wiley a couple of years ago that a large portfolio of photographs added measurable revenue on their travel sites. For very little cost, they could make a selection of photographs available for browsing. People clicked through them pulling up a new ad each time they did. That’s the “illustrated book publishing” of the future, but it starts with having the audience.
islandlibrary

Art and Photography eBooks: An Untouched World - How eBooks on visual arts can be profi... - 0 views

  • color represents the core of merchandise
  • presenting colors to the reader
  • bette
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  • LED (organic light-emitting diode)
  • e current status of the mobile device market.
  • 76.6%
  • Apple’s devices
  • necessary authorizations to reproduce art pieces that are owned by a museum
  • onsumer-awareness
  • new gold vein
  • for a publisher that has not been exploited yet.
  • COUNTERPART
whoelscher

Your Efforts Snowball Over Time | Jane Friedman - 0 views

  • Jane was an early adopter but didn’t understand it initially and so abandoned it. Once she had figured it out, she loved it and used it strategically. Her early start was part of the growth of her account.
  • tweets 3-6 times per day and doesn’t use it very conversationally
whoelscher

Rethinking Book Marketing: Why Discovery Matters More | Write NonFiction in November - 0 views

  • authors have to realize that sometimes the efforts they make to promote their books…well…simply don’t have the hoped for impact. Why? Because these days readers spend most of their time in Cyberspace searching out information on their interests and seeking out the advice of experts and opinions of others. In the process, they may—or may not—discover you and your book.
  • why authors might need to stop focusing so much attention on marketing and rely more on discovery
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