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whoelscher

Somebody please tell me the path to survival for the illustrated book business - The Sh... - 0 views

  • When they’re illustrated to better explain, such as showing you how to knit a stitch or make a candle or a piece of jewelry, wouldn’t a video be a better option most of the time?
  • Books are illustrated for two reasons: beauty or explanatory purpose, more the latter than the former.
  • But the illustrated books are in the single-digit percentages most of the time, with some of the more successful categories in the very low double-digits.
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  • This is in the US — two years or more after the launch of the iPad and Nook Color and nearly a year after the launch of the Kindle Fire. Poor sales of illustrated ebooks can no longer be attributed to a lack of devices that can deliver them effectively.
  • If the book you’re reading on an iPad or Kindle Fire or Nexus 7 gets boring or you get tired of it, you can switch to a movie, The New York Times, your favorite song, or Angry Birds with the same device. Or the chime on your iPhone will ring taking you out of your book to answer an email.
  • For the publisher of illustrated books, the book also must compete with media accomplishing the same purpose (how many new instructional videos of knitting stitches or jewelry-making techniques are posted to YouTube every day?) But they can’t do it for the same price, because that price is free.
  • So the illustrated book publisher not only has to learn how to make videos (a skill they were never previously required to possess), they also have to come up with a business model that enables their videos to be part of a priced commercial product, competing with legions of them that are free. And they have to finance a substantial creative component that isn’t contributing value to the print version at all.
  • Relevant piece of anecdata: I remember being told by somebody at Wiley a couple of years ago that a large portfolio of photographs added measurable revenue on their travel sites. For very little cost, they could make a selection of photographs available for browsing. People clicked through them pulling up a new ad each time they did. That’s the “illustrated book publishing” of the future, but it starts with having the audience.
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dopt Digital Publishing To Get More Business - 0 views

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    Because of the global presence of the internet and the digital publishing, you will enjoy a lot of services which would allow you to publish your work over the web, a few of them even publishing the content for free of cost.
whoelscher

Story Beginnings - The Loft Literary Center - 0 views

  • What are those authors doing in those precious first pages? In every book I looked at they were introducing me to a character so unique and compelling that I cared about what happened when the high stakes action came into play a few pages later. They opened not with a bang but with a voice—a choice well worth emulating. 
  • Rosanne Parry is teaching "Vampire-Free Fiction: Writing Real-World Novels for Young Readers"
whoelscher

Anne R. Allen's Blog: Indie or Traditional Publishing? Don't Take Sides: Take Your Time - 1 views

  • “The biggest challenge [to authors today] is self-restraint. Publishing tools, like Smashwords make it fast, free and easy for any writer anywhere in the world to publish. But we don’t make it easy to write a great book. Many writers, intoxicated by the freedom to self-publish, will often release their book before it’s ready.”
whoelscher

How to Write What People Actually Want to Read | Write to Done - 0 views

  • over time, more and more blog traffic arrives from Search Engines
  • In order to optimize your post for a particular keyword phrase you can get a free plugin, called WordPress SEO which helps you to use the keywords you’ve found in all the right places.
whoelscher

eBook lending: Libraries go digital - CNN.com - 0 views

  • EBooks accounted for 6.4% of all publishing in 2010, according to the American Association of Publishers, and 114 million electronic books were sold last year.
  • EBook lending is growing at a fast pace at the New York Public Library. The number of downloads of electronic books on the library's website grew by 81% in the last 12 months
  • why would someone pay for an eBook if they can download it free from a library's website?
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  • Several publishing companies were contacted for this story but none returned messages seeking comment.
  • libraries make up 10% of all book sales in the United States each year
  • Libraries across the country recently developed the ability to make their eBook downloads compatible with the Kindle, Amazon.com's eReader.
  • She worries that libraries will lose their place in society as borrowing eBooks grows in popularity. "I think it will be sad. I mean there's just something about smelling the books and the whole experience," Salzano said. "It's like a feeling of calm and peace and you don't really get that anymore. You can't just sit and read a book."
  • there are commercial bookstores; more than 16,000.
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Iphone Magazine App: Digital Publishing Technology - 0 views

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    This article talks about iPhone magazine app. Further, it talks about the digital publishing technology. For a long time, businesses have dependent on paper printed media to promote and advertise their products and services to achieve their sales target.
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Digital Magazines: Iphone Magazine App - 0 views

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    This article talks about iPhone magazine app. Further, it talks about the colossal globe of digital magazines.Digital magazines are the best way to see the digital revolution. Further, like other digital publications such as the e-catalogs, e-newspapers, e-brochures, etc.
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Apple Magazine App: Enhancing Reach With Ipad! - 0 views

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    This post enhances your knowledge about apple magazine app. Further, it talks about the benefits of creating iPad magazine app for your business. Magazines as well as newspapers also get advantage of the interactive and multimedia approach which is feasible on a gadget like the iPad.
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Digital Magazines For Android: Searching A Software Provider! - 0 views

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    Quality digital magazines for Android is laden with the amazing interactive and multimedia features such as embed videos, embed hyperlinks, subscription management system, bulk upload, and more.
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Benefits Of Ipad Magazine Apps You Must Know - 0 views

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    Best iPad magazine apps would not only help you to bring your content to the iPads but also make an engaging impact on your readers. In this article we will discuss this thing in details.
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The Benefits Of Magazines For Ipad For Modern Entrepreneurs - 0 views

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    This post enriches your knowledge about magazines for the iPad. Further, it talks about the benefits of it for modern entrepreneurs. Using magazines for iPad implies enhanced reach, higher visibility, and more sales and ROI (Return on Investment).
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Apple Magazine App: Join The Revolution! - 0 views

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    This article updates your knowledge about Apple magazine app which has the taken the present publishing market by storm. Moreover, you will come to know about the benefits of opting
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Apple Magazine App - Digitize Your Publications - 0 views

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    This article talks about apple magazine app. Furthermore, it talks about the benefits of digitizing your content. Smartphones have transformed our lives to a great extent. Let's accept the fact we can't live without our mobile phones even a week or more correctly to say even a day.
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