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The Benefits Of Magazines For Ipad For Modern Entrepreneurs - 0 views

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    This post enriches your knowledge about magazines for the iPad. Further, it talks about the benefits of it for modern entrepreneurs. Using magazines for iPad implies enhanced reach, higher visibility, and more sales and ROI (Return on Investment).
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Digital Magazines For Android: Searching A Software Provider! - 0 views

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    Quality digital magazines for Android is laden with the amazing interactive and multimedia features such as embed videos, embed hyperlinks, subscription management system, bulk upload, and more.
whoelscher

Somebody please tell me the path to survival for the illustrated book business - The Sh... - 0 views

  • When they’re illustrated to better explain, such as showing you how to knit a stitch or make a candle or a piece of jewelry, wouldn’t a video be a better option most of the time?
  • Books are illustrated for two reasons: beauty or explanatory purpose, more the latter than the former.
  • But the illustrated books are in the single-digit percentages most of the time, with some of the more successful categories in the very low double-digits.
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  • This is in the US — two years or more after the launch of the iPad and Nook Color and nearly a year after the launch of the Kindle Fire. Poor sales of illustrated ebooks can no longer be attributed to a lack of devices that can deliver them effectively.
  • If the book you’re reading on an iPad or Kindle Fire or Nexus 7 gets boring or you get tired of it, you can switch to a movie, The New York Times, your favorite song, or Angry Birds with the same device. Or the chime on your iPhone will ring taking you out of your book to answer an email.
  • For the publisher of illustrated books, the book also must compete with media accomplishing the same purpose (how many new instructional videos of knitting stitches or jewelry-making techniques are posted to YouTube every day?) But they can’t do it for the same price, because that price is free.
  • So the illustrated book publisher not only has to learn how to make videos (a skill they were never previously required to possess), they also have to come up with a business model that enables their videos to be part of a priced commercial product, competing with legions of them that are free. And they have to finance a substantial creative component that isn’t contributing value to the print version at all.
  • Relevant piece of anecdata: I remember being told by somebody at Wiley a couple of years ago that a large portfolio of photographs added measurable revenue on their travel sites. For very little cost, they could make a selection of photographs available for browsing. People clicked through them pulling up a new ad each time they did. That’s the “illustrated book publishing” of the future, but it starts with having the audience.
whoelscher

GigaOm's Michael Wolf Launches Digital Publisher BSTSLLR | paidContent - 0 views

  • Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”
  • “I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”
  • it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.
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  • Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed.
  • that principle can be multiplied for a short story collection. “If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination” of their thousand true fans, he said.
    • whoelscher
       
      Very true. It worked for the "Machine of Death" anthology, which was written by largely unknown authors.
  • This is the democratization of publishing, Wolf says.
    • whoelscher
       
      This is an over-used and grossly inaccurate term for what's happening in the industry. Democracy in publishing would spell disaster for all parties involved. There will also be a need for curators of content. So I think it might be more akin to a republic.
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    "If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination" of their thousand true fans
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Iphone Magazine App: Digital Publishing Technology - 0 views

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    This article talks about iPhone magazine app. Further, it talks about the digital publishing technology. For a long time, businesses have dependent on paper printed media to promote and advertise their products and services to achieve their sales target.
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Long Odds for Authors Newly Published - NYTimes.com - 0 views

  • But if the book is as good as critics are now saying it is, why didn’t it sell more copies before, especially since the rise of online publishing has supposedly made it easier than ever for first-time authors?
  • Given how difficult it is for first-time fiction authors, especially in a crowded genre like mystery, to find both an agent and publisher, it’s not clear “The Cuckoo’s Calling” would have made it off the slush piles.
  • An editor there told The Telegraph in London that the book “didn’t stand out.”
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  • a publishing contract is hardly a guarantee of critical or commercial success.
  • Mr. Entrekin cited “Matterhorn,” by first-time novelist Karl Marlantes, which he published in 2010. The author “worked on the book for over 20 years and couldn’t find a publisher,” Mr. Entrekin said. Then, as the book was about to be published in a tiny first edition, Mr. Entrekin got a copy from a buyer at Barnes & Noble, loved it, and bought out the first printing.
whoelscher

The Accessible NYTimes - 0 views

  • publishing is like Hollywood — nobody ever does the marketing they promise.
  • Mr. Mamet is taking advantage of a new service being offered by his literary agency, ICM Partners, as a way to assume more control over the way his book is promoted.
    • whoelscher
       
      Interesting direction for an agency to take. Is this the future for literary agents? Will they simply become self-publishing services? Will they maintain their role as gatekeepers or will they open up their services to everyone?
  • New Publisher Authors Trust: Themselves
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  • ICM, which will announce its new self-publishing service on Wednesday, is one of the biggest and most powerful agencies to offer the option. But others are doing the same as they seek to provide additional value to their writers while also extending their reach in the industry.
  • Trident Media Group
  • mostly for reissuing older titles, the backlist.
  • InkWell Management
  • she would not leave Harper completely because she loves her editor.
  • They treat it like a small business
  • the big publishers focused mostly on blockbuster books and fell short on other titles — by publishing too few copies, for instance, or limiting advertising to only a short period after a book was released.
  • If an author self-publishes, what, then, is the role of a literary agency?
whoelscher

13 Blog Post Ideas for Novelists | Michael Hyatt - 0 views

  • A Behind-the-Scenes Look. Give us a sense of what it is like to be a novelist. How did you feel when you finally landed an agent? What does a typical writing day look like for you? What’s it like to see your book in print and hold a copy in your hand for the first time?
whoelscher

Long Odds for Authors Newly Published - NYTimes.com - 0 views

  • “Robert was doing rather better than we expected him to,” she wrote. Ms. Dewey said it had sold an additional 5,000 copies in the United States, for a total of 13,500, which is “a great achievement for any unknown author.”
  • “It would have stayed on the path it was on, which is towards oblivion.”
  • “It’s the power of the author brand,” Mr. Entrekin said.
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  • “Most books come out and do nothing,” Ms. Coady said. “There are still too many books being published. We can only get behind so many books, and then hope they take off on their own. It worries me that so many slip through the cracks.”
  • “There’s no formula,” he said. “A publisher can only do so much. A book’s fate is ultimately in the hands of the book gods.”
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Online Magazine Software For The Edge Over Traditional Magazines - 0 views

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    This post enriches your knowledge about online magazine software. Further, it talks about the benefits of digital magazines. Talking about today, one thing which has transformed the world is the mobile apps. Without any doubt, they have utilized for several different purposes.
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Digital Magazines: Iphone Magazine App - 0 views

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    This article talks about iPhone magazine app. Further, it talks about the colossal globe of digital magazines.Digital magazines are the best way to see the digital revolution. Further, like other digital publications such as the e-catalogs, e-newspapers, e-brochures, etc.
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Digital Magazine Subscriptions What You Need To Know! - 0 views

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    This presentation sheds light on digital magazine publishing software and digital magazine subscriptions. Also, you will know how a publisher or business owner can avail the benefits of this publishing software. Digital magazines are becoming popular with each passing day. There was a time when people wanted to read paper printed magazines and have to wait for their monthly issue for long.
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Create Online Publishing Software For Embracing Modernization - 0 views

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    To create online publishing software has become the first choice for a lot of writers & creative professionals across the world. Let's discuss more. In this article we will talk about the necessity to create online publishing software and the reasons to pick online publishing over traditional publishing.
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Benefits Of Ipad Magazine Apps You Must Know - 0 views

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    Best iPad magazine apps would not only help you to bring your content to the iPads but also make an engaging impact on your readers. In this article we will discuss this thing in details.
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Create Online Digital Publication: Top 7 Pointers To Consider! - Global Magzine - 0 views

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    This post enriches your knowledge about why to create online digital publication for your business. Let's discuss more. The choices for publishing software programs are illimitable which makes it difficult to zero down your search on a particular software program to create online digital publication. Below given are 7 important pointers that you can help you deal with this scenario.
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Apple Magazine App: Join The Revolution! - 0 views

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    This article updates your knowledge about Apple magazine app which has the taken the present publishing market by storm. Moreover, you will come to know about the benefits of opting
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Apple Magazine App - Digitize Your Publications - 0 views

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    This article talks about apple magazine app. Furthermore, it talks about the benefits of digitizing your content. Smartphones have transformed our lives to a great extent. Let's accept the fact we can't live without our mobile phones even a week or more correctly to say even a day.
whoelscher

6 Top Visual Twitter Tips That Help You Stand Out | Business 2 Community - 0 views

  • I suggest using a few keywords that represent your brand – i.e., genre, interests, business or service, and using hashtags (#) with them. Why? This makes it a hot link (this one goes to #snark) to Search – important for you to have more visibility in Twitter’s internal search engine.Also, this is how you show up on Google.
  • If you’re using a header for your Facebook timeline, now you can use the same one for your Twitter header. Very cool.
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