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whoelscher

Somebody please tell me the path to survival for the illustrated book business - The Sh... - 0 views

  • When they’re illustrated to better explain, such as showing you how to knit a stitch or make a candle or a piece of jewelry, wouldn’t a video be a better option most of the time?
  • Books are illustrated for two reasons: beauty or explanatory purpose, more the latter than the former.
  • But the illustrated books are in the single-digit percentages most of the time, with some of the more successful categories in the very low double-digits.
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  • This is in the US — two years or more after the launch of the iPad and Nook Color and nearly a year after the launch of the Kindle Fire. Poor sales of illustrated ebooks can no longer be attributed to a lack of devices that can deliver them effectively.
  • If the book you’re reading on an iPad or Kindle Fire or Nexus 7 gets boring or you get tired of it, you can switch to a movie, The New York Times, your favorite song, or Angry Birds with the same device. Or the chime on your iPhone will ring taking you out of your book to answer an email.
  • For the publisher of illustrated books, the book also must compete with media accomplishing the same purpose (how many new instructional videos of knitting stitches or jewelry-making techniques are posted to YouTube every day?) But they can’t do it for the same price, because that price is free.
  • So the illustrated book publisher not only has to learn how to make videos (a skill they were never previously required to possess), they also have to come up with a business model that enables their videos to be part of a priced commercial product, competing with legions of them that are free. And they have to finance a substantial creative component that isn’t contributing value to the print version at all.
  • Relevant piece of anecdata: I remember being told by somebody at Wiley a couple of years ago that a large portfolio of photographs added measurable revenue on their travel sites. For very little cost, they could make a selection of photographs available for browsing. People clicked through them pulling up a new ad each time they did. That’s the “illustrated book publishing” of the future, but it starts with having the audience.
whoelscher

In E-Book War, the Independent Publishers Strike Back | mediaIDEAS - 0 views

  • the nine independent publishers who finally took a stand: Abrams Books, Chronicle Books, Grove/Atlantic Inc. Chicago Review Press, Inc, New Directions Publishing Corp., W.W. Norton & Company, Perseus Books Group (where I work), the Rowman & Littlefield Publishing Group, and Workman Publishing.
  • the independent publishers asserted that, “in aggregate, according to market data published by Nielsen BookScan the independents accounted for approximately 49 percent of total trade book sales nationwide in 2011.” A significant portion of those sales were through Amazon, which is why their decision to challenge the settlement and incur the possible wrath of this retailing giant is cou rageous.
  • If the agency model is effectively banned, Amazon will have the ability to price whole categories of e-books below cost in a way that is likely to drive out competition from other less deep-pocketed booksellers as well as brick and mortar booksellers.
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  • By effectively banning the agency model for the settling publishers, the proposed settlements would harm rather than enhance competition–enabling one large retailer (Amazon) to regain a monopoly or near monopoly position through below-cost pricing.
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Flip Book Software: 6 Key Features! - 0 views

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    The features of flip book software have the power to change the landscape of businesses. In this article we will talk more about the enticing features of this software. Each day we experience technologically advanced new things; things which have the capability to change the scenario of common people, business, publishing industry, etc, one such thing that has changed the way of gathering information and which is flip book software.
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Create Online Digital Magazine For Garnering Mass Attention - 0 views

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    This post upgrades your knowledge about digital magazine software. Also, you can understand why digital magazines are the need of the hour! The internet has changed a lot of things. Now things can be done from the comfort of the home and in a superfast manner. Just few clicks on the button and the world come to your home right in front of your digital screen where you could carry out shopping, banking, and a lot more.
Debera Daniel

| The Afro-American Newspapers | Your Community. Your History. Your News. - 0 views

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    Afro Charities was incorporated as a 501-C3 nonprofit organization in 1963, however the official mission of Afro Charities is rooted in the Afro American Newspapers' longstanding dedication to community service. From the inception of its founding in 1892 by John H. Murphy Sr., the company took on the responsibility of uplifting the African American community through charitable programs.
whoelscher

How to Survive in the Age of Amazon by Janaka Stucky - 0 views

  • Unless bookstores can not only acknowledge their role as beacons of culture, but really embrace that role and market themselves as such—as long as they try in vain to compete with one of the world’s largest retailers at its own game—they will slowly lose ground as they steadily morph into increasingly bizarre hybrids of book-music stores, bookstore-cafes, and bookstore–tapas restaurants, until they simply become businesses that sell the latest quirky breakout novel on the side to customers who’d rather pay $15 for a sandwich and a cup of coffee than for a book.
  • Here in the Boston area, two bookstores have managed to not only survive but thrive: the Harvard Bookstore (not affiliated with Harvard University) in Cambridge and Brookline Booksmith in Brookline.
  • they also sell a great selection of used titles at lower prices.
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  • robust websites that offer options
  • interesting and revelatory staff selections
  • host over 100 readings a year
  • A well-read staff that can anticipate their customers’ interests are one of the greatest assets any bookstore can have.
  • This is where the almighty in-store event comes into play, and it’s really at the heart of what distinguishes a bookstore from an online retailer, what makes a bookstore a center for culture in its community, unlike a Walgreens.
  • Poetry, the least profitable and most esoteric of all the genres, can save the bookstore.
whoelscher

Long Odds for Authors Newly Published - NYTimes.com - 0 views

  • But if the book is as good as critics are now saying it is, why didn’t it sell more copies before, especially since the rise of online publishing has supposedly made it easier than ever for first-time authors?
  • Given how difficult it is for first-time fiction authors, especially in a crowded genre like mystery, to find both an agent and publisher, it’s not clear “The Cuckoo’s Calling” would have made it off the slush piles.
  • An editor there told The Telegraph in London that the book “didn’t stand out.”
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  • a publishing contract is hardly a guarantee of critical or commercial success.
  • Mr. Entrekin cited “Matterhorn,” by first-time novelist Karl Marlantes, which he published in 2010. The author “worked on the book for over 20 years and couldn’t find a publisher,” Mr. Entrekin said. Then, as the book was about to be published in a tiny first edition, Mr. Entrekin got a copy from a buyer at Barnes & Noble, loved it, and bought out the first printing.
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The Need Of Digital Publishing Software In The Present World - 0 views

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    Digital publishing software can help you upgrade your publishing business and further this software provides benefits to the general readers and moreover save the Environment. Let's discuss more. Online publishing moreover facilitated the opening of the web to novel and imaginative niches, which were not probable only a few years before.
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The Basic Information About Digital Editions - 0 views

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    Digital editions are the online versions of the paper printed publications. In this article we will throw light on the uses and benefits of a digital edition. So, let's jump in. A digital edition in most general terms can be defined as a digital replica of paper printed publication. Keeping in view of the fast moving world, where time is a constraint, a digital replica is a handy option for those who would like to flock and share information on the go.
whoelscher

The Accessible NYTimes - 0 views

  • publishing is like Hollywood — nobody ever does the marketing they promise.
  • Mr. Mamet is taking advantage of a new service being offered by his literary agency, ICM Partners, as a way to assume more control over the way his book is promoted.
    • whoelscher
       
      Interesting direction for an agency to take. Is this the future for literary agents? Will they simply become self-publishing services? Will they maintain their role as gatekeepers or will they open up their services to everyone?
  • New Publisher Authors Trust: Themselves
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  • ICM, which will announce its new self-publishing service on Wednesday, is one of the biggest and most powerful agencies to offer the option. But others are doing the same as they seek to provide additional value to their writers while also extending their reach in the industry.
  • Trident Media Group
  • mostly for reissuing older titles, the backlist.
  • InkWell Management
  • she would not leave Harper completely because she loves her editor.
  • They treat it like a small business
  • the big publishers focused mostly on blockbuster books and fell short on other titles — by publishing too few copies, for instance, or limiting advertising to only a short period after a book was released.
  • If an author self-publishes, what, then, is the role of a literary agency?
whoelscher

eBook lending: Libraries go digital - CNN.com - 0 views

  • EBooks accounted for 6.4% of all publishing in 2010, according to the American Association of Publishers, and 114 million electronic books were sold last year.
  • EBook lending is growing at a fast pace at the New York Public Library. The number of downloads of electronic books on the library's website grew by 81% in the last 12 months
  • why would someone pay for an eBook if they can download it free from a library's website?
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  • Several publishing companies were contacted for this story but none returned messages seeking comment.
  • libraries make up 10% of all book sales in the United States each year
  • Libraries across the country recently developed the ability to make their eBook downloads compatible with the Kindle, Amazon.com's eReader.
  • She worries that libraries will lose their place in society as borrowing eBooks grows in popularity. "I think it will be sad. I mean there's just something about smelling the books and the whole experience," Salzano said. "It's like a feeling of calm and peace and you don't really get that anymore. You can't just sit and read a book."
  • there are commercial bookstores; more than 16,000.
whoelscher

The Future Role of Agents | WritersDigest.com - 0 views

  • There’s a final dilemma. Publishers are now paying lower advances, releasing fewer titles and selling digital content at lower prices than print content (which in turn affects royalty payments to both agent and author). Assuming this is the new reality, there will be less money to go around for the number of agents now in business. Plus, will it be worth an agent’s time and energy to sell a project that doesn’t pay more than $1,500 upfront? Probably not. One agency has quietly come out with a new model that requires authors to pay a minimum commission—i.e., the agent must earn a minimum amount on a sale no matter what advance the publisher pays, which means authors would “share” a larger part of the advance upfront (or even pay out of pocket in the case of very low advances). Undoubtedly, there’s no shortage of aspiring writers who would be ecstatic to pay more to an agent if it meant securing a publishing deal. But such a model is sure to raise ethical concerns. Agents may take projects knowing they will ultimately be paid by authors rather than by publishers. Is the industry (that includes the author!) ready to accept such a shift in how agents profit?
whoelscher

The Man Who Took on Amazon and Saved a Bookstore - Forbes - 0 views

  • double digit sales growth month by month over the last year.
  • Imagine for a moment what it would feel like if people walked into your company and used the lobby to call your competitors and buy their products. That’s standard consumer behavior in a bookstore.
  • To truly compete, he would also have to solve consumer’s expectations for instant gratification and delivery.
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  • Essentially, Jeff installed a printing press to close the inventory gap with Amazon.  The Espresso Book Machine sits in the middle of Harvard Book Store like a hi-tech visitor to an earlier era.
  • can print nearly five million titles including Google Books that are in the public domain, as well as out of print titles. We’re talking beautiful, perfect bound paperbacks indistinguishable from books produced by major publishing houses.
  • can print that book for you in approximately four minutes.
  • get any book delivered the same day by an eco-friendly Metroped “pedal-truck,” or a bicycle, as I like to call them.
  • fanatical attention to customer service
  • Ultimately the bookstore exists to serve a community
whoelscher

GigaOm's Michael Wolf Launches Digital Publisher BSTSLLR | paidContent - 0 views

  • Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”
  • “I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”
  • it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.
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  • Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed.
  • that principle can be multiplied for a short story collection. “If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination” of their thousand true fans, he said.
    • whoelscher
       
      Very true. It worked for the "Machine of Death" anthology, which was written by largely unknown authors.
  • This is the democratization of publishing, Wolf says.
    • whoelscher
       
      This is an over-used and grossly inaccurate term for what's happening in the industry. Democracy in publishing would spell disaster for all parties involved. There will also be a need for curators of content. So I think it might be more akin to a republic.
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    "If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination" of their thousand true fans
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Digital Editions: Top 4 Benefits! - 0 views

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    This article enriches your knowledge about digital editions. Further, it talks about the advantages of digital editions.Computers and the internet technology have advanced us like never before. A lot of things can be done from the comfort of the homes which seem next to impossible before the advent of these technologies.
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dopt Digital Publishing To Get More Business - 0 views

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    Because of the global presence of the internet and the digital publishing, you will enjoy a lot of services which would allow you to publish your work over the web, a few of them even publishing the content for free of cost.
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Flipping Book Software For The Conversion Of Pdf Into Ebook! - 0 views

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    Flip book software is used to make digital publications from PDF files. In this article we will discuss more about the advantages of flipping book software. EBook is basically a book which is majorly known to have the realistic flipping effect. It gives you the feeling of turning the pages of a paper magazine or any other book.
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Learning The Basics Of Flipping Book Software - 0 views

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    In the present world, where you can avail a competitive edge over your competitors with the use of the technology, there is no reason why you can remain behind others. But what's the method? It's simple; just buy digital flipping book software.
whoelscher

Ten ways self-publishing has changed the books world - 0 views

  • The industry has long suffered the irony that effective publishing is most evident when invisible; it is only when standards are less than felicitous that we realise how well what we read is managed most of the time.
  • Gone is our confidence that publishers and agents know exactly what everyone wants to (or should) read
  • The copy editor, a traditionally marginalised figure, is now in strong demand.
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  • Now, as authors meet their readers at literary festivals, run blogs or tweet, they know their readers well and are no longer solely reliant on their publishers to mediate relationships.
  • Now that so many self-publishing authors are finding the market themselves, agents need to find new ways to make their work pay. If agencies are multi-faceted (film, television, after-dinner speaking) they may be protected, but smaller agencies will struggle.
  • The role of the agent is also changing.
  • New writing patterns are developing too: team writing; ghost writing; software to assist the crafting.
  • Self-publishing brings happiness.
whoelscher

A Book Editor Speaks: The Challenge of the First Chapters - The Book Designer - 0 views

  • Yet the first chapter remains basically what it was when they began—before they fell into the rhythm, before the text fully took shape.
  • This is where the right freelance editor will help your manuscript grab readers’ and agents’ attention and put it in balance.
  • Once they’ve seen the whole manuscript—or at least a detailed synopsis (which I often ask for, and is worth doing anyway, since it is often requested by agents), editors can see what is relevant to readers and what will overwhelm readers before they’ve fully committed to reading your book.
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