FSO IMMS

by Rose Adamczyk & Samantha Schwartz

LinkedIn is the place to not only find others but also to be found.  And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile.  I see many people making fundamental mistakes that actually work against them in this aspect.  If you're going to spend time putting together a profile, I assume you want to maximize your chances of being contacted by the right people, right?

Thanks again Josh!

APA style is the style of writing used by journals published by the American Psychological Association. APA style web site states, that APA style is not a  writing style but an editorial one that many of the social and behavioral sciences have adapted to present written material in the field. Editorial style is more like a formatting tool that a publisher observes to ensure clear and consistent presentation of written material. (http://www.apastyle.org/aboutstyle.html). The purpose of APA styling is to prevent plagiarism and to maintain consistency amongst the different leagues of writing communities. Also, there are many different editorial styles, but the two most recognized styles are the American Psychological Association (APA) and the Modern Language Association (MLA). APA style is more used for psychology and uses passive voice. On the other hand MLA uses the present tense to describe something that happened years ago.

a presentation by Jen Dorman

Great resource Tameka. Thanks.

Thank You Tameka! This is very helpful.

I didn't have the time to read all of this article but it may have some interesting information for our group assignments.

Article retrieved by Tameka for Discussion #1 Effort vs. Quality

A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style elements such as tone and voice.

"Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products. Here are six of those techniques that you can borrow to create your own Apple-like "unfair advantage" - a loyal market that's eager for everything you have to offer."

Article retrieved by Mindy for Discussion #1 Effort vs. Quality

"How to Get Good at Making Money Entrepreneur Jason Fried offers the most fundamental of all small-business advice: how to get good at making money."

"Keyword Research Flowchart"

Here are some aspects of social media marketing that need managing and tracking: * Timed posts * Notifications * Multinational management * Customer support tickets * Audience management (who likes and comments, activity ratings) * Connections between people (if one comments/likes the other does too) * Locating influencers (if they comment we get wider distribution) * Our fans interacting with competing brands * Monitoring competitor pages and users * Sentiment

Thought this was a new, interesting way for us to better our exposure and our websites...a new spin on an old PR premise...

A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style as it applies to content and voice

Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines.

Great common sense tips!

Zotero [zoh-TAIR-oh] is a free, easy-to-use tool to help you collect, organize, cite, and share your research sources. It lives right where you do your work-in the web browser itself.

Capture anything. Access anywhere.

Dynamic keyword insertion is an advanced technique which can add a tremendous amount of value and effectiveness to your PPC campaigns. Not only can dynamic keyword insertion make your ads more targeted and increase your click through rate, it can also help you to increase your quality score as a result of having that better click through rate. However, improper use of dynamic keyword insertion can attract unqualified traffic to your site and cause your ads to appear awkward and unprofessional. This article will explain how to use dynamic keyword to increase the amount of qualified traffic to your site and improve your quality score.